Our weekly roundup of the latest appointments and account wins news from On Purpose, Motivator, 22feet Tribal WW, Bodhitree Multimedia, Value 360 Communications, BankersKlub, Strategic Growth Advisors, Adfactors PR, McCann Worldgroup, Zee News, Bombay Design Centre, and many more.
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
Our weekly roundup of the latest appointments and account wins from AdFactors PR, Reliance Animation, E-Gaming Federation, Havas Media, J7, BBH India, Radiowalla Network, Social Beat, Randstad India, 80 DB Communications, HDFC ERGO, SocialTweebs, Stratefix, Tossco, PRStorey communications, Oneindia, Yellow, Art-E Mediatech, Toonsutra, Colloquial, FCB NEO, Peak XV Partners, C5i, Tonic Worldwide, Squadstack.AI, Dept, Bloomingdale, Fyon, IAA, ICCPL, and many more.
Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.
Our weekly roundup of the latest appointments and account wins news from Bumble, Authentic Brands Group , Brandwidth Mediaè, ElleQuinn, PR Pundit Havas Red, Brand Concepts, MediaTek, Adgcraft, Kolkata Knight Riders, CleverTap, Hindustan Coca-Cola Beverages, Grapes Worldwide, The PR Stop, The Trade Desk, Gamerji, MagicCircle, Times Music, HiveMinds, Hashtag Orange, BBH India, JioStar, Salt Brand Solutions, Montreux Festival 2025, Trailytics, Gucci, and many more.
The latest ad films and campaigns from brands like SuperYou, Pizza Hut, Kotak811, Archish Fertility, Zeel Climate Clothing, ITC Classmate, Gleneagles Hospital, Salesforce, NIC, Avaada, C Com Digital, Religen, Birla Opus Prime, Avaada, BajajCapital, TTK Prestige, Emami India, LEGO, Laxmi Dental, Spinny, Lay’s, Battlegrounds Mobile India (BGMI), Sting Energy, Vi, Fenesta, Lloyd, Harpic, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Ipsos, Coinswitch, Hashtag Orange , AWS India, Hoopr Smash, Treize Communications, Lifafa Studios, IAMAI, Food Square, JCDecaux India, BARC, Bigtrunk Communications, Spek Digital, WYP and many more.
The latest ad films and campaigns from brands like Ting and Swisse, Snapchat, Royale Play Wall Textures, Snitch, Ugaoo, Miraggio, BLEP, AI+ Smartphone, KFC, Liva Fabrics, Too Yumm!, Tilda’s, A23, Origem, Warner Bros., Berger Paints, Appreciate, Agoda, Grain2Grind, HDFC Life, Goibibo, 7UP, Luxor Schneider, Zoho, La Pink, Sleepfresh, L&T Finance, Airtel, IIFL Finance, Gulshan Kumar & T-Series, Anurag Basu Productions, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.
The latest ad films and campaigns from brands like Tata Tele Business Services (TTBS), Asian Paints, UGRO, Hint, Myntra, Mother Dairy, OPPO, Flipkart, Cashify, Bata India, OPPO India, Kotak Education Foundation, Casio, Appreciate, Dove, Shark Tank India, Wow! Momo, ibis India, Grundfos, NBA, Skechers, L&T Finance, Jockey Woman, DOMS, BLEP, Soch, Hero Cycles, Myntra, ITC India, IGP, Amazon MX Player, Royal Enfield, UNESCO, Fenesta, The Sock Street, India Gate, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Lytus Technologies, Cheil X, AGL, UGRO, Times Talent, Findi, Assurance Intl, Monks India, Adfactors PR, Madison Media Plus, The Script Room, RVCJ, Triooh, Global Music Junction (GMJ), Salt Media, Ogilvy, Manchester United Football Club, Symphonies Life, Prayag India, and many more.
The latest ad films and campaigns from brands like Timex, DSP Mutual Fund, Tetley Green Tea, CashKaro, Marico, Royal Stag Barrel Select Shorts, Casio's G-Shock, Parle Products, Snitch, The Good Bowl, Mars Wrigley India, Rumi, Specta, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from NDTV India, Team Pumpkin, Fixderma, Team Pumpkin, WPP EssenceMediacom, Secret Sauce Communications, PR Pandit, Enrission India Capital, Pico Xpress, SPNI, Prohed, Warner Bros Pictures, Bhanushali Studios Limited (BSL), JOAT Films, Effie LIONS, Confiance Communications, Asia Research & Engagement (ARE), Human Global, Zyod, Fan Mania, GMR Rugby League, iCubesWire, Image Stereo, and many more.
The latest ad films and campaigns from brands like Pocket FM, Freedom Healthy Cooking Oils, Enchanteur, Rush, Freshwrapp, TVS Ronin, ZEE5, Motherhood Hospitals, Danone, Fortune Oil, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from 82.5 Communications, Cheil SWA, Curry Nation, DDB Tribal, BeanstalkAsia, Grey India, Kaizzen, Sports Studio, Branquila, Hypothesis by OML, IOS Sports and Entertainment, Mavcomm Group, Genuus, Dentsu Creative Isobar, PivotRoots, Tilt Brand Solutions, Medicaps University, Ampverse Pulse, and many more.
The latest ad films and campaigns from brands like Bajaj, PayNearby, Kamiliant, Gleneagles Hospitals, Tata Motors, ECCO, UltraTech Cement, Godrej & Boyce, Su-Kam Power Systems, Porter Packers & Movers, Chandak Sarvam, Philips India, JK Foods, Big Bowl, Zomato, Citykart, Aditya Birla Sun Life, Adani Defence, Reliance Trends, Infinix India, PokerBaazi, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from WPP India, BIG Media, SEC Newgate, Ampverse Pulse, V Creations, Buzzlab, SRV Media, Madison Media, Vserve, Times Internet, PHD, Warner Music India, Delhivery, FCB Kinnect, Wit & Chai, One Life Studios, Response India, Edelman, Sekel Tech, Razorpay, Hindalco Industries, Madison Media Infinity, and many more.
The latest ad films and campaigns from brands like Big Cricket League, Britannia Treat, Sheba, My11Circle, Hyundai Motor India, Specta, Zoho, Oppo India, Dabur India, Asian Paints, Wonderla Holidays, TrueBalance, Flipkart, Freedom Healthy Cooking Oils, Good Home, WOW Skin Science, La Pink, Atlys, EMotorad, ADbhoot, Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.
The latest ad films and campaigns from brands like Garnier Black Naturals, Aashirvaad Soya Chunks, SkinBB, Muthoot Finance, Swiss Beauty, Sangeetha, Swiggy Dineout, Spice Secrets, DOMS, Chinese Wok, LIC Housing Finance, NIC, KFC, Campus Activewear, Centerfruit, Maharashtra Motor Vehicles Department (MMVD), Narayana Health, DailyObjects, Zepto, Limca, India Gate Basmati Rice, Fortune Oils and Foods, Staze Beauty, PNB MetLife, Apollo Hospitals, Acko, Fortune Foods, PopSockets India, Girl Effect India, Kurkure, Ching's Secret, Tata Capital, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from EssenceMediacom, Django Digital, Lenskart, Banijay Asia, HRX, Juhu Marathon, AdGlobal360, SIX5SIX, Tilt Brand Solutions, Chanda Kochhar, LicenseWorks, Netcore Cloud, Hoopr, Digidarts, Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.
Our weekly roundup of the latest appointments and account wins from Endemol Shine India, Firstsource’s, The Hindu business, Crisil’s, UTI Pension Fund, JonoJug Communications, Trailytics, KidZania, SW Network, ThinkROI, Zee5, BrandPulse, Sony Pictures Network, Live Your City, FCB Interface, Airbnb, SGA Crafts, RepIndia, Snap Inc, Paras Corporation, ITW Playworx, Kaizzen PR, Maddock Films, Havas Media Network and many more.
Our weekly roundup of the latest appointments and account wins news from Karnataka Soaps and Detergents Limited, Zydus Wellness, Aman Sharma, Live Times, Grey India, boAt, Banijay Asia, NODWIN Gaming, Kindlife, Tata CLiQ Palette, Practo, La Pink, The Earth Saviours Foundation, Pocket FM, Adtomica, Cashify, PUMA India, Sapphire Media, BIG 92.7 FM, Gargi, Blinkit, Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.
The latest ad films and campaigns from brands like Axis My India, Simba Beer, Sugar Free, CashKaro, Parachute Advansed Baby, Baskin Robbins India, KFC India, JioMart, Sobha Realty, Tata Coffee, Pedigree, Sneaker LAB, Muthoot FinCorp, Harpic, Avaada, SW Network, Tribes Communication, Interio, Sun Pharma, Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Value 360, Havas Play, Punt Creative, Brand Raga, Elephant Design, Mashrise, AU Small Finance Bank, Burson, Glance, Curativity, Moving Brahma, Bureau, Platinum Guild International, Team Pumpkin, ICICI Lombard, Keenai Wealth, Genefied, JSW Steel, IndiaFirst Life, Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.
The latest ad films and campaigns from brands like Evocus, CaratLane, SMART Bazaar, Anchor Oral Care, Denver, Society Tea, Uppercase, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Lowe Lintas, Chaaipani, Flickfusion Media, Dentsu India, Burson, Centrick, Chai Kreative, Odyssey, SoCheers, AdCounty Media, The Automobile Group, Team Pumpkin, Final Post, Koyal.Ai, Offbeet, DishTV, DropTop Royale, Dentsu Creative Isobar, Artkonnect, Yellow, Axiscades, Kraftshala, Edelman, Global Pay by WSFx, Chhota Bheem, Prime Video, CJ ENM, BPTP, and many more.
The latest ad films and campaigns from brands like Cantabil, Deconstruct, Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, BEI Confluence, Havas Media India, BBDO India, Team Pumpkin, JetSynthesys, HerKey, YouTube, Collective Artists Network, Confiance Communications, Quirk Head, BRANDED, Fundamental, Buzzlab. Ruder Finn India, PR Professionals, Sam & Andy, Sungrow Europe, The Advertising Club, Whoppl, Rediffusion Kolkata, Team Pumpkin, and many more.
