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GrowthJockey’s Intellsys introduces AdGPT to advance marketing decisions
The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.
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Reebok and Dove unveil limited-edition ‘Reborn Stronger’ collaboration
The limited-edition collection is inspired by resilience and the process of rebuilding.
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Avvatar partners with Janhvi Kapoor to promote smart protein snacking
It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.
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Little celebrates Children’s Day with 1001 tunes for the little ones!
Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.
OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.
Eternal’s Deepinder Goyal made two big announcements but it is not about Zomato or Blinkit; here is what all is next
Zomato founder and CEO Deepinder Goyal is on an investment expansion spree. In the last 24 hours, Goyal has shared updates on two of his most exciting projects that are not Zomato and Blinkit. Yes you heard that right, Goyal was not talking about his plans for Eternal, the everything food and delivery company, but his two new ventures—LAT Aerospace and Continue Research.
What is MrBeast’s latest Beast Land, a theme park in the heart of Saudi Arabia?
Famous YouTuber and content creator James Donaldson popularly known as MrBeast has unveiled today his own theme park called Beast Land in Saudi Arabia. This announcement comes as a part of the kingdom's major push to become a global entertainment hub.
Dentsu lifts FY2025 profit guidance, Japan offsets international weakness
Anita Kotwani, who was named Dentsu's chief client officer, South Asia, in March 2023, has reportedly stepped down.
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Nissan Motor India engages young learners with ‘Nissan Little Champs’
Nissan Motor India hosted ‘Nissan Little Champs’ to introduce children to automotive basics through hands-on workshops across its service centres.
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Samsung TV Plus brings top global creators, including Mark Rober, to Indian screens
Samsung TV Plus, the company's free ad-supported streaming television (FAST) service, has announced a partnership with a lineup of global content creators, including the launch of Mark Rober's first-ever dedicated FAST channel, premiering worldwide in India.
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Dizester awards creative mandate to Hakuhodo.Wyng
Hakuhodo.Wyng will lead creative strategy and integrated communications for its Dizester digestive health range.
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Titan Eye+ introduces ‘Ek Tara Test’ to support early vision screening
It adapts an ancient star-spotting practice into a simple eye-screening aid for parents.
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Delhivery marks Children’s Day with ‘Unboxing Curiosity’ film
It uses children’s perspectives to reflect on the purpose behind its logistics work.
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Medulla expands global presence with strategic US launch
The US foray will focus on health tech and consumer health with a digitally driven, performance-led offering.
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Oswaal Books’ film urges parents to focus on smiles, not scores
The film highlights children’s emotional pressures during exam season and encourages parents to prioritise wellbeing.
WPP appoints Elav Horwitz as chief innovation officer
The new role is designed to 'solidify leadership in applied AI'.
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BombayDC develops AI-driven, school-aligned exam prep app for UPRIO
The app streamlines after-school learning through a classroom-aligned digital experience.
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Volkswagen India marks Children’s Day with nostalgic drive film
The film encourages audiences to revisit early memories linked to their love for driving.
Spikes Asia announces 2026 jury presidents
Salesforce’s Wendy Walker will chair the inaugural Creative B2B jury.
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