Aamir Khan rides with Ceat
Watch the film conceptualised by Ogilvy here
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Cannes 2008: LISTEN to TBWA’s Jean Marie Dru
TBWA Worldwide Chairman Jean Marie Dru (pictured, left, with Tom Carroll) is unfazed by the rise of creative hotshops and sees positives in size. “Creativity can come from anywhere. Small companies sometimes are more agile and grow fast. The good news is that big companies like TBWA with 12000 people have a lot of talent; if you know where the talent is, you can have people working together from all over the world.”LISTEN to Jean Marie Dru on large agencies and on Disruption here.
Shavon Barua returns to Euro RSCG
Euro RSCG has appointed Shavon Barua (pictured) as director of its Mumbai office. Barua replaces Rajan Patel who has decided to move on after 14 years at the agency.This is Barua's second innings at Euro RSCG, having worked earlier at its Delhi office, where she was head of the Reckitt Benckiser business. In between these two innings, Shavon was with JWT as executive business director. She has also worked in Bates, SSC&B Lintas, Rediffusion, Ambience and Dentsu.
Tanishq captures entrepreneur's rise, adds sparkle to her success
Watch the ad film conceptualised by Lowe Lintas here
Suresh Subramaniam and Harikrishan Warrier join Publicis Capital
The duo will work out of the agency's Delhi office
Uplers assigns its public relations duties to Media Mantra
Account won post a multi-agency pitch
Cannes Lions 2021: 17 shortlists for India (updated)
Shortlists announced across Design, Media, Outdoor, and Print and Publishing categories
Sonal Dabral on One Club's international board of directors
FCB global CCO Susan Credle to head the board
"Print media has to enhance its self confidence": IAA panel discussion
The IAA panel discussion during the launch of The Gutenberg Galaxy could give print media owners something to cheer
Spikes Asia 2017: A drag queen brings up the diversity debate
When advertising prides itself with pushing the boundaries, a drag queen speaks about how the business is uncomfortable with anything that's not normal
Fabian Trevor Cowan moves to Ideacafe.agency
Was CEO at Sapio Parthiv Heritech
Bajaj Pulsar 200NS underlines ‘precision performance’
Watch the ad film created by Ogilvy & Mather
Indian Magazine Congress: ‘At 4 per cent of ad spend, share of magazines can only go up’
Tarun Rai of WWM noted that technology is providing newer opportunities for magazines, even as traditional magazines are growing
R Ashwin plays a cool dad for Britannia Milk Bikis
Watch the films conceptualised by Lowe Lintas here
Mars moves Raghav Rekhi as marketing director, chocolate business, India
Prior to this, Rekhi was marketing director for Mars Middle East, Turkey and Africa
Campaign India Film Crest Awards 2024: Shortlists and jury announced
These awards recognise and reward ad films based on craft, created, aired, or released between January 1, 2023 and February 28, 2024.
Shikhar Dhawan for MyTeam11
Will appear in a series of promos for the brand
Consumer engagement: How Coca-Cola fosters human connections
The soft drinks giant is building its marketing strategy around strong links between the brand and everyday people.
9X Media gives Punit Pandey additional sales mandate
To continue as chief business officer
Esha Deol donns herself as brand ambassador of ENGN
Rolls out an OOH campaign featuring Deol alongside Indian athletes
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
Percept's Allied Media wins major chunk of BSNL's media biz
Percept’s Allied Media has been mandated as the lowest bidder for BSNL’s Rs 100 crore TV plan. The second lowest bid was from MPG.Industry sources have told Campaign India that BSNL's brief was very precise, with particular emphasis on ensuring that a certain amount of GRPs were to be accounted for, not just from primetime slots or GECs, but also from news, regional and niche channels.
Oswaal Books’ film urges parents to focus on smiles, not scores
The film highlights children’s emotional pressures during exam season and encourages parents to prioritise wellbeing.
Coca-Cola celebrates the ‘World’s Cup’ in Bangladesh
Watch the ad film by Bates CHI & Partners
Ad pic of the week: Suva
Featured this week is a photograph clicked by Arthur Mebius for a Swiss Health Insurance company called Suva
Vinay Pillai handed new role at Pocket Aces
Will also continue his current role as head of Clout
He Deodorants help protagonist get out of tricky situations with unbelievable lies
Watch the ad films conceptualised by FCB Ulka here
Washington Apples to be the official fruit for Chennai Super Kings
Creatigies Communications got the two brands together
Ram Reddy is INS President
Deccan Chronicle's Ram Reddy has been appointed as president of the Indian Newspaper Society. He replaces Hormusji Cama (Bombay Samachar).Kundan Vyas (Vyapar) has been appointed deputy president, while Ashish Bagga (India Today) takes on the role of vice president. Rakesh Sharma (Hindustan Times) is the treasurer.
Happy December/Campaign India
The Campaign India - Happy December Case StudyPeriod of activity: December 2009View the case study
Breaking news: Motivator bags Honda Jazz
Honda SIEL Cars India (HSCI) has handed over the media duties of its latest hatchback, Honda Jazz, to Motivator.The agency bagged the account following a multi-agency pitch.Most of the other Honda brands are handled by Dentsu Media in India.The brief given to the agency is to build awareness about the brand; break the current hierarchy in the car industry (A, B and C segment) and create a new space for the brand in the minds of people by asking them to break out of stereotype.
Spikes Asia 2015: What we learned on Day 2 at Spikes Asia
Here's a roundup of the key lessons that the Campaign Asia-Pacific team picked up on during the first day of Spikes Asia 2015
T.O.M. Tweets
Some tweets that caught our attention this week
On Purpose partners with The Rebuild India Fund
Aims to provide communications support for 500 NGOs over the next five years on a pro-bono basis
Lowe Lintas hires Kharwatkar, Zeth as creative directors
Lowe Lintas has hired Ashish Kharwatkar (pictured, left) and A P Zeth (pictured, right) as creative directors - copy and art - respectively.Kharwatkar has joined from DDB Mudra while Zeth joins from OgilvyOne Worldwide. Both will report to Arun Iyer, group creative director, Lowe Lintas.
Motorola's Lloyd Mathias puts in his papers
Lloyd Mathias, senior director, sales and distribution, Motorola is leaving the company. Mathias has been with Motorola since 2005. It is not known where Mathias is headed. He could not be reached for a comment at the time of writing this report. But sources close to the development confirmed the news.
Moves and wins roundup: Week of 25 March
Read all the latest news from the marcomms world including updates from Publicis India, Mirum India, Impulse Digital, Digitas India, Noise, Mindshare and more, in our weekly round-up of people moves and account wins
Campaign India Agency Report Card 2011: Scarecrow Communications
How Campaign India rates the agency: 6
India’s ad industry grows 6.3%, set to hit INR 1.15 lakh crore by 2026
With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.
Ad spends to grow by 7.6% in 13 OTC markets in 2022: Zenith
The report details the potency given to digital ad spends for OTC brands
Update: STAR names Sanjay Gupta as COO
STAR has confirmed that Sanjay Gupta is joining as chief operating officer. This was reported by Campaign India last evening.In his new role, Gupta will oversee the operations of the STAR channels. All the channel heads will be reporting to him. He will be based out of Mumbai and will report directly to Uday Shankar, CEO, STAR India.
Unmetric Engagement Meter: Twitter top 20 (21-30 November)
Posts from Redmi, Yahoo, Cafe Coffee Day and more...
Star Bharat revamps brand identity
Rolls out a new logo and slogan
Anant’s blog: The return of the IPL rant
First, a caveat: I’m biased against the IPL.I don’t like the format, I hate the entertainment bit, I’m disgusted by the fawning and ‘schooled’ commentators (count the number of times they said Mongoose in the last match). I could go on and on about all that I dislike, but I’ll desist.Evening before last, we learnt that two new franchises had been sold, one to the Sahara Group and one to person or persons unknown for astronomical figures.
MediaMonks' Karan Amin launches 010
Was creative head at MediaMonks India
On Storyboard: Sorrell on green shoots, WPP brands
This week Storyboard will have Sir Martin Sorrell talking about how he sees no green shoots, the impact of the recession on the research divisions, the function of the country head and the importance of WPP brands working together - all in a special episode at 1:30 pm on Saturday and 8:30 pm on Sunday on CNBC TV18
Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Cannes Lions 2009 seminar programme online
The program schedule for the 2009 Cannes Lions festival is now online. The festival, schedued to take place between 21 to 27 June this year, is currently open for delegate registrations.
Campaign roundup: Week of 23 June
The latest ad films and campaigns from brands like Tata Tele Business Services (TTBS), Asian Paints, UGRO, Hint, Myntra, Mother Dairy, OPPO, Flipkart, Cashify, Bata India, OPPO India, Kotak Education Foundation, Casio, Appreciate, Dove, Shark Tank India, Wow! Momo, ibis India, Grundfos, NBA, Skechers, L&T Finance, Jockey Woman, DOMS, BLEP, Soch, Hero Cycles, Myntra, ITC India, IGP, Amazon MX Player, Royal Enfield, UNESCO, Fenesta, The Sock Street, India Gate, and more, in our weekly roundup.
Sheetal Pritmani Mukherjee announces launch of Grip Digi
Mukherjee was previously GM at Havas Riverorchid (Myanmar)
RoshanSpace reveals OOH teaser, underlines power of billboards
Campaign promoting the medium is running in Mumbai
Pizza Hut signs on Hungama as social media agency
Mandate to up the level of engagement with online consumers and update them with latest promotions and campaigns
Concept Communications refreshes AMFI’s flagship investor campaign
The mandate includes a creative refresh of Association of Mutual Funds in India’s long-standing financial awareness platform.
D&AD White Pencil Brief: ‘Armistice day’
White Pencil to be awarded in November ‘12; Piyush Pandey, global ambassador, on jury
JWT extends Tropicana’s new campaign to social networks
The new campaign metaphorically depicts everyday battles between breakfast and the interruptions that lead to a rushed morning.
