News
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FCB’s Dheeraj Sinha elected president of The Advertising Club
The association also named the new managing committee for 2025–26.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
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Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
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Turning music catalogues into brands with cultural currency
From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.
Campaign roundup: Week of 15 September
The latest ad films and campaigns from brands like Saatchi & Saatchi, ICC, ACKO, Kotak Mutual Fund, VML, JBL, Oppo, in our weekly roundup.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
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Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
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Can founder branding be more than just PR 2.0?
As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.
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Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade
The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.
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Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
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India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Shares will vest over five-year period.
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Indian consumers push food brands toward health, tech and sustainability
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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Dentsu names John Mescall as global chief creative partner amid strategic uncertainty
Based in New York, he will work alongside Dentsu’s global chief creative officer, Yasu Sasaki, to define and raise creative standards across the network.
Festival of Stagwell postponed following holdco's defence of work with Israeli government
The event was set to take place on September 10.
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Amazon and Netflix strike major ad partnership
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
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Retail One kiosks put Nestlé’ Professional’s growth recipe to test
From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether novelty can sustain consumer loyalty.
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Minute Media acquires VideoVerse, investor Audacity Venture Capital makes $50 million exit
The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in next-generation video capabilities.
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Grey India bolsters creative bench, hires Nikhil Guha and Mahima Kukreja
The two hires strengthen the agency’s Delhi leadership.
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Himalayan Water pours culture into campaign cups
The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.
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