Account Moves

The agency will manage strategic media outreach and cultural storytelling for Samay Yaan’s ‘Kalidas ka Kathaalok’ at Purana Qila, New Delhi.

The agency expands its global footprint after winning Mandai Wildlife Group’s multi-market media mandate covering Asia-Pacific regions.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

The agency has worked with RSPL since April 2025.

It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.

The win reflects Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.

The mandate spans brand strategy, creative development, digital and performance marketing, launch communication and sales-led brand assets.

The mandate includes a creative refresh of Association of Mutual Funds in India’s long-standing financial awareness platform.

The cosmetics giant works with multiple agencies across different regions.

The agency has secured a new banking client as it continues to scale its BFSI communications portfolio.

This move comes as the company looks at strengthening its brand positioning and thought leadership.

The agency will manage the automobile company’s digital and creative duties as the brand sharpens its online community-building efforts.

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

It will lead the luxury automobile brand’s mainline and digital communications.

The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.

The agency’s brief is to strengthen the not-for-profit organisation’s visibility and thought leadership in mental health.

They will offer integrated technology, content and communications solutions for sports brands.

Sparkt will handle the communications platform’s brand storytelling, digital presence and broader market-facing initiatives.

Currently, Lodestar handles its television, print and outdoor advertising, while retail and digital duties sit with Cheil SWA.

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The appointment is intended to strengthen Stahl’s digital footprint, support customer acquisition and improve performance across digital platforms.

It will handle the company's integrated marketing as the clean energy company sharpens its growth focus in India.

The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.

WPP Media was the incumbent on the account.

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

Incumbent Mother declined to repitch; Ikea is handling the review internally.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Move will support brand's integration of 'advanced AI' in its marketing.

WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.

The agency will manage its strategic communications at a national level, focusing on building visibility across business, technology and enterprise audiences.

The agency will handle Greaves Electric Mobility’s integrated marketing remit across strategy, execution and brand growth.

The mandate spans digital and traditional channels.

The agency secured the creative mandate for three Bajaj Consumer Care brands following a multi-agency pitch.

The review is at the chemistry stage.

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

Omnicom and WPP went head-to-head for the business.

BankBazaar has selected House of Communication to lead its public relations strategy and strengthen brand visibility across India’s fintech landscape.

The Indian Beverage Association has selected Kaizzen to lead its public relations, advocacy and communication initiatives across India.

IPG Mediabrands is the incumbent on the account.

Madison Media is the outgoing media partner, after bagging the account in 2019.

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

All six networks were invited to pitch earlier this year.

Review was managed by Ingenuity+

The review consolidates the business from three holding companies into two.