Features

In an industry often drawn towards complexity, Cheil India’s Shubham Dangwal and Aishwarya Mitra found that the most effective ideas are sometimes hiding in plain sight.

Dream Slate Pictures’ campaign, now a Cannes Lions 2026 Creative Commerce contender, highlights how consumer behaviour change and AI-enabled creativity can drive measurable commercial outcomes.

The induction ceremony will take place on September 16, 2026, at Capitale in New York.

In its second act, the multinational renewable energy solutions provider is rebuilding its brand positioning, following a turbulent history.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Sougandh Pramod and Malvika Anil Kumar’s submission didn’t just predict technology’s future, but interrogated the nature of trust itself.

From the Cannes Lions-winning ‘Move to -15°C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.

Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?

SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.

Ownership of natural diamond jewellery among Indian women has risen to 15% in 2025 from 11% in 2022, as per a De Beers India report.

This observation from dentsu Creative’s art director, also 2025 Young Lion from India, increasingly resonates across an industry that's reconciling instinct-driven creativity with data-led accountability

Omnicom and Stagwell have questioned the future independence of the data collaboration platform that once positioned itself as “the Switzerland of data”.

Conversations circled back to the same fault lines — speed versus craft, trust versus traffic, measurement versus meaning and scale versus originality.

PepsiCo India emerged as ‘Client of the Year’ with 1 Grand Prix, 4 Gold, 9 Silver, 9 Bronze and 8 Merit awards.

From AI agents to creator-led virality, Goafest Day 2 debates mapped advertising’s shift towards real-time storytelling, data accountability and human creativity.

As foreign brands lose trust ground across APAC, the winners are the ones giving local teams real power to shape how the brand shows up in market.

As independent shops weigh the costs amid shifting priorities and tighter budgets, some are rethinking their place at the world’s biggest advertising stage.

While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards creative integrity can be preserved at a global level.

Managing partner Varun Shah argues that AI can scale assets, but human instinct, cultural nuance and craft still determine advertising relevance and business outcomes.

You can’t be a male ally if you’re not in the room.

Sabastian Sawe’s London Marathon win validated years of adidas engineering work, showing substance still matters more than spectacle-led branding.

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

Omnicom Global Solutions’ CEO believes that anything that needs to be automated, should be.

CMO Sapna Desai says AI tools are now common; sharper thinking and cultural nuance will increasingly define brand differentiation.

Integrated media contributed to 51.5% of the total revenue for its core operations, followed by advertising (16.8%), PR (11.7%), experiential and other (10.4%), and health (9.5%).

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

India country manager Kumaresh Pattabiraman says top sellers prioritise buyer intent signals, engaging key stakeholders early with timely insights over volume-led outreach.

With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing benchmarks.

INSIDE THE AD: BHIM’s ‘Mahi Way’ featuring MS Dhoni shifts from spectacle to simplicity, targeting transaction hesitation over noise in India’s competitive UPI market.

INSIDE THE AD: Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.

The chief executive received a base salary of £1.3 million.

Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.

In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

The ongoing pilot is set to expand dramatically in the coming months, offering advertisers the chance to invest in the format right as its advertising capacity begins to scale.

NEC Corporation India’s Ikigai recasts marketing as culture, but only sustained experimentation—not alignment alone—will convert coherence into credible market outcomes.

The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.

In storytelling economies, representation shapes outcomes; without structural shifts behind the camera, on-screen gains risk remaining incremental and uneven.

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.

World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.

Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.

As measurement tools sharpen, agencies confront a tougher task: shifting bias checks upstream, embedding inclusion into briefs before budgets and scripts solidify.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.