Tira gets Kareena Kapoor Khan, Kiara Advani and Suhana Khan to share their definitions of glamour
Watch the film conceptualised by Animal here
Bayer appoints Rachana Panda as VP and country head - communications
Panda joins Bayer's South Asia leadership team
Dentsu Marcom wins Spicejet’s creative duties
Account won following multi-agency pitch
Vigor Media Worldwide secures PR mandate for Vikram Roller Flour Mills
It will manage media and public relations for the company as the latter sharpens its communication focus.
Prashanth Challapalli exits Jack in the Box
Ends four year-stint, last as business head, Jack in the Box Worldwide, and EVP - digital, The 120 Media Collective
George Sebastian appointed ECD at BBH India
Moves from DDB Mudra Group
WATConsult bags Joy Personal Care’s tech mandate
Account won post a multi-agency pitch
AAAI announces ‘Digital Hackfest’ with Tigress Tigress’ Meera Sharath Chandra
One-day workshop on 26 May will be hosted at AAAI Training Centre
Creative Critique: Ad Reviews 19 September to 4 October
Hakuhodo India's Elvis Sequeira and Campaign India's Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens
Liqvd Asia bags Parle Confectionery's social media mandate
Account won post a multi-agency pitch
Livpure appoints Famous Innovations
Account won post a multi-agency pitch
ZEEL calls off deal to acquire 9X Media
The deal was supposed to be worth Rs 1,600 million
MMGB: Take a visual trip with Jeep
Watch the digital film by 10 films here
Dentsu Digital to handle Honda Motorcycles and Top Ramen
Dentsu Digital will handle the accounts
Madison tots up Rs 325 cr new biz
Madison Media has won a sizeable amount of business over the last few months. The new business wins include Indian Oil, Max New York Life, Spice Jet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail and Bharti DTH. The account size is estimated to be about Rs 325 crore.
HP World Stores makes space for a local artisans art
Watch the film conceptualised by Simple Creative here
Lowe Lintas has no !dea anymore
Idea Cellular and Lowe Lintas have mutually agreed to end their relationship
Rathi Gangappa to head Mediacom West
She was with Vodafone in her last assignment
5 Star makes ‘softer’ claim with Ramesh-Suresh’s homecoming
Watch the ad film created by Ogilvy and Mather here
MobiKwik promises to be more than the wallet it replaces
Watch the ad films conceptualised by Happy Creative Services here
BBC Player partners with Prime Video
Will bring British content to Indian audiences as an add-on subscription through Prime Video
Samyak Chakrabarty resigns from DDB Mudra Group
To focus on setting up cause marketing and communications company Social Quotient
T.O.M. Tweekend
Some tweets that caught our attention this week
Vdopia ropes in Debadutta Upadhyaya as VP, India
Vdopia has appointed Debadutta Upadhyaya (pictured) as vice president, India. Upadhyaya joins from Yahoo! India where she was head of sales strategy. At Vdopia she will report to Saurabh Bhatia, chief business officer and co-founder.
Fountainhead ropes in Vinay Venkatesh as CCO-digital
Joins from L&K Saatchi & Saatchi where he was CCO
Sachin Das Burma joins Draftfcb-Ulka Delhi as group creative director
Previously, he was the senior creative director and vice president at JWT Delhi
See what India’s adland is doing at Cannes
Now, keep tabs on all Indians at Cannes Lions 2009 festival with Campaign India’s Cannes 2009 Gallery. To see/download all the pictures, click here. Visit constantly for updates.
Varun J Bansal joins Kinnect as AVP media
Moves from Wavemaker
Gen Z demands authenticity: No more blind content consumption
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways to gain a competitive advantage in an increasingly Gen Z-focused market.
UTV New Media hires Manish Agarwal as CEO
UTV New Media has appointed Manish Agarwal as its chief executive officer. A UTV spokesperson has confirmed the news to Campaign India.Agarwal comes in place of TN Prabhu who has decided to call it quits. Prior to this, he was marketing director at Microsoft India's Developer and Platform Evangelism (DPE) division.Before Microsoft, he was VP-marketing, Rediff.com. Agarwal has also worked for Hindustan Unilever Limited (HUL) as senior brand manager, with Infosys Technologies as senior software engineer and Reliance Power as assistant manager.
Candid's Atul Nath to be part of Spikes' Digital and Direct jury
Spikes Asia has announced this year's Digital, Direct and Sales Promotion jury line-up. Candid Marketing's Atul Nath (pictured) is the Indian jury member on the panel.
The Big Debate: The good, bad and ugly of Indian Advertising: Shiv Sethuraman
As part of our year-end special, we reproduce the thoughts shared by industry captains on the good, the bad and the ugly of Indian advertising in conversations with Campaign India. Read what Shiv Sethuraman, Chief executive officer, TBWA\India had to say.
BMB India bags Godrej Nature's Basket business
The agency won the account following a multi-agency pitch
Advertising doyen Bobby Sista passes away
Sista, whose career spanned decades in advertising and philanthropy, passed away on Saturday 27 July at Breach Candy Hospital following a prolonged illness.
Dentsu Creative Impact strengthens second rungs in creative, planning and servicing
Move follows expanded mandate for Maruti Suzuki, besides new business wins including Carlsberg
Tata Docomo uses kids and a peppy track, to urge people to ‘open up’
Watch the ad film created by Draftfcb-Ulka here
Goafest 2025 reveals line-up of industry leaders and celebrities for the show
The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing world.
JWT’s Jayanarayan joins Happy
Happy, a Bangalore-based Idea Shop, has added a member to their creative team. Jayanarayan K (pictured) has joined the agency from JWT Bangalore as associate creative director. Jayanarayan has worked on campaigns like Nike (Gutsy Cricket), Van Heusen – V. (V Dot), and Levis (Stuck on you). He was also a part of the team that created the Nike integrated campaign, which won at Goafest last year.
Draftfcb-Ulka is now FCBUlka Advertising
Global network rebrands as FCB
Updated: AMES 2015: 63 Indian entries shortlisted
Lowe Lintas + Partners leads the way with 17
MMGB: Hero Motocorp pays timely salute to nation's true heroes, the Armed Forces
Watch the ad film conceptualised by L&K Saatchi & Saatchi here
Conde Nast Digital Day 2010 in partnership with Campaign India
Conde Nast Digital Day 2010 held in partnership with Campaign India, took place in Mumbai on November 25, 2010. The day long event brought together speakers and industry members on the subject of luxury brands and the online Indian consumer.
Bajaj Allianz moots attention to health, with 'subtle notifications' from body organs
Watch the video conceptualised by WATConsult here
Sebamed gives Arjun Kapoor good hair days and no hair loss
Watch the film conceptualised in-house here
Nestle Milo reveals training secrets of Neeraj Chopra, partners with IIS
Watch the film conceptualised by Bullet on Wheels here
Weekend Laugh: Producer's Diary by Dalbir Singh
Why is the producer awake at 3 am?
Goafest registration to kick off from 1 March
The registration for Goafest 2009 begins on 1st March and will be open till 25th March The last date to submit entries is 10th March. As reported by Campaign India earlier, Goafest will be held from 2nd April to 4th April. The Industry Leadership conclave will be held on 2nd April and Knowledge and Learning Seminars on 3rd and 4th April. While the Media Abby will take place on 3 April, the Creative Abby will be hosted on 4th April.
Mansi Darbar to exit IN10 Media Network
Is network VP - corporate strategy and development at the company
#MeToo: Utopeia issues public statement with 'its side of the story'
A detailed media statement signed by the remaining managing partners has been released
Taproot Dentsu hires Farah Bashir to boost its strategic planning
She will be based at the agency's Gurgaon office
Salad Days appoints Team Pumpkin for digital growth
The healthy food brand awards its performance marketing mandate as it scales cloud kitchens and targets sustained digital acquisition.
Thinkstr expands to Bengaluru, elevates Ravi Raghavendra as NCD
Raghavendra will be heading the Bengaluru office
70% Indian business leaders are allocating more budget on visual tools compared to last year
A new report from Canva reveals why Indian business leaders are going all in on AI to scale outputs and drive growth.
FoxyMoron gets Naman Surana as national business director
Moves from DS Group
Pepsi ends endorsement ties with David Beckham
Close on the heels of General Motors ending its relationship with golf player Tiger Woods, PepsiCo has terminated its endorsement agreement with English soccer star David Beckham. Beckham has been associated with Pepsi since last 10 years."We wish David well with the many projects he is pursuing and look forward to the possibility of partnering together with him again someday," said PepsiCo in an official statement.
Agnello Dias and Malvika Mehra on Clio Awards 2014 juries
Mehra will be part of Content & Contact/Integrated Campaign/Innovative jury while Dias will judge the Film category
Are media houses more enthusiastic about AdAsia than ad agencies? Why?
A chance to win an Edifier iPod Docking Station
TV ad volumes highest since 2018: BARC
Also stated that the top 10 advertisers accounted for 37% growth
MiD DAY’s Shishir Joshi puts in his papers
Shishir Joshi, group editorial director, MiD DAY Group has put in his papers. Joshi (pictured) who joined the daily to drive synergy between the company’s print, radio, web and mobile properties, has been with the group for 16 months now. Abhijit Majumder, currently resident editor, Delhi MiD DAY, will take over as executive editor for all editions, based out of Mumbai.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Emami assings media mandate to m/SIX
Account won post a multi-agency pitch
Indigo Consulting appoints Ruchika Tandon
Moves from Comviva
Lenovo elevates World Cup streaming for cricket fanatics
Watch the films here
Opportunities to present the old and improved
Close to the start of the greatest show on earth and there is one question on the lips of every football fan; is Lionel Messi the new Diego Maradonna?The mind is a wonderfully adept device at categorizing incoming information and seeking out familiar patterns. Every novel experience is quickly classified and correlated with an old existing one.
PR Awards 2021: Shortlists announced (2/5)
Winners to be announced on 29 October
Mindshare sets up Team Videocon
Mindshare has bagged the Videocon D2H business along with Philips and Electrolux.
