Campaign India

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Accenture Song is the incumbent on the account.

GroupM to merge agency brands into single P&L

WPP to 'sunset' agency specific job titles in the shake-up.

Mark Read: 'AI will unlock adland's productivity challenge'

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

Keeping the creative fire alive in a global network

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Coca-Cola media business contract lies between Publicis and WPP

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

Recently launched Google Ads tool to help advertisers monitor carbon emissions

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Lego ad calls 'play' with array of characters performed by Tom Holland

Film directed by Los Peréz and features Holland’s brothers.

Wikipedia parent set to pick Spin as social media agency

Shop will create social video campaigns for the online encyclopedia.

Omnicom’s Duncan Painter to lead data reorganisation ahead of IPG takeover

Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential.

Publicis Groupe’s global chief production officer James Morris departs

Morris joined the holding company in January 2024.

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Oteh spoke at Campaign Live in her first UK interview since taking charge.

Google’s AI Mode will ‘fundamentally redefine’ digital ad industry

Adland reacts to Google's latest update after AI Overviews lead to a 79% drop in click-through rates to websites.

Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.

WPP CEO Cindy Rose appoints Conrad Persons as chief of staff

He was promoted to CEO of Grey London in April.

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.

X transparency report reveals harmful content data

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Publicis Groupe buys Mars United Commerce for undisclosed sum

The acquisition follows Publicis Groupe’s purchase of Influential this summer.

Two more senior leaders depart AKQA

Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz Ahmed left.

M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'

Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.

AKQA Group CEO Ajaz Ahmed resigns after 30 years

Ahmed founded the business in 1994. It was acquired by WPP in 2012.

Was WPP right to give Elon Musk a platform at Cannes Lions?

Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.

Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder

Wesley ter Haar likens media buyers to “early 2000s travel agents”.

The marketing horoscope—what kind of marketer are you?

It turns out that astrology is the reason you couldn’t focus last Thursday. Forget data scientists and AI modelling. Find out your perfect role and optimal productivity time based on the stars

What happened at Super Bowl LVIII? Seven standout marketing moments

From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, here's a quick recap from the biggest day in the US advertising calendar

X/Twitter one year on: Site traffic is up 22.3%

X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?