Regional

Its latest ‘G Maane Genius’ chapter shifts the conversation from intelligence and achievement to empathy, kindness and everyday acts of human connection.

The used-car platform expands its trust-led marketing initiative with a localised campaign featuring Sachin Tendulkar across Tamil Nadu.

Mother Dairy uses World Environment Day to spotlight degradable packaging and test whether sustainability can travel beyond claims.

PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.

The food brand has launched a national campaign and packaging refresh that highlights regional pickle traditions and the emotional role of mothers in Indian households.

The DTH operator has introduced language-led channel packs and uninterrupted sports access tailored for South Indian television audiences.

The agency has elevated Neha Singh to lead Mumbai operations as Enormous expands business and client responsibilities.

Its Perma NoHeat moves from product demo to lived experience, easing barefoot heat in temple queues with measurable impact.

Chandrika expands into premium beauty soaps with a sensorial campaign rooted in tradition and aimed at younger consumers in Kerala.

The skincare brand builds a chemistry-led narrative through a celebrity partnership to drive regional storytelling and product-focused communication.

Digital ShoutOuts strengthens its regional leadership with a senior media sales hire to drive partnerships and revenue growth in North India.

Freedom Refined Sunflower Oil rolls out a regional TV campaign celebrating everyday cooking moments and cultural connection in Telugu households.

Through a localisation-led storytelling approach, the brand continues to build on its positioning around everyday consumption moments.

Oriflame partners with Whosthat360 for a multi-city Northeast yatra, combining experiential marketing with a focus on social selling opportunities.

KitKat slows vending to minutes, turning instant gratification into a scenic, story-led pause in Hyderabad’s high-speed commercial setting.

The FICCI-EY report noted that the industry grew 9.1%, supported by a rebound in advertising, expanding digital consumption and a revival in live events.

Its 2026 summer campaign is built around gratitude, using a child’s perspective to tell a story set inside its store.

Its entry into this category is supported by a satirical campaign addressing pricing transparency.

Its futuristic film explores AI-led matchmaking while reinforcing commitment as a constant in evolving dating culture.

The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.

The Indian luxury consumer wants real-life experiences that are international in nature but also unique in the way they are being done, says Smriti Sekhsaria, marketing director of Moët Hennessy India.

Marico Limited integrates regional music and influencer culture to position Nihar Naturals at the centre of youth identity and hair fitness.

The immersive STEM drive aims to reshape perceptions of women’s careers in metals and mining.

The behavioural safety initiative across 12 cities uses symbolic ‘Helmet Receipts’ to merge road safety awareness with financial preparedness messaging.

The campaign expands the company’s national presence, combining cultural insight with omnichannel retail and storytelling.

She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.

The World Cancer Day activation used silent messaging at public spaces to drive awareness and behavioural change among commuters.

Its behaviour-reward fitness campaign blends humour, influencer content and monetary incentives to sustain consumer workout habits across India.

Siddharth Kumar will drive brand strategy and growth across the region’s real estate market.

It uses a city-led activation to turn traffic signals into moments of public recognition for Bengaluru’s traffic police.

He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The financial services company marked three decades in the country with a nationwide investor education drive focused on women and mutual fund awareness.

The initiative positioned the brand around appreciation, comfort and emotional well-being, linking fragrance with everyday mobility.

A new brand character helps Stovekraft reposition traditional cooking appliances around speed, empowerment and cultural continuity.

The online travel platform taps regional language, local insight and value-led messaging to drive domestic travel consideration during peak seasons.

It used the festival to spotlight intergenerational relevance, positioning its hair colour portfolio through a culturally rooted, digital-first campaign in Tamil Nadu.

Rather than leaning heavily on technical claims, the campaign presents purity through lived moments in family kitchens.

The campaign connects cultural rituals with conscious skincare, positioning microplastic-free formulations as part of everyday festive routines.

The campaign transforms a culturally significant moment into a tech-led experience designed for festive engagement and commerce.

The campaign highlights relationships, cultural familiarity and the values that connect communities in Tamil Nadu.

Nutella hosted a Pongal-themed retreat in Mahabalipuram, bringing together regional creators to celebrate tradition through food, culture and shared experiences.

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.

The hyperlocal on-ground initiative uses Tamil humour on 'No Parking' signs to address everyday parking challenges.

The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.

Berger Paints India and Sun TV have unveiled a large-scale mural initiative celebrating a Superstar’s five decades in Indian cinema.

The collectible biscuit variant expands its GenAI-led Adengappa Kadhaigal 2.0 storytelling platform.

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.

The ad film makes the debut of actor Kayadu Lohar as the brand’s regional ambassador.