News
Fooling with flair: Brands indulge in playful tricks for the Fool's Day
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
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A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
65% IPL enthusiasts recall campaigns backed by influencers: Study
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
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Heineken appoints WPP for global shopper and commerce marketing
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
AKQA co-founder Tom Bedecarré dies, aged 69
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
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LinkedIn picks network for $97 million global media account
The appointment follows a closed process across several global markets.
AI voices in advertising: Amplifying creativity or diminishing authenticity?
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
Campaign roundup: Week of 31 March
The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.
Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.
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WPP removes references to DEI in latest annual report
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the compensation section.
CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
Local pitches make up 62% of India’s total 2024 ad contracts: Report
Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
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Havas appoints global data and tech leaders
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
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