Technology

The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.

While India has massive download volume, only a small percentage are high-value payers.

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

LLMs today need to speak a variety of languages, not just English with an accent.

Why brands must stop performing for algorithms and start speaking to humans again

The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.

Most brands try too hard to convince. Kids remind you that when something feels good, it doesn’t need explaining.

(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

It is time to reframe AI and why the world’s most transformative technology needs a new language.

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

The next edge in marketing isn’t louder storytelling; it’s better listening.

Luxury is not only about status but also about provenance, as consumers seek products that tell stories, carry heritage, and align with sustainability values.

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis' Vini Dalvi, we save our most useful feedback for machines.

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now but undermine long-term trust.

Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.

Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?

As AI reshapes industries, agencies must pivot from selling time to building proprietary assets—before disruption makes their model obsolete.

As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.

Brands and agencies are shifting from reactive to proactive strategies, leveraging AI to anticipate customer needs while navigating ethical and technical challenges.

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and monetisation models.

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.

If the product is already doing the work, no additional justification is necessary.

BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.

As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the script — selling brand attitude, not cars.

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.

From solo creators and AI-born brands to code-fuelled B2B marketing, Social Panga co-founder believes the next 12 months will test just how ‘creative’ artificial intelligence can really get.

Tsaaro CEO and co-founder illustrates how India's new consumer data privacy rules are shaking up media and entertainment sector.

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.

A real transformation occurs when collaboration replaces control and leaders show up not to manage but to participate, says HSBC chief digital officer.

As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.