Technology

The tech company bets on AI coworkers as brands seek outcomes, not experiments.

The platform said they will be adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

The new conversational analytics tool enables ecommerce teams to access search and merchandising insights through natural language queries.

Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.

Ex-WPP boss wants to bring together AI disruptors with business leaders and CMOs for series of events.

Flipkart Commerce Cloud’s latest campaign explores how motherhood reshapes professional identity and leadership within the technology workplace.

The BPaaS company’s new AI-powered platform aims to help Indian brands connect digital marketing with offline retail growth in Japan.

The company has exited media planning and buying to focus on global audience intelligence and data-led marketing strategy solutions.

What started out as a way to “chat with your data” is now becoming something much bigger.

The Campaign India AI Awards recognize the pioneers setting industry benchmarks in human-led AI creativity, where AI is leveraged as a force multiplier for measurable business outcomes rather than a standalone experiment.

The launch comes as India's GCC market is likely to reach $100–110 billion by 2030.

The digital technology services company has named Saurabh Das to lead global delivery, operations and transformation initiatives.

Omnicom Global Solutions’ CEO believes that anything that needs to be automated, should be.

Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business development across the Asia-Pacific region.

Network’s backing follows recent pushback from other holdcos.

Integration follows the $400 million Google Cloud partnership announced in October.

The ‘Manual vs Mechanised’ campaign highlights efficiency gaps in traditional cleaning while promoting technology-led solutions for deeper, more effective hygiene.

SaaS, the engineering barrier that defined more than a decade of adtech, is dissolving fast. What’s left underneath?

The use of a person’s likeness in promotional materials without their consent is not a gray area. It is a matter of creativity that crosses ethical and legal boundaries.

As younger consumers navigate an increasingly fragmented media landscape, chatbots are helping them find programming and content that is relevant to them.