Leo Digital has won the digital mandate for Olectra Greentech Limited, marking an expansion of the agency’s work across the electrification and sustainability ecosystem.
The partnership adds electric mobility to Leo Digital’s existing portfolio across energy infrastructure and distribution, as the agency continues to build capabilities in sustainability-focused sectors.
Led by managing director Mahesh Babu, Olectra Greentech has focused on India’s transition towards sustainable public transportation, particularly through electric buses and mobility solutions. Under the mandate, Leo Digital will oversee the company’s digital strategy, communication and platform presence.
The scope of work includes strengthening Olectra’s leadership positioning, improving stakeholder engagement and building a future-ready digital ecosystem. The collaboration will also focus on integrating technology, storytelling and digital innovation to support communication around clean mobility initiatives.
Suhas Shankarappa, group head, NxG World said, “At Leo Digital, we’ve always believed in partnering with brands that are driven by purpose and long-term impact. Our vision is to enable the next generation of growth - sustainably - by bringing together technology, data, and meaningful storytelling. Olectra represents exactly that intersection, leading India’s transition towards clean mobility at scale.”
As part of the mandate, Leo Digital will work closely with Anand Kumar, head of brand, marketing, digital & communications, to strengthen the brand’s presence across markets. The partnership will focus on creating an integrated communication ecosystem covering brand strategy, community management and market-facing campaigns.
The mandate also aims to reinforce Olectra’s positioning within India’s evolving electric mobility landscape through sustained digital engagement and strategic communications. Both organisations said the collaboration is aligned around a shared focus on innovation and sustainability.
The win reflects increasing demand for integrated digital and communication mandates within the clean mobility and electric vehicle sector, where brands are investing in stronger stakeholder narratives and digital-first engagement strategies.
Through this partnership, Leo Digital expands its presence in sectors linked to sustainability and infrastructure, while Olectra continues to strengthen its market-facing communications as competition within India’s electric mobility category grows.
