Team Pumpkin has won the social media mandate for Lavie, expanding the agency’s portfolio in the fashion and lifestyle category. The mandate will see Team Pumpkin handle Lavie’s digital presence through content strategy, creative campaigns, influencer marketing and community management.
Lavie, known for its handbags, wallets and fashion accessories, has built its positioning around accessible luxury and trend-led design. As the brand continues to strengthen its presence in the market, the focus of the partnership will be on increasing engagement with young and style-conscious consumers while building a stronger digital community.
Under the mandate, Team Pumpkin will develop platform-native content and campaigns designed to reflect Lavie’s brand identity and connect with a new generation of Indian consumers. The agency will also work on trend-led storytelling and culturally relevant campaigns aimed at millennials and Gen Z shoppers.
The account will include influencer collaborations and community management initiatives intended to strengthen interactions across Lavie’s digital platforms. The agency said the communication strategy would align with the brand’s focus on style, functionality and everyday fashion.
Ayush Tainwala, ceo, Lavie, said, “As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today's consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We're excited about what we'll build together.”
Swati Nathani, co-founder, Team Pumpkin, added, “Lavie is a brand with real character: stylish, confident, and deeply rooted in the Indian woman's everyday life. We're thrilled to carry this mandate and look forward to building campaigns that genuinely connect with the women who love this brand. There's a lot of room to do amazing, meaningful work here, and we can't wait to get into it.”
Team Pumpkin said the mandate would focus on creating campaigns tailored to evolving consumer behaviour across digital platforms. The agency plans to combine social-first storytelling with influencer-led engagement and audience interactions to strengthen Lavie’s positioning among fashion-focused audiences.
The partnership reflects Lavie’s broader efforts to expand its digital footprint and build stronger consumer engagement through social media-led marketing initiatives. The brand’s communication strategy is expected to centre on relatable fashion narratives and platform-specific content formats designed to appeal to younger audiences.
