MutualFundWala has appointed Team Pumpkin as its performance marketing partner, assigning the agency responsibility for driving digital growth and investor engagement across online channels. Under the mandate, Team Pumpkin will develop and execute data-led performance marketing campaigns designed to strengthen MutualFundWala’s digital presence, increase investor registrations and drive systematic investment plan (SIP) conversions.
The partnership reflects MutualFundWala’s focus on expanding its reach among digital-first investors as competition within the online investment sector continues to grow. Team Pumpkin will oversee the platform’s end-to-end performance marketing activities, including paid media planning, campaign execution, audience targeting and conversion rate optimisation across multiple digital platforms.
A key focus of the engagement will be leveraging data-driven insights to improve customer acquisition and engagement while ensuring marketing investments deliver measurable business outcomes. Through targeted digital interventions, the agency aims to support MutualFundWala’s efforts to attract both new and existing investors seeking diversified investment opportunities.
Founded in 2005, MutualFundWala has built its proposition around simplifying mutual fund investments for Indian consumers. The platform enables users to invest across a range of categories, including equity funds, debt funds, Gold Funds, Silver Funds and China-focused international funds. The company positions itself as a destination for investors seeking access to both traditional and emerging asset classes through a streamlined digital experience.
The appointment comes at a time when investor interest in alternative and international investment opportunities continues to evolve. With gold prices remaining elevated, silver has emerged as an increasingly discussed asset class, while renewed attention on China's market performance has generated interest among investors looking to diversify their portfolios. MutualFundWala aims to capitalise on these trends by strengthening awareness and consideration through digital marketing initiatives.
Shashi Kant Bahl, chief executive officer and founder, MutualFundWala, said, "We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country."
For Team Pumpkin, the mandate adds to its portfolio of clients across sectors and further strengthens its presence within the financial services category. The agency plans to deploy performance-focused campaigns aimed at generating measurable investor actions while supporting the brand’s long-term growth objectives.
Swati Nathani, co-founder, Team Pumpkin, added, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”
Established in 2012, Team Pumpkin offers services spanning performance marketing, social media management, influencer marketing and content strategy. The MutualFundWala account will be managed by the agency’s Gurugram office, with a focus on delivering ROI-driven campaigns that support investor acquisition, engagement and business growth through digital channels.