Eye-Q hands over media mandate to Carat
Eye-Q is a chain of super specialty eye hospitals in North India
Tata shows research before the Hexa, says it has done 'Whatever it takes'
Watch the ad film conceptualised by FCB Ulka here
Tata Capital shows pesky agents their place
Watch the films conceptualised by Cartwheel here
Pratap Bose, founder of The Social Street, passes away
Bose had co-founded The Social Street after stints with DDB Mudra and Ogilvy
Hanmer MS&L gets five new clients
Nike, LIC, HCL Infosystems, Fortis Healthcare on board; gets UTC as part of strategic tie-up with Publicis Groupe
The ‘Titan man’ stands out, with perfect timing
Watch the ad film conceptualised by Ogilvy & Mather here
Weekend happenings: Plenty for music lovers at Bluefrog
The weekend is upon us, so are the plays and music performances. If you're a music lover, there's a lot waiting for you at Bluefrog this weekend. For theatre lovers, there's a variety of plays in Mumbai, Delhi and Bangalore for you.
Cannes Lions 2024: Prasoon Pandey to be jury president for Film Craft
Only Indian on the list
Grey acquires integrated and digital media agency Yolk
Effective immediately, Singapore-headquartered Yolk’s service offering will be integrated into the operations of Grey Asia Pacific.
Son educates father on savings in car insurance with Policybazaar
Watch the ad film conceptualised by the in-house team at Policybazaar here
iCubesWire to handle creative and digital for PetStar
Account won post a multi-agency pitch
DAN merges Fountainhead with psLIVE to form Fountainhead-MKTG
Marks entry of NYC-headquartered experiential agency brand into India
MSM Network rejigs organisation structure
Sneha Rajani to head SET, Neeraj Vyas to shift to MAX
Q&A: Mitrajit Bhattacharya, president and publisher, Chitralekha Group
On the occasion of the Watch World Awards 2012, to be held in New Delhi this evening, Campaign India spoke to Bhattacharya about the scope of on-ground events for the magazine (Watch World) and the group in general
Tata Sky introduces DVR facility with Tata Sky+
Tata Sky has launched Tata Sky+, a new DTH variant, which will offer viewers digital video recorder capability. The product was unveiled by Vikram Kaushik, CEO, Tata Sky and the company’s brand ambassador Aamir Khan.
Creative Critique: Ad Reviews 1-15 December
Ashish Khazanchi and Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens
ITC Classmate encourages children to learn the fun way
Watch the films conceptualised by McCann here
IRS Q4 2011: Most publications in top 10 register growth
Among the top 10 dailies, Dainik Jagran, Dainik Bhaskar and Rajasthan Patrika have recorded marginal loss in AIR
Tribhuwan Joshi joins Asus India
Appointed head – corporate communications, PR and CSR, for the consumer and gamers PC business
Eve World launches the Eve Creator World Program
Is exclusively an invite-only initiative
Mangalam Bhimseni Camphor helps keep daily anxieties at bay
Watch the film conceptualised by Nine Yards here
Campaign South Asia Agency of the Year Awards 2013: Winners
Awardees in 20 categories from India, Pakistan, Sri Lanka and Bangladesh honoured
Digital advertising to take 58% share of market in 2021: Zenith global report
Report predicts growth in ad expenditure will remain robust in the medium term
Don’t reduce Cannes to a cost-cutting exercise
The recent slowdown has led to a knee-jerk cost-cutting virus.I have, obviously, no objection to the concept of cost-cutting.Cost-cutting cannot be dictated by Excel. One cannot say, “travel is now 10% of cost, let’s make it 5%.”My objections are to decisions that make it mandatory to travel by economy or shifting from a five-star hotel to lesser accommodation.If your company’s CEO travels by business class rather than economy, the gains go far beyond his personal comfort.
Google's Rajan Anandan to join Sequoia
Vikas Agnihotri will take on the mandate in the interim period
Rajkumar Rao highlights RenewBuy's tech features through a POSP insurance advisor
Watch the film conceptualised by Havas Worldwide here
Conde Nast firms up plans for GQ India, names editor
It’s raining foreign magazines. The spate of international magazines foraying into the Indian market continues with Conde Nast International set to launch GQ in India. The senior editorial team has been formalized with Sanjiv Bhattacharya appointed as editor, GQ India, while Brendan Allthorpe has been appointed art director of GQ India. CJ Kurrien has been appointed senior editor of GQ India while Iain Ball has been appointed features editor of GQ India.
Publicis Media launches Spark Foundry India
Niti Kumar has been appointed as CEO of the full-funnel media agency
Abhishek Ganguly launches Agilitas Sports
Partners with former Puma colleagues Amit Prabhu and Atul Bajaj
Polycab creates an electric atmosphere for Ayushmann Khurrana to dance
Watch the film conceptualised by RK Swamy BBDO here
Shouvik Sarkar joins Dentsu Marcom as ECD
Sarkar will be based out of the agency's Mumbai office
iBall Andi projector phone promises showtime, anytime
Watch the ad film created by Palasa Creative Place here
Manisha Sharma exits Viacom18
Was chief content officer, Hindi mass entertainment
Tata AIG creates animated brand ambassadors for new ad push
Tata AIG Life Insurance has unveiled a campaign that uses animated characters to grab attention. The first two ads of a multiple film campaign that released recently have two new animated brand ambassadors, Sukhi and Dukhi, taking centre stage.
MSM to launch new sports channel, Sony Kix
The channel will go on-air during the IPL, which begins on 8 April
NIIT Technologies is now known as Coforge
The IT company's new name is effective today (24 August)
Talkwalker’s Battle of the Brands: Nike vs Puma
A weekly section on brand chatter in the social space
The sweet cry that can’t wait
Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.
Rajasthan Tourism splits BTL duties between four agencies
PDM India, the experiential marketing division of Percept Limited, along with Wizcraft, Adlabs and Crayons Jaipur, has been empanelled by Rajasthan Tourism to handle its entire promotional portfolio. The agencies were brought on board following a multi-agency pitch that involved 11 agencies across India. The account is estimated to be worth Rs 2 crore.
Campaign India Agency Report Card: Pressman
Type of agency AdvertisingCompany ownership IndependentKey personnel Niren Suchanti, chairman and CEO, Navin Suchanti, Rohan Suchanti, directors Accounts won Union Bank of India, United Bank, Allahabad Bank, Federal Bank, Shipping Corporation, Elpro, Mother Dairy (Calcutta), Damodar Valley Corporation, JSW Bengal, BSNL (Orissa, West Bengal, Calcutta)Accounts lost MTNL (Mumbai), GSK Pharma, Indoco Remedies
Why BBH, Subhash?
What made you opt in favour of joining BBH?
Vivo showcases V19 features with Aamir Khan and his nephew bickering
Watch the films conceptualised by BBH India here
Myntra returns with 'End of reason' sale, showcases something for everyone
Watch the ad film conceptualised by Happy mcgarrybowen here
Unmetric Engagement Meter: Twitter top 20 (21-30 October)
Posts from Honor, Amazon, Poco and more...
Text100 wins two new accounts
Will help in launching NeuroFocus in India
Viber assigns media duties to ZenithOptimedia
The agency won the account following a multi-agency pitch
Caratlane turns every day into Women's Day
Watch the film conceptualised by Ideas@work here
Ralco Tyres aims to take the pressure off the delivery
The initiative was conceptualised by BBDO India
Buy a new head says IHIF, as it tackles road safety
Watch the film conceptualised by Ogilvy & Mather here
Roadblock: extravagance that can be justified
HUL’s current strategy for its brands is visibly marked by a roadblock spree, one on STAR Network and Zee Network within a span of two months. In the recent past, MTV has signed roadblock advertising deals with giants such as Nokia, ITC and Cadbury.The strategy is irrefutably the latest trend in Indian media that has sent the larger networks waltzing to the banks. Key stake holder’s standpoint
Girnar ‘cheers’ a mother-son reunion
Watch the digital film conceptualised by Terribly Tiny Talkies here
FoxyMoron bags Orion Nutritionals' creative mandate
Account won following a multi-agency pitch
“Community-based cultures aid faster adoption of social media:” Kenny
The centuries old community-based culture of India and other Asian countries is ensuring a much faster adoption of the social media by the audience in these regions than some of their more broadcast-heavy Western counterparts, according to David Kenny, managing partner of Publicis Groupe’s digital syndicate – VivaKi.
Vinod Moorthy joins Rediffusion/Edelman
Takes over from Jimmy Mogal who moves into an advisory role
Edward Gunn joins BBDO as head of planning, Mumbai
Moves from DDB Mudra
Cadbury Celebrations illuminates a hawker's Diwali
Watch the film conceptualised by Ogilvy here
Images from Goafest 2017: Day three (part two)
Pictures from the third and final day of the festival
Campaign India Agency Report Card 2011
Here we go again, the fourth edition of Campaign India Agency Report Card 2011
Weekend Wrap: 27 March
In the news: Bajaj Group, Meltwater, Parle G, Socialpanga
Ashish Bhasin elevated as CEO for Dentsu Aegis Network Apac
Anand Bhadkamkar is the new CEO for India as Bhasin relocates to Singapore and joins the network's global executive team.
Listen to all the Gold Lion winners for Radio.
The winners from the Radio Lions at Cannes have been announced. While Leo Burnett kept India's flag waving in this category with a metal (Silver), there were no Indian agencies in the Gold Lions winners list.
Kyoorius about Designyatra
Convergence was the theme at Kyoorius Designyatra 2008. It signalled the changing paradigms in the communications industry today. With design and branding agencies often crossing over into traditional agency domains and the latter getting involved in areas of corporate design and identity, the lines that defined the two are getting increasingly blurred. Campaign India spent time, speaking to experts on the challenges before the industry today. Nicolas Roope, Poke, London
Brands that ignored our emails are now using her for moment marketing: PV Sindhu's management firm
Sindhu is peeved with companies using her name and face without consent after her Bronze win in Tokyo
Brand ambassador round-up: Week of 15 January
Read about who has signed the likes of Tiger Shroff and Palak Tiwari
BBDO ropes in Rohit Chatterjee as VP, Mumbai
Was with Lowe Lintas prior
View more pictures from the Campaign India A List launch party
There's good news for all the A-Listers who haven't been able to spot themselves in any photographs of the Campaign India A List launch. We've uploaded more photographs over the past few days. To see / download images, click here. Keep looking out for more photos soon!
