Account Moves

VCCP has emerged victorious in the review, which kicked off last year and was handled directly by the brand.

Arte Mediatech has been appointed to lead Vahan.ai’s creative and digital communications as the recruitment platform expands across India.

The mandate was won following a multi-agency pitch.

Dentsu's iProspect is the incumbent on the account.

The agency will lead Kurlon’s digital marketing efforts, focusing on consumer relevance, brand storytelling and growth among digital-first audiences.

The agency will lead performance marketing initiatives aimed at increasing investor acquisition, SIP conversions and digital growth for the investment platform.

BigTrunk Communications has been appointed to manage Velvex’s national digital and social media mandate, focusing on brand visibility and engagement.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Vigor Media Worldwide has secured The Fan Studio’s PR mandate and will lead communications to support the designer fan brand’s growth plans.

According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

The agency will oversee integrated communications, media relations and social media management for the visual effects studio across India.

AdLift will lead search optimisation efforts for Indriya as the jewellery brand looks to strengthen digital discovery and organic growth.

Wavemaker was the incumbent agency for the beauty and personal care brand.

StumpMike has partnered with TCT Digital to strengthen app growth, user acquisition and cricket community engagement across global markets.

Hakuhodo India, which conceptualised its latest 'Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai' campaign, has been appointed as creative partner.

Royal Canin India has appointed 22feet to lead its digital strategy and strengthen awareness around science-based pet nutrition.

As per the mandate, Havas Media India will lead integrated media strategy, planning and buying across online and offline platforms.

The integrated creative agency picked up the creative mandate for the popular QSR brand following a highly competitive multi-agency pitch.

NorthStar Insights has launched its Mumbai office to expand senior-led risk and communications advisory services across India, MENA and APAC markets.

Team Pumpkin will manage Lavie’s social media strategy, content and influencer-led campaigns targeting millennials and Gen Z consumers across India.

Scribbld will manage performance-led campaigns for Suzette Gourmet across store visits, delivery platforms and cloud kitchen expansion.

Binge Labs will manage social media strategy and content amplification for Mumbai Tech Week 2026 across pre-event and live coverage.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it was confirmed that the remit had been expanded to include media planning and buying.

Special London will take on strategic and creative responsibilities for Jacob’s Creek globally.

The communications mandate aims to strengthen visibility and storytelling for Artemis Health Science Foundation’s healthcare and social impact initiatives.

The brand said they wanted a partner that could help them help us build a sharper, more distinctive voice across platforms.

PROHED will manage SEO strategy for Behno to strengthen the luxury handbag brand’s organic search visibility across India and global markets.

Four agencies have been shortlisted for the account.

Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.

The agency will handle Olectra Greentech’s digital strategy and communications to strengthen its positioning in India’s electric mobility sector.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

The Coffee Bean & Tea Leaf India has appointed popkorn to lead creative strategy and integrated campaigns for the brand.

The appointment comes as the brand looks to expand its presence in the B2C segment.

IndiaMART reappoints Art-E Mediatech to lead its social media strategy, focusing on digital engagement and strengthening brand presence among MSMEs.

EHL Hospitality Business School expands its communications strategy in India by appointing Ellerton & Co. as its public relations partner.

DigiStreet Media develops a new brand identity for Dharav High School, aligning its positioning with values-led education and future-ready learning.

Confiance Communications takes on Libertario Coffee India’s strategic communications, focusing on narrative building, media presence and positioning in the specialty coffee segment.

Omnicom was the incumbent.

The account was earlier with Dentsu, which had secured the integrated media and creative mandate in August 2023.

The mandate spans the full Jack Daniel’s portfolio as well as new launches in the future.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

The mandate signals a shift towards integrated digital storytelling as renewable energy companies expand their communication strategies across markets.

The agency has had the mandate since 2009.

The healthcare-focused communications firm will lead strategic PR and brand storytelling to strengthen visibility and patient-centric narratives for the hospital group.

Omnicom, WPP, and Dentsu are in the running for Netflix's $190-million EMEA media business.

The mandate covers national PR, digital campaigns and performance marketing to strengthen CREDAI’s positioning across media and stakeholder ecosystems

The account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X, which won the account in 2022.

WPP’s EssenceMediacom is the incumbent on the account.