New Campaigns

It strengthens its women’s footwear narrative through a renewed campaign featuring Sanjana Sanghi and a design-focused Victoria Ballerina product spotlight.

Zydus Wellness positions it around discipline and planning through a new campaign featuring young cricketer Vaibhav Sooryavanshi’s journey and ambition.

It connects logistics innovation with cricket storytelling through a generational TV campaign timed with ICC Men’s T20 World Cup visibility.

The online-first campaign aligns digital commerce strategy with work-to-weekend fashion positioning.

The campaign expands the company’s national presence, combining cultural insight with omnichannel retail and storytelling.

Its campaign leverages celebrity friendships and gossip culture to create relatable digital content designed for social media engagement and youth audiences.

It taps cricket passion through a family-focused contest campaign featuring Suryakumar Yadav, Mohammad Siraj and Arshdeep Singh.

The automobile brand leverages landmark projection to amplify ICC Men’s T20 World Cup 2026 partnership visibility.

The immersive Bandra installation blends experiential marketing with platform-led discovery to drive cultural relevance and brand recall.

The global campaign positions smartphones as fan engagement tools.

The campaign shifts focus from customer stories to brand credibility, highlighting claims assurance and trust-led storytelling through integrated media channels.

The World Cancer Day activation used silent messaging at public spaces to drive awareness and behavioural change among commuters.

The D2C brand adopts a content-first approach using internet culture to drive recall and engagement among digitally native audiences.

It expanded performance nutrition positioning through creator collaborations to redefine holistic wellness marketing narratives.

The beauty brand shifts category messaging towards dermatological safety and informed consumption through the education-led campaign.

The first global brand platform targets younger audiences through omnichannel storytelling centred on self-expression and individuality.

The integrated storytelling campaign highlights the brand’s service benefits and customer support across its nationwide network.

Its value-driven campaign combines AI technology, content access, financing and extended support to influence television purchase decisions in India.

It marked National Mechanics Day with a cinematic campaign highlighting mechanics’ contributions through storytelling inspired by Indian film narratives.

Piramal Consumer Healthcare reframes baby care marketing by shifting storytelling from parents to infants through AI-led digital films focused on comfort.

Its behaviour-reward fitness campaign blends humour, influencer content and monetary incentives to sustain consumer workout habits across India.

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

It launches a World Cup campaign that reframes cricket fandom as collective participation, blending product design, technology and mass media activation.

This onboarding strengthens its India marketing strategy and anchors brand communication around self-expression and contemporary beauty narratives.

It deploys humour and celebrity banter in a social-first sunscreen campaign designed to convert skincare education into shareable internet conversations.

It uses a city-led activation to turn traffic signals into moments of public recognition for Bengaluru’s traffic police.

Across logistics, FMCG, fashion and fintech, brands mark Republic Day by shifting focus from symbolism to everyday action, behaviour and participation.

The campaign shifts focus to ingredient craftsmanship, reinforcing premium cues through cinematic storytelling and sensory-led visuals.

The financial services company marked three decades in the country with a nationwide investor education drive focused on women and mutual fund awareness.

It launched a crowdsourced film built entirely from rider-generated content, repositioning owners as creators within its marketing ecosystem.

Kingfisher Premium Packaged Drinking Water used sport, sound and broadcast integrations at Tata WPL 2026 to deepen fan engagement.

Its latest awareness film uses narrative disruption and social realism to reposition preventive healthcare within mainstream digital conversations.

The digital film blends cinematic nostalgia with routine-led storytelling to position at-home beauty as everyday self-care.

Its latest ambassador-led campaign uses strength and safety cues to scale brand visibility across mass and premium audiences.

Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.

Its second campaign phase foregrounds investment intelligence, positioning CIO insights as a marketing lever for affluent, globally mobile investors.

Specta Quartz Surfaces uses cultural wit and celebrity association to position Indian craftsmanship as a global luxury benchmark.

The initiative positioned the brand around appreciation, comfort and emotional well-being, linking fragrance with everyday mobility.

The brand film shifts focus from visible milestones to the systems and reliability that quietly sustain India’s everyday momentum.

It shifts road safety communication from cautionary messaging to positive reinforcement through an on-ground brand activation.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

The financial services company launched a direct mail campaign using cultural artefacts to spark founder-led conversations around commercial risk protection.

It uses humour and cultural contrast to launch Korean Chilli Nachos, deliberately distancing itself from predictable K-culture advertising tropes.

Aludecor’s latest television and digital campaign shifts attention from claims to testing, spotlighting safety and accountability in ACP usage.

A new brand character helps Stovekraft reposition traditional cooking appliances around speed, empowerment and cultural continuity.

Astral Adhesives uses language, celebrity and scale to sharpen Bondtite’s positioning in India’s competitive wood adhesives category.

The denim brand experiments with AI-generated characters and influencers to reposition masculinity and highlight fit through contemporary digital storytelling.

The online travel platform taps regional language, local insight and value-led messaging to drive domestic travel consideration during peak seasons.

The film links sleep and recovery to elite performance, drawing on the cricketer’s 2023 World Cup experience.