Jindal Stainless has appointed Madison Media as its official media AOR, as it expands its focus toward a more consumer-facing arena.
Ajit Varghese, partner and group CEO, Madison Media and Hiveminds, commented, “Jindal Stainless has built a strong and credible presence in the B2B space over the years. The next phase of growth lies in expanding that strength into the B2C segment, where visibility will be driven by sharper, more relevant consumer engagement. We’re excited to partner with them in shaping a media approach that enables this transition and supports their long-term growth ambitions.”
Led by the agency’s Gurugram office, Madison Media will be responsible for media strategy, planning and buying for the brand. “Our focus will be on bringing in a more data-led, adaptive media approach that can keep up with that pace and deliver consistently as the business grows,” shared Mimi Deb, COO, Madison Media Plus.
Speaking about the association, Vijay Sharma, director – corporate affairs, Jindal Stainless, said, “We are pleased to onboard Madison Media as our media AOR. Their strategic approach and understanding of today’s evolving media landscape align well with our brand direction. As we continue to strengthen our brand visibility and outreach, we believe this partnership will enable us to drive greater effectiveness in our efforts.”
