Big Brand Bets When we go wrong, we are bold enough to sunset brands: Sai Ponugoti 24/04/2026 Insurance is a promise made during peace, but is tested during crisis: Ruchika Malhan Varma 10/04/2026 Niva Bupa tests AI co-pilot for direct selling agents 02/04/2026 Continental Coffee pours out premium coffee without discounting the brand 06/03/2026 Perfetti reworks cultural memory, without rewriting it 13/02/2026 Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 McDonald’s India walks the line between value and novelty 09/10/2025 LATEST NEWS OPPO and Instagram launch creator growth programme Saicon appoints Sajin Nair as chief marketing officer Leads Brand Connect expands into consumer brands business IAA launches Leadership Unscripted with Dr Ram Charan InnerGroup appoints Neha Bubna to lead AI production Piyush Pandey enters The One Club’s Creative Hall of Fame 'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand Gucci owner kicks off global media review The Ferrari Luce makes too much sense and that’s the problem VDO.AI expands omnichannel offering with in-app ads
Big Brand Bets When we go wrong, we are bold enough to sunset brands: Sai Ponugoti 24/04/2026 Insurance is a promise made during peace, but is tested during crisis: Ruchika Malhan Varma 10/04/2026 Niva Bupa tests AI co-pilot for direct selling agents 02/04/2026 Continental Coffee pours out premium coffee without discounting the brand 06/03/2026 Perfetti reworks cultural memory, without rewriting it 13/02/2026 Azorte’s bid to be Gen Z’s ‘safe space’ 09/01/2026 How Perfetti’s marketing formula endures amid India’s changing tastes 18/11/2025 Kotak’s marketing shift: From Solitaire to scalability 30/10/2025 McDonald’s India walks the line between value and novelty 09/10/2025
LATEST NEWS OPPO and Instagram launch creator growth programme Saicon appoints Sajin Nair as chief marketing officer Leads Brand Connect expands into consumer brands business IAA launches Leadership Unscripted with Dr Ram Charan InnerGroup appoints Neha Bubna to lead AI production Piyush Pandey enters The One Club’s Creative Hall of Fame 'In the best-case scenario, you don't think about us at all': Visa's Danielle Jin on marketing an invisible brand Gucci owner kicks off global media review The Ferrari Luce makes too much sense and that’s the problem VDO.AI expands omnichannel offering with in-app ads
