In-Depth

This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.

Once considered overly commercial, Valentine’s Day seems to be regaining relevance.

From reframing ‘Zubaan Pe Rakhe Lagaam’ to ‘Dimaag Pe Rakhe Lagaam’ and launching the India Overthinking Report, the brand stress-tests legacy through cultural insight.

Tool can support ideation, scriptwriting, images and music.

Three typefaces honour founders.

The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

Snap’s 9,000-respondent DWBI ranks India highest. Yet, cyberbullying, misinformation and addictive design expose Gen Z risks, pushing brands toward stronger guardrails.

The agency bets on data-led leadership with the data and transformation specialist at the helm.

Dara Lynch stepped down last year after 18 years.

Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.

There are no plans to remove agency brands.

Media and social experts share their interpretation of the numbers to predict how brands will be reaching consumers on the platforms in the months ahead.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.

Dentsu bucked overall decline, experiencing marginal increase.

Publicis CEO talks to Campaign after increasing revenue and margin at annual results.

This marks the second time the brand has received the accolade, having first won it in 2018.

The café chain’s Protein Cold Foam pushes functional coffee into daily rituals, walking a tightrope between habit-building, health fatigue and protein-washing scepticism.

Revenues grew 5.6% in 2025, well ahead of rivals.

They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.

Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

For the CDO, the goal is simple – budget for how India actually works.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.

As consumer sentiment shifts from optimism to a more pragmatic outlook, the Kantar MD takes the hot seat.

From taxing salaried income to GST rationalisation, Menezes’ Budget is geared toward one principle – Deflation 2030.

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Empowered MSMEs, reforms to curb digital crime and supporting dual-income households are the cornerstones of Mallik’s Budget.

Ritesh Rao has been appointed as head of operations for Mumbai; Kanika will lead the Delhi office

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.

This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

The cosmetics giant works with multiple agencies across different regions.

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.