When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and ...

From likes to legality: IIGC’s Code of Standards ...

Cannes Contenders: FCB India’s playbook spans railways ...

Hiroshi Igarashi: ‘Without diversity, creativity becomes ...

Madchatter joins Worldcom PR Group for global push

1 day ago

When kids call the shots, itinerary becomes insight

INSIDE THE AD: Abu Dhabi’s ‘Kids Recommended’ campaign taps data, AI and child-led co-creation to rewrite the family travel playbook for Indian marketers.

1 day ago

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.

1 day ago

Cannes Contenders: FCB India’s playbook spans ...

Ticket lotteries, textbook tweaks and name-based giveaways—its entries push creative problem-solving into territory where strategy meets social engineering.

1 day ago

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

1 day ago

Madchatter joins Worldcom PR Group for global push

Mumbai-based communications agency Madchatter Brand Solutions has joined the Worldcom Public Relations Group.

2 days ago

Havas Media India promotes key talent to leadership roles

Ramsai Panchapakesan has been elevated to president–investments and partnerships, Binu Thomas to managing partner–investments and buying, and Manish Sharma to president–Arena India.

1 day ago

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

1 day ago

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

2 days ago

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

2 days ago

Cannes Contenders: Purpose meets punchline in ...

From billing rainbow-riding brands to remixing rap with sign language and vaccinating dogs during a festival—Wondrlab’s entries push purpose past PR.

3 days ago

Burson ties reputation to ROI with AI tool

With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.

2 days ago

69% of Indian consumers turn to influencers for ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.

3 days ago

Why Indian PR still sits out Cannes

Despite bold ideas and real impact, On Purpose's founder and MD rues that Indian PR often sidelines creativity for caution—and misses its shot at global relevance.

3 days ago

Cannes Contenders: Culture jams and cover-ups mark ...

From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, and Gen Z’s parental problem.

3 days ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

The Work

1 day ago

From laughs to lessons, dads get their due

Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.

Jun 09, 2025

Silence, delivered daily

Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.

Jun 06, 2025

When privilege meets a pipe wrench

Urban Company’s latest ad gently exposes the quiet classism lurking behind ‘dignity of labour’ talk in India’s service economy.

Jun 05, 2025

Brands unveil purposeful campaigns promoting green initiatives

From school bags to stainless straws, brands in India commemorate the World Environment Day 2025 with sustainability messaging rooted in action.

Jun 04, 2025

Happydent’s shine dims in overstuffed civic spin

A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.

Jun 03, 2025

When the paperwork hurts more than the pain

Policybazaar’s new six-film campaign takes insurance beyond claims—into the emotional chaos where empathy trumps efficiency.

Jun 02, 2025

Clickbait’s worst enemy just got a signal boost

Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Apr 30, 2025
Mumbai

Campaign India Film Crest Awards (CIFCA), 2025

Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

Apr 24, 2025
The Executive Centre

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

May 26, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

Videos