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When Don met John
John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two
Magnum Ice Cream Company confirms £332m global media appointment
Move will support brand's integration of 'advanced AI' in its marketing.
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
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Jockey expands youth athleisure strategy with new JKY Groove Drop
The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
Fujifilm India aligns with Pinkathon for breast health awareness
The partnership extends an ongoing health communication effort focused on screening awareness, community outreach and large-scale engagement among women across India.
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Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth?
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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
WazirX launches zero fee campaign to remove crypto trading barriers
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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Vivo’s #SwitchOff 2025 focuses on family conversations at dinner
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
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The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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Connect OOH executes large-scale DOOH roadblock for Budweiser 0.0
The execution spans more than 50 premium digital screens turning the 16-kilometre highway into a single, uninterrupted digital canvas.
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WPP Media leads integrated media strategy for Orient Electric
WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.
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Anastasia Beverly Hills launches 'The Unfiltered Brides' campaign
The new wedding campaign focuses on real brides, makeup artists and authentic preparation moments.
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Origin Fresh introduces ripeness quotient to redefine fresh produce planning
Origin Fresh has launched a new brand film to introduce a feature that allows customers to choose fruit ripeness before delivery.
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Parikshit Bhattaccharya expands creative leadership role as CCO at Propagate India
Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen its digital craft.
Viewers using both linear TV and CTV jump to 116 mn in Q3
49% of the incremental CTV viewers come from rural India, according to Kantar.
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Omnicom must show new structure is about more than cutting its way to growth
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
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Noise ropes in Prerna Kapur as associate director of marketing
Kapur will lead brand partnerships, public relations and community initiatives.
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Zuno SmartDrive campaign targets next-generation car insurance users
Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.
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