Former BARC CEO Partho Dasgupta admitted to ICU while in judicial custody for ...

Dasgupta was admitted to JJ Hospital in Mumbai on Friday (15 Jan)

We know we have to compete for users’ trust: WhatsApp's ...

Kia removes ‘Motors’ suffix in new brand strategy

Pampers dads coach Virat Kohli, the newest dad on the ...

Google completes Fitbit acquisition; states that deal is ...

1 day ago

Former BARC CEO Partho Dasgupta admitted to ICU while in judicial custody for ...

Dasgupta was admitted to JJ Hospital in Mumbai on Friday (15 Jan)

2 days ago

We know we have to compete for users’ trust: ...

The app’s head explains the policy changes, what the business is doing to retain its customers’ trust and more...

1 day ago

Kia removes ‘Motors’ suffix in new brand strategy

The strategy will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers

3 days ago

Pampers dads coach Virat Kohli, the newest dad on ...

Watch the film conceptualised by Leo Burnett India here

2 days ago

Google completes Fitbit acquisition; states that ...

Data won't be used to serve customised ads

2 days ago

Cannes Lions will go ahead in person, organisers confirm

Event was cancelled last year due to the coronavirus pandemic

2 days ago

McCann Worldgroup’s Rob Reilly to join WPP as ...

WPP is recommitting to creativity with the new hire

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

2 days ago

IAA Retrospect and Prospects: On ground event on 21 ...

MG Motor's Rajeev Chaba to make the presentation

3 days ago

Uday Shankar and James Murdoch to launch new venture

Murdoch had resigned from the board of News Corp in July last year while Shankar announced his exit in October

3 days ago

Despite my 40-year-old career, I’m a newcomer in ...

Kapoor speaks to Campaign India about why he endorses the brands he does, why he enjoys working on ads, and how important it is not to take yourself too seriously

3 days ago

Creative critique from a gender lens: 4-8 January

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

3 days ago

Dentsu confirms iProspect will swallow Vizeum in ...

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer

The Work

Jan 12, 2021

Mankind Pharma’s Unwanted 21 Days 'sshh away' unwarranted chats around pregnancy

The campaign is conceived and executed by Logicserve to lift the perceived taboo around family planning and contraception, specifically for areas like Uttar Pradesh, Maharashtra, Orissa, and Bengal

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