Akshay Kumar succumbs to Kurkure's temptation, gets caught during heist
Watch the film conceptualised by Wunderman Thompson here
Cannes Lions 2019: Eight per cent increase in entries from India
Total number of entries are down again despite Publicis return
Tanishq unveils brand campaign featuring Ananya Panday
Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality and everyday self-expression.
Jabong brings in some swag into its sale
Watch the film conceptualised by Happy Mcgarrybowen here
Campaign India Agency Report Card 2011: Innocean Worldwide
How Campaign India rates the agency: 5
Live blog: News updates - week of 22 March
In the news: Affine, Ambrane India, Bella Casa, BL Agro, Glad U Came, House of Hiranandani, Mango, My11Circle, Paree Sanitary Pads, TheSmallBigIdea
Singapore Airlines takes off to explore its customers
Watch the film here
Weekend watch: Zomato’s well-timed cameo in Tesher x Jason Derulo’s ‘Jalebi Baby’
Lyft makes an appearance too
Will Goafest 2013 see better seminar attendance?
A chance to win an Edifier iPod Docking Station
HDFC Life invokes inheritance beyond money, launches #MemoriesForLife
Watch the film to promote digital platform conceptualised by Leo Burnett here
Mindshare partners OgilvyAction for rural market solutions
Mindshare to handle strategy, OgilvyAction activation; partnership to cover India, Vietnam, Indonesia and Thailand
ASCI secretary general Alan Collaco to retire; COO Shweta Purandare named successor
Ashutosh Geedh joins self-regulatory body as chief administrative officer, a newly created role
Instagram launches Lite in India
Will be available only on Android across nine regional languages
Lenovo India parks creative business with Ogilvy India
Ogilvy & Mather’s Bangalore office was already handling the global assignments for Lenovo
Campaign India Agency Report Card: Motivator
Type of agency: MediaCompany ownership: WPPKey personnel: Vikram Sakhuja, CEO, Group M, South Asia, Rajul Kulshreshtha, MD, Sundeep Sharma, GM DelhiAccounts won: Yatra.com, Honda Jazz, Mahuaa TV( Mahuaa Entertainment, Mahuaa News, Pragya TV), Olive Notebooks, Talwalkars Gymnasium, Bank Of India, Union Bank of India, Monsanto HoldingsAccounts lost: Amara Raja Batteries
Vaani Kapoor is brand ambassador for Noise
Rolled out a campaign titled #KeepGoing, featuring her across its digital assets
Weekend fun: How good is your math?
The whole world is in a mess, largely due to excesses in the US.One would think, looking at this video, that it should have been anticipated. Have fun.
Leo Burnett India announces three senior appointments
While Ashima Mehra and Maninder Bali join as SVPs, Sarina Baretto appointed as vice president.
Women Leading Change Asia-Pacific 2023: Shortlist revealed
India has eight representatives on the list
Dulux spreads the message of ‘Forgiveness is Easy’
Watch the film conceptualised by Dentsu Marcom here
McDonald's unleashes the 'big hug'
Watch the films conceptualised by DDB Mudra
Salman Khan gives a fuzzier Pepsi to a fussier man
Watch the film here
Oppo shows the struggles before the success with Vicky Kaushal
Watch the film conceptualised by FCB Ulka here
Vdopia ties up with Web18
Vdopia, online video advertising network and video ad platform company, has partnered with Web18, the online arm of Network 18 Group. As per the agreement, Vdopia ad network will get and serve advertisements for all video content across all Web 18 websites including ibnlive.com, moneycontrol.com, josh18.com, cricketnext.com, tech2.com and buzz18.com."Web18 is amongst the leading internet companies in the country today and videos at ibnlive and moneycontrol are huge hit amongst the internet audience not only in India but across the world," said Srikanth, Founder, Vdopia.
GroupM revises 2014 ad spend growth projection upwards, to 12.5 per cent
The WPP entity had estimated 11.6 pc growth earlier this year; ‘Overall sentiment positive’, says CVL Srinivas
BigMuscles Nutrition assigns creative mandate to L&K Saatchi
Agency's Mumbai office will handle the account
Weekend Fun: Relax, its FedEx
Have a great festive weekend everyone.
Siddhesh Joglekar moves on from Byju's
Was VP - marketing
24 hours with… Yash Chandiramani
The founder and chief strategist of Admatazz takes Campaign through an average day in his life.
Rahul Johri to leave BCCI
Was serving as CEO
Adland Rockstars: Mayur Varma
This week's Adland Rockstar is Mayur Varma, creative controller, O&M.How did you get into advertising?
Kadence hires Rohit Churamani
Global business research specialist Kadence has hired Rohit Churamani as executive director for its Delhi office. Churamani was earlier with IMRS where, as a member of the company's senior management, he was responsible for all business and research initiatives in north India.
IAMAI labels TRAI's revenue-sharing plan as a threat to internet innovation
Argues against over-regulation of OTT service providers
"Still a long way to go": Rajesh Kamat
Viacom-18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as the No 1 GEC.Rajesh Kamat (pictured), CEO, Colors chose to downplay the performance. "It has just been a week and we have a long way to go as a channel with more programming bands yet to be launched. It is still a long battle ahead. But what is heartening is the fact that Colors has been the most watched channel in primetime for the past few weeks and it entertains the maximum number of viewers every week. We hope to continue delighting our audiences."
Mars Petcare assigns digital mandate to 22feet Tribal Worldwide
Account won post a multi-agency pitch
Govinda joins Cred bandwagon with 'surprise number one'
Watch the film here
Balaji Wafers appoints Creativefuel as social and digital partner
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
MMTC-PAMP names Gaurav Nijhawan head of marketing
MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.
MPL Sports bags Team India's kit sponsorship deal
Replaces Nike as the kit manufacturer
Cannes 2008: From the frontline
It’s only the third day and I feel like it’s been a week. Hotel to Debussy Hall (where the seminars take place) Debussy Hall to Press Centre, Press Centre to Debussy…You get the drift?
McCann bags Incredible India's creative duties
Account moves post multi-agency pitch
Godrej Nav-Tal unlocks narrative NXT
Watch the ad film conceptualised by Underdog here
Federal Bank portrays humane face of ‘perfection’
Watch the ad film conceptualised by Ogilvy & Mather here
Leo Burnett bags top metals at day two of Abby Awards
A total of two Grand Prix, 18 gold, 56 silver, and 70 bronze metals were awarded at the event.
CIDCA 2018: Entry deadline extended
Online system will accept entries up to 10 pm on 8 May 2018
Fevicol forges another unbreakable bond, with culture
Watch the TVC conceptualised by Ogilvy & Mather here
Durga Pujo 2021: Films that caught our attention
View the work here
Aegon Religare makes a footballer out of a baby
After rolling out its launch campaign KILB and a campaign to promote its pension plans, Aegon Religare has unveiled its latest brand communication, this time to highlight its 'Star Child Plans'. The campaign has been created by the company's AoR Contract Advertising. Campaign India caught up with Manish Bhatt and Raghu Bhat, executive creative directors at Contract, to know more about the campaign.
Dentsu Aegis Network buys Perfect Relations Group
Purchase marks serious foray into PR space; group has five PR firms with 19 offices
Manforce cautions against PDA with #YouAreNotAlone
Watch the film conceptualised by ADK Fortune here
Mullen Lintas' Delhi president Amjad Ali to move on
Spent two decades with the agency
Sofit helps John Abraham and Disha Patani stay fit enough to catch a flight
Watch the film conceptualised by Wunderman Thompson here
CIDCA 2018: Images from the awards night
Mindshare retained the Agency of the Year title at the Campaign India Digital Crest Awards 2018 (CIDCA), while Mahindra & Mahindra won the Client of the Year title
Cannes Contenders 2021: Initiative
Believe your entry deserves a Lion? Send us the work and the case
Creative Critique: Ad Reviews of the fortnight 29 April to 13 May 2016
Thinkstr's Satbir Singh and and Campaign's Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them with a gender lens
Famous Innovations bags the Sporto account
The athleisure brand was won post a multi-agency pitch
Dilip Marathe joins Rediffusion as creative head
This is his second stint with the agency
Cheil WW appoints Will Jin as MD in South West Asia
John Koo moves back to Cheil South Korea
Network Advertising wins the integrated mandate for AcneStar and Health OK
No multi-agency pitch was involved
Stop analysing the past, look at the future states Motilal Oswal
Watch the film conceptualised by the in-house team here
Paragon's campaign salutes the indomitable spirit of Indians
‘Zid, Chalte Rehne Ki' aims to strike an emotional chord amongst viewers by shining the spotlight on everyday heroes.
IAA India Chapter institutes Leadership Awards for ad, marketing and media pros
The first edition will be hosted in Mumbai in February 2013, with Union Minister Manish Tewary as chief guest
Mullen Lintas hands Vikas Mehta CEO role
He was CEO at PointNine Lintas prior
MEC-Meritus study predicts 2.6 pc rise in TV ratings for IPL 6
Mumbai Indians, Kolkata Knight Riders and Chennai Super Kings games expected to garner highest viewership
Oreo brings alive the 'playful’ Willy Wonka treatment
Watch the ad film conceptualised by FCB and Interface Communications here
Indian agency Beeing Social starts accepting payments in cryptocurrency
To accept payments in Bitcoin, Ethereum and USDT
Dubai Lynx 2020 cancelled
Next event to be held between 7-10 March 2021
T.O.M. tweets this week
Some tweets that caught our attention this week
Karishma Initiative wins Add Gel's media mandate
Karishma Initiative has bagged the media duties of Add Gel pens, a manufacturer and exporter of writing instruments. The company earmarked ad spends in the region of Rs 15-18 crores. Previously, media duties were handled by Prachar Communications. 81 YOE is the creative agency on the account. Deepak Jain, head – marketing, Add Gel pens said, "In the coming year, we have aggressive growth plans.
