News

5 hours ago

KIT Global pushes ‘minimum viable data’ for smarter marketing

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

6 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

9 hours ago

Influencers versus employees: Who builds brand equity better?

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

10 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.

10 hours ago

Snapdeal’s new ad gives neck sprains a fashion twist

'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.

1 day ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

1 day ago

Omnicom tops revenue estimates, APAC posts 6.5% organic growth

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

1 day ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

1 day ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

1 day ago

All advertising has to become more accountable: Rahul Vasudev

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

2 days ago

Huella’s AIgnite promises to turbocharge open web creativity

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

2 days ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

3 days ago

Moves and wins: Week of 14 July

The latest ad films and campaigns from brands like Equitas SFB, Mediascope, Digirovers, Miraggio, Physicswallah, The Other Circle, Merchgarage, Glocal Slam Dunk, PR Hub, OML, Theblurr, Amagi, Zee Entertainment, Wrap2earn, Famous Innovations, Bandhan Amc, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.

3 days ago

Campaign roundup: Week of 14 July

The latest ad films and campaigns from brands like Sunfeast, KFC India, Maate, Blue Dart, Starbucks, The Belgian Waffle Co, Protinex, Lotto Sport, Himalaya, Caratlane, Niat, Muscleblaze, Magic Moments, DaMENSH, Wpp Media, Bandhan Amc, Myntra, Häfele India, Starbucks India, Britannia Bread, Fenesta, Maybelline, Helpage, GM Modular, Mother Sparsh and more, in our weekly roundup.

3 days ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

3 days ago

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.

3 days ago

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

Jul 12, 2025

When devotion is the medium, don’t just sell the message

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

Jul 11, 2025

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Jul 11, 2025

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.