News
Why LLMs should be “decolonised”
LLMs today need to speak a variety of languages, not just English with an accent.
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Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Employees are still looking for clarity around new policies regarding return-to-office, severance and more.
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Netflix to purchase Warner Bros. film and streaming businesses
The deal looks to be worth over $80 billion, but faces antitrust resistance.
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The new Omnicom, post IPG acquisition: The end of an era?
SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.
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Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
Spotify Wrapped taps fan banter to fuel its campaign
Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.
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Virgio launches ‘Chic-Flix’ to link holiday films with fashion
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
American Eagle unveils ‘Great Jeans for Everyone’ in India
The India campaign features Ananya Panday and Lakshya as new global ambassadors.
Why brands are betting big on YouTube Shorts
YouTube Shorts has stopped being an experiment and started becoming essential.
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Mugafi and Avalanche partner to launch global entertainment IP platform
The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.
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Renault launches ‘Discovery Days’ to showcase new Triber and Kiger
The nationwide 13-day customer initiative is designed to introduce its latest models through immersive dealership experiences.
Jaguar Land Rover axes chief creative officer
Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.
Global adspend to hit $1 trillion in 2026 as APAC leads charge
TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.
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Thermocool unveils new TVC with Saif Ali Khan to refresh brand identity
The TVC features the actor as part of its brand modernisation and national repositioning strategy.
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Nova Dairy’s winter initiative promotes daily ghee consumption
The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.
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Sunny Side Up wins creative mandate for Lapis Bard
William Penn has appointed agency to lead strategy and creative development for its luxury brand.
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Nick Jonas and Priyanka Chopra Jonas unveil India’s #TheBeyondType campaign
The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.
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John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts
CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.
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