Binge Labs has secured the end-to-end social media mandate for Mumbai Tech Week 2026, one of India’s technology-focused industry events. The event is scheduled to take place from 29 to 30 May 2026 at the Jio World Convention Centre and is expected to bring together founders, investors, operators and technology leaders from across the country.
Under the mandate, Binge Labs will oversee pre-event campaigns, on-ground content production and post-event amplification across digital platforms. The scope of work includes speaker-led content, real-time storytelling, coverage of key event moments and integrated digital narratives designed to extend the event’s visibility beyond the venue.
The company said the strategy will focus on integrating founders, speakers and attendees into a unified content ecosystem, allowing audiences to engage with the event both offline and online at scale. The mandate reflects the growing importance of digital-first event communication and audience engagement for large-format technology conferences.
Founded in 2022 by Aryan Anurag and Divye Agarwal, Binge Labs positions itself as a strategy-first organic social media growth company. The agency focuses on helping founders, venture capital firms and brands strengthen their digital presence through storytelling-led content strategies rather than algorithm-driven execution.
Over the past three years, the company has worked with founders, venture capital firms and consumer brands on personal branding and audience growth initiatives. Its client roster includes Ritesh Malik, Arjun Vaidya, Shradha Sharma, Avnish Chhabria, Robin Uthappa, Lightspeed Ventures, All In Capital, Amazon and TrueMeds.
The agency has also partnered with organisations including Lenskart, InMobi, Classplus and Masters' Union on social media growth and brand communication mandates.
Divye Agarwal, co-founder, Binge Labs, said, “At Binge Labs, we believe content is no longer an output; it is the primary way people experience and remember events. The mandate for Mumbai Tech Week aligns with that belief. Our focus is to take the most important conversations and moments from the event and make them accessible, relevant, and scalable for a much larger audience online.”
The partnership highlights how technology events are increasingly extending their audience engagement strategies beyond physical attendance through social media-led amplification, creator-driven storytelling and real-time digital distribution.
