Creators

The collaboration aims to connect music, culture and youth audiences while extending the brand’s long-standing ‘Good Times’ positioning.

The QSR expands the campaign with a creator-led film featuring Niharika NM to sustain social media engagement.

The event management company expands its entertainment services with the new division which is focused on talent sourcing, collaborations and global live experiences.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

Publicis Groupe has appointed a former global head of influence at Ogilvy and WPP Open X as its new global influencer lead.

Former OML leaders move into independent live touring and IP development across global and domestic markets.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

The agency will focus on long-term artist brand building over release-led cycles.

Its third brand film shifts focus to influencer payment uncertainty, positioning structured collaborations as core to creator economy credibility.

The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.