Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity ...
Advertising
1 day ago
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
Awards
1 day ago
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
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Advertising
1 day ago
Cultural ‘Tadka’ drives India’s most effective ads ...
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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Advertising
1 day ago
Catch up on the latest appointments and pitch wins ...
Updates from Famous Innovations, BEI Confluence, TBWA\India, JioStar, Dentsu Media, Huella Services, and more.
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Advertising
2 days ago
WPP has appointed Cindy Rose, a senior Microsoft ...
She is already a WPP non-executive director on its board.
Advertising
3 days ago
Snapdragon steps out: From chipset to checkout counter
Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, creators, and culturally-coded storytelling.
Media
2 days ago
Linda Yaccarino steps down as CEO of X
Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’
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Advertising
2 days ago
Beyond Cannes: Why creativity needs unlearning, not ...
Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.
Advertising
3 days ago
Influence, interrupted: How India’s creator economy ...
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
Advertising
2 days ago
Famous Innovations onboards Shiv Sethuraman as ...
In this role, he will focus on strategic growth, new capabilities, and business expansion.
Advertising
3 days ago
WPP's 'pretty grim' profit warning: stock market ...
Analysts assessed whether further downgrades will be a broader industry issue.
Advertising
3 days ago
Green isn’t a colour — it’s a claim you prove
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Marketing
3 days ago
From star power to feed power: Who sells more?
India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.
Advertising
Jul 07, 2025
Amazon’s Beautyverse blends content, commerce and ...
With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.
Marketing
4 days ago
Ishan Chatterjee takes charge of Sports at JioStar
He takes over from Sanjog Gupta, who is now ICC’s new chief executive.
The Work
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Advertising
1 day ago
Itch you can’t ignore: Sebamed scratches at the truth
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Advertising
2 days ago
Small town, big spark: Solar flips the script
Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
The Work
3 days ago
Scroll less, sniff out the truth first
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
Advertising
Jul 07, 2025
When the pavement becomes a cancer ward
A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.
Advertising
Jul 04, 2025
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
Advertising
Jul 02, 2025
Brands hitch a ride on Rath Yatra's AI bandwagon
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
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Advertising
Jul 01, 2025
Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
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Awards
Apr 30, 2024
Campaign India Film Crest Awards (CIFCA), 2024
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Jul 03, 2025
Cannes Homecoming 2025: Spurring creative appetite, ...
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
PROMOTED
Jun 30, 2025
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
PROMOTED
Jun 29, 2025
Josy Paul: Cannes Homecoming will be like a ...
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
PROMOTED
Jun 02, 2025
Senior colourist Nicola Gasparri joins Studio ...
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
Videos
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