Media

Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.

Dentsu's iProspect is the incumbent on the account.

According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

Wavemaker was the incumbent agency for the beauty and personal care brand.

Lawson says industry “strongly favours” independent thinking currently.

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.

The platform unveiled several AI improvements and offerings, including multimodal video creation and Demand Gen.

Mindshare India won a Grand Prix for both ‘Agency of the Year’, while the broader Mindshare network earned the ‘Agency Network of the Year’ title.

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.

The appointment comes as the brand looks to expand its presence in the B2C segment.

Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary becomes Outlook Business' managing editor.

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.

Network’s backing follows recent pushback from other holdcos.

WPP’s EssenceMediacom is the incumbent on the account.

Users of several legacy search tools will be automatically upgraded to AI Max by the end of September.

WPP Media, the incumbent, did not defend the account.

New agency won car brand's business after a multi-stage pitch.

The mandate brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.

HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India.

AI search is set to become the next walled garden. Marketers are thinking through how this shakes out when it comes to measurement and brand safety risks.

He is expected to relocate to Singapore, reporting to chief strategy officer, Jason Kwon.

The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.

If your creative doesn't respect the living room context, you aren't just underperforming, you are wasting premium inventory.

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.

Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in media-led creativity.

Campaign understands the media and production review is being run together, and creative is being run separately.

The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.

The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.

The association updates its brand identity with Landor, positioning itself as a guiding platform for the marketing industry.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.

When brands are investing crores into premium tournaments, visibility cannot remain an assumption. It must become measurable.

Auto sector leads with 16% share in 2025

Launched at the India AI Impact Summit, the platform positions integrated AI infrastructure as the next lever for film production scale.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

The US drove over 50% of revenue.

Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.