Creators

The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.

The partnership combines mobile imaging technology and content distribution to support emerging creators through mentorship, challenges and visibility opportunities.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

Kofluence’s latest research outlines how regulation, AI adoption and measurable brand outcomes are reshaping India’s influencer marketing ecosystem.

Former ASPHL marketing leader Ruchika Mehta has launched CultureNXT, focusing on creator partnerships, brand IPs and AI-enabled marketing solutions.

The platform unveiled several AI improvements and offerings, including multimodal video creation and Demand Gen.

A product seen on a short-form content platform is desirable, but only deemed essential when a friend owns it, per a report from Rukam Capital.

DreamSetGo’s latest campaign uses creator-led storytelling and humour to position premium sports experiences as aspirational and accessible.

Samsung India and HYBE INDIA are extending their creator-led audition initiative across multiple cities to support aspiring female talent.

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.