When kids call the shots, itinerary becomes insight
INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and ...
INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.
SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.
Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.
Mumbai-based communications agency Madchatter Brand Solutions has joined the Worldcom Public Relations Group.
Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.
Adobe Express for ads supports ad creation for major digital platforms.
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.
From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s entries push purpose past PR.
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.
From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.
Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.
Urban Company’s latest ad gently exposes the quiet classism lurking behind ‘dignity of labour’ talk in India’s service economy.
From school bags to stainless straws, brands in India commemorate the World Environment Day 2025 with sustainability messaging rooted in action.
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
Policybazaar’s new six-film campaign takes insurance beyond claims—into the emotional chaos where empathy trumps efficiency.
Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Honoring the exceptional achievements in event marketing
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
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