BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a ...

The ruling party has allocated over 117 crores to Google Ads since January for ...

Bisleri India on the hunt for a new creative partner

Akashneel Dasgupta exits as CCO of Network Advertising

Amazon layoffs impact APAC adtech and media leaders

Advertisers are not fully prepared for the demise of ...

6 hours ago

BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

5 hours ago

Akashneel Dasgupta exits as CCO of Network Advertising

Campaign can confirm that Dasgupta has left his role at Network Advertising, after joining as chief creative officer from BBDO in 2021.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.

1 day ago

Havas Worldwide India bolsters creative team

Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.

1 day ago

BluSmart puts creative account up for pitch

EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.

1 day ago

IPL 17 sees record 59% increase in ad categories, ...

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

1 day ago

World Earth Day 2024: 1,000 agencies say no to ...

Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.

1 day ago

Why McCann’s global chief creative wants more work ...

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

1 day ago

The AI conundrum: Ethics, impacts, and future ...

Businesses must humanise the AI experience and establish clear accountability to uphold ethical standards in marketing, opines Shubhra Sinha of Denave.

4 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

4 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.

4 days ago

Venke Sharma joins Sprinklr after departing from Disney

Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.

4 days ago

It's Friday, the list of moves and wins is long

Catch up on MediaMonks, Ziki, Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.

The Work

4 days ago

Hideous Luxury unpacks the weight of "emotional baggage" in new campaign

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

Apr 16, 2024

Shah Rukh Khan delivers message of success with humility in latest Denver ad

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.

Apr 15, 2024

Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the ...

Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.

Apr 15, 2024

Big Brother is watching you: Audible stages 1984 takeover of The Guardian

George Orwell 'returns' to The Observer in new ad campaign.

Apr 12, 2024

Colgate takes on the not-so-sweet problem of forgetting to brush at night

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

Apr 10, 2024

Ranveer Singh reunites with Johnny Sins to further men’s sexual health conversations

Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’

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