WPP Media leads new business rankings in India with $178.8 million in billings in the first quarter of 2026, according to the latest COMvergence Q1 2026 India New Business Barometer. The report tracked 18 pitches worth a combined $316 million during the period.
Across the quarter, WPP Media recorded 11 wins (7 new wins + 4 retentions) in India. Notable client wins and retentions in India during Q1 2026 include Reckitt, JSW Motors, Jaguar-Land Rover, Godrej Properties, Nothing Technology, AirBnB, Red Bull, Valvoline, Agilus, Alkem Laboratories, Zee Bullet, and many more.
WPP Media also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.
Globally, COMvergence ranked WPP Media as the top media group for new business in the first quarter of 2026, with $1.5 billion in total billings, driven by major account wins including Jaguar Land Rover and Estée Lauder. Among the agency brands, both Wavemaker and EssenceMediacom ranked #1 and #2 respectively globally for new business value.
Commenting on the report, Prasanth Kumar, CEO WPP Media South Asia, said, “Being recognised as the leading media group for new business in India is a reflection of the trust our clients place in us and the strength of our integrated proposition. In an increasingly dynamic marketplace, brands are looking for partners who can connect creativity, media, data and technology to drive tangible business outcomes.
“What is particularly encouraging is that our growth story is being powered not only by new client partnerships, but also by the confidence of existing clients who continue to grow with us. As the industry evolves, our focus remains on building future-ready capabilities, investing in talent, and creating solutions that help brands unlock sustainable growth at scale.”
