Scribbld has secured the performance marketing mandate for Suzette Gourmet, strengthening its portfolio in the hospitality and lifestyle category. The partnership will focus on driving customer acquisition, increasing digital visibility and supporting the café chain’s expansion initiatives across Mumbai.
The mandate was awarded directly to Scribbld and includes performance marketing responsibilities across Suzette Gourmet’s business operations. The agency will work on increasing in-store walk-ins across the brand’s 14 locations, improving visibility on food delivery platforms including Zomato and Swiggy, and supporting the launch of Suzette Gourmet’s latest cloud kitchen in New Cuffe Parade.
Suzette Gourmet operates brands including Kitchen Garden by Suzette and Suzette Café & Bakery, both of which have established a presence within Mumbai’s café and organic dining segment. The company positions itself around conscious dining, ingredient-led offerings and a farm-to-table approach, while combining café culture with bakery-led retail experiences.
Under the partnership, Scribbld will focus on scaling Suzette Gourmet’s customer reach through performance-driven digital campaigns while maintaining the brand’s lifestyle-led positioning and community-focused identity. The collaboration also aims to strengthen the café chain’s digital ecosystem and accessibility across Mumbai.
Kajol Bheda, founder, Scribbld, said, “Partnering with a brand so loved in Mumbai feels truly special. So many people around us have experienced and admired what they’ve built, and for us at Scribbld, this collaboration feels like a natural fit because we’ve always believed in standing for quality, and this partnership reflects exactly that. We’re genuinely very excited to work with Suzette Gourmet and everything the brand stands for. There’s a strong alignment between Suzette’s vision, values, and conscious approach to the community they’ve built with the brand over the years, and the kind of culturally and strategically driven work we believe in at Scribbld as well.”
Shambhavi Dubey, marketing head at Suzette Gourmet, added, “As a brand that’s in the process of strengthening our marketing department, onboarding Scribbld as our performance marketing partner felt natural. They’ve done some phenomenal work in the past, which made it easy to trust them. Kajol and her team are extremely diligent, proactive, and have made this decision a no-brainer. Suzette Gourmet has always stood tall on our core brand values: authenticity, integrity, and expertise. Scribbld fits those values seamlessly.”
Founded in 2020, Scribbld is a Mumbai-headquartered independent marketing and advertising agency established by Kajol Bheda. The agency operates across India and the UAE and works with brands including Nykaa, Adani Airports, Foot Locker, TonyMoly and HDFC.
The mandate reflects continued demand for performance-led marketing strategies within the hospitality and café sector, particularly as brands focus on omnichannel visibility, delivery integration and localised customer engagement.
