News

20 hours ago

Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025

401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.

21 hours ago

‘Advertising needs courage to cut through the noise’ – Youri Guerassimov, Marcel

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

1 day ago

Shaping stories, not spin: The power of early communication

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

1 day ago

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

1 day ago

Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.

1 day ago

Campaigns go full throttle as the IPL final closes in

With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.

2 days ago

‘CCOs must act as chief culture officers’ – Lulu Raghavan, Landor

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.

2 days ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

2 days ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

3 days ago

Middlemen, meet martech: Brands sync trade and consumer playbooks

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.

3 days ago

‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.

3 days ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

4 days ago

Slack’s new hustle: From free chats to paid productivity

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.

4 days ago

The emotional connection: A new normal in influencer marketing

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

4 days ago

The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India

In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.

4 days ago

Goafest 2025 to feature Goafest Village, Advertising Plays, masterclasses

South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.

4 days ago

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.

4 days ago

Rasna acquires Jumpin for INR 350 crores

Eyes INR 1,000 crore revenue share of India’s ready-to-drink (RTD) market.

4 days ago

RK Swamy bets on strategy amid shrinking ad spends

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

May 20, 2025

Why has GroupM lost its way for so long? The buck stops with WPP

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.