Technology

The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.

Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

Users have little tolerance for fragmented, disjointed experiences.

The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.

Using OpenAI APIs, the voice and text interface will allow users to explore its streaming library through natural language conversations in multiple languages.

At India AI Impact Summit 2026, the former NITI Aayog CEO warns exclusionary AI design could widen divides, reshape markets and redraw growth trajectories.

Starstuff Labs' study underpins how AI is becoming cheaper, faster and more widely available.

India becomes Claude.ai’s second-largest market, driven by coding-heavy enterprise adoption and multilingual AI investments reshaping production workflows.

The audio platform said that more than 10% of its monetised creators collectively earned over INR 50 crore in 2025 alone.

The AI-powered creator economy app is built on large cultural models.

At the AI Impact Summit’s opening, Vaishnaw and Motion Picture Association’s chairman and CEO Charles Rivkin addressed a media and entertainment industry in structural realignment.

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

Dentsu bucked overall decline, experiencing marginal increase.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

For the first time, India’s Budget puts imagination on the balance sheet—giving the Orange Economy a seat at the table. The industry reacts.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

Davos Diaries: At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.

Ghose is Anthropic’s first leadership hire in India.

The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.