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Magnite upgrades SpringServe video platform
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
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How Asics India is turning footprints into funnel metrics
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
Personalisation gives 40% higher conversion to brands: Study
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
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Meta introduces ads in Threads; issues updates to Ray-Ban Meta glasses
Ads in Threads feature to be supported by AI-powered inventory filter; Ray-Ban Meta glasses likely to be available in India soon.
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Havas invests in Ostro's AI platform
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
Old souls, smart tech—the consumer paradox brands can no longer ignore
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
Global ad spend surpasses $1 trillion, APAC to play key role
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
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AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
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Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
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MMA’s Data Unplugged advances CX for all with AI; gathers 38 leaders for 12 power sessions
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
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OMG India receives four Meta Blueprint certifications
Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Agencies share reels and business messaging case studies at Meta Marketing Summit
At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.
Here’s a thought: The ad industry still needs big personalities
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.
Google reveals third-party cookies are here to stay
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
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Beyond the follower count: When influence meets due diligence
The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.
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