Big Brand Bets Continental Coffee pours out premium coffee without discounting the brand 06/03/2026 Perfetti reworks cultural memory, without rewriting it 13/02/2026 Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 McDonald’s India walks the line between value and novelty 09/10/2025 LATEST NEWS Zeno Group appointed strategic communications AOR for Redseer Amazon’s Creative Agent bets on scale, but can it sustain spend? Aditya Birla Group and TOI-led consortium acquire RCB for $1.8bn UDIT launches creator-led education positioning in India Experience Commerce wins FiatPe social media mandate Polycab links wiring leadership to fans campaign VML India appoints Kunal Roy as managing partner, Shekhar Khanna as CSO WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals Ad:tech 2026: Why marketing is at the edge of change Boopin expands North India presence with Gupta appointment
Big Brand Bets Continental Coffee pours out premium coffee without discounting the brand 06/03/2026 Perfetti reworks cultural memory, without rewriting it 13/02/2026 Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 McDonald’s India walks the line between value and novelty 09/10/2025
LATEST NEWS Zeno Group appointed strategic communications AOR for Redseer Amazon’s Creative Agent bets on scale, but can it sustain spend? Aditya Birla Group and TOI-led consortium acquire RCB for $1.8bn UDIT launches creator-led education positioning in India Experience Commerce wins FiatPe social media mandate Polycab links wiring leadership to fans campaign VML India appoints Kunal Roy as managing partner, Shekhar Khanna as CSO WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals Ad:tech 2026: Why marketing is at the edge of change Boopin expands North India presence with Gupta appointment
