Apple leads as US dominates Kantar's Top 100 Global Brands

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese ...

Microsoft to retire Xandr DSP in favour of an AI-powered ...

Affordable, not cheap: Cracking the code on value

Pencils with a point: India’s creative edge sharpens

Kinetic Group appoints Value 360 for communications mandate

1 day ago

Apple leads as US dominates Kantar's Top 100 Global Brands

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Pencils with a point: India’s creative edge sharpens

At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.

1 day ago

Kinetic Group appoints Value 360 for communications ...

Value 360 will lead communication efforts across platforms, contributing to brand narrative development and stakeholder outreach.

2 days ago

Zepto taps big data to court consumer brands

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

2 days ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

2 days ago

WPP Media: How did one of the world’s biggest comms ...

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

2 days ago

Search me if you can: Fashion’s SEO shake-up

Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.

2 days ago

Punt Partners appoints Harsh Shah as managing director

Shah will scale its creative mandate of Punt Creative, which is part of Punt Partners, and focuses on martech, AI and creative tech.

3 days ago

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

3 days ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

3 days ago

Burson to handle communications for Honda Cars India

The agency will manage integrated communications for the automobile company, supporting brand positioning and engagement initiatives in the Indian market.

3 days ago

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

4 days ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

The Work

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.

2 days ago

Dabbawallas take on Tom Cruise’s mission: Tiffins, not terrorists

A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.

4 days ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

May 12, 2025

Brand campaigns celebrate values associated with motherhood

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

May 07, 2025

Kohl hard truths: When nostalgia meets no-smudge tech

Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.

May 02, 2025

Brands leverage the ultimate marketing playground as IPL enters May

From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.

May 02, 2025

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Apr 30, 2025
Mumbai

Campaign India Film Crest Awards (CIFCA), 2025

Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

Apr 24, 2025
The Executive Centre

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

May 26, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

Videos