New Campaigns

Organic Tattva’s latest campaign with Kareena Kapoor Khan positions mindful eating alongside exercise as central to everyday wellness for Indian households.

The newly established university builds its brand around practice-led learning, integrating design, technology and management to position itself as a creator-first institution.

The new campaign extends Polycab’s equity in wires and cables to build credibility and adoption in the competitive fans category.

QNET India introduces a digital campaign encouraging consumers to rethink hydration by prioritising water quality alongside conservation and everyday wellness decisions.

TVS Motor launches a large-scale campaign for TVS iQube, highlighting family-centric usage and accelerating mainstream electric vehicle adoption.

SBI General Insurance rolls out an integrated campaign anchored in trust, onboarding Pankaj Tripathi to strengthen emotional resonance with Indian households.

Crocs appoints KL Rahul as brand ambassador, launching a campaign focused on comfort, self-expression and off-field sporting moments.

Kyoorius introduces a new awards platform to recognise marketing strategy and effectiveness, extending its existing focus on creative excellence.

Doritos taps into India’s evolving social culture, positioning itself as a staple snack across diverse hangout occasions through a globally contextual campaign.

HCG launches a nationwide initiative encouraging women to adopt breast awareness habits through a simple, everyday mirror-based behavioural prompt.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.

Innerwear brand Lux Cozi launches a digital campaign showcasing fabric innovation and comfort, featuring Varun Dhawan in a behind-the-scenes format.

Flipkart launches two TVCs highlighting discovery-led shopping experiences across fashion and home categories, focusing on relatability and cultural storytelling.

Lenovo rolls out a digital-first campaign to reposition its monitor portfolio, using humour to highlight the impact of poor display quality.

Instamart and Duolingo collaborate on an on-ground campaign using instant printing to correct everyday spelling mistakes across urban streets.

SMFG India Credit launches a digital film using AI-led storytelling to showcase how timely business loans enable MSMEs to scale operations

CometChat secures fresh funding from Run Ventures to accelerate its AI agent platform and expand enterprise-focused go-to-market capabilities.

Bioderma launches a campaign with Sonakshi Sinha to counter viral skincare trends, focusing on dermatologically tested solutions and science-backed efficacy.

PhonePe Wealth launches a multilingual campaign to address investor hesitation, highlighting simplified tools and accessible features for first-time mutual fund investors.

UNIQLO appoints Jasprit Bumrah as brand endorser in India, launching a campaign centred on everyday comfort and the brand’s LifeWear philosophy.

Kenstar rolls out a new campaign featuring Rajkummar Rao and Patralekha to promote its 5-star rated air coolers and warranty promise.

Levi’s extends its global ‘Behind Every Original’ campaign to India, featuring Alia Bhatt to reinforce its positioning around individuality and self-expression.

Asian Paints launches a multi-platform campaign using humour and cultural storytelling to position Damp Proof as a reliable waterproofing solution.

AD by Arvind introduces its SS26 menswear campaign with Raghav Juyal, focusing on comfort-led fashion and a digital-first brand experience.

BKT Tyres marks its entry into India’s consumer tyre market with a 360-degree campaign focused on confidence, mobility and aspirational journeys.

The EPIC Company restructures its content ecosystem with a unified studio model to scale storytelling across film, OTT, television and branded formats.

Bark Out Loud by Vivaldis introduces a digital-led campaign positioning pet nutrition as a shared responsibility between pets and their parents.

Yes Madam launches a digital-first campaign blending nostalgia and humour to highlight service reliability through a character-led storytelling approach.

Myntra introduces a new campaign featuring Kiara Advani that promotes personal style and challenges conventional fashion norms.

Bharat Vedica has introduced a digital-first Instagram campaign highlighting the natural journey of honey while showcasing its hexagon-shaped bottle design.

Pepsi introduces a new summer campaign featuring Ahaan Panday and Aneet Padda, highlighting the brand’s fizz and youth-driven ‘Yeh Dil Maange More’ spirit.

Shree introduces a new digital campaign highlighting individuality and confidence among modern Indian women as part of its Summer Collection communication.

World Sleep Day campaigns frame rest against India’s ambition and hustle, spotlighting how economic progress and chronic sleep loss now coexist.

Lakmē introduces its 9to5 Hya Beach Edit through a campaign featuring Aneet Padda, celebrating confidence, downtime and summer-ready beauty.

GAP collaborates with Young Miko on a Spring 2026 campaign built around a music video celebrating Latin culture, dance and GAPSweats.

Pepsi introduces Ahaan Panday and Aneet Padda as new brand faces through a social-first campaign built around a playful ‘trailer’ reveal.

The innerwear brand introduces a campaign encouraging breast self-tests through packaging-led reminders, content collaborations and educational tools.

The smartphone brand introduces Motorola Signature through an experiential campaign highlighting curated privileges and lifestyle-led luxury for premium consumers.

The fashion brand expands its ‘The Walk’ creative IP with a new campaign set in natural landscapes to present its Spring/Summer 2026 collections.

The fintech platform’s new campaign highlights the unique journeys of businesses it powers, shifting B2B messaging from features to entrepreneurial ambition.

The campaign encourages couples to disconnect from phones and reconnect through everyday tea-time moments, supported by a film featuring Jyothika.

The nationwide campaign featuring Anil Kapoor aims to reassure consumers that Agilus Diagnostics continues the legacy of SRL Diagnostics.

The Spring Summer 2026 campaign features Arjun Rampal and highlights the brand’s design philosophy centred on minimalism, craftsmanship and timeless style.

A new television campaign introduces a learning programme designed to help homemakers prepare for competitive exams alongside family responsibilities.

Creative agency The Leaf develops a short-form digital film for OPPO highlighting the creator lifestyle while integrating the OPPO Find X9.

Samsung unveils a global campaign film for Galaxy focusing on friendship, imagination and human creativity, premiering during the Galaxy Unpacked event.

Aludecor’s latest campaign film highlights fire safety risks in façade materials while reinforcing the importance of independent testing before trust.

Creative agency BlackCab Agency Network will manage digital strategy and brand storytelling for Avion India to increase visibility and student enquiries.

G Square Group launches a campaign film featuring MS Dhoni to highlight its zero-cash policy and promote plotted developments as transparent investments.

Prime Video promotes the Anil Kapoor-led film Subedaar with a high-visibility display at New York’s Times Square as part of its global launch push.