In-Depth

Shah was hired from Accenture Song in 2025.

VCCP has emerged victorious in the review, which kicked off last year and was handled directly by the brand.

Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.

MSL India and L&T Finance claimed top honours at a power-packed celebration at The Nines in Juhu.

The country’s premium pet food category is still in its early stages, but changing attitudes towards four-legged family members are creating a billion-dollar opportunity.

The tech company bets on AI coworkers as brands seek outcomes, not experiments.

In an industry often drawn towards complexity, Cheil India’s Shubham Dangwal and Aishwarya Mitra found that the most effective ideas are sometimes hiding in plain sight.

Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.

As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.

Dream Slate Pictures’ campaign, now a Cannes Lions 2026 Creative Commerce contender, highlights how consumer behaviour change and AI-enabled creativity can drive measurable commercial outcomes.

The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.

The induction ceremony will take place on September 16, 2026, at Capitale in New York.

Jin explains why a brand designed to be invisible is going all-in on football, K-pop and gaming.

Dentsu's iProspect is the incumbent on the account.

Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?

Anisha Iyer, CEO, OMD India, says Indian entries at Cannes Lions have matured, moving beyond social good to mainstream campaigns with smarter, more nuanced packaging.

In its second act, the multinational renewable energy solutions provider is rebuilding its brand positioning, following a turbulent history.

The WPP CEO is the opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes.

The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.

She joins from Omnicom Media Group.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

There is value in people who know how to make things work in the present.

According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.

SIGNALS: For years, the dominant logic held that visibility was the proxy for credibility. That no longer holds true, and brands need to adapt.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

The platform said they will be adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

Sougandh Pramod and Malvika Anil Kumar’s submission didn’t just predict technology’s future, but interrogated the nature of trust itself.

Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.

A joint statement from FIFA and Zee said the deal covers 39 ⁠FIFA events over eight years through 2034, including the Women's World Cup in 2027.

From the Cannes Lions-winning ‘Move to -15°C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.

Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?

As Cannes Lions Health & Wellness jury president, Ogilvy India’s chief creative officer says strong ideas, not just business metrics, must lead judging.

SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.

How the transparency revolution became a trust exercise

Wavemaker was the incumbent agency for the beauty and personal care brand.

Winners will be felicitated on June 11 in Mumbai.

Ownership of natural diamond jewellery among Indian women has risen to 15% in 2025 from 11% in 2022, as per a De Beers India report.

Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.

Hakuhodo India, which conceptualised its latest 'Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai' campaign, has been appointed as creative partner.

Traditional segmentation was built for a slower world. By the time a pre-built segment fires, the moment it was designed for has often already moved.

OREO and BTS have launched a global collaboration featuring limited-edition cookies inspired by Korean flavours, fandom culture and fan engagement.

Lawson says industry “strongly favours” independent thinking currently.

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.

This observation from dentsu Creative’s art director, also 2025 Young Lion from India, increasingly resonates across an industry that's reconciling instinct-driven creativity with data-led accountability

Not only were businesses the most trusted institution in the 2024 Edelman Trust Barometer, 81% of respondents believe businesses should play a role in addressing societal challenges.

Peak XV’s managing director on startups, India’s vast potential in AI, institutional investing, and why failure is a better teacher than success

The award recognised his transformative contribution to commercial advertising, public communication, and nation-building campaigns.

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.