Campaign roundup: Week of 28 April
The latest ad films and campaigns from brands like Cantabil, Deconstruct, Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
Cannes Contenders 2022: DDB Mudra Group
Believe your entry deserves a Lion? Send us the work and the case
Infectious Advertising appoints Revati Nargund
Moves from VMLY&R
Mobile marketing agency ad2c launched
As part of the launch, ad2c acquires mobile marketing agency MobiMasta to beef up team
Indigo Consulting bags three new accounts
The agency has bagged digital accounts of Kalpataru, Casino Royale Goa and One Assist Consumer Solutions
Nielsen, Percept's new focus and more
Watch Nielsen’s Partha Rakshit and marketers like HUL’s Gopal Vittal, Godrej’s Dalip Sehgal, ITC’s Kurush Grant and P&G’s Shantanu Khosla debate over market share data collection, in this week’s Storyboard. What’s more, Storyboard will speak about Percept, which has decided to focus on advertising with renewed vigour, and discuss whether Sach Ka Saamna is giving STAR Plus a boost.Catch all this and more on Storyboard on CNBC-TV18 at 8.30 am tomorrow, 11.30 am on Sunday and 6.30 pm on Wednesday.
Mother's Day 2023: Work that caught our attention
View the work here
Edelman aims to expand India presence
The PR firm will open offices in Chennai, Hyderabad, Kolkata and Pune on 1 October 2011
I-Com Data Creativity Awards 2019: Entries open
The I-Com Global Summit will be held in Malaga in May next year
GS Caltex India honours mechanics through cinematic storytelling
It marked National Mechanics Day with a cinematic campaign highlighting mechanics’ contributions through storytelling inspired by Indian film narratives.
DDB MudraMax wins media mandate of Athena Life Sciences
This is the first time Athena Life Sciences has roped in an agency
Mukesh Ambani is Chitralekha Person of the Year
Industrialist Mukesh Ambani has been named the Chitralekha Person of the Year for 2007 by Chitralekha magazine.“Chitralekha Person of the Year, based on a very scientific research design conducted by one of India’s most reputed market research firms truly reflects the mood of thousands of Gujaratis. In its third year, it has thrown up winners from various fields who have excelled in public life and contributed to the society at large,”said Mitrajit Bhattacharya, publisher and president, Chitralekha.
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes
MMGB 2: Dentsu Aegis Network spreads cheer with ‘One Day for Change’
1,200 employees in five cities visited child welfare homes, orphanages, old age homes and more on 4 July
Rajkummar Rao and Traya underline internal health for lasting hair growth
The new campaign focuses on the importance of internal health in addressing long-term hair loss concerns.
Babita's blog: Friendship B( r )ands
The author points out that while competition is healthy, so is friendship - and both can co-exist.
T.O.M. tweets this weekend
Some tweets that caught our attention this week
Draftfcb+Ulka wins Micromax account
Draftfcb+Ulka has won the creative account of Micromax, a wireless telecommunication solutions company. The business will be handled out of the agency’s Delhi office.The account was won following a multi-agency pitch in which three to four agencies participated.
Sony Sab gets Prashant Bhatt as programming head
Moves from Sun TV Network
Unmetric Engagement Meter: Twitter top 20 (21-31 May)
Posts from OnePlus, Amul, Nokia Mobile and more...
Xiaomi's 'kiska baja' series moves to a theatre
Watch the ad film conceptualised by Lowe Lintas here
Sapio Parthiv Heritech appoints Fabian Trevor Cowan as CEO
Moves from Posterscope India
McCann Health and Medulla shine at the Global awards
McCann Health India earned both the Best of Show and Grand Global for "The Immunity Charm"
Sir John Hegarty wins first Lion Of St. Mark
The Lion is based on the original Lions awarded at the festival when it was held in Venice
Interbrand embarks on brand valuation project for the Mahindra Group
The project will be handled by the brand consultancy’s Mumbai and London offices
Pick of the Week: Titans boot camp
View a video of an activity conceptualised by McCann Colombia here
Unmetric Engagement Meter: Facebook top 20 (11-20 April)
Posts from Vego Air Coolers, American Tourister, KTM and more...
Monday Morning Gloom Buster
In case you haven't seen it already, here's the new Amex commercial featuring Conan O'Brien
IAA urges Government to provide brands a safe environment to advertise
AAAI also issues statement after Tanishq had to pull down a film
Effies 2023: McCann, Mondelez bag top agency, client honours
Enormous wins the Grand Effie
Microsoft Advertising announces creative storytelling awards
Participants are expected to create new digital media plan and creative idea for a brand of their choice
MMGB: Budweiser’s Buddy Cup: Say cheers to friends
Watch the innovation by Agencia Africa Brazil here
ITSA appoints Karthik Sekhar as executive creative director
Prior to this, he was working on feature film projects
Weekend Wrap: 6 January 2017
In the news: American Tourister, Dentsu Impact, Tata Motors, Shop CJ
Priyanka Chopra’s brand value is highest among actors: Checkbrand report
The company analysed online sentiment for top 26 Bollywood actors
Reliance Industries gets go-ahead for INR 70,350-crore merger with Disney
Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% stake and Disney retaining a 36.84% stake.
Contract appoints Aditya Kilpady as SVP – strategic planning
Prior to this, he was with Bates CHI & Partners Singapore.
Puma India appoints Prabhdeep Bedi as director and head of D2C e-commerce
Moves from Toppr Technologies
Quicko uses taxpayers’ kids to drive #ProudToPayTax message
Watch the films conceptualised Scarecrow here
Havas Creative bags Lionsgate Play's creative mandate
The agency's Mumbai office is handling the account
Ozone Overseas has a perfect solution for whatever’s cooking inside the kitchen
Watch the films conceptualised by Dentsu Impact here
"Sanjay took charge of my craziest ideas": Uday Shankar
Sanjay Gupta is the fourth top executive to leave Star India in recent times, suggesting that all's not well with the Star and Disney merger
Snapdeal’s new ad gives neck sprains a fashion twist
'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.
Chevrolet looks to shatter perception, pegs new Beat as feature-rich and fun
Watch the case film conceptualised by Commonwealth
Campaign India Digital Crest Awards: IBS is Agency of the Year 2013
IBS and Maxus won a Platinum award each for their Gold-winning work for Tata Docomo and Platinum Guild India respectively
FCB Ulka Digital ropes in Gerard Jayaranjan as creative head
He joins from iContract
Creative Critique: Ad Reviews 16-30 November
FCB Ulka's Keegan Pinto and Campaign India's Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens
Double Standards: Has brand #NaMo risen or fallen since becoming PM?
Ashwani Singla, founding managing partner, Astrum, says brand NaMo has helped the government’s equity, while Harish Bijoor, CEO, Harish Bijoor Consults Inc points out that the ‘troll factory’ needs to be disbanded
Famous Innovations announces five business wins in Q4
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s advertising sector.
5Star’s Ramesh-Suresh star in a sweet musical, essay lost-in-taste benefits
Watch the film conceptualised by OgilvyOne here
Anant’s blog: Terror GRPs and terror readership
This morning, the media reported that Shiv Sainiks protested against Leopold’s taking advantage of 26/11 memories by selling merchandise relating to the incident.For once, I agree with the Shiv Sena. I’ve refused to go to Leopold from the day I first heard that they were selling 26/11 merchandise.
Cannes Contenders 2021: Kinnect
Believe your entry deserves a Lion? Send us the work and the case
Goafest 2018: Jagran Prakashan bags five metals in Publisher Abbys
The Times of India, ABP, DB Corp and Vijay Karnataka also bag Gold
IndiaMart assigns social media duties to Art-E MediaTech
Account won post a multi-agency pitch
AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign
Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.
Domino’s Lebanese Rolls promise a spicy good time
Watch the ad film created by Contract Advertising here
ColorPlus hands Alok Nanda creative duties
There was no multi-agency pitch involved
WPP Media leads integrated media strategy for Orient Electric
WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.
WIN Mindshare’s Peter Steidl’s book Survive, Exploit, Disrupt
One can watch all the business television channels and read all the pink papers each day. While they tell you that India is going through a slowdown (and large parts of the world through a recession), there is little by way of advice on how to deal with it. Steidl gives us a lot of advice in the first of a proposed series of books from Mindshare Strategy.Applied, Survive, Exploit, Disrupt – Action guidelines for Marketing in a Recession.
EatFit gets Varun Dhawan as brand ambassador
Has also invested in Curefoods, the brand's parent company
Moves and wins roundup: Week of 4 Nov
Our weekly news roundup includes the latest appointments and account-wins from Brandcom PR, Clarity Communication, NXTDIGITAL, AnyMind Group, Goldmine Advertising, 8Bit Creatives, ThinkROI, Promodome Communications, Brand Street Integrated, Anant Arora, Indranil Blah, Mana Projects, Rediffusion, Makani Creatives, Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.
Mark Mcdonald joins Vector Brand Solutions
Moves from Digitas India
Weekend fun: Heineken launches Foosball League, winners to attend UEFA Champions League party in Ibiza
Watch a promo from last year's event in Ibiza here
T.O.M. tweets this week
Some tweets that caught our attention this week
Shrikant Menon joins The Digital Street as CEO and managing partner
Moves from Times Internet
Miles Young succeeds Lazarus as global Ogilvy CEO
Ogilvy & Mather Asia-Pacific chief executive Miles Young (pictured) will replace Shelly Lazarus as global CEO of Ogilvy Group in January, when Lazarus steps down as CEO after 11 years running the WPP agency.The 53 year-old Englishman will relocate to New York, and will be succeeded by Tim Isaac, the vice-chairman of Ogilvy & Mather Asia-Pacific.Paul Heath, currently regional president of Ogilvy & Mather Advertising, fills a new role as chief executive of Ogilvy & Mather Asia-Pacific.
Weekend Fun: #TeamLHmovie
The Rumpus Room created a real time social media activation film for Lewis Hamilton, ahead of his World Championship win
Arjun Rampal stays ‘Forever new’ thanks to Greenply Plywood
WATCH the ad film created by Ogilvy & Mather here
Windchimes Communications to handle social media for Sony Music India
The agency will look the create buzz for new launches and build brand engagement.
Breaking news: Sagar Mahabaleshwarkar to join Bates141 as NCD
Sagar Mahabaleswarkar, currently chief creative officer, Rediffusion Y&R is joining Bates141 as national creative director for India and Bangladesh region.He will partner Sonal Dabral, chairman and regional creative director and Sandeep Pathak, CEO in furthering the creative agenda.Sagar is currently serving his notice period at Rediffusion Y&R.