The latest ad films and campaigns from brands like Ashirvad by Aliaxis, Infinix, L&T Finance, Bombay Shaving Company, Brookfield Properties, Parle Products, Pazago, Canara Bank, Mercedes-Benz India, TBWA India, Kansai Nerolac, Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Redhill, iCubesWire, Zone Media, ONEDIGITAL, Wit & Chai, Alchemist Marketing & Talent Solutions, Adgebra, Inflexion Group, AI&Beyond, Techmagnate , Truecaller, Amazon India, Dreame Technology, Glad U Came, Dharma Media Consultants, Altair Media, Liqvd Asia, Mythik, DEPT, Hashtag Orange, Cream Centre, SocioClout, The Trade Desk, Orion Digital, Media Care, Sujata Appliances, Ghadi Detergent, Abby Awards, Django, and many more.
The latest ad films and campaigns from brands like Tuco Kids, TrackOlap, Third Wave Coffee, Eva, Ozone, Foxtale, Superkicks, Pizza Hut India, The Advertising Club, Halder Venture, Paisabazaar, Imfresh, Wellbeing Nutrition, Union Mutual Fund, DriveU, Fibe, CeraVe, Crompton Greaves Consumer Electricals Ltd, Gargi, Pepe Jeans, and more, in our weekly roundup.
AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.
A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.
With IPL 2025 in full swing, marketers launch fresh campaigns that combine cricket's excitement with brands stories.
Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.
The campaign rewrites the hustle narrative, celebrating rest as a lifestyle. But is the sleep economy a real shift or just smart branding?
Its #SamayKeSaathRotation campaign turns cricket into an investing lesson—timing and strategy are key, but will investors make the move?
Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
No capes, no heroics—the brand dares men to break the uneasy silence they all know and complicitly condone.
Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
A simple question, a lifelong impact—the ad film turns future planning into an immersive, interactive experience.
Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.
By blending a catchy tune with everyday moments, its latest campaign promises reassurance—but does it truly deliver brand mileage?
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.
Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.
From quirky disruptions to nostalgic mixtapes, brands in India celebrate Valentine’s Day 2025 with playful, daring, and endearing campaigns.
With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
Relatable scenarios and hyperbolic twists highlight the digital lending platform’s role in empowering aspirations with quick, hassle-free personal loans.
With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.
The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.
Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.
The footwear company’s latest campaign celebrates wedding guests as the real stars—but without a dulha-dulhan in sight, does it miss the mark?
Jewellery ads often recycle the same tropes— ‘Reborn’ shatters them, celebrating self-discovery as the ultimate luxury.
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.
Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.
The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of innovation.
Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.
A futuristic tale challenges Gen Z to rethink their reliance on AI and embrace independence, with a playful yet cautionary lens.
The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.
By getting acid attack survivors to don its ethnic clothing designs, the fashion brand gives a hat tip to these courageous women.
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.
Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.
The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.
The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The bold manifesto urges Indians to dodge scams and embrace informed financial decisions with flair.
The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.
Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
This wedding season, the autotech platform urges a shift from outdated customs to values that truly uplift love and equality.
Para-athlete champion Navdeep Singh trades his javelin for a crown in the smart lock screen platform’s hilarious and heartwarming campaign.
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
The partnership will see Max Level lead communications for LVL Zero, the gaming startup incubator backed by MIXI Global Investments, Nazara Technologies and ChimeraVC.
The campaign highlights contemporary menswear for modern Indian grooms.
The app streamlines after-school learning through a classroom-aligned digital experience.
The film encourages audiences to revisit early memories linked to their love for driving.
The campaign has earned over a million views across platforms within hours of release.
The agency promotes several long-serving team members to leadership roles as it strengthens its creative, digital and business functions.
‘Healthcare technology that transcends’, showcases real-life stories of innovation and compassion in Spiti Valley.
#OperationMyopia is a nationwide drive promoting early eye checks and preventive care for children.
The activity aimed to create moments of joy for children through interactive sessions, games and hampers featuring Parle products.
The campaign integrated technology and creativity to present relatable, contemporary stories about health insurance.
The nationwide campaign featured student journeys and extensive activations across Gujarat.
The campaign emphasises that Indian fashion, built on local craftsmanship and evolving design sensibilities, can stand on its own merit without seeking external validation.
BBDO won the coveted 'Agency of the Year', while Ariel won the 'Brand of the Year'
Siddh Multispecialty Hospital partners with PRable Global to enhance visibility and promote ethical, accessible, and patient-focused healthcare.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
The campaign celebrates modern weddings, showcasing timepieces that reflect partnership, individuality, and lasting connections.
Reliance General Insurance brings back the popular Sharmaji-Vermaji duo in a new digital campaign promoting the benefits of long-term motor insurance.
The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.
Its ‘Sweet Without Guilt?’ campaign for World Diabetes Day focuses on natural alternatives for diabetes management.
‘It’s Aaj Ka Gold’ campaign promotes gold ETFs to India’s digital-first, millennial investors.
Nilkamal and The Womb have released an AI-generated film that celebrates the brand’s legacy and its iconic plastic chair.
The new digital travel platform is designed to merge creativity, technology and community engagement.
The company collaborates with Shivaji Satam, Dayanand Shetty and Narendra Gupta for an awareness campaign promoting authentic WD Purple HDDs.
Marking its centenary, Raymond and Marketing Mojito have collaborated on a generative AI-powered film that redefines heritage brand storytelling.
EMotorad collaborates with Rannvijay Singha to showcase its new Ranger electric cycle, blending adventure, style and performance.
The campaign celebrates individuality and effortless personal style.
Audi India’s new campaign captures emotional wedding-day moments inside its cars, blending luxury with storytelling and human connection.
MR.DIY’s new campaign with actor Rajkummar Rao blends humour and storytelling to highlight the brand’s promise of value, variety and convenience.
Glitchez on Myntra FWD has launched its first campaign, blending bold fashion, music, and self-expression to capture the essence of Gen Z culture.
The social campaign featuring Princess Gauravi Kumari of Jaipur, celebrates the harmony between tradition and contemporary luxury.
As the new national planning director, she will strengthen the agency’s strategic leadership across its client portfolio.
The gen AI-powered campaign blends technology and human emotion to redefine health insurance communication.
New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.
Featuring actress Neena Gupta the campaign promotes holistic women’s health.
Campus Activewear and Terribly Tiny Tales have collaborated on a digital storytelling series exploring ambition, friendship and individuality among young Indians.
Bengaluru-based Simple Energy strengthens its growth strategy with new leadership appointments and a marketing team expansion to 40 professionals.
AlterType partners with Chalet Hotels to launch Athiva Hotels & Resorts’ debut brand campaign, ‘Joy Is On The House’, celebrating joy, wellness and sustainability.
Amit Dhawan and Sanya Bajaj launch Crack’d, an agency focused on authentic, performance-driven influencer and UGC marketing powered by AI.
The agency has appointed Arnab Karmakar as head of Creative AI to lead the operations.
It blends human storytelling and artificial intelligence in travel experiences.
It spotlights play as the spark for curiosity, creativity, and problem-solving.
The digital film highlights Calista’s stain-resistant technology and its role in stress relief.
DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.
WattPower’s new digital campaign, ‘Wired for Good’, positions energy as a force for sustainable progress and societal impact.
Sebamed highlights the role of nurses in newborn care through testimonial films emphasising trust and scientific care.
Its new holiday campaign highlights creativity, music and connection to promote its seasonal collection.
Swiss Beauty’s new campaign with Taapsee Pannu captures the confidence and individuality of modern women during India’s high-energy wedding season.
ButtonShift introduces a campaign highlighting how its platform streamlines workflows for creative teams and agencies.
The real estate company entered Nagpur with a waterfront-inspired project and experiential brand showcase.
It celebrates Indian wedding buffets with influencers highlighting the joy of food and indulgence without interruption.
Madhya Pradesh Tourism has partnered with Anoushka Shankar to create a cinematic campaign celebrating the state’s culture, nature, and heritage through music.
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
Digitally Inspired Media has secured the integrated campaign mandate for Om System, marking a key milestone in the brand’s India rebranding journey.
Novatr’s new campaign highlights the perseverance and transformation of India’s civil engineers through a story of ambition, skill and growth.
The nationwide campaigns promote sustainable fertilisation solutions for farmers.
Mphasis’ new campaign, ‘AI Without Intelligence Is Artificial’, highlights contextual, intelligent AI as the foundation of enterprise transformation.
UPL’s new campaign highlights farmers as central figures in global climate action ahead of the COP30 conference in Brazil.
Curativity’s first campaign highlights its platform-based model connecting marketers with over 300 independent brand and creative professionals.
Plush’s new initiative ‘Period Insurance’ underlines comfort, transparency, and trust in menstrual care through its ongoing campaign.
Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.
Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.
To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.
She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
India’s fitness community comes together as the fitness chain marks its milestone with humor, relatability, and social engagement.
With content engagement doubling and Spotlight posts quadrupling, the platform sharpens its India play—testing if AR-led storytelling can rival entrenched platforms.
The healthcare-first experiential agency promises compliance-led campaigns that balance scientific rigour with scale.
Premium Lite, its lower-cost subscription tier, is now available in India at INR 89 per month.
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
Our weekly roundup of the latest appointments and account wins news from Westin Mumbai, Creativefuel, MissMalini, EVENTFAQS Media, SportzPower, Maxposure, Neutral Digital, SmartWinnr, Tilt Brand Solutions, Rugby Premier League, Jiostar, GMR Sports, Britannia Industries, SoCheers, Eurosport India, S8UL, RVCJ Digital Media, Salt Media, MWG India, Socxo, Vibhu Agarwal Group, Under 25, Frudia, SW Network, Jigsaw Brand Consultants, Weber Shandwick India, PHD India, The Mavericks India, Motorola Mobility India, Snitch, Moksha 360, Kuku FM, Penguin India, and many more.
