Brand

Dentsu's iProspect is the incumbent on the account.

Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?

Not only were businesses the most trusted institution in the 2024 Edelman Trust Barometer, 81% of respondents believe businesses should play a role in addressing societal challenges.

The senior vice-president of services and health will be honoured for shaping the future of entertainment through ground-breaking storytelling and innovation.

Special London will take on strategic and creative responsibilities for Jacob’s Creek globally.

Global riots and store closures fuelled by a $400 pocket watch reveal the high cost of a brand strategy that prioritises spectacle over safety.

The brand said they wanted a partner that could help them help us build a sharper, more distinctive voice across platforms.

In a marketplace drowning in AI-generated content, the most radical thing a brand can do is to be undeniably, imperfectly human.

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.

After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.

Why ‘method branding’ and fan service defined the festival’s most-searched year yet.

The account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X, which won the account in 2022.

A phone-free activation with E.l.f. Cosmetics taps Gen Z’s growing appetite to unplug.

WPP Media’s EssenceMediacom is the incumbent.

Two of its campaigns – ‘Ink of Democracy’ by Havas Worldwide India and ‘#UnPlasticIndia’ by VML – was named in the top 20 most impactful campaigns globally.

INSIDE THE AD: BHIM’s ‘Mahi Way’ featuring MS Dhoni shifts from spectacle to simplicity, targeting transaction hesitation over noise in India’s competitive UPI market.

The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

Fortnightly round-up of adland's latest account pitches, reviews and wins.

Exclusive: The three-year mandate spans brand and performance media planning and buying.

World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.

The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

It reframes life insurance conversations through a new brand platform focused on preparedness across key life stages.

Auto sector leads with 16% share in 2025

This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

A new report, surveying 59,000 consumers globally, maps the widening gap between brand promise and lived customer experience.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

This marks the second time the brand has received the accolade, having first won it in 2018.

The integrated storytelling campaign highlights the brand’s service benefits and customer support across its nationwide network.

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

If the Federal Bank CMO were in the hot seat, reinforcing trust would be the bedrock of his Budget.

The cosmetics giant works with multiple agencies across different regions.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

The financial services company launched a direct mail campaign using cultural artefacts to spark founder-led conversations around commercial risk protection.

New hire follows the platform’s US launch in 2025.

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

With this year's Fifa World Cup set to be the most-watched sporting event around the globe, brands should be focusing their attention on community fan groups rather than geography.

Bose has 20 years of marketing experience across beauty, personal care and food and beverage.

Platform says it has a zero-tolerance approach to child sexual exploitation and non-consensual nudity.

It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.

The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.