News
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Schneider Electric’s case for being a local global brand
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
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How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning
Headhunter sounds out industry executives about potential interest in role.
Danish Khan to exit SPNI, marks leadership transition phase
Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.
NDTV Indian of the Year 2025 to bring together leaders across business, sport, and culture
NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.
India’s digital ecosystem needs an overhaul
The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.
When Don met John
John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two
Magnum Ice Cream Company confirms £332m global media appointment
Move will support brand's integration of 'advanced AI' in its marketing.
Analysts expect Omnicom’s jobs restructuring to last into 2026
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
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Jockey expands youth athleisure strategy with new JKY Groove Drop
The latest seasonal release strengthens Jockey India’s focus on Gen Z, combining functional comfort with trend-led silhouettes across a growing athleisure portfolio.
Fujifilm India aligns with Pinkathon for breast health awareness
The partnership extends an ongoing health communication effort focused on screening awareness, community outreach and large-scale engagement among women across India.
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Advertising is going to look different: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth?
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India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
WazirX launches zero fee campaign to remove crypto trading barriers
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
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Vivo’s #SwitchOff 2025 focuses on family conversations at dinner
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
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The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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Connect OOH executes large-scale DOOH roadblock for Budweiser 0.0
The execution spans more than 50 premium digital screens turning the 16-kilometre highway into a single, uninterrupted digital canvas.
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