Heineken selected a roster of creative, production and media partners following a global marketing agency review. The company reappointed Dentsu as its agency for global media while Publicis won its global production remit. The global creative roster, which will work across Heineken brands such as Amstel, Birra Moretti, Desperados and Tiger, was consolidated with Publicis, WPP and Stagwell. LePub continues to work on the Heineken master brand, which was not part of the review.
Jaguar Land Rover confirmed WPP has officially been selected as its global partner for creative, media, production, customer experience and marketing strategy. Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it was confirmed that the remit had been expanded to include media planning and buying.
Wine company Vinarchy has picked Special London to handle global creative duties for its Jacob’s Creek brand without a pitch. The appointment follows Special London winning the global creative account for fellow Vinarchy brand Hardys in March.
22feet, which won three Cubes at the ADC 105th Annual Awards, has been appointed as the digital agency on record for AJIO following a multi-agency pitch. The agency also bagged the integrated creative AOR mandate for Jack Daniel's in India.
Elsewhere, Carlsberg has appointed Fold7 as its strategic and creative agency for its UEFA sponsorship advertising.
Reviews
Peroni Nastro Azzurro has begun a review of its global creative account. McCann Worldgroup, led by McCann London, has held the business since 2024. McCann is repitching for the business against fellow Omnicom shop Adam & Eve\TBWA, Havas and Publicis Groupe agency Leo.
With inputs from Campaign UK.
