People & Culture

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

The future of storytelling, branding, and consumer trust depends not on machines that think faster, but on those that act responsibly.

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

(No em dashes were harmed in this article. It rambles on too much to be AI-perfect.)

To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.

The next era of Indian sports marketing will be shaped not by post-victory endorsements, but by brands investing early—before medals, fame and full stadiums arrive.

It is time to reframe AI and why the world’s most transformative technology needs a new language.

The age of instant commerce has arrived. The question is: are you architected to win?

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and cultural resonance.

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.

The next edge in marketing isn’t louder storytelling; it’s better listening.

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.

Marketers who see the tech as a license to capture every blink will lose trust quickly. The smarter play is to treat intimacy as a privilege.

How the most visible pop star in the world embraces the tactics of an introvert.

Luxury is not only about status but also about provenance, as consumers seek products that tell stories, carry heritage, and align with sustainability values.

AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.

As AI hype sweeps industries, brands risk credibility by overstating capabilities. Exaggerated claims may win attention now but undermine long-term trust.

Clean Creatives has spotlighted fossil fuel marketing, but Paul Mottram says the industry must now channel its influence into regulation, disinformation and systemic reform.

Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

Once a gamer’s hangout, Discord is now Gen Z’s go-to space for activism, debate, and alternative narratives.

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.

Clean Creatives' executive director argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel clients may have compromised its credibility and client relationships.

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

Generative AI offers human-like conversations at scale—but can brands manage the risks without losing their authentic voice?

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.

Deepfakes and AI scams test communicators’ ability to safeguard trust. Pre-bunking and literacy now matter as much as storytelling.

As AI reshapes search, brands must move past traditional SEO to engineer discoverability within AI-driven ecosystems and redefine visibility for the future.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.