New Campaigns

The partnership combines mobile imaging technology and content distribution to support emerging creators through mentorship, challenges and visibility opportunities.

The former advertising agency is broadening its role from communications partner to brand builder, distributor and market development specialist.

The new dialogue series aims to bring business leaders together for discussions on leadership, disruption, resilience and organisational transformation.

Birla Opus Allwood uses a football celebration to reframe wooden furniture from fragile showpieces to everyday enablers of family life.

The adtech company has launched a suite of interactive in-app advertising formats aimed at improving engagement and supporting omnichannel campaigns.

The beauty retailer uses a trending online conversation to highlight the importance of shade matching and foundation selection.

A new Kantar study shows consumers becoming more selective with spending while prioritising savings, financial security and meaningful experiences.

The partnership introduces a sexual wellness product inspired by consumer behaviour, supported by a digital-first marketing campaign and retail activations.

Mother Dairy uses World Environment Day to spotlight degradable packaging and test whether sustainability can travel beyond claims.

The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.

Adobe and NVIDIA have expanded their partnership to enhance creative workflows across Photoshop, Premiere and Substance 3D using RTX Spark.

Century Real Estate has launched a 360-degree campaign positioning Century Immencity as an integrated lifestyle, business and cultural destination in North Bengaluru.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.

The Hosteller and TRENDS have partnered on a campaign that combines travel inspiration with destination-led fashion for young consumers.

To mark World No Tobacco Day 2026, P. D. Hinduja Hospital unveiled a public awareness installation highlighting the health risks of tobacco use.

Netcore has introduced a conversational AI agent designed to simplify audience segmentation and accelerate campaign execution for marketing teams.

Thermocool has extended its transit advertising initiative across major railway hubs to boost visibility and consumer engagement nationwide.

The company noted that Indian travellers are among the fastest-growing outbound luxury travel segments globally.

VML India’s latest campaign uses childhood cricket anxiety to reposition toughened glass as durable, visible and everyday-safe.

Visa has appointed Shah Rukh Khan as its India brand ambassador and launched a campaign centred on experience-led lifestyles.

PUMA India has marked Royal Challengers Bengaluru’s back-to-back IPL championship triumph with a new campaign featuring Virat Kohli and Rajat Patidar.

The performance marketing agency has introduced a Claude AI onboarding service designed to help brands build in-house AI-powered marketing capabilities.

The Womb has secured Wonder Cement’s brand strategy and creative mandate, launching the partnership with a Ranbir Kapoor-led campaign.

The collaboration uses Google Gemini to create personalised entertainment experiences that transform product packaging into an interactive consumer engagement platform.

The company is updating packaging across its snacks brands to highlight the absence of artificial colours and flavours.

The MotoGP team and energy drink brand have entered a multi-year partnership that expands into a title sponsorship from 2027.

The edutainment brand has introduced a consumer engagement campaign that invites children to help shape future play experiences.

The brand introduces three new luggage collections supported by a multimedia campaign focused on design, functionality and modern travel needs.

The investment platform’s new brand campaign focuses on its dedicated approach to helping Indian investors access international markets

The food brand has launched a national campaign and packaging refresh that highlights regional pickle traditions and the emotional role of mothers in Indian households.

Karthika Shampoo’s latest television campaign links traditional hair care rituals with contemporary themes of confidence, individuality and self-expression.

Its latest ad featuring Sachin Tendulkar links transparency, wedding-season demand and India’s gold-import anxieties into a timely exchange proposition.

Zuno’s latest film uses a simple greeting to explore loneliness, stress and the growing need for meaningful conversations.

Marking Menstrual Hygiene Day and its ninth year, Niine has launched a digital-first campaign centred on real women's period experiences.

To mark Menstrual Hygiene Day, Clovia introduced an experiential workplace initiative aimed at increasing awareness and conversations around menstrual discomfort.

ASCI’s latest annual report reveals a sharp increase in advertising violations, with offshore betting and real estate leading scrutiny across digital platforms.

Schwarzkopf Professional’s latest campaign positions OSiS+ as a styling solution designed for consumers navigating multiple moments throughout the day.

Flipkart’s latest fashion sale campaign uses humour, internet culture and music-led storytelling to challenge conventional end-of-season sale perceptions.

La Pink has marked its third anniversary with a new campaign focused on lightweight, microplastic-free sunscreen and skin comfort.

Farmley’s latest digital campaign with Aparshakti Khurana positions Date Bites as a mindful dessert alternative through humour-led storytelling.

OREO and BTS have launched a global collaboration featuring limited-edition cookies inspired by Korean flavours, fandom culture and fan engagement.

The Face Shop has launched a new sunscreen campaign with Rannvijay Singha focused on skincare inclusivity and everyday protection.

Sirona and AWAAZ marked Menstrual Hygiene Day with a street theatre campaign focused on breaking stigma around menstruation.

Pratilipi’s Double Tap Films has signed a TikTok licensing deal to distribute Indian microdrama content across four international markets.

LEGO Certified Stores India launched LEGO Collector’s Week 2026 to engage India’s growing adult builder and collector community.

Oakley has launched a new Players Collection campaign featuring Kylian Mbappé and Jaylen Brown through signature eyewear collaborations.

Decathlon Sports India engaged more than 200,000 participants through Sports Utsav 2026, activating community-led sporting experiences across 60 cities.

Aashirvaad Atta with High Protein has launched a new IPL-led campaign positioning roti as an accessible source of daily protein.

RIMOWA’s latest global campaign uses multi-generational storytelling to highlight craftsmanship, movement and the emotional value of long-lasting travel companions.