The latest ad films and campaigns from brands like Paragon, Moto Edge, Coolberg, Statiq, Lay’s, Arvind Store, HDFC Mutual Fund, Medicaps University, VerSe Innovation, De Beers, LAMINAR Tiles, Habuild, Macha Tea, Lovely Professional University (LPU), Magnum, Narayana One Health, V-Guard Industries, Madhavbaug, Airtel Payments Bank, ILine, Mentos, Aashirvaad Masalas, GITAM, BigCity Promotions, Apollo Tyres, and more, in our weekly roundup.
The latest ad films and campaigns from brands like MediBuddy, KRAFTON India, Kwality Wall's, DS Group, Fanoz, CottonKing, Centre for Sight, Navneet Education, Thomas Cook, Adidas Originals, Lotus Herbals, Men of Platinum, Liebherr Refrigerators, Recykal, Mankind Pharma, Colgate, YES SECURITIES, Nuvoco Vistas Corp, Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.
The latest ad films and campaigns from brands like SBI General Insurance, Samsung, Haldiram, Fevicol, Symphony, Brightsun Travel, Titan Smart Wearables, ENO, Force NXT, UNIQLO, Zepto, Hindustan Zinc, Illumina Health, Cadbury Dairy Milk, Illumina Health, Truecaller, McDonald’s, Furlenco, Netcore Cloud, KJ Somaiya Hospital, Appy Fizz, Flipkart, PhonePe, Kohler, Aqualogica, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from Havas India, Ather Energy Limited, Lubi Industries, Webenza, PR Pundit Havas Red, FCB Kinnect, Value 360 Communications, PhysicsWallah (PW), PHD India, Firstpost, ABND, Bay Owl Studios, Impact Communications, Poker Dangal, Amarnath Securities, SW Network, FCB Group India, 80dB Communications, and many more.
The latest ad films and campaigns from brands like Garnier, Chique Studio, Pepsi, HYPHEN, Mango Bite, Niva Bupa, Tummoc, India Post, Johnson’s Baby, Dr Fixit, Bottega Veneta, trueBrowns, Adani Group, Mahindra Lifespaces, Yas Island, Two Brothers Organic Farms (TBOF), Mysore Saree Udyog, Britannia Good Day, and more, in our weekly roundup.
The latest ad films and campaigns from brands like Mamaearth, Society Tea, Surya Roshni, Sunfeast Dark Fantasy, Gap, Myntra, Honasa Consumer, Arvind Ltd, Ballantine’s, Optimum Nutrition, Tata Tea, MedGenome, Redcliffe Labs, Asian Paints, ITC Bingo! Tedhe Medhe, boAt, Plum BodyLovin’, Ludic, LoveChild Masaba, MasterChow, ACKO Insurance. Absolut, Oben Electric, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from MagicCircle Communications, Upload Digital, Adgebra, Crayons Advertising, 1 Play Group, Titan, Initium, Rose Audio Visuals, Hashtag Orange, Sam & Andy, Firebolt, Zouk, PR Professionals, NP Digital India, Brand Talkeez, and many more.
Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, Experience Commerce, Mangal Electrical Industries, Roarr Media, Anugrah Madison, Parksons Cartamundi, Tune, PR Professionals, OMD India, WolfzHowl, and many more.
The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins news from WolfzHowl, Delhivery, Qoruz, Sam & Andy, ADK India, Veeba, Esquire India, Aisle Network, Eggfirst, DViO Digital, Aarambh Communications, Britannia Industries, Flags Communications, Forbes India, Reliance Group, Immerso, Everdome, ITW Universe, Admatazz, Snap Inc, Ogilvy ASEAN, Actimedia, Jio Star and many more.
The latest ad films and campaigns from brands like Neurobion, L’Oréal Paris, ZEE5, Paytm, AMFI, GS Caltex India, McCann Worldgroup, Navbharat Times, India Gate Basmati Rice, Samsung Galaxy, Youva Stellar, Aprilia, Britannia, Anchor Oral Care, Peppy, Maaza, Allana Consumer, Duolingo, Woodland, Muthoot Finance, Danube Properties, Boss One, Kotak Life, Aisle, Deconstruct, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins from Roarrr Media, Glad U Came, Mahindra Finance, Story Digital, Bold and Beyond, HGS Interactive, 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many more.
The latest ad films and campaigns from brands like Colors by Rupa, Catch Spices, BlueStone, India Gate Basmati Rice, Hyundai CRETA Electric, JSW One TMT, DECATHLON, Sunfeast Wowzers, Amazon India, PINQ Polka, Taneira, Tic Tac, Rajdhani Foods, MoRTH, MTV India, Aisle, and more, in our weekly roundup.
Our weekly roundup of the latest appointments and account wins from Google, Publicis India, Value 360 Communications, Gozoop, Sideways Play, Curry Nation, Chlorosynth, FCB, Sintex, Madison Turnt, Wyndham Hotels, Third Wave Coffee, Schbang, Frido, Tata mutual fund, X, OMD India, IndiGo and many more.
A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.
The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.
Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.
Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?
Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.
A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.
The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.
In a sector that leans on celebrity charm, the airline company flips the script with a campaign starring its airport teams.
The millet brand swaps picture-perfect plating for playful chaos, showing parents that joy beats symmetry at the breakfast table.
The Coca-Cola India Foundation’s video series on reviving Rajasthan’s water systems skips celebrity gloss, letting locals narrate their own transformation stories.
The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.
Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.
Home Centre’s Diwali campaign flips the script on recycled gifts, urging Indians to move from formalities to thoughtful, lasting gestures.
Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.
Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
The challenger ice cream brand flips a viral stare into its first campaign, making the meme the message and the punchline.
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
The Himalayan Day initiative blends clay, craft and community, with limited-edition packs designed by mountain artists.
Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.
The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.
A new campaign by Signature Packaged Drinking Water gives mangroves their long overdue screen time — with a pledge twist.
The QSR giant taps India’s protein obsession with customisable, veg-friendly burger slices co-starring chef Sanjeev Kapoor.
Lilly India’s obesity campaign swaps shame for science with a digital-first push that tackles bias, biology and behavioural change head-on.
Policybazaar’s new campaign leans on actor-comedian Kapil Sharma’s gags to drive home a point—but ends up trading insight for equine insult.
Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.
With hip-hop rhymes and kulhad vibes, Red Label taps into India’s tea-soaked monsoon nostalgia with a cultural twist.
Its breakup-themed campaign dumps tired mattresses for springier, science-backed sleep—with a discount nudge on the side.
TBWA India blends nostalgia and mixed reality to turn Bandhan AMC’s 25-year milestone into an interactive, memory-laden money lesson.
Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.
Fevikwik and Ogilvy turn everyday items into absurd AI mashups, reimagining glue as a catalyst for wit, imagination, and digital play.
Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.
Magicbricks’ latest campaign explores how the right home can reshape lives, futures, and dreams—while positioning itself as more than a property search tool.
A foetus-fronted campaign rewrites baby care storytelling, with Sebamed claiming science can mimic nature—at least at pH 5.5.
DriveU’s new campaign captures the chaos of self-driving life, offering users calm behind the wheel—without ever overselling the service.
McCann created the campaign, which was directed by Thomas Vinterberg.
Intel flips a 90s anthem to ask if Indian kids are AI-ready — not just well-ranked.
Bajaj’s Pulsar urges Gen Z to ditch the scroll and feel the rush — but is stunting the right high to sell?
Aditya Birla Sun Life Insurance’s 3D billboard urges the young to reimagine retirement with vibrant ambition.
Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.
Watch the campaigns that made India proud with Silver Lions at the 72nd Cannes Lions Festival of Creativity, 2025.
Explore the standout Grand Prix and Gold winning campaigns from India at the 72nd Cannes Lions Festival of Creativity 2025.
'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
Its three-ad campaign redefines innerwear, tackling discomfort with wit, bold films, and a bra-wearing social experiment.
Is bad sleep behind bad moves? Wakefit’s witty campaign blames sleeplessness, not intentions, and promotes better rest!
It launched a server farm dedicated to infiltrating AI training databases with confusing gibberish, reprogramming the tech to slow down.
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.
A nostalgic nod turns into narrative overload as its latest campaign mixes sparkle, satire, and sanitation—without quite sticking the landing.
Policybazaar’s new six-film campaign takes insurance beyond claims—into the emotional chaos where empathy trumps efficiency.
Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.
Brands celebrate International Father’s Day 2025 with campaigns highlighting care, connection, and changing parenting norms.
Milkbasket’s new campaign pokes fun at everyday disruptions, positioning silent 7AM grocery drops as a fix for fractured me-time.
Urban Company’s latest ad gently exposes the quiet classism lurking behind ‘dignity of labour’ talk in India’s service economy.
From school bags to stainless straws, brands in India commemorate the World Environment Day 2025 with sustainability messaging rooted in action.
From education to villas to watches to pregnancy cravings, campaigns promote meaningful gifting for Mother's Day 2025.
A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
From travel tickets to cars to bikes to relishing snacks—IPL campaigns hit sixes as the summer holidays begin.
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.
In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.
It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.
The campaign reimagines the iconic NASA Diwali image, showcasing how even the smallest gestures can create a brighter celebration.
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
Sunfeast Mom's Magic challenges patriarchal norms, urging mothers to demand equal rights for daughters in family inheritances.
Its latest ad campaign highlights how the restaurant chain is where family traditions meet cozy vibes and moms finally get a break from kitchen chaos.
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
On the heels of its #MeriBetiStrong campaign, the brand returns with a message, urging society and expecting mothers to wish for a daughter, rather than pray fervently for a son.
The campaign, crafted by ^ atom network, takes a fun route to showcase the home solutions brand’s value-for-money offerings.
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?
Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.
From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.
The ad, conceptualised by FCBUlka Bangalore, flips the script, showcasing kids' clever antics as they sweetly outsmart adults with a dose of playful sourness.
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
‘Hear the call now’ takes the company’s pitch up a gear, speaking directly to new riders ready to answer with their throttle.
Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
Its second ad campaign highlights the company’s easy two-wheeler claims process with Virat Kohli.
The highlight of this campaign is a brand film featuring a rap battle between a dog and cat, which Supertails’ in-house team created in association with Green Chutney Films.
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions.
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.
Its new campaign invites Indian travellers to explore the country's rich heritage, stunning landscapes, and warm hospitality, urging them making it their next must-visit destination.
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.
The campaign attempts to bring straightforward advice to home buyers in a bid to make real estate purchase easy.
Over 30 ecommerce brands brewed playful banter on social media to make chai and McCain a fun pairing.
Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.
Lowe Lintas Bangalore conceptualised the paw-some campaign.
Cheil India created the campaign where readers scan the QR code to experience the ‘Circle-to-search’ feature come to life.
It wittily tests the brand’s rugged, eco-friendly luggage against nature's toughest terrains, challenging its innovative design to emerge unscathed.
‘The Closet’ poignantly captures the challenges endured by the LGBTQIA+ community, urging everyone to embrace inclusivity.
‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch
Teaming up with celebrity influencer and film director, the footwear brand shows off how Jibbitz charms turn shoes into a personalised statement with ‘Crorry’.
Conceptualised by Scarecrow M&C Saatchi and directed by Rajiv Rao of Nirvana Films, the campaign comprises six films and highlights the brand’s newly introduced human brand mascot, Christopher.
The 'LullabAI' platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies.
Hilton’s ‘Wedding Ambassador’ says hello to seamless nuptials, ensuring stress-free planning with curated digital offerings that dazzle and delight.
BBDO India and director Shimit Amin present an ad film about a young man's pursuit of his culinary dreams in a new city.
The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
Watch the film conceptualised by Ogilvy here
Watch the film conceptualised by TBWA\ here
Watch the film here
Featuring Alia Bhatt, the brand taps into the notion of women uplifting one another through acts of kindness.
The campaign leverages a social media viral trend to raise awareness and funds for the 'Sheroes Hangout Cafe'.
Sometimes all you need is a chocolate bar to Perk you up.
Watch this film conceptualised by Talented here
Watch the film conceptualised by Elvessy here
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Conceptualised by Moonshot, the campaign mixes humour and education to promote Bold Care’s ‘delay spray’
Titled “The impossible choice”, the campaign is produced by Hunger Films and tackles the accessibility of cancer treatments across cities in India.
The campaign, created by VML, comprises two films that tackle how technology can drive positive change.
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
The new campaign further elaborates on the brand's ethos of 'Darr ke aage jeet hai’
The film shines a spotlight on why success for students is not just about hard work, but also the right systems of support and encouragement
It's Holi season, which means it's time for treats, sweets, and a little romance courtesy of Haldiram
With stunning visuals and a toe-tapping soundtrack to boot, the creative campaign roped in industry icons Ayappa K.M., Bharat Sikka, and Sneha Khanwalkar to bring the brand vision to life
Featuring the sports icon in a dual role, the humorous film brings together generations over a mutual love of all things cricket
Crowned 'India's Juiciest Chicken' by the National Meat Research Institute, Licious' new campaign film spotlights the goodness of a plate so delicious, it's always licked clean
Watch the film conceptualised by Talented here
Watch the film conceptualised by Ogilvy here
Watch the films conceptualised by Leo Burnett Orchard here
Watch the film conceptualised in-house here
Watch the film here
Watch the film conceptualised in-house here
By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.
It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.
The duo plans to combine their strengths in martech and creative advertising and marketing to provide 360-degree advertising and marketing solutions to brands in India.
The agency reportedly secured $1.8 billion in net new business in 2024.
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023, according to the report.
78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.
Launches beta version of is new stock trading and investment platform.
It will target India's affluent class, with content featuring trends in luxury innovations, bespoke experiences, and UHNI preferences.
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.
The Grand Effie was awarded to Leo Burnett India for its campaign for ACKO General Insurance.
Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.
OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.
Targeted at global broadcasters and educators, the video hosting player's ZenStream solution can support one-lakh viewers per session.
The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.
Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.
A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing managing director.
Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.
She will report directly to Joanne Wong, president of Asia Pacific and senior partner at FleishmanHillard.
The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.
The Japanese agency network added 80 brands; posted 10% billing growth in 2024.
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against cancer.
The martech’s seventh acquisition is aimed at bolstering its tech offerings, adding BigStep's expertise in AI, cloud, and digital transformation solutions.
Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future B2B leadership.
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
Hina Nagarajan will move to another global executive position at Diageo plc
75% of consumers in India are willing to pay more for sustainable smart devices, finds a survey by CyberMedia Research.
Powered by Copilot AI, Intellsys platform claims to cut marketing costs by 38%.
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
Our weekly roundup of the latest appointments and account wins from EssenceMediacom, FCB India, S4 Capital, PHD India, Bridgers, Rodim India, Adgcraft, The Marcom Avenue, and many more.
Our weekly roundup of the latest appointments and account wins from FINNFluence, XLRI, Vigor Media, Dentsu Creative Isobar, and many more.
Our weekly roundup of the latest appointments and account wins from Innocean, Nangia Andersen, Ferrero, GCI Health, The Mavericks, PerformAce, Index Exchange, Donatuz, Boomerang collaborations, Communication casa, and many more.
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.
The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based creatives.
Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.
Consumer advocacy groups urge regulators to ban opinion trading platforms for luring consumers into gambling through deceptive ads.
The agency restructures its top creative leadership while embracing a DIY approach to its business.
ISA CEO Conference 2025 examines AI’s impact on marketing and advertising in India.
The tech and marketing player to collaborate with Adobe to service its brand clients in South India from the new base.
Duo to bring the animation films and merchandise based on Tom Gates, a book series by Liz Pichon to India.
The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.
The platform aims to help Indian developers overcome global user acquisition challenges amid surging market growth.
The Sui blockchain-based content platform uses AI to offer users an engaging content consumption experience while helping creators own and monetise their content.
Named DareAiSearch, the tool aims to help brands optimise their content for AI-driven search engines and LLMs.
The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, marking its entry into the American markets.
The new venture, Meru Life, will provide seniors aged 55-70 with digital ecosystem support.
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Company targets $100 million in annual recurring revenue (ARR) by 2026.
India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest report.
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.
Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.
Winners will be announced on 19 February at a grand celebration in Mumbai.
Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.
The new investment move follows a rebranding exercise that Django carried out this year.
Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.
Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through this partnership.
Named Ormax Mpact, the tool helps brands measure the performance of their campaigns and readjust their media spends, boosting the campaign ROI in real time.
South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in the company’s global strategy.
Snehasis Bose takes on the role of group chief strategy officer for BBH India.
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
The group's Pankha campaign film receives the best film award in TV/Cinema (Corporate) and Digital categories.
The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.
Company aims to support innovation in the global adtech ecosystem through this investment.
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
New AI-powered tools aim to help brand marketers identify the right Instagram creators and manage their ads better.
Scanline VFX’s Jay Mehta provides insights into storytelling and VFX careers to over 5,000 students across India.
Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.
Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.
The duo plan to combine AI-powered consumer research and human insights to provide brands with in-depth, and actionable data.
Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.
Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
Unveils CMOVerse.ai, an AI-powered marketing intelligence tool to assist brands to obtain real-time insights from social media data.
Haymarket Media India to focus on sustainable growth in its non-automotive portfolio.
The digital advertising platform player starts serving ads on Microsoft Outlook and 365 applications.
Digital-native industries are embedding AI seamlessly into their operations unlike the legacy sectors, finds ASCI Academy report.
Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale.
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Announces AJIO as the first Indian brand using the new feature.
With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.
Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.
Chhaava contributed 53% to total box office revenues of the month, finds Ormax Media report.
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Featuring the ABBY Awards with new categories, this year’s edition will offer a fresh immersive ‘Goafest Village’ experience.
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
With this expansion, AiVANTA plans to engage customers from Middle East for its AI-powered video solutions.
With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM solutions in Asia-Pacific region.
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.
From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
From Lever’s lightning strikes to Rediffusion’s rise, his career bridged brand-building, policy advisory, and global ad networks.
The four campaigns rewarded with a Grand Prix this year are Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht and Price Packs.
This launch comes at a time when multinationals’ capability centres are competing for talent, visibility and innovation mandates in a crowded market.
A VDO.AI study shows India’s festive shoppers are split between premium aspirations and value-driven buys, with short video leading campaigns.
The free guide aims to standardise practices as digital spending hits 60% of India’s ad market.
Digital dominates the consumer journey, as 64% prefer shopping fully online and 83% research online first.
The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
The creative agency’s first specialised network partner brings ROI-driven media expertise, reinforcing Admatazz’s full-funnel offering for brands seeking measurable outcomes.
Inka Insurance hands out the CEO’s number, inviting direct, unscripted conversations in a sector better known for automated responses.
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
As Indian agencies chase integration with agility, 21N78E’s acquisition of Postcard Media signals a modular, tech-fuelled creative future.
Targeting MSMEs and legacy brands, the new unit aims to steer growth strategies beyond research and into business reinvention.
With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, video, and marketplace shelves.
A Meta-Ipsos study reveals Instagram, WhatsApp, and creators now dominate India’s financial product journeys, reshaping marketing and purchase behaviours.
Havas Media Network India’s Mohit Joshi’s media leadership win spotlights data-led integration, proving agility is the new currency in an evolving adtech landscape.
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ad agencies.
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.
India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.
As Assembly expands across Asia-Pacific, it appoints the former Google executive as its CEO in India and folds in legacy acquisitions.
It appoints Pink Lemonade’s founder to lead its Bengaluru hub amid digital pivots and regional expansion.
The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.
With 'Advertise Now, Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.
The network's teams will gain access to Vercel's AI software development kits and v0 tools to boost campaign crafting speed by using code libraries and AI.
Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.
As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how to do so with credibility, clarity, and a commitment to meaningful impact.
