Sports

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

The film highlights women’s cricket through energy, music and shared celebration.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

The association aims to strengthen the brand's presence in the key growth market, while connecting with fans through Indian Premier League.

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

Hockey India has released a new campaign to build anticipation for the upcoming Hero Hockey India League season, supported by a wide-reaching marketing rollout.

The in-principle approval from NSE Emerge for its proposed SME IPO is subject to regulatory compliance.

It will operate full-service offices in Bangalore, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the wider Project Worldwide network

The new digital travel platform is designed to merge creativity, technology and community engagement.

First Time in the History of News – Anthem of India’s Biggest Sports Property Premieres Today at 5:30 PM Across the Network

New format adds motion with 3D scrolling to conventional static advertisements.

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline programmes, observes Qoruz.

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including data science, talent management, physical sports, and economy.

From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

With IPL 2025 in full swing, marketers launch fresh campaigns that combine cricket's excitement with brands stories.

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

T&Pm was the incumbent on the account.

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

Unveils audio storytelling platform at an event in Nagpur.

The event in China's Hulunbuir City, from September 8-17, 2024, will be broadcast live on Sony Sports Network and Sony Liv across South Asia.

The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.

Fame Keeda’s co-founder notes that brands now see athletes as top influencers, leveraging their unique audience connections and social media prowess.

A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.

It's not just about sponsoring athletes anymore. With innovative campaigns and a focus on social impact, brands are tapping into the cultural zeitgeist of the Games to connect with a global audience.

'Somewhat a victim of its own scale and lack of specialisation,' Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent itself, or is this the start of a long decline?

As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?

According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.

While regional sports leagues are becoming common in India, its success can be majorly attributed to leveraging social media to reach out to the fans