News

The move follows a competitive multi-agency pitch.

While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?

The deal highlights how the Indian Premier League (IPL) is evolving from a domestic corporate- and celebrity-led league into a magnet for global private equity and sports capital.

The newly established university builds its brand around practice-led learning, integrating design, technology and management to position itself as a creator-first institution.

The agency will lead social strategy and content for FiatPe, focusing on merchant-first storytelling and digital growth across key Indian markets.

The new campaign extends Polycab’s equity in wires and cables to build credibility and adoption in the competitive fans category.

Roy will lead the Mumbai office while Khanna will establish a strategic planning unit, the agency said.

WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.

One truth that emerged at the two-day conference is that the marketing's future will be shaped by a powerful interplay between AI-led efficiency and human-led intuition.

Boopin strengthens its India footprint with a Gurugram office launch and senior leadership hire to drive regional growth and client partnerships.

QNET India introduces a digital campaign encouraging consumers to rethink hydration by prioritising water quality alongside conservation and everyday wellness decisions.

The spat between Publicis and The Trade Desk is an overdue reckoning with misaligned expectations between auditors, agencies and adtech platforms, as direct buying becomes cheaper and easier.

TVS Motor launches a large-scale campaign for TVS iQube, highlighting family-centric usage and accelerating mainstream electric vehicle adoption.

SBI General Insurance rolls out an integrated campaign anchored in trust, onboarding Pankaj Tripathi to strengthen emotional resonance with Indian households.

Crocs appoints KL Rahul as brand ambassador, launching a campaign focused on comfort, self-expression and off-field sporting moments.

Kyoorius introduces a new awards platform to recognise marketing strategy and effectiveness, extending its existing focus on creative excellence.

Doritos taps into India’s evolving social culture, positioning itself as a staple snack across diverse hangout occasions through a globally contextual campaign.

HCG launches a nationwide initiative encouraging women to adopt breast awareness habits through a simple, everyday mirror-based behavioural prompt.

The new promotions at the Delhi office reflect the agency’s continued focus on building a strong internal leadership pipeline.

If your creative doesn't respect the living room context, you aren't just underperforming, you are wasting premium inventory.

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Exclusive: The three-year mandate spans brand and performance media planning and buying.

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

The WPP-owned agency has been the technology brand’s creative AOR since 1994.

McCann UK is the incumbent.

Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.

WPP Media and Publicis Groupe managed the majority of media duties before the consolidation, Campaign understands.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.

Innerwear brand Lux Cozi launches a digital campaign showcasing fabric innovation and comfort, featuring Varun Dhawan in a behind-the-scenes format.

Flipkart launches two TVCs highlighting discovery-led shopping experiences across fashion and home categories, focusing on relatability and cultural storytelling.

Lenovo rolls out a digital-first campaign to reposition its monitor portfolio, using humour to highlight the impact of poor display quality.

Instamart and Duolingo collaborate on an on-ground campaign using instant printing to correct everyday spelling mistakes across urban streets.

SMFG India Credit launches a digital film using AI-led storytelling to showcase how timely business loans enable MSMEs to scale operations

CometChat secures fresh funding from Run Ventures to accelerate its AI agent platform and expand enterprise-focused go-to-market capabilities.

Bioderma launches a campaign with Sonakshi Sinha to counter viral skincare trends, focusing on dermatologically tested solutions and science-backed efficacy.

PhonePe Wealth launches a multilingual campaign to address investor hesitation, highlighting simplified tools and accessible features for first-time mutual fund investors.

UNIQLO appoints Jasprit Bumrah as brand endorser in India, launching a campaign centred on everyday comfort and the brand’s LifeWear philosophy.

India Gate launches a new campaign blending traditional biryani storytelling with product innovation and quick commerce integration for modern consumers.

Hospitality veteran Edwin Saldanha introduces Marketinn, a consultancy focused on improving AI discoverability and direct booking strategies for hotels.

Kenstar rolls out a new campaign featuring Rajkummar Rao and Patralekha to promote its 5-star rated air coolers and warranty promise.

Levi’s extends its global ‘Behind Every Original’ campaign to India, featuring Alia Bhatt to reinforce its positioning around individuality and self-expression.

Asian Paints launches a multi-platform campaign using humour and cultural storytelling to position Damp Proof as a reliable waterproofing solution.

AD by Arvind introduces its SS26 menswear campaign with Raghav Juyal, focusing on comfort-led fashion and a digital-first brand experience.

PropertyPistol brings in Hemant Bajaj to lead marketing, focusing on brand strategy, digital transformation and growth across key markets.

OM Bhakti strengthens its communication strategy by onboarding Value 360 Communications to support brand positioning and nationwide expansion.

BKT Tyres marks its entry into India’s consumer tyre market with a 360-degree campaign focused on confidence, mobility and aspirational journeys.

The EPIC Company restructures its content ecosystem with a unified studio model to scale storytelling across film, OTT, television and branded formats.

Bark Out Loud by Vivaldis introduces a digital-led campaign positioning pet nutrition as a shared responsibility between pets and their parents.

Yes Madam launches a digital-first campaign blending nostalgia and humour to highlight service reliability through a character-led storytelling approach.