Navi UPI expands Hurrypur with new campaign chapter
Navi UPI has extended its Hurrypur platform with new films, creator integrations and IPL-linked activations centred on payment speed.
Choose Campaign site
Trending:
Mogu Mogu targets Gen Z with global campaign
The beverage brand launches a locally focused leg of its worldwide campaign, connecting its product proposition to everyday Gen Z experiences.
Spinny brings ‘God Promise’ campaign to Tamil Nadu
The used-car platform expands its trust-led marketing initiative with a localised campaign featuring Sachin Tendulkar across Tamil Nadu.
Truecaller and Gupshup partner to expand business messaging
The collaboration aims to help brands deliver verified, rich-media customer communication across multiple international markets.
Utopai Studios unveils PAI 2.0 for AI filmmaking
The latest version of PAI introduces agent-led workflows, enhanced creative controls and long-form cinematic content capabilities.
Aigenc.ai launches AI-led marketing intelligence platform
Founded by the creators of Momspresso, the new venture aims to combine AI-driven creative intelligence with marketing execution.
From social feeds to shopping carts, Flipkart and Meta bet on creator commerce
The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.
Piyush Pandey enters The One Club’s Creative Hall of Fame
The induction ceremony will take place on September 16, 2026, at Capitale in New York.
Adani Realty appoints Harinder Dhillon for NCR growth
The real estate developer has strengthened its Delhi-NCR leadership team with a senior sales and marketing appointment to drive expansion across key markets.
PaRa Music launches AI-led music IP platform
The new music company combines human-made composition with AI-driven market intelligence to scale Indian music discovery, distribution and monetisation.
The Experience Edit launches immersive experience IP venture
Founded by three industry professionals, the new company aims to create and scale original live experience formats from India for global audiences.
Dylect partners Rannvijay Singha for dashcam awareness campaign
The lifestyle technology brand is using real-world road scenarios to highlight the role of dashcams in improving driver protection and accountability.
TUTE Consult launches Vector strategy and intelligence division
The new division expands the consultancy’s offering with brand intelligence, research and AI-led narrative strategy services.
BharatPe launches Flex with UPI credit campaign
The fintech company has introduced a credit-on-UPI offering supported by a new marketing campaign focused on payment flexibility.
Zendesk appoints Tifenn Dano Kwan as CMO
The marketing leadership appointment comes as Zendesk expands its AI-focused customer service strategy and global growth ambitions.
OPPO and Instagram launch creator growth programme
The partnership combines mobile imaging technology and content distribution to support emerging creators through mentorship, challenges and visibility opportunities.
Saicon appoints Sajin Nair as chief marketing officer
The technology services company has strengthened its leadership team with a marketing appointment focused on brand positioning and business growth.
Leads Brand Connect expands into consumer brands business
The former advertising agency is broadening its role from communications partner to brand builder, distributor and market development specialist.
IAA launches Leadership Unscripted with Dr Ram Charan
The new dialogue series aims to bring business leaders together for discussions on leadership, disruption, resilience and organisational transformation.
InnerGroup appoints Neha Bubna to lead AI production
The senior hire strengthens InnerStudio’s focus on AI, automation and scalable content production for in-house marketing teams.
When furniture stops being the family referee
Birla Opus Allwood uses a football celebration to reframe wooden furniture from fragile showpieces to everyday enablers of family life.
VDO.AI expands omnichannel offering with in-app ads
The adtech company has launched a suite of interactive in-app advertising formats aimed at improving engagement and supporting omnichannel campaigns.
Nykaa taps viral moment with Karan Kundrra campaign
The beauty retailer uses a trending online conversation to highlight the importance of shade matching and foundation selection.
Sunder Venketraman exits Verse Innovation after five years
The chief business officer of Josh concludes a five-year stint marked by partnership development, business expansion and commercial growth initiatives.
Niva Bupa elevates Akshat Misra to growth marketing lead
The promotion expands Misra’s responsibilities across growth marketing, customer acquisition, digital platforms and brand development initiatives.
Kantar study highlights value-focused Indian consumers
A new Kantar study shows consumers becoming more selective with spending while prioritising savings, financial security and meaningful experiences.
