Art-E Mediatech has secured the full social media mandate for IndiaMART, marking the second time the agency has been entrusted with the brand’s creative responsibilities. The renewed partnership signals continuity in IndiaMART’s approach to digital marketing and audience engagement across its buyer and seller ecosystem.
Under the mandate, Art-E Mediatech will lead social media strategy, content planning and execution, with a focus on delivering integrated campaigns tailored to a digital-first audience. The objective is to strengthen IndiaMART’s online presence while building deeper connections with its extensive base of users across categories and geographies.
The collaboration will centre on enhancing brand communication and ensuring consistency in messaging across platforms. The agency will develop insight-led campaigns aimed at increasing brand awareness, improving perception within the digital ecosystem and driving sustained engagement. The focus remains on combining creative storytelling with performance-driven outputs, reflecting the growing importance of measurable outcomes in digital marketing.
Art-E Mediatech’s prior experience with the brand is expected to support continuity in strategic direction, allowing it to build on category understanding and audience insights. The agency will deliver campaigns that align with IndiaMART’s positioning as a facilitator of business growth, particularly within the MSME sector, where digital adoption continues to expand.
Dinesh Gulati, chief operating officer, IndiaMart, InterMESH Ltd, said, “Since inception, IndiaMART has been at the forefront of digital transformation for Indian MSMEs. We understand the power of a strong online presence and how it can truly change the way you connect, transact and grow. Our ongoing partnership with Art-e media will reflect this scale, trust, and everyday relevance, while also mirroring the real impact IndiaMART creates for millions of businesses across the country”.
Rohit Sakunia, co-founder of Art-E Mediatech, added, “IndiaMART is the largest online B2B marketplace in India, empowering MSMEs, and helping them connect with buyers online. Winning the creative mandate underscores our expertise in delivering result-oriented communication strategies and our considerable understanding of the B2B ecosystem. We aim to combine creative storytelling with data-driven insights to further strengthen IndiaMART’s digital presence and engagement.”
The mandate reflects a broader trend of brands investing in sustained social media strategies to maintain relevance and engagement in competitive digital environments. For IndiaMART, the partnership is positioned to support ongoing efforts to connect buyers and sellers while reinforcing its value proposition through consistent and targeted communication.
Founded in 2018 and headquartered in Noida, Art-E Mediatech operates as a full-stack agency with capabilities across content creation, social media marketing, media buying and planning, design, technology and product development, including TVCs. The agency works across sectors such as consumer durables, heavy industries, FMCG, e-commerce and solar, with a presence in Noida, Delhi, Bengaluru and Mumbai.
IndiaMART InterMESH Limited continues to position itself as a leading B2B marketplace in India, offering products and services across categories while enabling transactions through lead generation, management and business enablement solutions. The renewed mandate aims to further strengthen its digital narrative and engagement strategy within the B2B marketing landscape.
