News
Shriram Life launches AI-created campaign featuring Rahul Dravid
The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.
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Mondelez introduces Lotus Biscoff to India with integrated campaign
The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.
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Junglee Games elevates co-founder Kapil Rathee to chief executive role
This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.
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CloudTV expands content portfolio through Swastik Stories partnership
This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.
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InCred Money taps WPP Media to strengthen its performance marketing strategy
This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.
FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards
Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.
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Edelman names Pooja Rawat as APAC chief strategy officer
The firm also named Quang Nguyen as managing director for Vietnam.
SMBs see AI advertising as growth catalyst, but adoption challenges persist
Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.
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Laqshya StoryWorks appoints creative and commercial leads
Sanjay Nandan was appointed as the creative head and Dhruv Bhattacharya as national sales head of Laqshya StoryWorks.
Fast-fashion playbook shifts as Indian Garage Co repositions
Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
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Charlie Smith joins Nothing as chief brand officer
As part of Nothing’s executive team, he will oversee global brand, image, marketing, communications and store design
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We Are Expecting campaign anchors AllThingsBaby’s Mumbai launch
The company marked its Mumbai flagship opening with an experiential campaign designed to mirror the emotional journey of modern parenthood.
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iQOO sparks cross-brand billboard banter across major consumer categories
iQOO has triggered a wave of billboard banter with multiple brands, using humour and relatable themes to engage digital audiences.
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Royal Challenge highlights bold self-belief in ‘Main Nahi Toh Kaun Be’
Anchored by an anthem by Srushti Tawade, the campaign features cricketer Smriti Mandhana, actor-host Rannvijay Singha and gamer Naman ‘Mortal’ Mathur.
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MRSI adopts ICC/ESOMAR 2025 Code to strengthen ethical research
This adoption is expected to enhance the non-for-profit body's ethical standards, oversight and transparency across India’s expanding research and insights sector.
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Rohit Shetty fronts Myntra’s EORS 23 campaign focused on price crash
The campaign highlights the season-wide value through the EORS Price Crash proposition.
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Fiesta marks India entry with new World AIDS Day campaign
Tonic Worldwide created the film for this event.
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OG Media 360 expands digital portfolio with Times of Business
This acquisition is part of the company's plan to strengthen its digital-first business media network.
Winners of Agency of the Year 2025-South Asia announced
See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.
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Omnicom's new structure: Here's who leads APAC
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
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