New Launches

The tech company bets on AI coworkers as brands seek outcomes, not experiments.

The new conversational analytics tool enables ecommerce teams to access search and merchandising insights through natural language queries.

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.

Former ASPHL marketing leader Ruchika Mehta has launched CultureNXT, focusing on creator partnerships, brand IPs and AI-enabled marketing solutions.

As harmful‑content concerns mount, Meta is tightening brand‑safety controls by extending third-party AI‑driven filters to Threads through major verification partners including DoubleVerify, IAS, Scope3, and Zefr.

The platform unveiled several AI improvements and offerings, including multimodal video creation and Demand Gen.

French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.

The launch comes as India's GCC market is likely to reach $100–110 billion by 2030.

Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in production

Rebuild follows a period of challenges between X and advertisers.

Interbrand develops brand strategy and identity for Noor Mahal’s transition into India’s first Autograph Collection hotel under Marriott International.

The film academy positions itself as a mentorship-led creative platform aligned with evolving storytelling formats and industry demands.

The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.

Integration follows the $400 million Google Cloud partnership announced in October.

The move strengthens Warner Music Group’s integrated creator ecosystem in India, aligning publishing and recorded music under unified leadership.

Japanese gaming company MIXI enters India with STRIKE WORLD, bringing its MONSTER STRIKE universe to mobile-first users with India-focused features and rollout strategy.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

HayloARC utilizes first-party HCP data derived from more than 30 medical publications owned by Haymarket Media.

0101.Today introduces a peer-led community platform to amplify young marketers’ voices and reshape industry dialogue around martech and data.

Pepsi introduces a global marketing platform unifying football partnerships, fan culture and brand activations across digital, retail and live experiences.

The partnership will enable brands to leverage next-generation engagement solutions, including immersive VR, AR, MR simulations, and AI-powered interactive tools.

Ultrahuman’s Shreya Arora joins the 2026 cohort, reflecting cross-disciplinary mix across 20 creatives from 15 markets.

Creativefuel expands its platform-led offering with a new vertical focused on LinkedIn-native storytelling and credibility-driven brand communication.

While the AI tool lowers creative barriers for MSMEs, can it drive sustained SMB spend or deepen reliance on a closed-loop platform ecosystem?

Kyoorius introduces a new awards platform to recognise marketing strategy and effectiveness, extending its existing focus on creative excellence.

CometChat secures fresh funding from Run Ventures to accelerate its AI agent platform and expand enterprise-focused go-to-market capabilities.

India Gate launches a new campaign blending traditional biryani storytelling with product innovation and quick commerce integration for modern consumers.

Hospitality veteran Edwin Saldanha introduces Marketinn, a consultancy focused on improving AI discoverability and direct booking strategies for hotels.

Sigma’s India rollout follows its global debut in June 2025, aiming to simplify fragmented programmatic buying through data integration and AI-driven planning efficiency.

AI platform measures creative performance.

Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy.

The addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating event expertise in a sector where fashion shows represent a valuable communications opportunity.

The new BARC | Nielsen ONE Ads platform aims to provide unified measurement across television and digital screens for advertisers in India.

The new vertical under Concept BIU will deliver structured influencer marketing solutions combining strategy, creator partnerships and performance-led campaign execution.

Coca-Cola India launches sports drink with a cricket-led marketing campaign featuring Shubman Gill and Neeraj Chopra.

The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.

The association updates its brand identity with Landor, positioning itself as a guiding platform for the marketing industry.

The event management company expands its entertainment services with the new division which is focused on talent sourcing, collaborations and global live experiences.

Its entry into this category is supported by a satirical campaign addressing pricing transparency.

The B2B digital agency expands its integrated model with a dedicated brand and creative division to align strategy, performance and design.

A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.

The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.

Agency group will lead with media division in three-year plan after 5.4% revenue slump.

Former WPP CEO Mark Read joined Kantar Media board last year.

The AI video platform adds an Indian creative studio to strengthen its creator-led product development and storytelling capabilities.

Former OML leaders move into independent live touring and IP development across global and domestic markets.

The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.

Launched at the India AI Impact Summit, the platform positions integrated AI infrastructure as the next lever for film production scale.