We aim to instil the message of having a mentor that goes beyond career feedback: ...
The chief marketing officer of Scaler, Rahul Karthikeyan, dives into the creative ...
The chief marketing officer of Scaler, Rahul Karthikeyan, dives into the creative brief, strategy and impact expected from its newly launched campaign
Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year
Watch the film conceptualised by the in-house team here
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions
Watch the film conceptualised by Bang On Content here
Account won post a multi-agency pitch
Rolls out a campaign conceptualised by Lowe Lintas to highlight this association
The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender
Shastri to feature in the brand's first TVC ahead of India-West Indies series
Moves after an entrepreneurial stint
A weekly round-up of advertising, media and marketing news
The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...
After Cannes Lions' attendees applauded as Greenpeace activist Gustav Martner was escorted out of the opening ceremony, it's time for adland to move its creative thinking on climate change upstream
Watch the film conceptualised by Grey Group here
Watch the film conceptualised by The Glitch here
Watch the film conceptualised by DDB Mudra here
Watch the film conceptualised by Ogilvy here
The author explains how Discovery Inc used branded content among other methods to see digital ad revenues grow by 200% in 2021
Whether you’re an established beauty brand looking for the latest digital marketing insights, or a new venture in the beauty industry, everyone needs a team of experts that has a pulse on the digital possibilities and the knack to deliver services that will cater to the expectations of its clients and engage with the audience. Here's why Chimp&z Inc is regarded as the chosen one
This program is beneficial to all mid-to-senior level working professionals from across industries for learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies
Advertising is an art that does not require a high qualification degree to create an impact. Creativity, commitment, and consistency pave the way forward. This copywriter and photographer duo established a global advertising agency from scratch with nine years of sheer dedication
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