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
The latest ad films and campaigns from Berger Paints, Elver, LG India, Honda, RVCJ, Myprotein, SBI, OLX India, Wellbeing Nutrition, Bold Care, WOW Skin Science, Equentis, SUGAR Cosmetics, South Indian Bank, McCain, WokTok, Snitch, Ecom Express, Konica Minolta, Manappuram Finance, Behrouz Biryani, Roopkala, PayU, Timex, Angel One, KAI India, Haldiram’s, Nature’s Basket, Navin’s, Everlite, Polycab, Simply Fresh, Archies, Soch, Philips Avent, Nexus Select Malls, Bonjour, Saridon, Parachute, Paragon, Reid & Taylor, Flipkart, Home Centre, Mia by Tanishq, Fortune Foods, Jockey, Niyo, Fenesta, and more in our weekly news roundup.
The latest appointments and account-wins from KlugKlug, Actimedia PR, Umanshi Marketing, McCann Worldgroup, Confiance Communications, FCB Interface, Social Panga, Youngun, NODWIN Gaming, Hoopr, Tute Consult, The Womb, Pepper Creative, Media Mantra, StevePriya, Kuku FM, Hogarth India, Viva ACP, Hashtag Orange, FCB Kinnect, FCB Interface, OOH Capital, and more in our weekly news roundup.
The latest appointments and account wins from Buffalo Soldiers, Wondrlab, The Womb, Collective Artists Network, Signature Global, SW Network, FCB Ulka, India TV, Asymmetrique, Pioneer, Captify, Miami Ad School, Madison Media, FCB Kinnect, Amagi, Eggfirst, Social Beat, Public Relations Society of India, Nasscom and more in our weekly news roundup.
Read all the latest news from the marcomms world including updates from Tonic Worldwide, Team Pumpkin, Frodoh World, VaynerMedia, Tute Consult, Havas Play, Dentsu Creative Webchutney, Wakefit.co, Hashtag Orange, PRP Group, and more, in our weekly round-up of account wins and people moves.
Read all the latest news from the marcomms world including updates from Madison Digital, One Source, L&K Saatchi & Saatchi, Pitchfork Partners, Brand Aid, DDB Mudra, Asymmetrique, Omnicom Media Group India, The Womb, Liqvid Asia and more, in our weekly round-up of account wins and people moves.
Read all the latest news from the marcomms world including updates from AMFI, Hive Minds, Prohed, FCB/Six India, Bata India, Sony Pictures, Digitas India, Kakkoii Entertainment, VML India, BMEG India, FCB Kinnect, Bizzcom Solutions and more, in our weekly round-up of account wins and people moves.
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Our weekly roundup of the latest appointments and account wins from Hashtag Orange, SGA PR, Ants Digital, Westin Mumbai Powai Lake, Mount Litera Zee School, Quess Corp, Isprava Group, Ad County, Not Funny, Brand Concepts Limited, PVR Inox, HT Media Group, The Logical Indian, Indian Craft Brewery, 82.5 Communications, Not Funny: Funcho’s, DreamSetGo, Virgin Music,Honasa, Adgcraft, Zee5, Zee Learn, PVR INOX and many more.
Our weekly roundup of the latest appointments and account wins from Max Level, Mediascope, News18 Studios, Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, AdLift, Tata Consumer, Mediascope, Eastman Auto & Power, Adobe, Posterscope India and many more.
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Our weekly roundup of the latest appointments and account wins from Carpediem Communique, Hive Minds, India Today, Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.
Our weekly news roundup includes the latest appointments and account wins from Whiteland Corporation, Remidio, Enormous, ThinkROI, Grand Hyatt Mumbai, VMO, LS Digital, Dot Media, Gozoop, VUI Live, Hashtag Orange, SIPP, 88 Pictures, National Rifle Association of India (NRAI), FCB Ulka, Think Design, Spicetree, greytHR, Arré Studio, Madison Loop, and more.
The latest ad films and campaigns in India from brands such as Vasant Masala, Supra Pens, Hyundai Motor India Limited (HMIL), Aditya Birla Sun Life, Orchids International School, CARS24, Gritzo, The Moms Co, Nickelodeon, Stable Money, Venus Productions, Haisha Paints, Ugaoo, McCoy Mart, Godrej Locks, Go Cheese, Kiara Powar, House of Hiranandani, Nobero, Police, NoBroker, HSBC Mutual Fund, ThunderPlus, Myntra Beauty, Swiss Beauty, Eloelo, Emcure Pharmaceuticals, Nibav Home Lifts, CoinDCX, and more in our weekly news roundup.
Our weekly news roundup includes the latest appointments and account-wins from Brandcom PR, Clarity Communication, NXTDIGITAL, AnyMind Group, Goldmine Advertising, 8Bit Creatives, ThinkROI, Promodome Communications, Brand Street Integrated, Anant Arora, Indranil Blah, Mana Projects, Rediffusion, Makani Creatives, Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.
The latest ad films and campaigns from brands including Ofis Square, Panasonic Life Solutions India, Suntek Energy Systems, Viva ACP, Hyatt India, Allen Career Institute, Axis Bank, Sebamed, Spinz BB face talc, House of McDowell’s, Grip Invest, Kuku FM, Tata Tea Chakra Gold, Indian Bank in our weekly roundup.
Our weekly roundup of the latest appointments and account wins from FCB Interface, Innocean India, C Com Digital, Hisense India, AdLift, Nasher Miles, Times Music, FCB Interface, DViO, Galleri5, NDTV Brand Studio, Good Glamm Group, Dentsu, Leander Paes’s Flying Man Ventures, Atrangii App, Innoviti Technologies and many more
The latest ad films and campaigns in India from brands such as Kinder Joy, Birla Brainiacs, happn, The Leela, Citykart, Paytm, Continental Coffee, Isharya, Kumari Jewels, Spicetree Design Agency, Faasos, Peter England, Pizza Hut, Hashtag Orange, Zivame, Tata Sampann, Metro Shoes, KFC, Aditya Birla Housing Finance Limited, Jaro Education, MediBuddy, ILEM Japan, Manforce Condoms, BlueStone, Wahter, Freedom oil, Harvest Gold, Hindware, Colgate and more, in our weekly roundup.
Our weekly news roundup includes the latest appointments and account wins from Red Bangle, Crosshairs Communication, Sony Pictures, Tata CLiQ Fashion, FCB India,TBWA, Moloco, Havas Creative India, Procam International, Art-E, Crayons Advertising, RMSI, SuperYou and more.
The latest ad films and campaigns in India from brands such as Jindal Steel, V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.
Our weekly news roundup includes the latest appointments and account-wins from ABC Studios, KlugKlug, Actimedia PR, C21Media, Rediffusion, and more.
The latest ad films and campaigns from Phoenix Mall, Aprilia India, Signify, Ixigo, Archies, Inorbit Malls, Oswaal Books, Pepperfry, Parle-G, J Hampstead, Hyundai Motor India, Third Wave Coffee, BluSmart, Miraggio, Amazon Pay, LoveChild , Plum, Britannia, McCain, PUMA India, Ochre Spirits, Skin Beyond Borders, Godrej Magic, CARS24, Gowardhan Sweets, Royal Challenge, Lifestyle Stores, Meesho, atlys, Lubi Industries, Panasonic, YÊU, BlueStone, Himalaya Wellness, Meta, Go Digit Life Insurance Limited, The House of Abhinandan Lodha, Ghodawat Consumer Limited, Mahindra Logistics Limited, YÊU, Lloyd, Marico, MasterChow, DS Group, JSW MG Motor India, Godrej Interio, and more in our weekly news roundup.
The latest ad films and campaigns from Ecom Express, Birla Opus Paints, McDonald's India, YesMadam, Baker’s Dozen, Platinum Evara, SOTC Travel, ILEM Japan partners with Jim Sarbh, Dabur Chyawanprash, Ashwin Sheth Group, Orient Electric, Royaloak Furniture, Fashor, Gits Food, Togglehead, Kalyan Jewellers, Surya Roshni, Cadbury Celebrations, MrMed, YouWeCan Foundation, Eveready Industries, Flipkart Minutes, Vummidi Bangaru Jewellers (VBJ), Crompton Greaves Consumer Electricals, SOTC, Manyavar, Nikon India, Badshah Masala, Sunfeast Marie Light, Haldiram’s, Voltas Bako, American Eagle, UNIQLO, DS Group, Vivo India, Bajaj Lighting, Crocs India, The Body Shop, IGP.com, TCL, Kalyan Jewellers, Platinum Guild International, Taneira, Homefoil, Swiggy, Maruti Suzuki, Puma, ENO, Calvin Klein, JSW Paints, Radico Khaitan, Bimbo Bakeries India, Godrej Capital, Piramal Finance, United Nations Foundation, Hyundai, Digi Yatra, Doctors' Choice, Blue Heaven, Sunsilk, UGRO Capital, Starbucks, BonKaso, and more in our weekly news roundup.
The latest appointments and account wins from FCB Interface, YRF Talent, IAA India Chapter, JioCinema, Veritas Partners, Hansgrohe India, Cog Culture, Ralph, Flags Communications, D&AD, Dentsu X, SRV Media, Veritas Reputation PR, Jigsaw Brand Consultants, Sofitel Mumbai BKC, Buzzlab, Sony Pictures Entertainment, Nivea India, The Advertising Club, Efficacy Worldwide, Concept PR, Alpha Beta Marketing Solutions LLP, and more in our weekly news roundup.
The latest ad films and campaigns from McDonald’s India, Caratlane, Movado, Nescafé, Pizza Hut, Simply Fresh, Salesforce, TV9 Bangla, Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup.
The latest ad films and campaigns from Libas, Sugar Pop, Axis Mutual Fund, Flipkart, Nat Habit, Century Ply, HDFC Life, PD Hinduja, Just Herbs, Skybags, Parachute, Estée Lauder, Dell, OnePlus, ESAF Small Finance, Dhara, MrMed, Senco, Johnson’s Baby, Ikea, Spaces by Welspun, Mortein, Yes Madam, Hero Cycles, Yippee Noodles, Jio Cinema, BigCash, and more in our weekly news roundup.
