Red Bull India has renewed its integrated media partnership with Wavemaker, a WPP Media agency, reinforcing a long-standing partnership of over 15 years. The mandate continues to cover end-to-end media strategy, planning and buying across digital and traditional platforms, supporting Red Bull’s focus on driving, storytelling brand impact, and measurable business outcomes.
The integrated approach brings together brand-building and performance-led strategies, enabling Red Bull to engage its core audiences across high-impact moments while maintaining consistency and scale across platforms.
Shekhar Banerjee, president, client solutions, WPP Media South Asia, said, “Our continued partnership with Red Bull India reflects a strong enduring relationship built on shared ambition and consistent delivery over time. As the media landscape evolves, our focus remains on crafting integrated strategies that seamlessly connect powerful brand storytelling with measurable outcomes across platforms. By leveraging data, technology, and cultural insight, we aim to build deeper audience engagement and drive sustained growth for the brand.”
Red Bull’s marketing in India has been shaped by its strong association with youth culture, sports, and experiential ecosystems. WPP Media will continue to align media strategy with these brand moments, ensuring stronger integration between content, experiences, and media investments. By leveraging data, technology, and audience intelligence, the focus will remain on improving effectiveness, driving engagement, and delivering sustained growth.
This continued engagement further strengthens WPP Media’s role as a long-term strategic partner for Red Bull India, supporting the brand’s growth through integrated, insight-led media solutions in an increasingly dynamic and competitive landscape.
