Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as ...
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
Kenvue was spun off from Johnson & Johnson last year.
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
EXCLUSIVE: In her new role, Kapoor will spearhead the focus on advertising revenue targets, shape the company’s sales, define marketing strategy, and propel business growth
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Updates from Yellow.ai, Bira 91, DBS Bank, Dentsu Creative, Ideosphere, Cheil India, BBH India, Zee Media Corporation, and more in our weekly round-up of people moves and account news
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
The former head of marketing for Skoda joined Havas Creative India in March 2023, now leaving 'to pursue new interests'
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life
The company also unveiled new global branding in celebration of hitting 125 years in India
As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo
Crowned 'India's Juiciest Chicken' by the National Meat Research Institute, Licious' new campaign film spotlights the goodness of a plate so delicious, it's always licked clean
Watch the film here
Watch the film conceptualised in-house here
Watch the film conceptualised by McCann Worldgroup here
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Upgrade your space with Legrand Electrical Products - buy now!
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
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