Kurlon appoints Tonic Worldwide for digital mandate
The agency will lead Kurlon’s digital marketing efforts, focusing on consumer relevance, brand storytelling and growth among digital-first audiences.
Team Pumpkin wins MutualFundWala performance marketing mandate
The agency will lead performance marketing initiatives aimed at increasing investor acquisition, SIP conversions and digital growth for the investment platform.
BroCode and Bold Care launch BroTection campaign
The partnership introduces a sexual wellness product inspired by consumer behaviour, supported by a digital-first marketing campaign and retail activations.
Deloitte promotes Rohit Varier to executive director
The elevation recognises the growing strategic importance of communications, brand reputation and stakeholder engagement within Deloitte South Asia's leadership structure.
Packaging becomes the message and the messenger
Mother Dairy uses World Environment Day to spotlight degradable packaging and test whether sustainability can travel beyond claims.
Havas Media Network India appoints Tabassum Modi as chief content officer and head of Havas Play India
She joins from Omnicom Media Group.
Adobe and NVIDIA bring RTX Spark to creatives
Adobe and NVIDIA have expanded their partnership to enhance creative workflows across Photoshop, Premiere and Substance 3D using RTX Spark.
Century Immencity campaign spotlights global urban lifestyle
Century Real Estate has launched a 360-degree campaign positioning Century Immencity as an integrated lifestyle, business and cultural destination in North Bengaluru.
BigTrunk wins Velvex digital and social mandate
BigTrunk Communications has been appointed to manage Velvex’s national digital and social media mandate, focusing on brand visibility and engagement.
Beyond UPI numbers, the trust gap remains
PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.
The Hosteller and TRENDS launch travel-fashion campaign
The Hosteller and TRENDS have partnered on a campaign that combines travel inspiration with destination-led fashion for young consumers.
Pitch update: Coca-Cola, L’Oréal, Burger King, and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
P. D. Hinduja Hospital launches ‘Quit to Live’ installation
To mark World No Tobacco Day 2026, P. D. Hinduja Hospital unveiled a public awareness installation highlighting the health risks of tobacco use.
Niva Bupa elevates Rahul Chatterjee to marketing leadership role
Niva Bupa Health Insurance has expanded Rahul Chatterjee’s mandate, entrusting him with broader responsibilities across its integrated marketing function.
Netcore launches Audience Agent for marketers
Netcore has introduced a conversational AI agent designed to simplify audience segmentation and accelerate campaign execution for marketing teams.
Thermocool expands railway-led digital media campaign
Thermocool has extended its transit advertising initiative across major railway hubs to boost visibility and consumer engagement nationwide.
Vigor Media Worldwide wins The Fan Studio mandate
Vigor Media Worldwide has secured The Fan Studio’s PR mandate and will lead communications to support the designer fan brand’s growth plans.
BKT appoints Yamini Gharge to media and PR role
Balkrishna Industries has named Yamini Gharge as deputy general manager to lead media planning and public relations for India operations.
WPP Media leads Q1 2026 new business wins both in India and globally
According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.
JW Marriott names Aishwarya Rai Bachchan ambassador
The company noted that Indian travellers are among the fastest-growing outbound luxury travel segments globally.
Saint-Gobain turns gully cricket into glass test
VML India’s latest campaign uses childhood cricket anxiety to reposition toughened glass as durable, visible and everyday-safe.
Visa launches ‘Infinitely More’ with Shah Rukh Khan
Visa has appointed Shah Rukh Khan as its India brand ambassador and launched a campaign centred on experience-led lifestyles.
PUMA celebrates RCB’s second IPL title win
PUMA India has marked Royal Challengers Bengaluru’s back-to-back IPL championship triumph with a new campaign featuring Virat Kohli and Rajat Patidar.
Django launches JAG AI marketing setup service
The performance marketing agency has introduced a Claude AI onboarding service designed to help brands build in-house AI-powered marketing capabilities.
The Womb launches Wonder Cement IPL campaign
The Womb has secured Wonder Cement’s brand strategy and creative mandate, launching the partnership with a Ranbir Kapoor-led campaign.