The latest appointments and account wins from Fortune Hotels, Lead Experts, Ducati India, Gallant Play, Jigsaw Brand Consultants, The One Club for Creativity, Junglee Music, Windows Production, Unicommerce, Tute Consult, Prius Communications, Mavcomm Consulting, 6 Ballygunge Place, Eastman, Groyyo, iProspect, Zoo Media, Tamara Leisure, Rati Chaudhary, Itch, WebX IMS, MAIA Estates, Sinch, MoEngage, Spinta Digital, Wondrlab, Crosshairs Communication, FCB Ulka, PRtainment, Dentsu X, Mirah Hospitality, Women of Music India (WoMI), and more in our weekly news roundup.
The latest appointments and account wins from Occtagon Media Networks, Nataraj Gelix Pens, Hindustan Pencils, Tandon Eye Hospital, Orion Digital, One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.
World Cricket Council, People Matters, McCann Mumbai, Media Research Users Council India, Zee Media, SW Network, L&K Saatchi & Saatchi, Story Digital, Bombay Design Centre, DigiStreet Media, Amagi, Collective Artists Network, Havas Worldwide India, Asymmetrique, Magnifi, Cactus Communications, CoinDCX and more in our weekly round-up of people moves and account wins.
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
UPDATED: Leo Burnett and McCann combine for 5 additional shortlist on day three as Sustainable Development Goals, the final category, is shortlisted.
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.
The campaign has used a 30ft long tunnel aquarium on the Mumbai seafront to highlight a more exciting AR experience in conventional brown covers.
While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.
Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
This new suite of tools includes improved blocking capabilities, simplified location-sharing, enhanced friending protections and expanded in-chat warnings.
This can address consumer data privacy issues within the digital advertising ecosystem.
To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.
Brands must gauge youth engagement levels, shifting focus from basic interactions with less involved users to deeper, relational experiences with highly engaged ones.
The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.
As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.
It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.
Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.
The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.
The popular digital reality show will premiere on Jio Cinema starting June 21st.
Aditya Birla Capital will launch a cohesive marketing campaign featuring leading athletes who will be representing India in the Paris Olympics 2024
India finishes the festival with 18 metals, its lowest total in five years, with no Grand Prix and just two Gold.
Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.
As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.
The win came in the ‘Health and Wellness’ category for its ‘Fit My Feet’ campaign for Buckaroo Footware.
The series is part of the company’s larger ‘Jindal Saathi 5.0’ project.
India's +11.8% growth rate in media owners' advertising revenues in 2024 is expected to outpaced an upwardly revised global average of +10%, following a better-than-expected first half of the year.
T. Gangadhar, Shriram Iyer, and Rajiv Chatterjee to depart by end of June; Joseph George assures continuity and commitment to excellence at Tilt and Vector Brand Solutions.
It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.
A new report from Canva reveals why Indian business leaders are going all in on AI to scale outputs and drive growth.
'The Loudest Roar' is a jury room simulation to help young talents develop their judging, teamwork and creative thinking skills.
No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.
The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.
The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.
India led the metal count with two Grands Prix, while Australia, Brazil, Spain and Sweden won one, each.
By exploiting the broad reach of marketplaces, brands can draw in new customers, while also utilising their D2C platform to gather crucial insights, and enhance overall profitability.
The country's ad business is expected to witness 9.5% growth in 2024, while it is likely to come down to 8.7% in 2025.
The offline initiative helps participants to enhance their applied learning, interact with industry professionals and understand on-field challenges.
He is the second person to get this award; former global CCO of Leo Burnett Worldwide Mark Tutssel bagged the debut trophy last year.
Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners.
Discover the roadmap to uncovering the genuine value of hyperlocal campaigns for brands by leaning on precise, actionable metrics.
Entries to close on June 28th.
However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.
3 Grand Prix, 35 gold, 52 silver and 123 bronze metals were awarded on the last day of the Abby Awards.
The enhanced collaboration will extend to 26 markets, incorporating advanced data analytics to empower Havas' client strategies across multiple networks.
The latest appointments and account wins from Approach Entertainment, Integrated Ad Science, Lateral Thinkers Communications, OML Entertainment, The Manifest Media, Pitchfork Partners, Brand Street Integrated, Amgen, Team Pumpkin, PRandit, Swastik, CoinDCX, ASCI Board, Garage Worldwide, 37Bold Partners, 80 dB Communications, Korra, FCB India, Buffalo Soldiers, Arré Studio, One Source, Tyroo, Zee, Philips, and more in our weekly news roundup.
The latest appointments and account wins from HT Media Group, Godrej Consumer Products Limited, Vita Student, Coca-Cola, Primex Media Services, Magic Network, Swiss Beauty, Ajax Engineering, Lowe Lintas, SW Network, Art-E, Thought Process Communications, Tute Consult, Grapes Worldwide, Interactive Avenues, Wardwizard Foods, Prose Integrated, Howl Digital, HGS Interactive, Veritas Reputation PR, Ampersand Advisory, Wagh Bakri and more in our weekly news roundup.
The latest appointments and account wins from PR Professionals, Zee, Hari Om, Leo Burnett India, Sony Pictures Network India, Vector Brand Solutions, Max Level, PNB MetLife, Duolingo English Test, Banijay Asia, Vahdam, Social Panga, Glocal Slam Dunk Communications, Alphatec, Aria Communication, Tonic Worldwide, Microsoft, EssenceMediacom, Pepper Media, and more in our weekly news roundup.
The latest appointments and account wins from Oktobuzz, Kotak Mahindra Bank, Enormous, Brand Street Integrated, Flags Communications, Filter Coffee Co, BEI Confluence, Safex Chemicals, Amazon India, JSW, NIIT, Asymmetrique, Sony Pictures Networks India, Possible, and more in our weekly news roundup.
The latest appointments and account wins from HRX, Sony Pictures Networks India, BlueOrbit, Origami Creative, Wavemaker, Segumento, TuneIn, Vector Brand Solutions, Juggernaut Productions, Jajabor Brand Consultancy, SW Network, NeoNiche, Experience Commerce, Admatazz, Strategic Growth Advisors, 82.5 Communications, Collective Artists Network, Dentsu, Nestassured Realty, Sociapa, Sapience Communications, Connekting Dots, and more in our weekly news roundup.
The latest appointments and account wins from HSBC, Social Panga, Metro Brands, Mandrake Mydia, Google, Gozoop Group, Flags Communications, Sony Pictures Network India, FCB, Hari Om, Three Fourth Solutions, Madison Media, BPTP, EssenceMediacom, LS Digital, Nxtdigital, Smart Soc Solutions and more in our weekly news roundup.
The latest appointments and account wins from Lead Experts, Bombay Design Centre, Collective Artists Network, Rediffusion, The Salt Inc, FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.
The latest appointments and account wins from Ogilvy, Tata Starbucks, The Marcom Avenue, Kaizzen, SW Network, SGA PR, One Source, The Womb, Korra, Media Corridors, Communication Casa, Rediffusion, Havas Media Network India, Pepper Content, The News Broadcasters and Digital Association, 21N78E Creative Labs, Toaster, Approach Entertainment Group, iPlix Media, Dentsu Creative Isobar, Media.Monks India, Buffalo Soldiers, Pitchfork Partners and more in our weekly news roundup.
Read all the latest news from the marcomms world including updates from Tata, Omnicom Group, Bacardi, Kulfi Collective, Savills, Dentsu Creative PR, Network Advertising, Publicis, inDrive, Onetab and more, in our weekly round-up of people moves and account wins.
Ranveer Singh, Rohit Sharma, Sidharth Malhotra, John Abraham, Uorfi Javed and more, in this week's brand ambassador round-up.
Read all the latest news from the marcomms world including updates from MediaMonks, Ziki, Dentsu Creative, Leo Burnett India, L&K Saatchi & Saatchi, OML Entertainment, NIC Ice cream, Havas, Steve Priya and more, in our weekly round-up of people moves and account wins.
Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.
Ananya Panday, Aditya Roy Kapur, Saif Ali Khan, Kareena Kapoor Khan, Kiara Advani, Vidya Balan, Yash, Lakshyaraj Singh Mewar of Udaipur, and more, in this week's brand ambassador round-up.
Read all the latest news from the marcomms world including updates from FCB/SIX, Quotient Ventures, FCB Interface, Mullen Lintas, Nissan, LS Digital, and more, in our weekly round-up of people moves and account wins.
The latest appointments and account wins from Performance Ace, Rediffusion, SoCheers, Madison Media, One Source, Django Digital, Togglehead, FCB India, ETML, Bloomingdale PR, Quotient Ventures, HTech, Brave New World, Zoo Media, Sekel Tech, Bold & Beyond, Signpost India, House of Beauty, and more in our weekly news roundup.
The latest appointments and account wins from MRSI, Ampverse DMI, Times Network, Assocham, AdLift, BlackCab Agency, One Source, Kaapi Machines, Dentsu Webchutney, IAM Group, DEPT, Max Level, Sony Pictures Networks India, Salt Worldwide, IdeateLab, The Hollywood Reporter India, Integrated Centre for Consultancy and more in our weekly news roundup.
The latest appointments and account wins from Burson, GroupM, LS Digital, FNP, D&AD, Cheil X, HDFC AMC and more in our weekly news roundup.
Read all the latest news from the marcomms world including updates from Publicis India, Mirum India, Impulse Digital, Digitas India, Noise, Mindshare and more, in our weekly round-up of people moves and account wins
Read all the latest news from the marcomms world including updates from 22feet Tribal Worldwide, McCann Worldgroup, Apple, Cheil India, Havas Media and more, in our weekly round-up of people moves and account wins
Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.
