Interviews

Jin explains why a brand designed to be invisible is going all-in on football, K-pop and gaming.

Anisha Iyer, CEO, OMD India, says Indian entries at Cannes Lions have matured, moving beyond social good to mainstream campaigns with smarter, more nuanced packaging.

In its second act, the multinational renewable energy solutions provider is rebuilding its brand positioning, following a turbulent history.

Sougandh Pramod and Malvika Anil Kumar’s submission didn’t just predict technology’s future, but interrogated the nature of trust itself.

Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.

As Cannes Lions Health & Wellness jury president, Ogilvy India’s chief creative officer says strong ideas, not just business metrics, must lead judging.

This observation from dentsu Creative’s art director, also 2025 Young Lion from India, increasingly resonates across an industry that's reconciling instinct-driven creativity with data-led accountability

Peak XV’s managing director on startups, India’s vast potential in AI, institutional investing, and why failure is a better teacher than success

A Cannes Lions juror, Rao argues that gamification now shapes culture, education, employability and products—forcing agencies to rethink gaming communities beyond media buys and visibility metrics.

BBDO India’s Josy Paul explains how entries demand visible cultural change, long-term commitment, and ideas designed to move society; not merely marketing metrics.

Managing partner Varun Shah argues that AI can scale assets, but human instinct, cultural nuance and craft still determine advertising relevance and business outcomes.

New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.

Omnicom Global Solutions’ CEO believes that anything that needs to be automated, should be.

CMO Sapna Desai says AI tools are now common; sharper thinking and cultural nuance will increasingly define brand differentiation.

Paul D’Arcy, CMO, Moloco, decodes how AI is reshaping consumer habits and what marketers must do to stay ahead in a rapidly evolving landscape.

India country manager Kumaresh Pattabiraman says top sellers prioritise buyer intent signals, engaging key stakeholders early with timely insights over volume-led outreach.

Piramal Consumer Healthcare’s CEO explains how precision reshapes capital allocation as quick commerce dominates, and every impression, click and conversion is held accountable.

Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group.

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.

Probing into serious horology, Titan plans to balance engineering credibility with storytelling to compete with global players

The Australian-born digital futurist and marketer suggests that the industry may be over-engineering what was once a straightforward craft: building human connection.

Bisleri International’s vice chairperson believes that perception of premium brands shifts slowly, and then, all at once.

Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.

INSIDE THE AD: Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.

Magnite’s VP and MD for Asia explains how retail media offers control, while live sports delivers scale without predictability.

The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour.

Amid legacy players and influencer brands, its founder Diipa Büller-Khosla reframes competition, moving from product differentiation to philosophy-led storytelling and experiential retail.

KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space.

NEC Corporation India’s Ikigai recasts marketing as culture, but only sustained experimentation—not alignment alone—will convert coherence into credible market outcomes.

While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?

Having raised INR136 crore recently, the co-founder outlines plans to scale offline reach, build markets, and balance brand investment with margins.

Mass layoffs, AI-flooded inboxes and a rival in LinkedIn that overtook them by revenue—Indeed global CMO James Whitemore tells Campaign Asia why this bruising jobs market is also the platform’s biggest opportunity, provided every dollar is spent on making better matches.

As print struggles to attract Gen Z and millennials, The Economist’s global head of advertising explains how legacy publishers are moving towards digital and video formats to sustain engagement.

As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.

Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.

As Publicis Groupe marks 100 years, CEO Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.

Mintegral’s senior director of business development, APAC, Khai Le, points to maturing monetisation depth and engagement patterns across Vietnam, India and Indonesia.

Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

With India driving 47.4% of global searches, Rado reviews US ambassador strategy to balance growth, equity and market diversification.

A candid conversation with one of India’s most awarded creatives.

From reframing ‘Zubaan Pe Rakhe Lagaam’ to ‘Dimaag Pe Rakhe Lagaam’ and launching the India Overthinking Report, the brand stress-tests legacy through cultural insight.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

Despite biscuits seeing roughly 55% rural consumption, it prioritises metros as strongholds, using selective distribution and premium positioning over mass expansion.

The president and managing director reflects on Omnicom Advertising India’s ongoing transformation, from the reimagined agencies to attracting talent.

Publicis CEO talks to Campaign after increasing revenue and margin at annual results.

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.