Why Streax Professional is betting on innovation to drive vernacular growth
Streax Professional’s senior VP for marketing speaks to Campaign about the ...
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Marketing
19 hours ago
Why Streax Professional is betting on innovation to drive vernacular growth
Streax Professional’s senior VP for marketing speaks to Campaign about the brand’s strategy to capitalise on India’s booming beauty and personal care market, projected to reach $30 billion by 2027.
Advertising
16 hours ago
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs with an AI bot. But just how much is the ad industry embracing AI leadership and how much control and responsibility is sensible for AI to assume?
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Advertising
18 hours ago
Everything you need to know ahead of Google’s ...
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Advertising
16 hours ago
Nykaa appoints Sukhleen Aneja to lead Kay Beauty’s ...
As senior vice president and business head for Kay Beauty, Aneja will focus on expanding the brand internationally while building on its success in India.
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Advertising
16 hours ago
Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
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Marketing
3 days ago
The CMO’s MO: Wow Skin Science’s Vanda Ferrao prioritises sustainability, ...
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
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Advertising
3 days ago
X poised to suffer ‘biggest recorded pullback’ from ...
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
Marketing
3 days ago
How creativity can enhance customer experiences
Customer experience is an ever-evolving phenomenon and IdeateLab’s chief creative officer explains how bringing creativity into the mix can make them ‘feel’ connected to the brand or business.
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Digital
4 days ago
LS Digital expands global footprint with US push ...
Charting an ambitious expansion plan, the integrated digital marketing company launched a joint venture with US-based .fearless.
Advertising
4 days ago
Amazon splits global media between GroupM and OMG ...
Account is valued at $5 billion by Comvergence.
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Advertising
Sep 05, 2024
Consumer shift is moving from planned to impulse ...
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Advertising
4 days ago
The curious case for measuring visual content impact
In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.
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Advertising
4 days ago
ASCI Board appoints Partha Sinha as new chairman
Sudhanshu Vats of Pidilite Industries was named vice-chairman, while S Subramanyeswar of Lintas India was appointed treasurer.
Advertising
Sep 04, 2024
Why brands shouldn't dismiss advertising alongside ...
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
The Work
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Advertising
3 days ago
More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
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Advertising
4 days ago
Saudi’s spectacular campaign woos Indian travellers with culture, history, and ...
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
The Work
Sep 04, 2024
Bold Care’s Sextember campaign makes men’s sexual health a hot topic
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
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The Work
Sep 03, 2024
Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance
The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.
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Advertising
Sep 02, 2024
Birla Estates teams up with Vicky Kaushal to demystify real estate
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
Advertising
Aug 30, 2024
SBI Life’s digital film celebrates the indomitable spirit of Indian Paralympians
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
Advertising
Aug 28, 2024
Go Digit Insurance's 'That's it!' campaign shows how monkey business can be easy
Its second ad campaign highlights the company’s easy two-wheeler claims process with Virat Kohli.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Videos
Galleries
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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