Media

A collaborative skilling initiative uses animated storytelling to spotlight Indian start-ups while training young creative talent across institutions.

The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.

The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.

Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.

The strategic investment signals a push towards scalable, culturally rooted creative solutions spanning digital, regional and immersive storytelling.

He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.

The integrated campaign aligns financial services with ambition, using cricket and real-life stories to reflect India’s evolving aspirations.

Prasar Bharati has launched a new DD News segment aimed at giving emerging digital creators nationwide visibility within public broadcasting.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

As president for India, he will strengthen its leadership across communications and advisory services.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

She will support go-to-market strategy, thought leadership and growth for media clients in India.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Featuring Akshay Kumar, it builds on the tonality and narrative established by the first campaign.

Brands like CoinSwitch, Swiggy, Instamart, Medusa Beverages, Canara HSBC Bank used the day to chase attention, participation and introspection; often sidestepping hard selling altogether.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

The shift in brand positioning reflects evolving views of success among younger consumers.

Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.

The agency delivered a fully integrated experiential and broadcast-ready execution for the IPL Auction 2026 in Abu Dhabi.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

The agency will manage the brand's digital presence, focusing on social media strategy and creative storytelling.

The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

WPP Media was the incumbent on the account.

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

Review aimed to 'reduce complexity, improve execution and accelerate growth'.

The independent agency uses humour to reflect shared experiences across advertising, marketing and creative workplaces.

It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles.

The digital campaign highlights everyday nutrition decisions for children, aimed at balancing taste preferences with parental trust.

The seasonal airport experience engaged arriving travellers through a personalised Christmas activation at Terminal 2.

The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.

The brand brings gaming into a mainstream brand narrative through a multi-icon campaign focused on self-belief and individual ambition.

The promotion strengthens operational leadership at Storytellers 101 Communications as the agency prepares for its next phase of growth.

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.

The new brand film aligns G-SHOCK’s toughness narrative with youth resilience, spotlighting the G-STEEL GBM-2100 series through sport-led storytelling.

Move will support brand's integration of 'advanced AI' in its marketing.

NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.

WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.