Agencies

Shah was hired from Accenture Song in 2025.

VCCP has emerged victorious in the review, which kicked off last year and was handled directly by the brand.

MSL India and L&T Finance claimed top honours at a power-packed celebration at The Nines in Juhu.

The integrated creative agency is entering a new phase of expansion, backed by leadership changes and a continued focus on integrated marketing solutions.

She joins from Omnicom Media Group.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?

Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.

Why the most critical phase of agency-building is neither the beginning nor the outcome, but the messy, uncertain middle.

Omnicom and Stagwell have questioned the future independence of the data collaboration platform that once positioned itself as “the Switzerland of data”.

Conversations circled back to the same fault lines — speed versus craft, trust versus traffic, measurement versus meaning and scale versus originality.

A year earlier, almost 90% of Omnicom shareholders had voted in favour of the compensation policy.

Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it was confirmed that the remit had been expanded to include media planning and buying.

Following significant structural industry shifts, including large-scale mergers, we concluded that the award no longer provides a consistent or comparable benchmark, the festival said.

Young marketers increasingly want exposure to business thinking early, as clients grow less patient with execution-only talent pipelines.

French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.

“We focus on growing clients’ businesses and brands, not just delivering marketing services,” said global CEO Takeshi Sano, as the network reported modest Q1 growth.

Mindshare India won a Grand Prix for both ‘Agency of the Year’, while the broader Mindshare network earned the ‘Agency Network of the Year’ title.

The launch comes as India's GCC market is likely to reach $100–110 billion by 2030.

WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.

Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.

Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in production

Used properly, AI doesn’t replace expertise, it amplifies it.

Omnicom was the incumbent.

The account was earlier with Dentsu, which had secured the integrated media and creative mandate in August 2023.

The mandate spans the full Jack Daniel’s portfolio as well as new launches in the future.

The decline is in line with the network’s expectations.

For decades, aspiration was one of the central emotional contracts in Indian advertising. It worked because the underlying promise — defer now, receive later — held. That logic is now eroding.

Network’s backing follows recent pushback from other holdcos.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Integration follows the $400 million Google Cloud partnership announced in October.

The agency has had the mandate since 2009.

Innocean India’s MD and CEO finds most agencies are still fragmented beneath well-presented integration narratives, which is where they fall short.

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

WPP’s EssenceMediacom is the incumbent on the account.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving consumer behaviour.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy officer of Omnicom Advertising India.

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more measurable outcomes.

A total of 13 jurors from India, including two jury presidents, will judge the work at Cannes Lions this year.

Over the last 36 years, Sharma has helped build top brands and businesses across the media, advertising and FMCG sectors.

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

Damian Blackden leaves ad industry after 37 years in media.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

Among the 129 account moves and retentions assessed, only 25 were global or multi-market pitches.

The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, and AI-powered interactive tools.

The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.