Cannes Lions 2015: Images from day three
The Cannes Lions International Festival of Creativity began on 21 June. Here are images from the third day of the seven day festival
Yas Island makes one do more than dancing in the rain
Watch the film conceptualised by Momentum here
Agencies share reels and business messaging case studies at Meta Marketing Summit
At the Summit, agencies share how AI, Reels and Business Messaging drive real business benefits for brands.
Havas Group launches internship program
Called Havas Spark, the 15-member batch will have individual mentors
Puretech Digital onboards Abhijeet Patil
Moves from The Minimalist
DreamSetGo gets BCCI head Sourav Ganguly as 'Super Captain'
Ganguly will promote the curated travel experiences the company offers
Tangrams Strategy and Effectiveness Awards 2021: DDB Mudra bags two for Stayfree
Only wins from India
KFC assigns digital mandate to iProspect
Agency's Delhi office will handle the business
Effies 2018: Images from the awards night
McCann Worldgroup India bagged the 'Agency of the Year' accolade at the Effies 2018 award ceremony hosted on 5 January in Mumbai. One97 Communications took the top client honour.
Campaign India Agency Report Card: Mudra Max
Type of agency: MediaCompany ownership: 90% Anil Ambani and 10% DDB Group (Omnicom)Key personnel: Madhukar Kamath, MD and CEO, Mudra Group, Bobby Pawar, CCO, Pratap Bose, CEO- Mudra MAX, Anurag Gupta, President-strategic initiative and integration, Manas Mishra, EVP & head- Connext, LS Krishnan, President- RADARAccounts won: Aircel, Pepsi, ITC, USL, Wipro, LG, Shell Foundation, Reebok, Western Union, Kimberly Clark Lever PVTAccounts lost: Spice Mobiles
AIDEM Ventures expands print revenue strategy with new REYIELD practice
AIDEM Ventures has launched REYIELD, a structured monetisation practice aimed at strengthening revenue outcomes for India’s regional print publishers.
Foodpanda promises to put every delivery to the 'panda-test'
Watch the ad film conceptualised by Cheil India here
Indian consumers tilt toward homegrown brands as loyalty drivers shift
58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.
Wunderman Thompson India launches health vertical
WT Health's team size at launch is more than 100 and consists of creative, medico legal, compliance and public health members
Weekend Fun: Valentine's Day commercials
Watch some of the ads created for this Valentine's Day
‘The ability to surprise viewers is in the channel’s DNA’
Q&A with Rahul Johri, SVP and GM - South Asia, Discovery Networks Asia-Pacific, on TLC’s progress as a lifestyle channel, and local content
Facebook closes its 'Lite' site
Seven months after Facebook launched its 'Lite' site – a simplified version of the site that was more accessible on mobile phones and in markets where bandwidth is slow - the social networking giant has reportedly closed its service.
Association of Radio Operators for India organises 'Vision - 2010'
The Association of Radio Operators for India (AROI) had recently organised 'Vision - 2010'. The event commemorated Broadcaster’s Day – the day when Mahatma Gandhi gave his first radio address to the nation on November 12, 1947.Commenting on the initiative, Apurva Purohit (pictured), President, AROI, said, “The Indian FM industry has come a long-way in the short life-span of over 8 years. The Industry has faced multiple challenges and crisis but has managed to create a large space for itself amongst mass audiences and listeners.”
Big FM, Radio City, My FM strike Gold at New York Festivals’ International Radio Program Awards 2013
Big FM also bagged two Silvers and a Bronze; Fever FM bags Silver
Anant’s blog: Long day in Goa
Well, this is it. Goafest kicks off today. The Discovery channel sponsored Conclave is the big ticket and the speakers arrive by various flights during the day.Good to have the rest till the afternoon after a long and tiring day yesterday. Went from the Leela to the Park to catch up with Colvyn Harris and Neeraj Nayar for a beer or seven. Bumped into Rahul Johri who joined us for three.
Gaurav Gandhi quits Viacom18
A replacement is expected to be announced soon
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
Would you walk from a Visa or HPCL pitch?
Asians in general are far more definitive, far more confident in their self belief and ability, and far more proud of their professional acumen.,” says Pratap Bose, the just-appointed COO of Mudra, when asked whether pitch consultants would work in India.Visa’s Rajiv Kapoor is certainly confident of his acumen, but sees merit in the role that pitch consultants can play. “The insight pitch consultants provide in their independent assessment and knowledge of the wider pool of relevant and suitable candidates certainly helps in decision making.”
Jalebi sweetens genuine Gen-Z relationships
Watch the films conceptualised by Momo Media here
SBI Life calls out to the nation to unite to battle Covid-19
Watch the film conceptualised by Be the Bee here
Polycab Wires captures a family man's struggle, promises power savings
Watch the ad film conceptualised by RK Swamy BBDO here
All About: Online shopping festivals
Raahil Chopra learns more on Google and Citibank’s online sales fests
GEC Ratings: Zee, Sony tied in second place
Star Plus drops 18 GRPs but remains at the top in week 14
Google expands social search service globally
Google has expanded its social search service by making it available in additional languages
Taapsee Pannu cancels out the Noise
Watch the film conceptualised by the in-house team of Noise here
Cred replays the Nirma ad for IPL 2022, with Karisma Kapoor
Watch the film conceptualised the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi here
ASCI appoints Sudhanshu Vats as chairman in milestone year
MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer
Everest Brand Solutions wins Tata Housing Mumbai Township biz
Everest Brand Solutions has won the creative mandate for the Tata Housing Mumbai Township business. The agency won the account post a multi-agency pitch. Confirming the business win to Campaign India, D Rajappa, president, Everest Brand Solutions said, "The evaluation on the basis of which we were chosen, included the credentials of our agency, followed by our strategy for the brand and creative concepts."
Clio Awards 2015: McCann Worldgroup India bags three Silver, two Bronze trophies
DDB Mudra wins a Bronze; Miami Ad School Mumbai gets Silver in Students category
Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
Weekend Wrap: 7 December
In the news: Condé Nast International, iCubesWire, Makani Creatives
Aarti Srinivasan joins BBH India as executive creative director
Joins from MullenLowe Lintas
Weekend Watch Radhika Apte talks about facing her fears head-on
Watch the films that give you an insight into the lives of Ayushmann Khurrana and Radhika Apte
Weekend Fun: Of Beyonce and the American way of love
So, the next time someone informs you of you having won tickets for two to a (Beyonce) concert, think twice before the elation kicks in.... And of course, have a fabulous weekend!
Goafest 09:"India's high saving ratio an advantage":McKinsey's Tamhane
Goafest 2009 formally began with the Media Conclave held at the venue on Thursday afternoon. The theme for this year's conclave was 'Making the Best of the Slowdown," which saw large attendance from marketers who participated as speakers.Toshan Tamhane, principal consultant, McKinsey & Co. spoke about how India's economy is safeguarded to an extent from the global meltdown.
'Sixty two per cent Indian viewers like seeing ads online': study
Survey undertaken by video ad tech company Unruly says this contrasts with global average of 28 per cent
Skoda Rapid satisfies Man with mileage and Preet with power
Watch the film conceptualised by Publicis India here
Vaya Life appoints Lowe Lintas to handle creative duties
GolinOpinion bags PR mandate
Infectious elevates Imran Khan as head of art
Khan was the first hire the agency made in 2013
Manforce Condoms releases Father's Day film with a twist
Watch the film conceptualised by Grapes Digital
The coalition loyalty program proposition: retaining customers, increasing wallet-share, and new acquisitions
Q&A with Vijay Bobba, chief executive officer, Payback India
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
Kaizad Pardiwalla moves to BBDO India
Joins the agency after an entrepreneurial stint
Shriram Finance’s gold loan ads strike gold with humour
Its ad campaign underlines the latest feature for its gold loan product, which can be closed after a minimum of just seven days.
Tata Communications rolls out global campaign
Indian telecom major, Tata Communications, has rolled out a global campaign to raise brand awareness in key markets globally.MPG which bagged the account globally in a multi-way pitch recently, is handling the media part of the campaign while STC Associates and Havas Digital have developed the creative and online bits of the campaign, respectively.
Cannes Contenders 2018: DDB Mudra
Believe your entry deserves a Lion? Send us the work and the case
T.O.M. Tweets
Some tweets that caught our attention this week
Vavo Digital appoints Radhika Agrawal as its co-founder
Moves from The Official Gift
Turner International Asia Pacific rejigs regional organisation
The management of the company’s portfolio has now been rationalised into three operating regions - South Asia, North Asia, and Southeast Asia/Pacific
Craftsvilla captures lingering moments with reality lens, celebrates Indian women and ethnicity
Watch the film conceptualised by Leo Burnett here
Images from awards night at Ad Stars 2015
Ad Stars 2015 was hosted from 20 to 22 August in Busan, South Korea. Here are some images from the awards night.
Wavemaker India retains media mandate for Tata Sky
The media mandate was managed by Maxus since the inception of Tata Sky
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Hero MotoCorp zooms into adventure
Watch the film here
Goafest 2012 Video: Where are the ideas needed?
Industry experts share their opinions on where are the ideas required in their business
Lowe Lintas to start operations in South India
Lowe Lintas will now start its operations in South India by setting up a fully functional office in Kochi. This office in Kochi will also cater to businesses in Trivandrum and Kozhikode.
Hotstar to launch in Singapore on 1 November
Enters deal with StarHub
Flying Machine promises to keep ‘things that matter’ cool
Watch the online films conceptualised by Experience Commerce
Prasoon Joshi joins IAA Leadership’s Hall of Fame
Havas Media Network India’s Mohit Joshi’s media leadership win spotlights data-led integration, proving agility is the new currency in an evolving adtech landscape.
Vipin Dhyani signs out of Everest Brand Solutions
Vipin Dhyani, creative director, Everest Brand Solutions, has put in his papers. He is currently serving his notice period at the agency. At Everest, Dhyani handled all the products under brand Parle. These include Hide & Seek, Milano, Musst Bites and Monaco.
