The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
Technology
Godrej Yummiez, Pigeon Air Fryers tackle cooking myths
The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.
Yas Island Abu Dhabi, Holiday Tribe roll out creator-led campaign
The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.
Zydus Pinkathon returns to Delhi with women-first health narrative
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
AdCounty Media India brings Gaurav Dikshit on board as advisor
He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.
Tata Capital launches ‘Zidd Tarakki Ki’ campaign with Shubman Gill
The integrated campaign aligns financial services with ambition, using cricket and real-life stories to reflect India’s evolving aspirations.
Eastern marks International Chicken Curry Day with musical campaign launch
The spice brand uses music-led storytelling to reinforce cultural relevance and everyday usage of Eastern Chicken Masala in Kerala kitchens.
Digital ShoutOuts launches Chat-Prompt.ai for conversational brand campaigns
With this launch, it expands its AI portfolio with a conversational platform aimed at structured, performance-led brand engagement.
OpenAI introduces ChatGPT Health to support informed health decisions
The AI-led offering is designed to help users navigate health information with greater clarity and confidence.
Rado unites Katrina Kaif, Hrithik Roshan in new campaign
It explores contrast, connection and shared identity through timepieces.
Dentsu Introduces dentsu.Connect to strengthen data and technology integration in India
With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.
Mumbai radio unites for Dharavi redevelopment with a simulcast
Five FM stations collaborated on the simulcast to support awareness around Dharavi’s human-centric redevelopment.
Arunachal Pradesh Tourism unveils ‘Take a new turn in Arunachal’ campaign
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
WPP Open unveils AI Agent Hub to make 'agency expertise available to entire business'
Hub launches with four 'Super Agents'.
Stagwell launches agentic operating system, The Machine
The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.
Indian research and insights industry reaches INR 29,008 cr in FY25: MRSI
While analytics continued to be the fastest-growing segment, custom market research grew 8%, showcasing an appetite for specialised services.
Birla Opus Paints celebrates Pongal with new digital campaign
The digital film highlights festive traditions and the role of refreshed interiors in family celebrations.
Universal Music India acquires minority stake in Excel Entertainment
Universal Music India acquired a 30% stake in Excel Entertainment at a valuation of INR 2,400 crore, forming a long-term music, film and digital content partnership.
Bingo! Mad Angles uses humour to tackle everyday conflict
The digital campaign reframes everyday disagreements through humour and brand-led cultural commentary.
Abhimanyu Khedkar takes on managing director role at Leo Mumbai
With the new mandate, Khedkar will be responsible for leading Leo’s Mumbai operations, including business performance, talent development and client servicing.
THE WORK