Agencies

Dentsu bucked overall decline, experiencing marginal increase.

Revenues grew 5.6% in 2025, well ahead of rivals.

They will lead the juries for the Creative Data Lions and the Health and Wellness Lions respectively at the global awards in June.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

Budget 2026 lays the groundwork for India’s next cultural and economic leap by strengthening media creation, digital marketing infrastructure, Gen Z employability and AI-led productivity. Rather than flashy announcements, it focuses on building scalable capability across content, technology and talent. For agencies and creators, the message is clear: the future belongs to those who adapt early and build smart.

He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.

For the CDO, the goal is simple – budget for how India actually works.

He will report to Hemant Shringy, chief creative officer and managing partner, Wondrlab Network.

Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.

The win reflects Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.

Ritesh Rao has been appointed as head of operations for Mumbai; Kanika will lead the Delhi office

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

The mandate spans brand strategy, creative development, digital and performance marketing, launch communication and sales-led brand assets.

The mandate includes a creative refresh of Association of Mutual Funds in India’s long-standing financial awareness platform.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

The cosmetics giant works with multiple agencies across different regions.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.

Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.

Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.

It reframes health resolutions through a digital-first campaign focused on habits, consistency and realistic wellness cues.

The spice brand uses music-led storytelling to reinforce cultural relevance and everyday usage of Eastern Chicken Masala in Kerala kitchens.

Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.

The campaign transposes cheese as an everyday, on-the-go snack rather than a cooking accompaniment.

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality and everyday self-expression.

As president for India, he will strengthen its leadership across communications and advisory services.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

Rather than focusing on technical claims alone, the communication blends emotional storytelling with functional reassurance.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

The film highlights women’s cricket through energy, music and shared celebration.

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

It marks Tata Capital’s fourth consecutive year of association with the tournament, as it continues supporting the growth of women’s cricket in India.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

Hub launches with four 'Super Agents'.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.

After over 30 years in agency leadership roles, he has stepped away from the media industry to pursue personal interests.

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.