First Economy has secured the digital and social media mandate for Waaree Energies Limited, marking a strategic engagement aimed at strengthening the company’s integrated communications as it scales operations across India and global markets.
Under the mandate, First Economy will lead Waaree Energies’ digital and social media strategy. This includes content development, brand storytelling, platform-specific communication, and multi-channel amplification. The focus will be on creating consistent narratives that highlight the company’s manufacturing scale, technological capability, and market leadership within the renewable energy sector. The scope reflects an increasing emphasis on cohesive messaging across digital touchpoints, particularly for businesses operating in high-growth and innovation-driven industries.
Waaree Energies Limited has built a strong presence in solar PV manufacturing and continues to expand its footprint in international markets. This growth aligns with the broader global shift towards clean energy adoption, where companies are not only investing in infrastructure and production but also in brand-building and stakeholder communication. The mandate comes at a time when renewable energy companies are recognising the importance of sustained digital engagement to support business expansion, investor relations, and policy alignment narratives.
The partnership underscores the role of integrated digital strategies in shaping perception and reinforcing positioning. By leveraging platform-specific storytelling and amplification, the engagement aims to align communication outputs with Waaree’s business milestones and evolving market presence.
Jigar Zatakia, founder, First Economy, said, "The mandate reflects a growing need for integrated digital and social media approaches in high-growth sectors. Waaree’s trajectory presents an opportunity to build communication that aligns closely with business milestones and market positioning." His statement highlights the increasing demand for insight-led communication frameworks that connect operational growth with brand narratives.
First Economy operates as a strategic communications and digital consultancy, focusing on developing insight-driven brand narratives for high-growth businesses. Its engagement with Waaree Energies reflects a broader industry trend where consultancies are playing a key role in structuring communication strategies that are both scalable and aligned with long-term business objectives.
The mandate illustrates how companies in sectors such as renewable energy are prioritising digital-first communication ecosystems. By integrating storytelling, content strategy, and amplification, brands are seeking to create consistent and measurable engagement across stakeholder groups, including investors, partners, and consumers.