News
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
EBITDA targets and vowel-free branding drive Wondrlab toward IPO
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
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Glam21 launches wedding campaign with Avneet Kaur partnership
The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.
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Ikonic Professional partners Sahher Bambba for everyday glam campaign
The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.
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Three Fourth Solutions secures digital and creative mandate for Saket Mica
The agency will manage the brand's digital presence, focusing on social media strategy and creative storytelling.
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Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
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Hogarth India launches Dove’s Reborn Collective with culture-led storytelling
Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.
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PR Professionals expands energy portfolio with BSPHCL mandate
The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.
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Lowe Lintas captures Delhi’s culture in Google Pay campaign
The geo-targeted campaign celebrates Delhi’s culture while positioning digital payments as part of everyday city life.
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Emcure and MS Dhoni launch campaign to tackle obesity in India
The collaboration is to raise awareness on obesity as a chronic, manageable health condition.
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The Marcom Avenue wins integrated marketing mandate for GH2 Solar
It will handle the company's integrated marketing as the clean energy company sharpens its growth focus in India.
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ITC launches ‘Mitti Mera Desh’ campaign to showcase climate-smart farming
ITC highlights farmer success stories and climate-resilient agriculture through a new storytelling campaign aligned with national priorities.
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Bisk Farm marks 25 years with Shraddha Kapoor chai break film
Bisk Farm celebrates a milestone anniversary with the campaign linking everyday tea breaks and personal downtime through Rich Marie biscuits.
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Antara Senior Care launches ‘Love means expert senior care’ campaign with Sudha Chandran
The digital campaign challenges cultural guilt around care homes and encourages families to see expert senior care as a compassionate, responsible choice.
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
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GRM advocates substance over appearance with ‘Roti Gol Nahi, Soft Honi Chahiye’ campaign
The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.
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Bata India partners One Source to strengthen corporate reputation strategy
The agency will lead its corporate communications and reputation building as the brand sharpens its narrative and leadership presence.
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Novatr launches 'This Year You Finally Choose You' campaign to empower AEC professionals in 2026
The prioritises career growth for the professionals in 2026, backed by real skills, mentorship, and industry access.
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
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