Shah Rukh Khan, Ranbir Kapoor, Aditya Roy Kapur, Janhvi Kapoor, Rinku Singh, Yashasvi Jaiswal, Tamannaah Bhatia and more, in this week's brand ambassador round-up
Shah Rukh Khan, Ruturaj Gaikwad, Shahid Kapoor, Rohan Bopanna, Vedang Raina, Rasha Thadani and more, in our weekly brand ambassador round-up
Read all the latest news from the marcomms world including updates from Havas Media, Cheil, Yellow.ai, Bira 91, DBS Bank, Dentsu Creative, Ideosphere, Cheil India, BBH India, IAMAI, Pepperfry and Zee Media Corporation here
Read about who has signed Khushi Kapoor and Nayanthara as brand ambassador
Read all the latest news from the marcomms world including updates from Social Panga, Curativity, Sociowash, PR Professionals, Mudramax, Bacardi, HiveMinds, Stellantis, Samsung, Parle Agro, Nodwin Gaming, Zlade, Angel One and more here
Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, Sony Pictures Networks India, and more, in our weekly round-up of account wins and people moves.
Read all the latest news from the marcomms world including updates from DO Partners, Ipsos Strategy3, Arré Studio, The Tribune Group, BBH, Pitchfork Partners, Wavemaker, Dentsu, Experience Commerce, Buffalo Soldiers, The Media Manifest, The Womb, Carat India, BLS International, Paytm Money, and more, in our weekly round-up of people moves and account wins.
Read all the latest news from the marcomms world including updates from AndAnd Brand Partners, 1Crowd, Hindustan Unilever, WPP, FCB Ulka, Infinity Advertising Services, Brand Visage Communications, SGA PR, Whisper, Omnicom Media Group Amagi, Virtue Worldwide, Social Beat, and more, in our weekly round-up of people moves and account wins.
MS Dhoni, Varun Dhawan, Neeraj Chopra, and more, in this week's brand ambassador round-up.
Read about the latest news in the marcomm world including updates from Warner Music, SGSE, Collective Artists Network, Dharma Cornerstone Agency, Pitchfork Partners and Sinch
Read about who has signed the likes of Deepika Padukone, Sara Ali Khan, Ranveer Singh, Mouni Roy and Jim Sarbh
Read about the latest news in the marcomm world including updates from Interbrand, Eurosport India, The Hype Studio, Sociowash, Swiggy Instamart, Social Beat, AdLift and NP Digital
Read about who has signed Neeraj Chopra as brand ambassador
Read about who has signed the likes of Guru Randhawa, Kareena Kapoor Khan and Neeraj Chopra
Read about the latest news in the marcomm world including updates from Philips India, Red Bangle, Nippon India, Bharat Bill Payment System, Dentsu Creative and Viacom18 Digital Ventures
Read about who has signed the likes of Akshay Kumar, Ranveer Singh and Vijay Varma
Read about the latest news in the marcomm world including updates from L&K Saatchi & Saatchi, Stellantis India, Lintas Live, W.A.Y.S., Team Pumpkin, The Hype Studio and Madison World
Read about the latest news in the marcomm world including updates from Admatazz, PR Professionals, Digital Refresh Network, Bidmath, Mudra Max, coto, Ipsos India and Sociowash
Read about the latest news in the marcomm world including updates from Curativity, Google, Human, ZEEL, Laadli, Social Beat, Sociowash, Vibrant Media, VML and Zee
From forward-thinking leaders to creative minds, here are some key appointments in the industry this year.
Read about who has signed the likes of Kartik Aaryan, Ajay Devgn, Tamannaah Bhatia and Ravi Kishan
Read about who has signed the likes of Tiger Shroff and Palak Tiwari
Read about the latest news in the marcomm world including updates from Experience Commerce, AnyMind Group, Saregama India, Singer, Omnicom Media Group India and Thinking Folks
Read about who has signed the likes of Hrithik Roshan, Genelia Deshmukh, Karan Johar and Vikas Khanna
Read about the latest news in the marcomm world including updates from Liqvd Asia, Performics India, Terra, Pocket FM, Cleartrip, MyMuse, ^ a t o m network, Ace Turtle, Unilever, Way2News, Swiggy Instamart, Warner Music, Younion and Zee News
Read about who has signed the likes of Deepika Padukone
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
The cinema exhibitor is looking at growing its media business across new markets in India, under the restructuring led by chief sales officer Shalu Sabharwal.
Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Here are some of the AI-driven ads that caught our attention.
As India’s K-shaped recovery reshapes consumption, here are some insights to help brands innovate, adapt, and thrive in a fragmented India.
Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 market.
This partnership will enable WPP clients to connect with audiences worldwide through music-focused campaigns built around data-driven insights.
Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.
Unveils audio storytelling platform at an event in Nagpur.
The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.
Research by Ormax Media shows that India’s paid streaming audience has dipped by 2% in 2024, indicating challenges for SVOD platforms.
Developed in partnership with airlines, online travel agencies, media agencies, and travel brands, it will be rolled out to select partners in the first quarter of 2025.
The Mumbai-based visual effects company has secured in-principle approval from the NSE Emerge exchange for its public listing.
A major chunk of these ads are from real estate and online betting sectors.
Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
15 cars and 13 bikes were nominated for the Autocar 'Car of the Year' and 'Bike of the Year Awards'.
These tools aim to enhance customer experience and contact centre efficiency for enterprises in India.
83% of B2B buyers in India perceive short-form videos from industry experts as a highly trusted content form.
Following last year’s acquisition, Mumbai-based Lumina Datamatics aims to expand further in the publishing and retail sectors with this strategic move.
The move was unveiled just a day after IPG sold its design and technology company, Huge, to AEA Investors.
In 2025, brands must craft resonant stories, balance reach with cost, embrace Gen Z diversity, and seamlessly merge influencer content with traditional advertising for impact.
He will drive sustainable growth and innovation in the media company’s non-automotive portfolio, including Campaign India.
This strategic hire comes at a time when OpenAI is capitalising on its flagship products, like ChatGPT, and also refines its business model.
The OMG-backed brand expands to Mumbai with Shriram Finance and Uni League Cricket as its client, following recent launches in Spain and Brazil.
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue opportunities by going against the tide.
Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
He will report to Anita Kotwani, CEO, Media—South Asia, dentsu.
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
59% of India’s tier-2 and 3 market consumers discover online shopping products through reels, according to a Meta survey.
In this new role, he will report into Ed Williams, the agency’s president for international.
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.
Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.
Sandiip Kapur, founder and managing director of Promodome Communications tells us through what a day in his life typically looks like.
Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
The financial institution has put out an RFP for this mandate.
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.
Rural consumption of FMCG goods surged 60% over last two years, according to the Rural Barometer Report 2024 by GroupM and Kantar.
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.
With over two decades of experience, Roy will be responsible for bolstering the agency's creative standing and driving key growth ambitions.
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.
Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.
The notice also warned the Corporation has not authorised any person or entity outside its official channels to use the name or image of any of its officials, or display brand logos for advertising purposes.
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
The new report also found that most viewers of the IPL only recall three to five brands during a singular match.
Mehra has over 18 years of experience and was most recently at Leo Burnett India.
Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.
Catch up with Karthik Nagarajan, CEO, Hogarth India, as he takes us through what a day in his life looks like.
Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
Television recovers to show 3% growth in 2023 over previous year.
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
The work calls for entries for campaigns that will get more voters to the booths.
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India
As the ad industry continues to mourn his indelible loss, Vakeel's peers share tributes on his life—one dedicated to pushing the boundaries of creativity, sparking inspiration, and leaving an enduring mark on the fabric of advertising in India
Amit Khatri, co-founder of smart wearable and hearable brand Noise, takes us through a day in his life
Cadbury is the top Indian brand for media, but slips to second globally
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
Local media pitches in 2023 accounted for 91% of total media pitches in India.
The agency bagged nine awards across multiple categories including the 'Green Campaign of the Year’ for ‘#UnplasticIndia’.
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Catch up with Debosmita Majumder, chief marketing officer for WeWork India, as she takes us through a day in her life
Catch up with Mehul Gupta, co-founder and CEO of SoCheers, as he takes us through a day in his life.
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Cases concerning misleading advertisements escalated by ASCI will be ‘promptly addressed and handled in strict accordance with the Consumer Protection Act 2019 by the CCPA’ , as per the joint statement issued by the regulatory bodies
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
Kia Motors and Bajaj Auto also made their debut into the top ten list in 2023
Leo Burnett's ‘Keep Girls in School’ takes the Silver, as India finishes second globally
The agency also bagged the Grand Emvie for Mondelēz India Foods, while Mondelēz itself was bestowed the 'Best Media Client of the Year' accolade
The homegrown diversified communication group launched a new logo and fresh branding on its completion of 36 years
EXCLUSIVE: In her new role, Kapoor will spearhead the focus on advertising revenue targets, shape the company’s sales, define marketing strategy, and propel business growth
Winners will be announced in the third week of May
The annual trade conference’s first day shone a light on how marketers can stay relevant, and capitalise on emerging trends like Al in the face of rapid technological advancements, shifting consumer behaviours, and evolving regulatory environment in 2024
The event will be held in Mumbai at the Jio World Convention Centre
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally
Every Friday, Campaign India picks its favourites from the work published on the website. This week, Mullen Lintas' Future Generali film stands out by going beyond the noise of International Women's Day campaigns, and shedding light on hidden biases ingrained in insurance policies that we tend to take for granted
As day two of the Forum continued, panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment
Grands Prix wins came from agencies including Ogilvy, VML, Leo Burnett, and more
The former head of marketing for Skoda joined Havas Creative India in March 2023, now leaving 'to pursue new interests'
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% stake and Disney retaining a 36.84% stake.
Capable of independently strategising, running, and optimising marketing campaigns with real-time data intelligence, it is engineered to perform the functions of a marketing team or agency.
Digital ads grow by 8% during H1-2024, as per the report.
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR 2024 report.
This investment reflects the Bengaluru-based creative agency’s broader strategy of supporting businesses that operate in advertising-adjacent spaces.
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
The founder and chief strategist of Admatazz takes Campaign through an average day in his life.
Four Indian brands entered the global top 100 ranking.
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
The founder and CEO of HOGR takes Campaign India through an average day in his life.