Aman Makkar exits Kadence India CEO role
After more than four decades in market research and over 20 years leading Kadence India, Aman Makkar will transition from his CEO role.
Coca-Cola and Google launch AI-powered experience
The collaboration uses Google Gemini to create personalised entertainment experiences that transform product packaging into an interactive consumer engagement platform.
PepsiCo India highlights ingredient transparency on packs
The company is updating packaging across its snacks brands to highlight the absence of artificial colours and flavours.
Aprilia Racing and Monster Energy seal sponsorship deal
The MotoGP team and energy drink brand have entered a multi-year partnership that expands into a title sponsorship from 2027.
Play ‘N’ Learn launches hunt for youngest CEO
The edutainment brand has introduced a consumer engagement campaign that invites children to help shape future play experiences.
VIP launches Travel VIP campaign and luggage range
The brand introduces three new luggage collections supported by a multimedia campaign focused on design, functionality and modern travel needs.
Vested campaign spotlights global investing specialisation
The investment platform’s new brand campaign focuses on its dedicated approach to helping Indian investors access international markets
Netcore Unbxd launches AI-powered ecommerce insights agent
The new conversational analytics tool enables ecommerce teams to access search and merchandising insights through natural language queries.
NDTV Digital names Vinay Sarawagi chief content officer
The appointment strengthens NDTV Digital’s focus on AI-led content innovation, audience engagement and the development of future-ready newsroom capabilities.
ElevenUP secures philmCGI communications and social media mandate
The agency will oversee integrated communications, media relations and social media management for the visual effects studio across India.
Mother’s Recipe refreshes pickle identity with campaign
The food brand has launched a national campaign and packaging refresh that highlights regional pickle traditions and the emotional role of mothers in Indian households.
Karthika celebrates confidence with new braid campaign
Karthika Shampoo’s latest television campaign links traditional hair care rituals with contemporary themes of confidence, individuality and self-expression.
Zee to broadcast FIFA World Cup 2026 in India, ending months-long standoff
A joint statement from FIFA and Zee said the deal covers 39 FIFA events over eight years through 2034, including the Women's World Cup in 2027.
Tanishq turns old gold into new currency
Its latest ad featuring Sachin Tendulkar links transparency, wedding-season demand and India’s gold-import anxieties into a timely exchange proposition.
India climbs to 5th in digital economy, 4th in AI rankings
SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.
When ‘Hi’ becomes more than small talk
Zuno’s latest film uses a simple greeting to explore loneliness, stress and the growing need for meaningful conversations.
Niine spotlights real period experiences in new campaign
Marking Menstrual Hygiene Day and its ninth year, Niine has launched a digital-first campaign centred on real women's period experiences.
AdLift secures SEO mandate for Indriya
AdLift will lead search optimisation efforts for Indriya as the jewellery brand looks to strengthen digital discovery and organic growth.
Clovia uses simulation experience to spark period pain dialogue
To mark Menstrual Hygiene Day, Clovia introduced an experiential workplace initiative aimed at increasing awareness and conversations around menstrual discomfort.
Eloelo Group appoints Nikunj Mundhra to drive revenue growth
Eloelo Group has appointed Nikunj Mundhra as vice president – revenue and growth to strengthen monetisation and expansion across its consumer internet platforms.
ASCI report highlights rise in digital advertising violations
ASCI’s latest annual report reveals a sharp increase in advertising violations, with offshore betting and real estate leading scrutiny across digital platforms.
Schwarzkopf Professional launches OSiS+ ‘Moment-Ready’ campaign with Jim Sarbh
Schwarzkopf Professional’s latest campaign positions OSiS+ as a styling solution designed for consumers navigating multiple moments throughout the day.
Wondrlab strengthens creative leadership with Alok Mahadevia
Wondrlab has appointed Alok Mahadevia as lead content, adding international creative expertise to support its evolving network vision.
Flipkart and Kinnect reinvent season sale advertising
Flipkart’s latest fashion sale campaign uses humour, internet culture and music-led storytelling to challenge conventional end-of-season sale perceptions.
La Pink launches ‘SPF That Breathes’ campaign
La Pink has marked its third anniversary with a new campaign focused on lightweight, microplastic-free sunscreen and skin comfort.
