New Campaigns

The 19th edition of Goafest will take place in Goa, featuring the ABBY Awards and industry-led creative sessions.

ITRH introduces its ‘Vyah’ bridal collection through a storytelling-led campaign celebrating Indian wedding rituals, craft traditions and ceremonial dressing.

Instamart partners with Samsung for a digital campaign that turns a smartphone launch event into an instant delivery moment.

Kenya launches a global tourism marketing campaign to strengthen destination recall and attract international travellers through immersive storytelling and digital engagement.

Salty introduces its first brand film, repositioning the label beyond jewellery by exploring accessories as expressions of identity and individuality.

Ember’s new campaign highlights real cooking routines across Indian homes, positioning cast iron cookware as a practical choice for modern lifestyles.

Royal Stag introduces a data-led campaign featuring Rohit Sharma and Paddy Upton, using AI to personalise success frameworks for cricket fans.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

Cetaphil expands into the healthy ageing category in India with a new peptide-based skincare range targeting consumers seeking gentle anti-ageing solutions.

Innerwear brand Krvvy introduces its first digital campaign alongside a new product launch, highlighting structural design for fuller bust sizes.

Seagram’s Royal Stag Packaged Drinking Water introduces a new integrated campaign featuring multiple cultural icons to engage India’s youth audience.

‘The Apache DNA’ anthem with Brodha V is meant to connect performance motorcycling with music and youth culture.

The collaboration aims to connect music, culture and youth audiences while extending the brand’s long-standing ‘Good Times’ positioning.

Coca-Cola India launches sports drink with a cricket-led marketing campaign featuring Shubman Gill and Neeraj Chopra.

The QSR expands the campaign with a creator-led film featuring Niharika NM to sustain social media engagement.

The new integrated campaign positions distinction and individuality as markers of modern success.

The skincare brand’s campaign uses a sports metaphor to communicate the brand’s positioning around sun protection.

Its 2026 summer campaign is built around gratitude, using a child’s perspective to tell a story set inside its store.

The campaign with Palak Tiwari highlighting coastal visuals is a digital-first launch.

Travel Food Services and Thums Up activate airport dining spaces with a cricket-themed promotion timed around the ICC Men’s T20 World Cup.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

The insurer marks its milestone year with a hyperlocal outdoor and social campaign rooted in evolving urban memories.

Fintech brand deepens merchant and consumer engagement through campaign-led rewards and exclusive Rohit Sharma meet-and-greet.

Insurer rolls out integrated ‘Chuniye Bharosa, Apno Sa’ platform across media, positioning health cover as an everyday act of family care.

IICT formalises cross-state industry alliance at GAFX 2026 to strengthen skilling, incubation and research across India’s AVGC-XR sector.

The B2B digital agency expands its integrated model with a dedicated brand and creative division to align strategy, performance and design.

Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.

For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.

Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.

The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.

Marking World Compliment Day 2026, the confectionery brand shifts focus to gig workers and essential service providers through a nationwide gratitude-led initiative.

The footwear brand introduces a youth-focused sneaker line through a music-led campaign anchored in street culture and everyday versatility.

The children’s personal care brand uses cultural provocation and humour to challenge the use of adult skincare products on young skin.

A new internal brand film positions collective momentum and ‘Pragati’ at the centre of the company’s growth narrative.

The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.

A new syndicated research solution aims to help IPL sponsors and advertisers measure effectiveness and optimise performance during the tournament.

A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.

The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.

Its latest cinematic campaign is fronted by its new brand ambassador Yashasvi Jaiswal.

It introduces celebrity-led branding to industrial real estate through a campaign featuring Pratik Gandhi.

Sintex marks its 50th year with a campaign-led launch of Eterno, positioning a 50-year warranty as a long-term household investment.

The sports nutrition brand appoints actor and fitness enthusiast Nataša Stanković to lead digital campaigns focused on protein awareness.

Youth-focused agency Youthbeat will curate and manage a dedicated influencer collective to deepen Myntra’s creator-led fashion engagement strategy.

Investor education films spotlight on-ground activations in Prayagraj, linking cultural rituals with informed investing and long-term financial planning.

APS expands its affordable premium portfolio with a sports-led sub-brand designed to link canine nutrition with athletic performance codes.

It reframes life insurance conversations through a new brand platform focused on preparedness across key life stages.

The company challenges the ‘brighter is better’ mindset with a multi-platform campaign promoting purpose-led lighting choices.

Its futuristic film explores AI-led matchmaking while reinforcing commitment as a constant in evolving dating culture.

Godrej Enterprises Group uses humour and familiarity to foreground its five-year comprehensive AC warranty.

Plant-based label Jiwya reframes luxury through a surreal film that centres nature, not garments, in its brand narrative.