Does X have the 'X-factor' to appeal to Indian influencers and brands?
Elon Musk's ambitions notwithstanding, the social media platform struggles to ...
Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
Dot Media’s CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse content, and strategic collaborations.
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue opportunities by going against the tide.
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
Brown moves to a new role after 15 years as CEO.
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.
Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Celebrating the achievements of the marcom industry
Exciting news! The Digital Media Awards 2025 are now open for entries!
Honoring the exceptional achievements in event marketing
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
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