India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach ...

Alphabet posts 15% revenue increase for Q3

Dazzle, sparkle, sell: Brands fire their creativity for ...

Verystar’s OmniCRM clinches Tech MVP for 2024

The CMO's MO: Kimmy Babbar is turning gears to market ...

3 days ago

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

3 days ago

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

3 days ago

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.

3 days ago

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

4 days ago

The CMO's MO: Kimmy Babbar is turning gears to ...

The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.

4 days ago

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

4 days ago

Pitfalls of selling to global ad networks: The math ...

Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

4 days ago

Controversial new Meta tool optimises campaign ...

The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.

Oct 29, 2024

82.5 Communications wins creative mandate for JSW ...

EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.

Oct 29, 2024

AI in ads: Boosting brands or breaking trust?

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.

Oct 29, 2024

Rediffusion appoints Rishu Verma as head of Konjo

He will manage some of the agency's existing client portfolios while leading Konjo’s initiatives to aid Indian startups aiming to expand.

Oct 29, 2024

Colgate and Ogilvy on cracking the snacking code in ...

INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

Oct 29, 2024

Purpose-driven marketing: Brands’ secret sauce for ...

Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.

Oct 29, 2024

What will it take for female creatives to get the ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.

Oct 28, 2024

Time to shine festival lights on ethical e-commerce

As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.

The Work

Oct 24, 2024

Googlies on Google: A curiosity-driven game for search

The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

Oct 23, 2024

Swiggy Instamart strikes gold with 90s nostalgia

Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!

Oct 21, 2024

Daughters deserve more: The inheritance wake-up call

Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.

Oct 18, 2024

Tata Starbucks aims to become the new Diwali hangout

Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.

Oct 17, 2024

Google Shopping lights up Diwali joy, one click at a time

Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.

Oct 15, 2024

Zepto campaigns to make Soan Papdi great again

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

Oct 14, 2024

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

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