Big Brand Bets Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 LATEST NEWS Bata India refreshes ‘Make Your Way’ campaign Complan targets growth narrative with cricket ambassador campaign DP World uses cricket icons for logistics campaign Arrow debuts digital womenswear capsule with campaign featuring Khushi Kapoor Prime Video adds Goldmines Play Hindi dubbed library Jivraj9 positions strong tea with Neena Gupta KFC promotes Dunked range with pop culture duo Consumer loyalty is shifting, as ‘experience debt’ grows Adgcraft handles PR for Kalidas Ka Kathaalok Festival PHD secures Mandai Wildlife Group global media duties
Big Brand Bets Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025
LATEST NEWS Bata India refreshes ‘Make Your Way’ campaign Complan targets growth narrative with cricket ambassador campaign DP World uses cricket icons for logistics campaign Arrow debuts digital womenswear capsule with campaign featuring Khushi Kapoor Prime Video adds Goldmines Play Hindi dubbed library Jivraj9 positions strong tea with Neena Gupta KFC promotes Dunked range with pop culture duo Consumer loyalty is shifting, as ‘experience debt’ grows Adgcraft handles PR for Kalidas Ka Kathaalok Festival PHD secures Mandai Wildlife Group global media duties
