LinkedIn bets big on news with ‘News Banner’ test in India

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to ...

Concept PR goes all in on AI with Concept X launch

69% of India’s top influencers violate disclosure ...

Rahul Gangwani named editor of Esquire India

Meta doubles down on AI tools to boost ad performance

1 day ago

LinkedIn bets big on news with ‘News Banner’ test in India

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.

1 day ago

Concept PR goes all in on AI with Concept X launch

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.

1 day ago

69% of India’s top influencers violate disclosure ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.

1 day ago

Rahul Gangwani named editor of Esquire India

RPSG Lifestyle Media has appointed Rahul Gangwani as the editor of Esquire India, marking the publication’s entry into the Indian market.

1 day ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

2 days ago

Kaizzen enters public affairs, makes a play in policy landscape

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.

1 day ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

2 days ago

Google Meridian: Campaign effectiveness or cost ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?

2 days ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

2 days ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

3 days ago

The CMO’s MO: Sapna Desai urges brands to go ...

ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.

3 days ago

RPSG Lifestyle Media brings Robb Report to India

It will target India's affluent class, with content featuring trends in luxury innovations, bespoke experiences, and UHNI preferences.

3 days ago

Publicis hikes salaries 7% after record 2024 and is ...

Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.

3 days ago

Ventura looks for creative agencies for brand marketing

Launches beta version of is new stock trading and investment platform.

4 days ago

Tanima Kohli: Breaking stereotypes to deliver ...

CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.

The Work

2 days ago

Swiggy Instamart’s InstaFart: When memes escape the internet

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.

4 days ago

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.

Feb 03, 2025

Caveman Khan and Coca-Cola’s Charged: A primal power play

Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.

Jan 31, 2025

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

Jan 30, 2025

Myntra’s ‘Fashion with caution’ turns heads—and trolleys

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

Jan 29, 2025

Kissht turns dreams into reality with humour and heart

Relatable scenarios and hyperbolic twists highlight the digital lending platform’s role in empowering aspirations with quick, hassle-free personal loans.

Jan 27, 2025

Brands celebrate Republic Day with campaigns capturing unity, freedom, and progress

Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

May 26, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

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