News
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can retail media compensate for weaknesses in performance media?
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Qoruz unveils influencer marketing performance measurement index
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
Amagi acquires Argoid AI to transform streaming with smarter solutions
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
Dentsu India elevates Imtiyaz Vilatra amid growth of DOOH market
He will report to Anita Kotwani, CEO, Media—South Asia, dentsu.
G-Shock collaborates with Almost Gods to rewrite style narratives in India
INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.
IPL advertising at a crossroads: Cost versus creativity
Rising ad costs limit smaller brands in IPL. However, Fame Keeda’s co-founder and chief visionary officer believes that digital innovation offers new marketing opportunities.
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
Moves and wins roundup: Week of 02 Dec
Our weekly roundup of the latest appointments and account wins from Mediascope, News18 Studios, Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, AdLift, Tata Consumer, and many more.
Campaign roundup: Week of 02 Dec
The latest ad films and campaigns from brands including Axis Bank, Sebamed in our weekly roundup.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Ashish Bhushan joins Haymarket Media Group as country head in India
He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
#Gaddagiri: Wakefit’s wake-up call on sleep deprivation
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Industry sources dismiss ‘uncooked’ rumour about potential Publicis bid for IPG
M&A report surfaced on financial blog.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
77% of upcountry consumers used WhatsApp in their purchase journey this year: Meta
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
