Brand

The in-store celebration in Chennai blends cultural relevance with experiential retail to reinforce its confidence-led brand positioning.

The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.

It extends its category education platform with a multi-format campaign aimed at addressing information gaps in homebuying decisions.

It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.

The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.

The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.

The campaign transforms a culturally significant moment into a tech-led experience designed for festive engagement and commerce.

The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.

The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.

The campaign connects cultural rituals with conscious skincare, positioning microplastic-free formulations as part of everyday festive routines.

The new IP aims to standardise how Indian marketers measure effectiveness across brand building, performance and long-term value.

The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ecosystem.

The integrated campaign aligns financial services with ambition, using cricket and real-life stories to reflect India’s evolving aspirations.

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

As president for India, he will strengthen its leadership across communications and advisory services.

The campaign reinterprets the bridal trousseau as an expression of continuity, selfhood and evolving modern womanhood.

He will lead growth, marketing and consumer engagement initiatives across its platforms.

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

The AI-led offering is designed to help users navigate health information with greater clarity and confidence.

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

It explores contrast, connection and shared identity through timepieces.

CoinDCX has introduced a new campaign to address perceptions around women and finance, drawing on platform data to highlight changing investment behaviours.

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.

Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.

The music-led campaign film is aimed at building a unified team identity and strengthening fan engagement.

It unveiled the brand film ahead of the new smartphone series launch, which is centred on spontaneity, travel and self-expression.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

The appointment brings together a strategic communications agency and a creative studio led by filmmaker Goldie Behl.

The shift in brand positioning reflects evolving views of success among younger consumers.

Khimji Jewellers has strengthened its leadership team with the appointment of Rajat Verma as chief marketing officer.

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.

The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.

Hogarth India partners with Dove to create the platform exploring strength through lived experiences and resilience.

The digital campaign challenges cultural guilt around care homes and encourages families to see expert senior care as a compassionate, responsible choice.

ITC highlights farmer success stories and climate-resilient agriculture through a new storytelling campaign aligned with national priorities.

The collaboration is to raise awareness on obesity as a chronic, manageable health condition.

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

Beats partners with Travis Scott on a campaign examining how early self-belief and persistence shape long-term creative success.

The national initiative encourages mindful pauses to address rising stress, burnout and mental health concerns across India.

A spontaneous Mumbai concert reel featuring Indian creators has triggered a wide-reaching conversation on representation, confidence and modern Indian beauty.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

Review aimed to 'reduce complexity, improve execution and accelerate growth'.