L’Oréal India appoints Publicis Media as integrated media AOR
Wavemaker was the incumbent agency for the beauty and personal care brand.
StumpMike appoints TCT Digital for global growth mandate
StumpMike has partnered with TCT Digital to strengthen app growth, user acquisition and cricket community engagement across global markets.
PR Awards 2026: Shortlists announced
Winners will be felicitated on June 11 in Mumbai.
India’s diamond market shifts from occasion-buying to self-expression
Ownership of natural diamond jewellery among Indian women has risen to 15% in 2025 from 11% in 2022, as per a De Beers India report.
Jindal Stainless accelerates B2C play with Hakuhodo
Hakuhodo India, which conceptualised its latest 'Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai' campaign, has been appointed as creative partner.
Farmley uses humour to promote Date Bites campaign
Farmley’s latest digital campaign with Aparshakti Khurana positions Date Bites as a mindful dessert alternative through humour-led storytelling.
OREO partners BTS for global limited-edition cookie launch
OREO and BTS have launched a global collaboration featuring limited-edition cookies inspired by Korean flavours, fandom culture and fan engagement.
The Face Shop challenges skincare stereotypes with campaign
The Face Shop has launched a new sunscreen campaign with Rannvijay Singha focused on skincare inclusivity and everyday protection.
Sirona brings menstrual health conversations to the streets
Sirona and AWAAZ marked Menstrual Hygiene Day with a street theatre campaign focused on breaking stigma around menstruation.
Pratilipi expands global reach through TikTok partnership
Pratilipi’s Double Tap Films has signed a TikTok licensing deal to distribute Indian microdrama content across four international markets.
LEGO Collector’s Week spotlights India’s adult fan community
LEGO Certified Stores India launched LEGO Collector’s Week 2026 to engage India’s growing adult builder and collector community.
Oakley spotlights athletes in Players Collection campaign
Oakley has launched a new Players Collection campaign featuring Kylian Mbappé and Jaylen Brown through signature eyewear collaborations.
Royal Canin India names 22feet for digital mandate
Royal Canin India has appointed 22feet to lead its digital strategy and strengthen awareness around science-based pet nutrition.
Decathlon scales community sports with Sports Utsav 2026
Decathlon Sports India engaged more than 200,000 participants through Sports Utsav 2026, activating community-led sporting experiences across 60 cities.
Aashirvaad links protein messaging with everyday roti
Aashirvaad Atta with High Protein has launched a new IPL-led campaign positioning roti as an accessible source of daily protein.
KAI India appoints Chandan Biswal to lead marketing
KAI India has named Chandan Biswal as head of marketing to drive strategic growth, ecommerce expansion and brand visibility in India.
Mobiyoung names Shivalika Anand as CEO
Mobiyoung Group has elevated Shivalika Anand as CEO as the company sharpens its focus on digital OOH and AdTech expansion.
Havas Media India bags Matrimony.com's integrated media mandate
As per the mandate, Havas Media India will lead integrated media strategy, planning and buying across online and offline platforms.
Advertising legend Piyush Pandey posthumously conferred with Padma Bhushan
The award recognised his transformative contribution to commercial advertising, public communication, and nation-building campaigns.
Kinnect to bring the sizzle to Burger King India
The integrated creative agency picked up the creative mandate for the popular QSR brand following a highly competitive multi-agency pitch.
RIMOWA explores legacy through cinematic campaign
RIMOWA’s latest global campaign uses multi-generational storytelling to highlight craftsmanship, movement and the emotional value of long-lasting travel companions.
Carmelo Anthony partners with Utopai Studios
Carmelo Anthony’s Creative 7 has joined Utopai Studios to develop athlete-led sports and entertainment intellectual property using AI-driven production tools.
Ayuvya promotes Diabo Plus Shots with new campaign
Ayuvya has launched a new campaign for Diabo Plus Shots, focusing on convenient wellness routines for consumers managing diabetes.
AGEasy campaign reframes senior care with dignity
AGEasy’s latest campaign encourages more thoughtful caregiving decisions while addressing perceptions around senior wellness and adult diaper products in India.