News
Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025
401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.
‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel
Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.
Shaping stories, not spin: The power of early communication
In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025
The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.
Campaigns go full throttle as the IPL final closes in
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.
‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.
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Coca-Cola and WPP renew global marketing partnership
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Wavemaker bags 19 awards at ABBY Awards 2025
Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.
Middlemen, meet martech: Brands sync trade and consumer playbooks
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.
‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025
Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.
Omnicom set targets to cut staff costs by 10 per cent
Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.
Slack’s new hustle: From free chats to paid productivity
With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.
The emotional connection: A new normal in influencer marketing
Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.
The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.
Goafest 2025 to feature Goafest Village, Advertising Plays, masterclasses
South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.
Ogilvy unifies social media offering in 16 APAC markets
In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.
Rasna acquires Jumpin for INR 350 crores
Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.
RK Swamy bets on strategy amid shrinking ad spends
India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.
Why has GroupM lost its way for so long? The buck stops with WPP
The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
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