New Launches

This integration into its add-on subscription ecosystem expands the OTT platform’s Hindi-dubbed South Indian content access.

It is inviting global creatives to produce AI-generated advertising work eligible for Cannes Lions, combining experimentation with performance-driven incentives.

It strengthens its advertising and storytelling capabilities by integrating Button Creative and launching EBG Films’ multi-format content platform.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The network claims it will be 'the world’s largest and most advanced content production powerhouse'.

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

The network is adding pickleball to its broadcast line-up, signalling growing interest in emerging sports and new audience segments.

The launch aims to have a consultancy-led approach aimed to bring structure, governance and intelligence to influencer marketing.

The dedicated sports marketing vertical will offer creative, digital, social media, studio, web and branding services to sports brands, teams and events.

The global publishing alliance aims to strengthen monetisation, visibility and rights management for independent Indian and South Asian music creators.

Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.

The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams.

With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.

With this launch, the agency is advancing its shift towards a connected, intelligence-led operating model across data, creativity and media.

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.

Hub launches with four 'Super Agents'.

The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.

The independent subscription-based study will evaluate advertising effectiveness across major digital video platforms.

The Bangalore hub will offer clients streamlined access to its specialist agencies.

It has expanded its AI-led commerce-media platform to the US and Japan as adoption rises among digital-first and enterprise brands.

The mobile-first advertising platform is designed to support user acquisition, revenue optimisation and global scale through AI-driven technologies.

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Niti Kumar has been appointed as CEO of the full-funnel media agency

It’s a new strategy for the brand’s ad tech, which competes with giants in the space.

It will operate full-service offices in Bangalore, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the wider Project Worldwide network

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.

As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.

Holding company claims the tool does not replace agency work.

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms.

The move extends Publicis Production’s existing footprint of 52 studios worldwide.

ASC uses AI and automation to capture data signals for every product and its competitors.

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Studio.One makes its debut with several ex-AKQA staffers.

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

Available in Hindi, Telugu, Kannada, and Bangla, Kuku TV has produced over 300 hours of content across genres already.

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.