It expanded performance nutrition positioning through creator collaborations to redefine holistic wellness marketing narratives.
Creators
The budget that put creative talent in the driver’s seat
For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.
Collective Artists Network expands partnership bench for next growth phase
It elevates Janahavi Rawal, Sanjana Jain and Rahul Regulapati to partner roles.
61% of consumers say influencer content has become more credible
The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.
YouTube moves from scale to structured commerce
CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.
Spykar blends AI and creators in Chico denim campaign
The denim brand experiments with AI-generated characters and influencers to reposition masculinity and highlight fit through contemporary digital storytelling.
Why Southeast Asia is rethinking how influencers are governed
How the governments choose to regulate now will determine what the creator economy looks like next.
Influencers turn movie launches into always-on distribution engines
From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
India’s food creators are quietly redefining how we eat with our eyes
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
Creators aren't the destination; they're often a launching point: Edelman’s Tristan Roy
As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.