Campaign India

WPP predicts generative search will be the fastest channel to reach $100 billion

It also predicted that ad revenue would grow 8.9% in 2026 to reach $1.3 trillion.

Gucci owner kicks off global media review

Dentsu's iProspect is the incumbent on the account.

WPP reports 6.7% revenue decline in Q1 2026

The decline is in line with the network’s expectations.

Three networks pitching for global Adidas account

WPP’s EssenceMediacom is the incumbent on the account.

Adidas reviews £377 million global media account

WPP Media’s EssenceMediacom is the incumbent.

Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”

The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.

WPP hires chief transformation officer to drive Cindy Rose's Elevate28

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

Havas CEO Yannick Bolloré earned £6 million in 2025

The chief executive received a base salary of £1.3 million.

Microsoft appoints global media agency

The account has been with Dentsu since 2014.

Ikea contacts agencies about global media review

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

The Estée Lauder Companies consolidates £500m media account

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

What can we expect from WPP’s strategy review?

Leadership team will present to investors tomorrow February 26.

Dyson shortlists three networks in global $500m media review

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account.

Coach and Kate Spade owner appoints media agency

The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

Omnicom keeps six media networks but switches global CEOs to brand presidents

Omnicom Media Group rebrands as Omnicom Media.

More than 150 ex-Dentsu employees plan legal action for data breach

Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why it was still stored.

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Asia-Pacific recorded a growth decline of 7.4%.

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

Emirates appoints global media agency

All six networks were invited to pitch earlier this year.

S4 Capital revenue declines by 12.7%, headcount drops 8.9%

The company also downgraded its net revenue forecast for the year.

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

Dentsu appoints bankers to seek buyers for international business

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.

OpenAI appoints agency to global media account

The tech company has worked with Accenture Song before on the creative side.

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

WPP's 'pretty grim' profit warning: stock market analysts react

Analysts assessed whether further downgrades will be a broader industry issue.

Scrutiny over media trading will be a top story in next year, Campaign editors say

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

Group M officially rebrands to WPP Media

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

Havas reports 2.1% increase in organic growth for Q1 2025

The group expects a 2% growth in organic net revenue compared with 2024.

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.

Emirates launches review for its $126 million global media account

The account is currently handled by IPG Mediabrands.

'We know that we have to be simpler': Brian Lesser lays out GroupM plans

Lesser spoke to investors at WPP’s annual results.

Electronic Arts appoints GroupM to global media account

T&Pm was the incumbent on the account.

BBC launches review of $76 million media planning and buying account

Incumbent Havas Media Network has handled the account ever since 2015.

Initiative wins Volvo's global media account, China remains separate

Account was worth $448.7 million in 2023.

Dentsu forecasts global 5.9% increase in adspend in 2025

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Mars launches global agency review

The review encompasses all its agencies, bar creative.

Gaming giant Electronic Arts reviews global media account

Account is currently handled by T&Pm.

Havas net revenue declines by 0.5% in Q3 2024

Parent company Vivendi declined to provide the agency’s organic growth figure.

EBay appoints global media agency

EssenceMediacom was the incumbent.

Amazon splits global media between GroupM and OMG after a decade with IPG

Account is valued at $5 billion by Comvergence.

WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles

China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.

Vivendi set to list Havas as H1 results revealed

Announcement included in financial report, which shows Havas grew by 3.4%.

Dentsu rolls out global innovation proposition and names president

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

Date revealed for Havas spin-off vote as revenues rise

Parent company Vivendi says move would “unleash the development potential” of the brand.

Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls

'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.

Unilever launches global media review

WPP’s Mindshare is the incumbent in the UK, US and other major markets

Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say

Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'

Gary Vaynerchuk: Facebook Reels is 'most underused' medium for reach

The VaynerMedia founder tells Campaign the platform has a 'huge' younger audience that is being overlooked

Carlsberg appoints iProspect to handle global media

Shortlist comprised Wavemaker Global, iProspect and Zenith

Shell launches global media review, prompting protests at incumbent WPP offices

Extinction Rebellion targets energy giant over its pitch

Carlsberg shortlists three agencies for global media account

IPG's Initiative was appointed in 2017, replacing OMD

WPP acquires sonic branding agency Amp

Company will join Landor & Fitch’s brand design offering

WPP's Mark Read sees pay package surge

The holding company's resurgence has resulted in a near-doubling of Read's compensation

Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade

This is the second time the agency has brought back the famous ad

Cannes Lions 2023: Jury president line-up revealed

Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi, Impact BBDO's Ali Rez, and Wunderman Thompson's Justin Peyton to serve as presidents from Asia