News
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India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Shares will vest over five-year period.
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Indian consumers push food brands toward health, tech and sustainability
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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Dentsu names John Mescall as global chief creative partner amid strategic uncertainty
Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.
Festival of Stagwell postponed following holdco's defence of work with Israeli government
The event was set to take place on September 10.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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Retail One kiosks put Nestlé’ Professional’s growth recipe to test
From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether novelty can sustain consumer loyalty.
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Minute Media acquires VideoVerse, investor Audacity Venture Capital makes $50 million exit
The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities.
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Grey India bolsters creative bench, hires Nikhil Guha and Mahima Kukreja
The two hires strengthen the agency’s Delhi leadership.
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Himalayan Water pours culture into campaign cups
The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.
Lenovo’s new VP of AI innovation, brand strategy plans to break through ‘AI slop’ marketing
LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES activations.
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Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
HubSpot introduces new AI-backed marketing framework
Loop Marketing is stacked with 200+ AI-powered tools to help businesses build smarter human‑AI hybrid teams across marketing, sales and service.
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MiQ reshapes India leadership amid programmatic flux
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
EU fines Google nearly $3.5 billion for abusing adtech dominance
Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.
Creativity, not cost-cutting, emerges as agencies’ test
With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.
Criteo charts new course with AI, retail media and CTV
As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.
Campaign roundup: Week of 8 September
The latest ad films and campaigns from brands like Akzo Nobel, Bold Care, Tyaani, JBCN Group, Tata AIA, Zeno Health, Nykaa, Elevn, Sideways, in our weekly roundup.
Moves and wins: Week of 8 September
Our weekly roundup of the latest appointments and account wins from Dentsu X India, ASK Asset & Wealth Management Group, Segumento, Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.
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