India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach ...
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.
The head of marketing communications at JCBL Group shares that this means balancing industry gravity with tailored messages for both D2C and B2B consumers in digital spaces.
Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.
Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.
AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance innovation with responsibility.
He will manage some of the agency's existing client portfolios while leading Konjo’s initiatives to aid Indian startups aiming to expand.
INSIDE THE AD: #TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?
Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says International Management Institute's marketing professor.
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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