Bisleri helps Indian athletes carry their game forward
Watch the film conceptualised by 82.5 Communications here
Juries for Press, Outdoor, Media and Direct Lions announced
Vikram Gaikwad, Manish Bhatt, Sudha Natrajan and Raj Kamble are the Indians on the juries
Spice Money gets Religare Broking to provide a free Demat account
Watch the film conceptualised by the in-house teams of Spice Money and Religare Broking here
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Creative critique from a gender lens: 9-13 January
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
Campaign India Agency Report Card 2010: Motivator
How Campaign India rated Motivator: 6
Broadband provider in Italy ‘downloads’ 'Christ the Redeemer' monument from Rio
Recreated for a day in Naples following Brazil’s exit from the World Cup; billed ‘small souvenir’ for Italy
Weekend Fun: Go Goa Gone
The film hits theaters on 10 May
Kavita Lakhani joins Weber Shandwick as director of operations in India
Moves from Lintas Live
MMGB: Cadbury Eyebrows, again!
We know you've seen the Cadbury Eyebrows commercial. But have you seen this version? Maybe you should.TO WATCH THE VIDEO, PLEASE CLICK ON THE LINK ABOVE. THERE IS NO VIDEO EMBEDDED IN THE ARTICLE.
Hungama Digital Services to handle digital duties for Timex, Helix
The agency will manage social media for both brands, online media buying and apps; Timex to launch 'brand Webstores'
Vedanta hands over media duties to Lodestar UM
The business was won following a multi-agency pitch
Cult celebrates 1 million fitness habits with playful brand banter on Instagram
India’s fitness community comes together as the fitness chain marks its milestone with humor, relatability, and social engagement.
Citizen Dentsu seeks to be a ‘Centre of Knowledge’
The social and development sector unit of Dentsu has roped in Rajendra Singh as senior VP
Omnicom Media Group names Jyoti Bansal MD, PHD India; mobile unit Airwave by 2014
Opens independent offices for PHD; inks collaboration deal with digital creative agency Glitch
T.O.M. Tweets
Some tweets that caught our attention this week
Take your TV wherever you go, says Tata Photon Plus' new campaign
Tata Teleservices has come up with a new TV campaign for its wireless broadband service Tata Photon Plus. The TVC attempts to communicate to users about Tata Photon TV, a feature that allows them to watch TV channels, on-the-go.
Vivo’s #SwitchOff 2025 focuses on family conversations at dinner
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
FoxyMoron ropes in Soham Bhagnari to lead Mumbai operations
Moves from iProspect
Havas Worldwide bags D’lecta's creative duties
Account won following multi-agency pitch
Indigo Consulting gets Nishith Srivastava as national head of strategy
Joins the agency after a stint in Singapore and Indonesia with Ogilvy
Vizeum India wins media duties of Medela AG
The medical vacuum solutions company is in the process of establishing its base in India
Famous Innovations bags Monster.com’s creative mandate
The account will be handled by the agency’s Delhi office
Borosil Larah tables a twist in the tail, makes ordinary food seem special
Watch the ad film conceptualised by Sideways here
Star continues rampage
Colors holds fort
Omron embeds itself in a story, of caring daughter finding widowed mom a match
Watch the six-minute film conceptualised by Dentsu Marcom here
Pick of the Women's Week
Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses
Sugarlite makes light of the matter
Watch the film conceptualised by Wunderman Thompson here
Rediffusion Delhi brings in Tarvinderjit Singh
Prior to joining Rediffusion, Singh was with TBWA
Saurabh Varma to take over at Leo Burnett Group India; Arvind Sharma exits after 30 year-stint
Varma is currently regional chief strategy officer, Leo Burnett Asia Pacific
Credibility reduces dependence on sponsors
There are some expenses you can’t postpone because of a slowdown.Then there are some such expenses that surprise you.A spread-sheet inadvertently mailed by an employee of The One Show reveals one such expense head for advertising agencies: award entries.According to a report in the Advertising Age (which managed to get a copy of the e-mail), agencies worldwide have spent over $3.5 million on entries to the One Show. The figure does not include entries for the design and interactive categories.
Amagi launches AI-powered scheduler for content programming
The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.
Skybags shifts focus to ‘arrival’ lounge; makes style statement with John Abraham
Watch ad film created by Law & Kenneth here
Pranav Harihar Sharma returns to Rediffusion Y&R
Had joined Grey in April 2015 to head creative in Gurgaon
DMA 2011: Deadline for submission of entries extended till March 24
The awards will honour the best in digital marketing and communications across India
Aegis' Doosra wins creative duties for Siyaram's Mistair
Agency to create distinct identity for Mistair, a fabric brand for young people
Sommnath Sengupta joins DDB MudraMax as head-tech innovations, OOH and experiential
Moves from Kinetic Worldwide where he was NCD
T.O.M. Tweekend
Some tweets that caught our attention this week
Aditya Birla Capital appoints Dentsu Creative as lead agency
The agency has been working with Aditya Birla Group since 2017
Havas Media Network India to handle inDrive's integrated media duties
Account won post a multi-agency pitch
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Design firm visualises homes in hoardings, in Slovakia
‘Open source’ project envisaged for the city of Banska Bystrica by Design Develop could provide shelter for the homeless
LaLiga aims to score with Netflix
Will roll out its first sports docuseries in Spain to highlight this association
Ceat turns Rohit Sharma into a politician
Watch the film conceptualised by Ogilvy here
Tata Sky builds excitement for new offering with 'The Transferkars'
Watch the campaign conceptualised by OgilvyOne here
T.O.M. Tweets
Some tweets that caught our attention this week
Yes Madam uses nostalgia to frame at-home beauty routines
The digital film blends cinematic nostalgia with routine-led storytelling to position at-home beauty as everyday self-care.
When Goa becomes Gods Of Advertising
The posters have been designed by FCB Ulka
IRS Q1 2010: TOI, Dainik Jagran, Lokmat on top
MRUC and Hansa Research have released the IRS 2010 Q1 results. From this year, IRS has moved to quarterly reporting.The IRS report will be released quarterly on moving annual total (i.e annual sample). Hansa expects this to help publishers assess the performance of their new publication / edition launches three to six months early as compared to six monthly reporting.
Madhu Soman joins WION
Moves from Bloomberg LP
Yang Yeo, Glenn Osaki, Michael Hilliard appointed jury presidents at Spikes Asia 2012
Yeo will head the Design jury, Osaki will lead the PR jury, and Hilliard will spearhead the Branded Content & Entertainment jury
Exide Life says #NoMoreShortCuts to pitch long-term planning, with Jugaadulal’s story
Watch the digital video conceptualised by Autumn Worldwide here
Pradipta Bagchi quits Tata Group
The group communications officer of the Tata Group had taken over this assignment about two years back
Mudra forms OOH JV with Clear Channel
The Mudra Group is launching an out-of-home (OOH) specialist venture, Clear Channel Mudra LLP, in partnership with Clear Channel Outdoor. The venture will offer clients complete OOH solutions - strategy, creative solutions, planning, buying and reporting - while utilizing Clear Channel's global knowledge with Mudra's experience in the Indian market.Adille J Sumariwalla, CMD, Clear Channel Mumbai has been appointed MD and CEO of this new venture.
'Digital is a very dangerous medium': Ashish Bhasin
The growth of mobile as a medium was the focus of a discussion involving GSK's Alok Agarwal, Kotak Mahindra Bank's Ambuj Chandna and DAN's Ashish Bhasin at an event organised by Facebook
Raj Kurup protests ‘scam culture’, steps off Goafest Creative Abby jury
The Creativeland Asia founder and creative chairman was jury chair of the digital category
Virat Kohli and Rishabh Pant rap away the pimples
Watch the film conceptualised by Chapter 5 here
Astral Pipes pushes #EveryWomansRight with jingle, urges toilets to be built in homes
Watch the film conceptualised by Lowe Lintas here
Tubewatch: Action hots up at the Under-19 World Cup
It's the final weekend at the Australian Open. After two weeks of enthralling tennis action, it all comes to an end this weekend. Top seeded Serena Williams plays Belgian Justine Henin. The coverage of this begins at 13:30 hours on STAR Sports on Saturday. In the men’s final, Andy Murray awaits the winner of the Federer Tsonga game. The coverage for this begins at 11:30 hours live on Sunday on STAR Sports.In football there’s a full round of fixtures at the Barclays Premier League.
Leo Burnett’s predictions for Cannes Lions 2014, trends
No entry from India among ‘probables’; 25 contenders from 10 countries in the list
'What is going to survive in the long run is consistency’
Sanjiv Pandey, marketing manager, Subway India and Sri Lanka, tells us what it’s like to run a franchise-based QSR, and the evolving landscape for a foreign QSR in India
m/SIX bags the media mandate for Nilon’s
Account won post a multi-agency pitch
Sanjay Dutt and Arshad Warsi bring back the Munna Bhai chemistry for Danube Properties
Watch the film conceptualised by Danube Properties' in-house team here
Kärcher India appoints Experience Commerce
Account won post a multi-agency pitch
A lady stirs the pot with Mother's Recipe, plates a dish of spicy family drama
Watch the film conceptualised by Triton Communications here
REA India appoints Kapil Goswami as chief growth and marketing officer
He will lead growth, marketing and consumer engagement initiatives across its platforms.
Fevicol’s elephants bond for Raksha Bandhan
WATCH the ad film created by Ogilvy & Mather here
Colors 2008 decodes consumer attitude towards colour
Colors India CMG 2008, a conference on colour trends in the Indian market, was recently held in Mumbai, organized by Freedom Tree Design and the Color Marketing Group. The focus of the seminar was to decode colour trends for the Indian consumer market.Latika Khosla, director, Freedom Tree Design, pointed out the paradox in the Indian colour market: that in spite of its vibrant colour palette that the country has a heritage of, it is still evolving in terms of developing its own colour trends. At the moment, the country relies on global colour trends.
