News
Spikes Asia unveils 2026 jury lineup
11 Indians are on the list, including 2 jury presidents
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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How Yas Island and Pickyourtrail Crafted a Breakthrough Travel Campaign with Smash the Ordinary
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
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Dr Vaidya’s and Baba Sehgal launch rap-led campaign normalising intimacy conversations
The music-driven campaign encourages open, stigma-free conversations around intimacy and sexual wellness.
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Marketing’s data dilemma: Why relevance, not reach, defines attention
Rohit Dadwal, CEO of MMA Global Asia Pacific, explains why marketers must stop chasing dashboards and start designing for relevance in a world that scrolls fast, but still remembers what matters.
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BirlaNu debuts AI-driven brand film reimagining the meaning of home
Its first AI-driven brand film positions the home as a symbol of pride and emotional value for families.
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Hansa Research rolls out digital video ad impact measurement service
The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.
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India’s new labour codes: An invitation to build?
If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.
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Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
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ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
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Asian Paints showcases Graphene-led protection with chess grandmasters
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
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Why the future belongs to digitally-native, full-funnel agencies
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Mamaearth marks ninth anniversary with clean-air initiative across Delhi NCR
The week-long clean-air activation across Delhi NCR reinforces the brand's ‘Goodness Inside’ philosophy.
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Touchstone LC partners with Team Pumpkin to accelerate digital and performance marketing
The agency will lead its digital and performance marketing in India, aiming to strengthen brand reach and lead generation.
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Aura World appoints Jayanta Ghosh to lead marketing strategy
The Gurugram-based real estate developer is preparing to expand its premium and luxury residential portfolio.
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Ageas Federal Life Insurance refreshes brand identity with Glassbox and Pollinate Labs
The renewed brand identity and integrated campaign was created with Glassbox and Pollinate Labs.
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Aanchal Kapoor appointed CEO to lead Adsgrove Digital’s next phase
Kapoor will work alongside founder Rajkumar Singh, previously vice president at ANS Commerce, and will oversee branding and performance operations.
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Sunny Side Up expands leadership with key senior hires
The agency has strengthened its Bangalore leadership team with senior appointments across business, creative and design to support its next phase of growth.
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