New Launches

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Hub launches with four 'Super Agents'.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.

The Bangalore hub will offer clients streamlined access to its specialist agencies.

It has expanded its AI-led commerce-media platform to the US and Japan as adoption rises among digital-first and enterprise brands.

The mobile-first advertising platform is designed to support user acquisition, revenue optimisation and global scale through AI-driven technologies.

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Niti Kumar has been appointed as CEO of the full-funnel media agency

It’s a new strategy for the brand’s ad tech, which competes with giants in the space.

It will operate full-service offices in Bangalore, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the wider Project Worldwide network

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

Holding company claims the tool does not replace agency work.

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms.

The move extends Publicis Production’s existing footprint of 52 studios worldwide.

ASC uses AI and automation to capture data signals for every product and its competitors.

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Studio.One makes its debut with several ex-AKQA staffers.

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

Available in Hindi, Telugu, Kannada, and Bangla, Kuku TV has produced over 300 hours of content across genres already.

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.