Amazon’s Beautyverse blends content, commerce and cart nudges
With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting ...
Advertising
1 day ago
Amazon’s Beautyverse blends content, commerce and cart nudges
With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.
Opinion
21 hours ago
Where are India’s women at the global table?
Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.
Marketing
15 hours ago
Ishan Chatterjee takes charge of Sports at JioStar
He takes over from Sanjog Gupta, who is now ICC’s new chief executive.
PR
14 hours ago
Adgcraft’s new AI vertical bets on India’s ...
As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
Awards
14 hours ago
Good Morning Films wins big at CIFCA 2025
Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.
+(1).jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 day ago
Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is ...
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 day ago
Theblurr bets big on AI to redraw agency rules
The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
4 days ago
Magna forecasts a 7.7% increase in India’s adex for ...
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Advertising
4 days ago
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
1 day ago
What makes a 'new-age agency' in 2025? Not hype
Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.
Advertising
Jul 03, 2025
Why Zee5’s language-first bet may be its best yet
As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.
Marketing
4 days ago
Cookies crumble, privacy prevails: Marketing’s new ...
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PR
4 days ago
Veritas Reputation to handle PR for Canara Bank
The agency will lead strategic communications and reputation management for the nationalised bank.
Advertising
Jul 03, 2025
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Marketing
Jul 03, 2025
India isn’t a muse; it’s time to brand the maker
Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
The Work
Advertising
1 day ago
When the pavement becomes a cancer ward
A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.
Advertising
4 days ago
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
Advertising
Jul 02, 2025
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jul 01, 2025
Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jun 30, 2025
When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
Advertising
Jun 27, 2025
Indian brands champion 'Pride' with vibrant colours
From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.
Advertising
Jun 25, 2025
Cannes Lions 2025: Explore the campaigns that brought home Silver for India
Watch the campaigns that made India proud with Silver Lions at the 72nd Cannes Lions Festival of Creativity, 2025.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Shortlists ...
These awards recognise and reward ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Awards
Apr 30, 2024
Campaign India Film Crest Awards (CIFCA), 2024
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Jul 03, 2025
Cannes Homecoming 2025: Spurring creative appetite, ...
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
PROMOTED
Jun 30, 2025
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
PROMOTED
Jun 29, 2025
Josy Paul: Cannes Homecoming will be like a ...
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
PROMOTED
Jun 02, 2025
Senior colourist Nicola Gasparri joins Studio ...
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
Videos
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
