Sports Brief 'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand By Nikita Mishra , 09/06/2026 Nike rewrites playbook with 2026 World Cup campaign By Leslie Blount , 05/06/2026 Zee to broadcast FIFA World Cup 2026 in India, ending months-long standoff By Campaign India Team , 02/06/2026 Beyond the badge: How DP World is rewriting the rules of sports sponsorship By Shannon Tellis , 01/06/2026 Your IPL final activation is ready. But is it primed with the wrong frame rate? By Jacob Joseph , 29/05/2026 FIFA's biggest Asian sponsors can't watch the World Cup they're funding By Sharon Adesola David , 15/05/2026 ‘Audiences can tell when brands are only showing up for the glory moments’ By Shannon Tellis , 08/05/2026 Beyond cricket: Why Vinit Karnik believes India’s sports economy has untapped headroom By Vinita Bhatia , 30/04/2026 ‘If the world only remembers we sponsored the World Cup, we've failed’: Lenovo’s FIFA play By Nikita Mishra , 25/04/2026 Publicis Groupe acquires 160over90 to “disrupt” sport sector By Charlotte Rawlings , 06/04/2026 The World Cup is already here and it's bigger than the Olympics By Benika Brown , 05/03/2026 Beers, burgers and boundary hits By Shannon Tellis , 24/02/2026 Brands race ahead with India’s running boom By Shannon Tellis , 19/01/2026 LATEST NEWS Navi UPI expands Hurrypur with new campaign chapter Mogu Mogu targets Gen Z with global campaign From pasta to noodles: Kellogg’s turns to an Indian studio to build a category in the Ivory Coast Spinny brings ‘God Promise’ campaign to Tamil Nadu Truecaller and Gupshup partner to expand business messaging Utopai Studios unveils PAI 2.0 for AI filmmaking Aigenc.ai launches AI-led marketing intelligence platform From social feeds to shopping carts, Flipkart and Meta bet on creator commerce Adani Realty appoints Harinder Dhillon for NCR growth Piyush Pandey enters The One Club’s Creative Hall of Fame
Sports Brief 'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand By Nikita Mishra , 09/06/2026 Nike rewrites playbook with 2026 World Cup campaign By Leslie Blount , 05/06/2026 Zee to broadcast FIFA World Cup 2026 in India, ending months-long standoff By Campaign India Team , 02/06/2026 Beyond the badge: How DP World is rewriting the rules of sports sponsorship By Shannon Tellis , 01/06/2026 Your IPL final activation is ready. But is it primed with the wrong frame rate? By Jacob Joseph , 29/05/2026 FIFA's biggest Asian sponsors can't watch the World Cup they're funding By Sharon Adesola David , 15/05/2026 ‘Audiences can tell when brands are only showing up for the glory moments’ By Shannon Tellis , 08/05/2026 Beyond cricket: Why Vinit Karnik believes India’s sports economy has untapped headroom By Vinita Bhatia , 30/04/2026 ‘If the world only remembers we sponsored the World Cup, we've failed’: Lenovo’s FIFA play By Nikita Mishra , 25/04/2026 Publicis Groupe acquires 160over90 to “disrupt” sport sector By Charlotte Rawlings , 06/04/2026 The World Cup is already here and it's bigger than the Olympics By Benika Brown , 05/03/2026 Beers, burgers and boundary hits By Shannon Tellis , 24/02/2026 Brands race ahead with India’s running boom By Shannon Tellis , 19/01/2026
LATEST NEWS Navi UPI expands Hurrypur with new campaign chapter Mogu Mogu targets Gen Z with global campaign From pasta to noodles: Kellogg’s turns to an Indian studio to build a category in the Ivory Coast Spinny brings ‘God Promise’ campaign to Tamil Nadu Truecaller and Gupshup partner to expand business messaging Utopai Studios unveils PAI 2.0 for AI filmmaking Aigenc.ai launches AI-led marketing intelligence platform From social feeds to shopping carts, Flipkart and Meta bet on creator commerce Adani Realty appoints Harinder Dhillon for NCR growth Piyush Pandey enters The One Club’s Creative Hall of Fame
