philmCGI, the Pune-based animation and visual effects studio known for projects including Dhurandhar, Dhurandhar: The Revenge, Stranger Things, Sacred Games and Jubilee, has appointed ElevenUP as its strategic communications and social media partner for its pan-India mandate.
As part of the partnership, ElevenUP will manage an integrated communications programme covering corporate storytelling, media relations, digital presence, thought leadership, strategic brand positioning and social media management. The mandate is designed to strengthen philmCGI’s visibility across platforms while building a stronger industry narrative around the studio’s creative and technological expertise.
The appointment comes as philmCGI continues to expand its portfolio with larger and more ambitious projects. Through a structured communications approach, the studio aims to enhance awareness of its work, creative processes and technological capabilities among industry stakeholders, media and audiences.
Anand Bhanushali, co-founder and managing director, philmCGI, said, “As philmCGI continues to grow across larger and more ambitious projects, it was important for us to partner with a team that understands both storytelling and strategic brand building. ElevenUP has already played a key role in amplifying conversations around our recent work and bringing greater visibility to the craft behind it.”
The partnership will focus on creating and amplifying narratives around the studio’s work, while also positioning philmCGI more prominently within the visual effects, animation and entertainment sectors. Communications efforts will span earned media, digital channels and strategic brand-building initiatives aimed at strengthening the company’s profile in the market.
Arpan Gaglani, founder and managing director, philmCGI, highlighted the growing importance of brand visibility as the studio scales its operations and project ambitions.
He said, “At philmCGI, our focus has always been on letting the work speak for itself, but as the scale and ambition of our projects grow, building stronger visibility around the creative process becomes equally important. We see ElevenUP as a strategic partner in helping us shape a more defined brand voice and bring greater attention to the innovation and storytelling that powers our work.”
For ElevenUP, the mandate further expands its portfolio across entertainment, lifestyle, hospitality and consumer sectors. The win reflects continued growth for the agency’s integrated communications and digital practice, which focuses on combining media relations, content strategy and digital engagement to build brand visibility.
The agency will work on developing culturally relevant narratives and thought leadership opportunities designed to position philmCGI within broader conversations around visual storytelling, creativity and technology. The communications strategy will also seek to showcase the studio’s contribution to the evolving visual effects landscape in India.
Speaking about the partnership, Upasana Puri, founder, ElevenUP, said, “philmCGI represents the kind of creative excellence that is shaping the future of visual storytelling in India. With a strong understanding of India’s evolving media landscape, our focus is on building culturally relevant narratives, driving meaningful industry conversations, and strategically positioning philmCGI as a leading voice in the future of visual storytelling through impactful communications and sustained media visibility.”
Through the mandate, ElevenUP will support philmCGI in strengthening its industry presence while highlighting the studio’s work across animation, visual effects and storytelling. The collaboration is expected to focus on increasing visibility for the studio’s craft, innovation and creative capabilities as it continues to expand its footprint within the entertainment and content ecosystem.
