“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads
Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are ...
In-Depth
10 hours ago
“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads
Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast
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Advertising
9 hours ago
Calling the industry to be a #VoiceOfChange
A panel hosted by IAA saw industry experts discuss the types of gender representation unique to different sectors and how they can be tweaked to be more inclusive
In-Depth
9 hours ago
Blog: Virat Kohli bats for Lovely Professional ...
The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities
The Work
20 hours ago
KFC’s Double Down Burger has enough chicken for ...
Watch the film conceptualised by Ogilvy here
PR
19 hours ago
Is the value of earned media diminishing?
Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so
Marketing
5 hours ago
Uber elevates Ameya Velankar to head of marketing – India and South Asia
Was previously head - product marketing at the company
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Advertising
19 hours ago
JWT sex discrimination case: Jo Wallace blasts ...
Online publisher focused heavily on creative director despite her having no role in the case
The Work
20 hours ago
Domino’s makes a case for Indians to get vaccinated
Watch the film conceptualised by FCB India here
Media
9 hours ago
Times Network elevates Vivek Srivastava and brings ...
Srivastava is now president of strategy and operations for broadcast and digital while Dilip joins as EVP and head of digital growth
Media
7 hours ago
RummyCulture assigns media mandate to Motivator
Account won post a multi-agency pitch
Marketing
2 days ago
Live blog: News updates - week of 26 July
In the news: Giva, PNJXN, Yellophant Digital
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The Work
The Work
1 day ago
Godrej Expert Easy Shampoo Hair Colour gets Saif Ali Khan party-ready in five minutes
Watch the film conceptualised by Creativeland Asia here
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Advertising
2 days ago
Byju’s teaches kids to #HonourTheSacrifices their parents make
Watch the film conceptualised by the Byju’s in-house team here
The Work
2 days ago
HUL’s Domex takes on Reckitt’s Harpic, claims to be the superior toilet cleaner
Campaign films feature actors Divyanka Tripathi and Revathy
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Advertising
3 days ago
Amitabh Bachchan holds his ground with Welspun Flooring
Watch the film conceptualised by Leo Burnett here
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Jun 24, 2021
A 'Gold Spot' for your memories
More than 30 years after the original campaign, Potli Baba Mediahouse recreates 'The Zing Thing' for the 2020s
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Apr 22, 2021
Springboard: Crafting a global career in PR
Are you someone with a world vision? A person with global ambitions and an itch to see the world? Read on for gold standard advice on how to craft that global career you desire, using public relations as a base
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Apr 15, 2021
Crafting a global career in communications and ...
Sneha Deshpande, strategic partnerships, devices and services - Google Australia and New Zealand, share what works, what doesn't, and what it actually takes to reach the global career goal
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Jan 21, 2021
How Mintel’s 2021 global consumer trends are ...
As the experts in what consumers want and why, Mintel identifies seven trends that will shape global consumer markets in 2021 and beyond
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