News
KIT Global pushes ‘minimum viable data’ for smarter marketing
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Influencers versus employees: Who builds brand equity better?
AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
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41% of adland fears AI will stifle creativity
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
Snapdeal’s new ad gives neck sprains a fashion twist
'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.
Zomato’s ‘Fuel your hustle’ runs on empty
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
Omnicom tops revenue estimates, APAC posts 6.5% organic growth
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
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Discounts are dead. Rewards speak louder than cashbacks
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.
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All advertising has to become more accountable: Rahul Vasudev
Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.
Huella’s AIgnite promises to turbocharge open web creativity
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
Memes eat ad budgets for breakfast
As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.
Moves and wins: Week of 14 July
The latest ad films and campaigns from brands like Equitas SFB, Mediascope, Digirovers, Miraggio, Physicswallah, The Other Circle, Merchgarage, Glocal Slam Dunk, PR Hub, OML, Theblurr, Amagi, Zee Entertainment, Wrap2earn, Famous Innovations, Bandhan Amc, Digital Kong, Knauf India, Project Worldwide and more, in our weekly roundup.
Campaign roundup: Week of 14 July
The latest ad films and campaigns from brands like Sunfeast, KFC India, Maate, Blue Dart, Starbucks, The Belgian Waffle Co, Protinex, Lotto Sport, Himalaya, Caratlane, Niat, Muscleblaze, Magic Moments, DaMENSH, Wpp Media, Bandhan Amc, Myntra, Häfele India, Starbucks India, Britannia Bread, Fenesta, Maybelline, Helpage, GM Modular, Mother Sparsh and more, in our weekly roundup.
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Two sides of the bed: Insured versus uninsured
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
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63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
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Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
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When devotion is the medium, don’t just sell the message
At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.
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Itch you can’t ignore: Sebamed scratches at the truth
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
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