Advertising, Marketing, Media, Digital, PR News & more

ICC World Cup: Where does women’s cricket stand after historic win?

The Women in Blue are experiencing a well-deserved moment in the sun. But will ...

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% ...

When interesting AI work often gets lost in translation

Here, now, everywhere: Generali Central bets on presence

FCB Ulka wins creative duties for Bajaj Almond Drops, No ...

ICC World Cup: Where does women’s cricket stand after historic win?

Advertising

12 hours ago

Shannon Tellis

ICC World Cup: Where does women’s cricket stand after historic win?

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Marketing

10 hours ago

Vinita Bhatia

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

When interesting AI work often gets lost in translation

Opinion

14 hours ago

Upasna Dash

When interesting AI work often gets lost in translation

It is time to reframe AI and why the world’s most transformative technology needs a new language.

Here, now, everywhere: Generali Central bets on presence

In-Depth

9 hours ago

Campaign India Team

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Media

9 hours ago

FCB Ulka wins creative duties for Bajaj Almond ...

The mandate, awarded after a multi-agency pitch, tasks the agency with leading strategic and creative communication across platforms.

Advertising

1 day ago

Vinita Bhatia

Why Shah Rukh Khan still rules India’s brand universe at 60

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?

M&C Saatchi rejects ‘undervalued’ Brave Bison bid for performance arm

Advertising

11 hours ago

Beau Jackson

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

Marketing

1 day ago

BharatPe appoints Shilpi Kapoor as head of marketing

She will lead brand strategy, integrated marketing, and digital growth for the fintech, collaborating with the leadership team to drive expansion and strengthen market presence.

Advertising

1 day ago

Staff Reporters

Meet the new director of Spikes Asia

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Advertising

1 day ago

Matthew Keegan

Why AI cannot yet solve advertising’s measurement ...

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Agencies must prove ROI, not just impressions

Opinion

4 days ago

Valay Lakdawala

Agencies must prove ROI, not just impressions

The new client demand curve runs along the lines of turning moments into momentum.

Awards

1 day ago

Campaign India Digital Crest Awards 2025: Shortlist ...

The awards ceremony will be held at Shiloh, Andheri West, Mumbai on November 13, 2025.

Marketing

1 day ago

Will Russo

Globant's Gut Network to house all marketing ...

The technology company is also opening two new international offices for the agency.

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Advertising

4 days ago

Shauna Lewis

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands

Advertising

Oct 30, 2025

Lucy Shelley

Omnicom looks to scale back DDB network amid ...

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Focus

Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.