News
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Actimedia PR & Digital wins national communications mandate for IAGES
The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
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Laqshya Media Group launches Laqshya StoryWorks for original content
Ravi Kudesia has been appointed vice president and business head of the division.
How India’s VFX and post studios are powering global storytelling
India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.
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Despite talent war, only 25–30% of Indian GCCs are thinking of employer branding
With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.
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Omi Vaidya joins Malini Adapureddy for Deconstruct’s humour-driven skincare campaign
The campaign pairs humour with science to explain skincare through simple demonstrations and relatable storytelling.
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Frodoh appoints Chirag Bhatia as national head of sales
He is tasked with leading the company’s nationwide sales strategy, expanding client relationships and supporting business growth across India.
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Omnicom closes Interpublic acquisition for final purchase price of $9 billion
Acquisition creates largest holdco based on revenues for the first nine months of 2025.
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IGP unveils global cake campaign for World Cake Day 2025
The curated global cake collection and a multi-platform campaign was centred on flavour storytelling.
Omnicom-IPG: How the merger will reshape the competition
Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.
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Accenture invests in AI upstart Alembic to further bolster client offering
Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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FYERS Unveils 'Born to Trade' to celebrating the journeys of Indian traders
The experiential campaign positions trading as a calling, not just a skill.
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Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
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Amit Dhawan and Preetesh Chouhan launch VibeTheory
The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.
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Burson appoints HS Chung as CEO for Asia-Pacific
Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.
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Amagi Media Labs secures SEBI approval for planned IPO
The IPO will comprise a fresh issue of equity shares totalling up to INR 1,020 crore and an offer for sale of up to 3.41 crore equity shares by existing shareholders.
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Mastercard debuts ‘Tap Your Phone, Pay in Style’ contactless campaign
The multi-film campaign encourages wider adoption of mobile contactless payments among India’s digital-first consumers.
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Redundancy is a business decision. Here’s how to bounce back fast
As layoffs reshape the creative industry, Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.
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SL Raheja Hospital drives Mumbai-wide ‘Diabetes Ko Blue Banayein’ initiative
The multi-platform campaign held across Mumbai promoted diabetes screening, awareness and early lifestyle intervention.
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Habitat for Humanity India launches Brick-Aid digital housing campaign
The digital initiative encourages nationwide participation in supporting affordable, climate-resilient housing.
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