In-Depth

Top shareholder Vin Murria rejoins board.

As measurement tools sharpen, agencies confront a tougher task: shifting bias checks upstream, embedding inclusion into briefs before budgets and scripts solidify.

This International Women’s Day, Campaign looks at the female cohort – how they’re closing traditional gender wealth gaps and entering a new era of financial dominance.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

From industry hiring gaps to financial inclusion and language bias, brands use storytelling to frame women’s participation beyond a single-day tribute.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

THE BIG QUESTION: Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.

Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.

According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.

For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.

Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.

Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.

The independent agency will establish a cross-functional team to work with Zoom.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

Former WPP CEO Mark Read joined Kantar Media board last year.

As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.

WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

Leadership team will present to investors tomorrow February 26.

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

Binaifer Dulani speaks to us about fresh portfolios, the Talented Playbook, and learning to hear ‘no’ many times before you hear a ‘yes’

Course head Anu Sinha talks to us about evolving portfolios, stronger mentorships, and interdisciplinary thinking

Blink Digital’s creative director presents a week filled with fashion travel gear brand, food delivery brand and Cannes-idea catch-up call for an energy drink brand.

An ad industry veteran and founder director of Salt Brand Solutions, Mahesh Chauhan talks about the art and science of becoming a great client servicing professional in this day and age.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

Auto sector leads with 16% share in 2025

The grooming brand shifts creative duties to Enormous as it sharpens cultural positioning and integrated storytelling across categories.