News
Adani seeks single agency for INR 600-crore media overhaul
The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.
The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
The feed is full, but we’re all starving
Why brands must stop performing for algorithms and start speaking to humans again
HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.
IPG global comms head Tom Cunningham out following Omnicom restructuring
Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.
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Omnicom Health hasn’t reorganised its ad agencies yet
Dozens of smaller shops are still awaiting their fates.
Apple’s campus film redefines ‘normal’ with style
A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.
Shriram Life launches AI-created campaign featuring Rahul Dravid
The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.
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Mondelez introduces Lotus Biscoff to India with integrated campaign
The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.
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Junglee Games elevates co-founder Kapil Rathee to chief executive role
This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.
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CloudTV expands content portfolio through Swastik Stories partnership
This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.
Truecaller launches ‘The State of Trust and Attention’ report at AOY 2025
New study maps how India’s urban users engage in high-intent, trust-driven attention moments.
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InCred Money taps WPP Media to strengthen its performance marketing strategy
This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.
FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards
Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.
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Edelman names Pooja Rawat as APAC chief strategy officer
The firm also named Quang Nguyen as managing director for Vietnam.
SMBs see AI advertising as growth catalyst, but adoption challenges persist
Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.
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Laqshya StoryWorks appoints creative and commercial leads
Sanjay Nandan was appointed as the creative head and Dhruv Bhattacharya as national sales head of Laqshya StoryWorks.
Fast-fashion playbook shifts as Indian Garage Co repositions
Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
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Charlie Smith joins Nothing as chief brand officer
As part of Nothing’s executive team, he will oversee global brand, image, marketing, communications and store design
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We Are Expecting campaign anchors AllThingsBaby’s Mumbai launch
The company marked its Mumbai flagship opening with an experiential campaign designed to mirror the emotional journey of modern parenthood.
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