PR

Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?

Vigor Media Worldwide has secured The Fan Studio’s PR mandate and will lead communications to support the designer fan brand’s growth plans.

The agency’s research highlights the gap between visibility and believability in GEO.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

Kapil Sharma rejoins Burson Group India to lead client partnerships, growth strategy and business development across key sectors.

The agency said the appointment was part of a larger plan to bring in more senior industry talent in the near future.

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

SIGNALS: Communications agencies want a seat at the table, but earning that seat means agencies should be empowered with the full brand context, not just an invitation.

EHL Hospitality Business School expands its communications strategy in India by appointing Ellerton & Co. as its public relations partner.

After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.

There is a specific reason why this pattern keeps repeating, and it sits in a place most companies are reluctant to examine — the westernised template.

The partnership will focus on shaping sharper narratives around the brand, its business and its foundation.

The mandate was awarded following a multi-agency pitch and will be managed by dentsu’s Mumbai office.

For brands, rumours are not just occasional incidents of reputational embarrassment but brand risk multipliers.

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

The move follows a competitive multi-agency pitch.

According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.

Naomi Michael joins from Omnicom and IPG where she held regional marketing and communications roles.

The integrated agency will manage national and regional communications as The Ocean Cleanup scales operations and visibility in India.

The capital markets consultancy will shape narrative strategy for India’s first AI-native investment banking platform.

The agency strengthens city leadership as Siddharth Panicker and Karthy Prasanna take charge of Mumbai and Bengaluru offices.

He was earlier the CEO of Ruder Finn India and Middle East.

She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.

It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.

The agency’s brief is to strengthen the not-for-profit organisation’s visibility and thought leadership in mental health.

They will offer integrated technology, content and communications solutions for sports brands.

Sparkt will handle the communications platform’s brand storytelling, digital presence and broader market-facing initiatives.

With the launch of Kaizzen AI Collective, the communications agency expects at least two dozen Indian clients to engage in AI-led communications intelligence by FY2026.

As president for India, he will strengthen its leadership across communications and advisory services.

Atul Sharma exits after seven years at the helm.

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.

The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.

The agency will strengthen the brand's presence across India’s conventional and renewable energy sectors.

In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.

The agency has introduced a new creative division to support multi-market brand growth across the region.

The firm also named Quang Nguyen as managing director for Vietnam.

Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and originality. In 2026, integration is inevitable, but integrity is not optional.

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.

Mirae Asset Sharekhan selects Burson to enhance its brand visibility and support its positioning as a full-service financial solutions provider.

Srinivasan joins Publicis after seven years at BookMyShow.

In a rapidly evolving media landscape, the Ruder Finn Atteline managing director shares how auditing and staying true to your values is crucial.

BankBazaar has selected House of Communication to lead its public relations strategy and strengthen brand visibility across India’s fintech landscape.

The Indian Beverage Association has selected Kaizzen to lead its public relations, advocacy and communication initiatives across India.

OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.

Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.

His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto in April 2025.