Apple leads as US dominates Kantar's Top 100 Global Brands
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese ...
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Advertising
1 day ago
Apple leads as US dominates Kantar's Top 100 Global Brands
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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Advertising
1 day ago
Microsoft to retire Xandr DSP in favour of an ...
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Advertising
1 day ago
Affordable, not cheap: Cracking the code on value
Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.
Advertising
1 day ago
Pencils with a point: India’s creative edge sharpens
At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.
PR
1 day ago
Kinetic Group appoints Value 360 for communications ...
Value 360 will lead communication efforts across platforms, contributing to brand narrative development and stakeholder outreach.
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Marketing
2 days ago
Zepto taps big data to court consumer brands
The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.
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Advertising
2 days ago
Japan drives Dentsu’s modest Q1 growth, APAC and ...
CXM struggles with double-digit declines globally, while media services provide steady growth.
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Advertising
2 days ago
WPP Media: How did one of the world’s biggest comms ...
Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
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Digital
2 days ago
Search me if you can: Fashion’s SEO shake-up
Techmagnate’s founder explains why big-name fashion brands are losing organic ground as SEO-smart challengers climb the ranks with product-first, content-driven strategies.
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Advertising
2 days ago
Punt Partners appoints Harsh Shah as managing director
Shah will scale its creative mandate of Punt Creative, which is part of Punt Partners, and focuses on martech, AI and creative tech.
Marketing
3 days ago
Google may no longer be the ‘Godfather of search’ ...
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
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Advertising
3 days ago
GroupM restructures across Asia, Indonesia ...
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
PR
3 days ago
Burson to handle communications for Honda Cars India
The agency will manage integrated communications for the automobile company, supporting brand positioning and engagement initiatives in the Indian market.
Advertising
3 days ago
From followers to fanatics: Brands chase micro-movem...
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
Marketing
4 days ago
Marketers using experiments doubled from 18% to 36% ...
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
The Work
Marketing
1 day ago
Rust never sleeps, but it can be outsmarted
AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.
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Digital
2 days ago
Dabbawallas take on Tom Cruise’s mission: Tiffins, not terrorists
A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.
Digital
4 days ago
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Advertising
May 12, 2025
Brand campaigns celebrate values associated with motherhood
From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.
Advertising
May 07, 2025
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Advertising
May 02, 2025
Brands leverage the ultimate marketing playground as IPL enters May
From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.
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Advertising
May 02, 2025
When hands do the talking, the message hits home
A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Awards
Apr 30, 2025
Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
Apr 23, 2025
MMA’s Data Unplugged advances CX for all with AI; ...
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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PROMOTED
Feb 25, 2025
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
Videos
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