Digital

PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.

SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.

Google's biggest change to their Search box in over 25 years will see it transformed into a dynamically expanding, AI-powered conversational hub, ushering in the zero click era.

As harmful‑content concerns mount, Meta is tightening brand‑safety controls by extending third-party AI‑driven filters to Threads through major verification partners including DoubleVerify, IAS, Scope3, and Zefr.

The Campaign India AI Awards recognize the pioneers setting industry benchmarks in human-led AI creativity, where AI is leveraged as a force multiplier for measurable business outcomes rather than a standalone experiment.

Inshorts’ live weather-triggered widget transformed rising temperatures into contextual commerce moments for Flipkart’s AC sales push.

In a marketplace drowning in AI-generated content, the most radical thing a brand can do is to be undeniably, imperfectly human.

Spending on social media platforms is funding harm inflicted on audiences.

With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing benchmarks.

Khurana’s remit is to bring precision, enabling the online marketplace to scale 35,000+ expert matches within 72 hours.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Two companies “will leverage each other’s expertise to embed agentic AI”.

A 220-million-strong Gen Z cohort is projected to command 45% of online spend, according to a Google & Deloitte report.

New agency won car brand's business after a multi-stage pitch.

Ex-Dubverse founders Anuja Dhawan and Varshul Gupta will lead voice AI and conversational intelligence

The move comes as the brand looks to build a more consistent voice across platforms in a highly competitive smartphone market.

The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

The agency will focus on building a distinctive, platform-first social presence for the deluxe property.

The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India.

He is expected to relocate to Singapore, reporting to chief strategy officer, Jason Kwon.

The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.

While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?

The win follows a rigorous multi-agency pitch across various networks.

The agency will handle integrated creative and digital duties across its India tyre portfolio.

Its entry into this category is supported by a satirical campaign addressing pricing transparency.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

The independent agency will establish a cross-functional team to work with Zoom.

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.

The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.

Restructuring its senior leadership, the test prep platform also appointed Alka Garg as chief financial officer

The AI video platform adds an Indian creative studio to strengthen its creator-led product development and storytelling capabilities.

With 25 million subscribers, the social media platform tests paid personalisation and creative tools, reducing ad dependence as marketers confront tighter performance budgets.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.

India becomes Claude.ai’s second-largest market, driven by coding-heavy enterprise adoption and multilingual AI investments reshaping production workflows.

Self-love narratives and singledom celebrations dominate Valentine’s Day messaging, making up 37% of all posts.

The AI-powered creator economy app is built on large cultural models.

At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.

It collaborates with regulators, creators and actor Neena Gupta to deliver a humorous yet cautionary digital campaign addressing evolving online fraud threats.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.

Its latest hiring report signals steady demand for early-career marketers, with skills and accountability shaping recruitment decisions.

CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.

Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.

Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.

Platform says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.