News

The 19th edition of Goafest will take place in Goa, featuring the ABBY Awards and industry-led creative sessions.

Verve Media secures the digital marketing mandate for Proticons, covering social media, SEO, paid media and a redesigned website.

DangleAds Technologies appoints Saurabh Wason as assistant vice president – business development to strengthen partnerships and expand its digital advertising solutions.

ITRH introduces its ‘Vyah’ bridal collection through a storytelling-led campaign celebrating Indian wedding rituals, craft traditions and ceremonial dressing.

Instamart partners with Samsung for a digital campaign that turns a smartphone launch event into an instant delivery moment.

Kenya launches a global tourism marketing campaign to strengthen destination recall and attract international travellers through immersive storytelling and digital engagement.

Salty introduces its first brand film, repositioning the label beyond jewellery by exploring accessories as expressions of identity and individuality.

NDTV appoints Siddharth Narula to lead revenue strategy for NDTV 24x7 and NDTV Profit Brand Studio, focusing on brand partnerships.

Ember’s new campaign highlights real cooking routines across Indian homes, positioning cast iron cookware as a practical choice for modern lifestyles.

Royal Stag introduces a data-led campaign featuring Rohit Sharma and Paddy Upton, using AI to personalise success frameworks for cricket fans.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.

Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.

Cetaphil expands into the healthy ageing category in India with a new peptide-based skincare range targeting consumers seeking gentle anti-ageing solutions.

Innerwear brand Krvvy introduces its first digital campaign alongside a new product launch, highlighting structural design for fuller bust sizes.

Seagram’s Royal Stag Packaged Drinking Water introduces a new integrated campaign featuring multiple cultural icons to engage India’s youth audience.

‘The Apache DNA’ anthem with Brodha V is meant to connect performance motorcycling with music and youth culture.

The collaboration aims to connect music, culture and youth audiences while extending the brand’s long-standing ‘Good Times’ positioning.

GI Group Holding report highlights shifting consumer behaviour, with aspirational buying, smart devices and financing reshaping India’s FMCD market.

Coca-Cola India launches sports drink with a cricket-led marketing campaign featuring Shubman Gill and Neeraj Chopra.

The QSR expands the campaign with a creator-led film featuring Niharika NM to sustain social media engagement.

The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.

The association updates its brand identity with Landor, positioning itself as a guiding platform for the marketing industry.

The new integrated campaign positions distinction and individuality as markers of modern success.

The event management company expands its entertainment services with the new division which is focused on talent sourcing, collaborations and global live experiences.

The skincare brand’s campaign uses a sports metaphor to communicate the brand’s positioning around sun protection.

Its 2026 summer campaign is built around gratitude, using a child’s perspective to tell a story set inside its store.

The agency will handle integrated creative and digital duties across its India tyre portfolio.

The campaign with Palak Tiwari highlighting coastal visuals is a digital-first launch.

Its entry into this category is supported by a satirical campaign addressing pricing transparency.

Travel Food Services and Thums Up activate airport dining spaces with a cricket-themed promotion timed around the ICC Men’s T20 World Cup.

According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.

Naomi Michael joins from Omnicom and IPG where she held regional marketing and communications roles.

For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.

The insurer marks its milestone year with a hyperlocal outdoor and social campaign rooted in evolving urban memories.

Fintech brand deepens merchant and consumer engagement through campaign-led rewards and exclusive Rohit Sharma meet-and-greet.

Insurer rolls out integrated ‘Chuniye Bharosa, Apno Sa’ platform across media, positioning health cover as an everyday act of family care.

IICT formalises cross-state industry alliance at GAFX 2026 to strengthen skilling, incubation and research across India’s AVGC-XR sector.

Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.

The ecommerce group strengthens its senior leadership with new appointments across supply chain and corporate communications functions.

The B2B digital agency expands its integrated model with a dedicated brand and creative division to align strategy, performance and design.

Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.

The independent agency will establish a cross-functional team to work with Zoom.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.