Does X have the 'X-factor' to appeal to Indian influencers and brands?
Elon Musk's ambitions notwithstanding, the social media platform struggles to ...
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Marketing
4 hours ago
Does X have the 'X-factor' to appeal to Indian influencers and brands?
Elon Musk's ambitions notwithstanding, the social media platform struggles to capture the hearts of Indian influencers and brands. Campaign finds whether X can adapt to India’s unique digital demands and stay relevant.
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Digital
1 hour ago
Kate Rouch joins OpenAI as first CMO
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
Opinion
6 hours ago
Fighting influencer fatigue with authenticity and ...
Dot Media’s CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse content, and strategic collaborations.
Advertising
8 hours ago
Indian gaming app marketers expanding their global ...
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue opportunities by going against the tide.
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Awards
1 hour ago
Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Awards
1 day ago
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year ...
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
Advertising
1 hour ago
MediaSense appoints global CEO to succeed Graham Brown
Brown moves to a new role after 15 years as CEO.
Digital
1 day ago
Amagi acquires Argoid AI to transform streaming ...
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Advertising
1 day ago
Dentsu forecasts global 5.9% increase in adspend in ...
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Media
1 day ago
Can retail media compensate for weaknesses in ...
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Opinion
1 day ago
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
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Awards
1 day ago
Agency of the Year 2024 winners: South Asia
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
Advertising
2 days ago
G-Shock collaborates with Almost Gods to rewrite ...
INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.
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Marketing
1 day ago
Qoruz unveils influencer marketing performance ...
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
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Advertising
2 days ago
Jaguar's contentious rebrand finally gets its car ...
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
The Work
The Work
1 day ago
Scam savvy: AMFI’s campaign makes India invest wisely
The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.
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The Work
2 days ago
Future goals in 3D: Retirement planning gets a bold spotlight
Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.
Advertising
3 days ago
#Gaddagiri: Wakefit’s wake-up call on sleep deprivation
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
Advertising
Nov 29, 2024
Cadbury 5 Star gives the AI revolution a humorous pushback
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
The Work
Nov 28, 2024
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
Advertising
Nov 27, 2024
Vi’s ‘Be someone’s we’ bridges hearts, one tower at a time
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Advertising
Nov 25, 2024
Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
Awards
Dec 03, 2024
South Asia Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Digital
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
PARTNER CONTENT
PROMOTED
Nov 29, 2024
Cathay Pacific’s new OOH campaign combines ...
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
PROMOTED
Nov 25, 2024
‘Home is where your people are’ from Swiss ...
Albatrot’s recent campaign for SWISS subverted category clichés around festive advertising, while encouraging people to travel for Diwali.
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Videos
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