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Viewers using both linear TV and CTV jump to 116 mn in Q3
49% of the incremental CTV viewers come from rural India, according to Kantar.
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Omnicom must show new structure is about more than cutting its way to growth
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.
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Zuno SmartDrive campaign targets next-generation car insurance users
Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.
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MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.
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Rebranding icons for Generation Alpha
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
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Atique Kazi appointed Performics India CEO, Gautam Surath sees elevated mandate
Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.
PepsiCo’s Red Rock Deli goes scroll-first, shelf later
A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded gourmet snacks market.
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
2026 is the year of ‘Imperfect by Design’
80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.
Air India is scripting its redemption arc in its latest domestic campaign
Passengers have never smiled more than on an Air India ad.
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India’s food creators are quietly redefining how we eat with our eyes
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
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Rungta Steel unveils new TVC featuring Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor
Rungta Steel uses celebrity-led storytelling to underline the role of strong foundations in residential construction.
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Why Brandcare's Healthcare Work Is Getting Global Recognition
The Mumbai-based independent agency is proving that healthcare communication can match medical rigor with creative excellence.
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Thomas Cook India introduces TACY as AI digital brand ambassador
The new AI-generated digital avatar signals a broader shift towards technology-led customer engagement.
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Seagram’s Xclamat!on uses punctuation blackout to launch mixers brand
Pernod Ricard India introduced Seagram’s Xclamat!on Mixers with a social media-led activation designed to demonstrate the brand idea through everyday digital behaviour.
The 2025 Wrap: The biggest brand blunders and backlashes of the year
Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp
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PR Professionals expands leadership with senior hires across key markets
Rajiv Sharma has joined as AGM-client servicing and media relations, while Dr Gunna Karthik is now project lead in Vijayawada.
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Nykaa Cosmetics and Naagin collaborate on spicy plumping gloss launch
The launch is supported by a po-culture campaign film featuring actor Urvashi Dholakia.
Britannia Milk Bikis launches special edition biscuit extending Adengappa storytelling
The collectible biscuit variant expands its GenAI-led Adengappa Kadhaigal 2.0 storytelling platform.
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EatSure launches ‘Meri Marzi’ December Buy-One-Get-One campaign
It allows consumers to order across multiple brands in a single transaction.
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