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Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Times Internet's Cricbuzz and Willow TV to broadcast BCCI rights in four markets
Bags the rights from September 2023 to March 2028
ASCI elects Saugata Gupta and Partha Sinha as chairperson, vice chairperson respectively
Takes over from NS Rajan
Cannes Lions 2023: Apple tops creative brand of the year rankings
Dove, Heineken, Heinz and Mastercard complete top five
IAMAI labels TRAI's revenue-sharing plan as a threat to internet innovation
Argues against over-regulation of OTT service providers
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Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
Print in India to grow by 8-10% in 2024: ICRA
However, ad revenue will remain below pre-Covid levels despite the upcoming general elections
Campaign India Marcomverse with Belson Coutinho of Akasa Air
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India
Saregama acquires 51.8% of Pocket Aces for INR 174 crores
The music label aims to further acquire another 41% stake in the next 15 months at pre-agreed multiples
Creative critique from a gender lens: 18-22 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Tecno's global CMO on how to build a global brand with local storytelling
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand
Bacardi and Ranbir Kapoor inspire legacy craftsmanship
Watch the film conceptualised by Orchard Advertising here
Omnicom Media Group drives away with most of Uber’s global media business
The six month review concluded with Omnicom’s media network picking up the USD 600 million business in North America, Europe and Latin America
Pakistani fan now looking for salvation as Star Sports brings back 'Mauka'
Watch the film here
Fantasy Akhada campaign creator accuses Disney+ Hotstar of plagiarism
States that a recent film featuring Kapil Dev was similar to the one he wrote and directed for Fantasy Akhada last year
IAA's India chapter re-elects Avinash Pandey as president and Abhishek Karnani as vice president
Pandey is CEO, ABP Network, while Karnani is president, Free Press Journal
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Ad impressions on digital see a dip of about 9% in H1’23: TAM
There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23
Getty Images launches AI-driven image creator
The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights
Zee Media Corporation reunites with BARC
The media company had pulled out of the television measurement system in 2022
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