It draws in Mayuresh Dubhashi, Hemant Shringy, Rakesh Menon, Neville Shah, Kartikeya Tiwari, Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot from the agency’s different divisions.
The two-year programme worth INR 50 lakh aims to support aspiring creative talents, by offering a comprehensive course in copywriting and art direction.
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
As the festive season kicks off in India, Campaign rounds up ad campaigns from brands including Blinkit, Swiggy, and Parle G, all celebrating Ganesh Chaturthi with unique creative executions.
Anish Daniel, formerly of Wavemaker India, will lead Assembly’s new India operations based in Bangalore, overseeing clients such as Lenovo, Fossil, and Estée Lauder.
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
EssenceMediacom and Wavemaker won three trophies each; while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two each.
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
The event in China's Hulunbuir City, from September 8-17, 2024, will be broadcast live on Sony Sports Network and Sony Liv across South Asia.
The creative director of Stratedgy takes us through what a day in her life looks like.
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.
Despite having an estimated 425 million gamers, India lacks an age-rating framework, unlike other countries, which puts young gamers at risk.
The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.
Campaign looks at how brands spotlight the bond between brothers and sisters with creative ads that capture the essence of modern relationships and timeless traditions.
One-size-fits-all may not work for brands and could lead to missing business opportunities.
As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
White Rivers Media and BBDO India also each won a grand prix.
The Calcutta High Court has restrained Parle Biscuits from selling or marketing products under the ‘Top Gold Star’ brand till August 27.
This marks the company’s first full-service media monitoring venture in this market, after CisionOne’s launch in the UK and the US last year.
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
He will manage the media platform’s daily news and online content operations.
Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.
It surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors.
The chief marketing officer of NEC Corporation India and head of the Marketing Centre of Excellence for global smart cities at NEC Corporation takes us through his average day.
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
At the Nvidia AI Summit in Mumbai, the company’s founder and CEO, Jensen Huang revealed that it is partnering with Reliance Industries to build artificial intelligence infrastructure in the country.
With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.
In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.
Serene Productions will invest INR 1,000 crores into the production house, Dharma Productions and Dharmatic Entertainment.
It aims to facilitate profound artist conversations; inaugural edition to feature Piyush Mishra.
76% of tier-3 city shoppers prefer in-store shopping, reveals Ipsos IndiaBus Survey 2024.
While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.
Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.
He will report to Prateek Bhardwaj, the agency's chief creative officer.
On World Mental Health Day, Campaign rounds up ads from brands, including Godrej L'Affaire, Ochre Spirits, Lighthouse Learning, MediBuddy, and Stashfin, which tell people that help is at hand.
The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.
A major focus of Adobe Express is ensuring that the AI features are commercially safe, especially in terms of brand protection.
The association is aimed at creating a lasting advisory relationship, enabling WPP's agencies to leverage Roblox as a creative platform and collaborate with its creators.
Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
Catch up with Sowmya Iyer, founder and CEO of DViO, as she takes us through what a day in her life looks like.
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
Winners to be announced on 10 October
Find out which agencies are leading the creative and media lists here
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
Dove, Heineken, Heinz and Mastercard complete top five
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
However, ad revenue will remain below pre-Covid levels despite the upcoming general elections
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India
The music label aims to further acquire another 41% stake in the next 15 months at pre-agreed multiples
States that a recent film featuring Kapil Dev was similar to the one he wrote and directed for Fantasy Akhada last year
Takes over from NS Rajan
Pandey is CEO, ABP Network, while Karnani is president, Free Press Journal
Argues against over-regulation of OTT service providers
The media company had pulled out of the television measurement system in 2022
Had stepped down as group CEO of VMLY&R in December last year
The 13th edition of the study was revealed in Mumbai
Gupta is wholetime director, Jagran Prakashan and Srivastava is senior executive director – sales and marketing, Maruti Suzuki India
Every Friday, Campaign India picks its favourites from the work published on the website
Moves from Wavemaker
The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
New roles also announced for SN Rane, VR Rajesh. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak and Prem Narayan added to Ogilvy’s board
Arijit Ray, CEO and founder, The Unlock Company, takes us through what a day in his life looks like
Internet Service Providers (ISPs) can block access to websites upon being informed about the same by Viacom18 on an affidavit
There were around 59,000 exclusive advertisers present in digital and more than 1,800 common advertisers between TV and digital mediums during Jan-Jun’23
Currently in beta stage, the browser aims to have an integrated live tracker, showcasing the real-time count of thwarted ads and trackers, alongside a tangible representation of data saved
Joins Vishnu Mohan's technology group to expand its international footprint
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
70% of respondents say they are ready to spend more during Diwali shopping this year
Jeet Banerjee, director, Gameplan Sports, and R Venkatsubramanian, president – investments, Havas Media India and MD, Havas Play, will build this strategic alliance
Aims to connect with Indian consumers who have an affinity for its online counterpart
To offer content across films, web series and documentaries
Dheeraj Sinha is vice president
Every Friday, Campaign India picks its favourites from the work published on the website
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India
Called Pebble, the tool is available as an extension on web browsers
To operate under the brand name ‘Birla Opus’
Will continue as founder and MD at his venture House of Cheer
Shaily Mehrotra, CEO, Fixderma Skincare, takes us through what a day in her life looks like
Sinha will join in November from Publicis Groupe
Of around 10,000 companies worldwide that are responsible for exposing clients’ data to hackers, 8% are based in India according to a study
Is co-chief executive, Leo Burnett South Asia and chairperson, BBH India
Every Friday, Campaign India picks its favourites from the work published on the website
Dentsu Creative and VMLY&R also among winners
Account won post a multi-agency pitch
Watch the film conceptualised by 22Feet Tribal Worldwide here
Editor's Guild of India stated it is shocked by the 'intimidatory statements' made by the Manipur CM in response to the press body’s report
Perfetti Van Melle's managing director shares what he would like to see changed or tackled next in the Indian industry
54% of the respondents claimed that they’ll be going the hybrid way and combine offline and online shopping for the festive season
Was director - sales
Account won following a multi-agency pitch
Was with Dentsu
Deal is for the next two seasons of the football tournament
We list the brands that have partnered with the film which releases today
The next edition of the summit will be held in two parts
Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year
Demands that the FIR against EGI president and the three members be withdrawn immediately
Pragya Bijalwan, chief marketing officer, Crompton Greaves Consumer Electricals, takes us through what a day in her life looks like
Every Friday, Campaign India picks its favourites from the work published on the website
SOUNDING BOARD: Experts weigh in and suggest what's next for the media company
Was with Rain Creative
Was chief strategy officer
Joins the agency after an entrepreneurial stint
Every Friday, Campaign India picks its favourites from the work published on the website
This brings together News9 Plus, News9 Live and News9Live.com together
We understand how Wyld is using the nano influencer on social media to help brands connect with a relevant target audience
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India
Advises all stakeholders in media to immediately refrain from showing such advertisements, failing which the Government would be constrained to take appropriate action
Aniruddha Khandekar will head the offering
Moves from Gaana
Disney Star and Sony Pictures Networks India were also in the running
Award to be presented at AdAsia 2023 in Seoul
A round up of the top campaigns among the many that reached the inboxes of the Campaign India editorial team
Moves from Madison World
Rolls out a campaign to highlight its rebranded identity as well
Moves from Nivea
Aims to provide fans with an opportunity to connect with the Asia Cup
Neha Ahuja, Mitrajit Bhattacharya, Ruchika Gupta, Sujit Ganguli and Neil George were first round judges for the Effies
The association follows Centuary launching a range of gel technology based mattresses
Was chief business officer
Adds AI-enabled solutions to its analytics portfolio in India
Aims to train students and marketers on responsible advertising
Account won post a multi-agency pitch
Will endorse the G-Shock range
Madon joined the agency three months ago as chief creative officer, Southeast Asia
Every Friday, Campaign India picks its favourites from the work published on the website
Nisha Singhania, CEO and managing partner, Infectious Advertising, takes us through what a day in her life looks like
Sharat Verma relocates to UAE after getting a new role
Moves from Sebamed
Rolls out a campaign conceptualised by EFGH Brand Innovations
Was assistant vice president - marketing
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
Here are some creatives that stole the moonlight
Dipankar Zalpuri will head the region as president
Was with Google
Moves from Tata Consultancy Services
Aims to provide full-service digital capabilities for clients
Was consulting with Dentsu
Badrinath was chief talent officer of Wunderman Thompson South Asia
Moves from Network 18 Media & Investments
Points out that Mondelez’s powdered beverage brand contains as much as 93% sugar
Account won post a multi-agency pitch
A campaign featuring the cricketer will be rolled out soon
Account won post a multi-agency pitch
Singh will endorse the brand's existing portfolio along with the newest collection
Was with Hindware
The revived logo aligns with the brand's philosophy of ‘making children fall in love with sports through inspiring and joyful experiences’
Moves from ICICI Prudential Life Insurance
The channel has been launched on digital
Kaushik Mukherjee, co-founder and chief operating officer, Sugar Cosmetics, takes us through what a day in his life looks like
No multi-agency pitch involved
Pednekar will endorse the new collection Rumi
Financial influencers will now be able to offer investment-related advice only after being registered with the Securities and Exchange Board of India
Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.
This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.
OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth edition of Portfolio Night 2025.
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.
The Omnicom Health Group company’s acquisition will help the Indian firm’s adtech capabilities at a time of increasing disruption in the pharmaceutical sector.
In its 16th year, the Campaign India Digital Crest Awards continue to shine a spotlight on work that works, celebrating creativity that delivers outcomes.
His elevation follows his role as interim managing director earlier this year, after the departure of India CEO Valerie Pinto in April 2025.
Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.
It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.
The Trade Desk research shows that 90% of them turn to the open internet to explore interests, compared with 83% who do so within closed ecosystems.
Kroll pegs India’s top 25 celebrities at $2 billion, yet endorsement volumes fall as brands weigh costs, law, and localisation.
Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
India topped the metal tally with 33 awards.
The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.
The association also named the new managing committee for 2025–26.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