Uday Shankar re-elected IBF president
Punit Goenka, NP Singh and Rajat Sharma continue as VPs; Rahul Johri treasurer
Amway India cycles good deeds with the help of Nutrilite
Watch the film conceptualised by L&K Saatchi & Saatchi here
Aneesh Jaisinghani moves to Dentsu Creative
Moves from Cheil
Muthoot Finance underlines care, with a prayer
Watch the ad film created by Grey Worldwide
Colors closes gap with Zee to just 36 GRPs
After winning the number three slot, Viacom 18's GEC Colors now has its eyes set on the number two position as it closes gap with Zee TV this week. According to TAM C&S 4+ data for week 36, Colors has garnered 159 GRPs, while Zee has got 195 GRPs. There is a difference of just 36 GRPs this week as compared to the difference of 52 GRPs for week 35.Star Plus still remains at the top slot. It has managed 282 GRPs this week as compared to 275 GRPs last week.
Rewind 2016: Leadership lesson at Goafest, on what your troops expect
Raghu Rajan was a befitting finishing speaker; he inspired the audience, moved them to tears and left the stage to a standing ovation
Bharat Matrimony takes the humour route to disclose filter feature
Watch the film here
Starcom creates new leadership structure in Asia
Starcom MediaVest Group (SMG) has announced a new leadership structure in Asia. Ravi Kiran (pictured), CEO, South Asia, has been given the additional role of emerging market leader of specialist solutions to drive growth of specialized communication capabilities throughout emerging markets.
Priti Nair announces launch of Curry-Nation
The Mumbai-based agency will focus on making advertisements that work for Indians.
Kaizzen to handle PR for Femella
Account won post a multi-agency pitch
Signature-clad Sood makes Bollywood-style impression
Watch the ad film conceptualised by Prachar Communications here
Rohit Pandit joins Fujifilm
Pandit replaces A Rajkumar as executive vice president
Images from Creativeland Asia's fourth anniversary party
Creativeland Asia celebrated its fourth anniversary recently. View some of the images from the party.
Medulla makes three new hires, sets ‘creative leadership’ team
Ropes in Abhinay Patil, Ritu Sinha and Subash Franklin
WPP hands Ajay Mehta wider mandate as Rachana Lokhande decides to move on
Lokhande is currently serving her notice period as CEO of Kinetic Worldwide
ASCI upholds complaints against 17 advertisements
The CCC also did not uphold complaints against 14 advertisements during the months of November and Decemeber
Bombay Shaving Company elevates Deepak Gupta
Will continue his current role as COO
Adland Rockstars: Meera Ganapathi
This week's Adland Rockstar is Meera Ganapathi, copy supervisor, Contract Advertising.
Platinum Love Bands introduces a new language of love
The campaign is built around a social experiment exploring the unspoken ways couples communicate.
Rediffusion Y&R gets Darshan Choudhari as Mumbai creative head
He was with Creativeland Asia prior
Goafest 2016: J. Walter Thompson bags three Golds in 17-metal tally on Day Two
Two Golds among Taproot Dentsu's 18 awards; Cheil, Sarva bag two Golds each; 13 metals for Dentsu Creative Impact with one Gold
SAP’s Rajesh Kumar to chair DMAi 2014 Convention
Event scheduled for 22 to 24 January in Delhi; themed ‘Be there, be the change’
UTV Bindass appoints Keith Alphonso as business head
Nikhil Gandhi will be heading the launch of UTV’s mass specialty channel and continue to head the Network ad sales function.
Pick of the Week: The Sound of Violence
View the case video from TBWA Istanbul here
Norwegian Cruise Line repositions brand with ‘It’s Different Out Here’ platform
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
British comic 'The Hunter' launches in India
Dare Comics, the label which was founded in 2007 by British writer Adam Hamdy, has announced the launch of its first title The Hunter in India. The series will be published and distributed by OM Publications throughout India from March.The Hunter is a contemporary superhero comic set against the backdrop of organised crime, and its story is now being developed into a major motion picture. The comic currently has an international readership of about 1,30,000 through its print and online distribution strategy.
Zee5 Premium celebrates consumers with different content choices
Watch the film conceptualised by What's Your Problem
Saatchi & Saatchi New Directors' Showcase now online
Saatchi & Saatchi's 2010 showcase of new directors and their work can now be viewed online. In its 20th year, the theme of the annual presentation at Cannes was “Nothing is Impossible”, and true to the word, the programme was hosted by holograms of Richard Myers, creative director of global culture, and Paul Arden, a former executive creative director at the London agency who introduced the showcase in 1991 and passed away two years ago.
Wearing Wild Stone Red makes things 'happen' for men
Watch the ad film created by Soho Square
Sunsilk Gang of Girls gets a makeover
Sunsilk's website Gang of Girls has been relaunched in keeping with the new campaign of the brand for "Sunsilk Co-Creations". With the intent of popularising the four stylists shown in the advertising - Teddy Charles, Jamal Hammadi, Francesca Fusco and Thomas Taw - the new website offers an "expert studio" online where users can get information about each of them, watch their videos and read their blogs.
Cannes Contenders 2022: Leo Burnett India
Believe your entry deserves a Lion? Send us the work and the case
American Express elevates Manoj Adlakha and Sanjay Khanna
Adlakha is elevated as SVP and international head of customer marketing, whereas Khanna is now the interim CEO
Weekend watch: RJ Malishka travels to the moon and back
Watch the film conceptualised by RJ Malishka here
PR Professionals appoints Manish Kumar
Was with Auburn Digital Solutions
Unmetric Engagement Meter: Facebook top 20 (21-30 April)
Posts from Brand Factory, Vicks, Manforce Condoms
Anup Chandrasekharan joins In10 Media Network
Last full-time stint was with Colors Tamil
Reliance Digital encourages to cultivate a relationship with technology
Watch the film conceptualised by L&K Saatchi & Saatchi here
Kaushik Roy elected President of IAA - India Chapter
Lynn de Souza is Vice President
Bayer assigns creative duties to Infectious Advertising
Account won post a multi-agency pitch
Mirchi hires Yatish Mehrishi as cluster head and station director
Entertainment Network (India) Limited (ENIL) has appointed Yatish Mehrishi (pictured) as cluster head and station director for Radio Mirchi 98.3 FM, New Delhi. He moves to the radio station from Motorola, where he was brand manager for the past three years.
Zoo Media's FoxyMoron and The Rabbit Hole to handle Kingfisher Premium and Ultra
Account won following a multi-agency pitch
LinTeractive wins digital duties of Dabur Healthcare & Foods
Agency to handle portfolio for Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com
Brands weave stories of sibling love for Raksha Bandhan campaigns
Campaign looks at how brands spotlight the bond between brothers and sisters with creative ads that capture the essence of modern relationships and timeless traditions.
CIDCA 2017: Last day for Early Bird entries
Entries under the early bird offer will be accepted till 10 PM tonight
HT gives new roles to Diptakirti Chaudhuri and Parveen Gupta
Chaudhari gets a role in the digital domain, while Gupta become head of their marketing team in Delhi
Christmas ads trade spectacle for sharper cultural signals
From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, public empathy, satire and product storytelling, signalling a more grounded, insight-led approach to Christmas marketing.
Laadli Media Awards: Vicks, Star India bag advertising awards
The awards were held on 12 May 2017 in Mumbai
Lara Dutta to endorse Kellogg’s Special K
Kellogg’s Special K was launched in India in 2008, and is the company's biggest cereal brand globally
Images from IAA Conversations
The first edition of the International Advertising Association (IAA) India Chapter's 'IAA Conversations' featured spiritual guru Sadhguru Jaggi Vasudev and Ogilvy & Mather's executive chairman India and creative head South Asia, Piyush Pandey. The inaugural edition was hosted on 6 January in Mumbai. The event also saw the launch of Vasudev's book, 'Three Truths Of Well Being'.
'Would certainly have wanted to manage the marriage of data and insight better': 82.5's Kapil Arora
A series to end the decade - part eighteen
MSL Group launches new crowdsourcing platform
The platform is called The People's Lab
Philips puts the shape of lights in the limelight, with its HexaStyle LEDs
Watch the film conceptualised by Publicis India here
Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
MMGB: Coca-Cola’s uplifting global ‘crazy’ campaign
Watch the ad film by Ogilvy Brazil
Cannes Contenders 2018: Initiative
Believe your entry deserves a Lion? Send us the work and the case
Things They Like: Paritosh Painter
Paritosh Painter, NCD, Reliance Broadcast Network on his love for Apple gadgets, ideal weekends and more
Print buyers to discuss colour at conference
The fifth edition of Indo-German Colour Conference will be held on 1-3 March 2012 in Mumbai
Friday box office
Check out what's coming to a theatre near you
Campaign India Agency Report Card: OMD
Type of agency: MediaCompany ownership: OmnicomKey personnel: Jasmin Sorabji, managing director, Harish Shriyan, Managing partner Accounts won Intel, Real Global Broadcast, J&J Pharma, J&J Wound Care, J&J Vision, Bajaj Capital, Motilal Oswal, Parle Agro (Saint juice) Moser Baer, GE, BungeAccounts lost None
Ad Club Madras announces logo contest with Rs 25k cash prize
Non-members can enter by signing up for membersship with the club, which turns 60 this year
'Be there or lose your stardom': Disney+ Hotstar's message to SRK
Watch the film conceptualised by Devaiah Bopanna, Tanmay Bhat and team here
Ola get into the learnings, predictions discussion with #PeekeMatChala
Watch the video conceptualised by AIB here
'Frooti Fizz will target a more adult audience': Nadia Chauhan
We uncork the secret behind Parle Agro's new launch. Watch the ad film conceptualised by Sagmeister and Walsh here
I read the news today, oh boy!
For the second year in a row, The Economic Times has revealed some of the Abbys winners, just two days before the awards ceremony is due to take place. Campaign India spoke to some CEO-level veterans from advertising and media agencies, to gauge their reaction on ET's story. Here's what they have to say. Madhukar Kamath, MD and CEO, Mudra and president, AAAI
Publicis Media acquires Ecosys OOH
The acquisition will help Publicis Media consolidate its presence in the growing OOH segment
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Aditya Birla Group appoints Prashanth Aluru for its venture TMRW
Moves from Avataar
Suparna Mucadum joins Rediffusion Y&R in Kolkata
Mucadam will head the agency's operations in Kolkata as vice president
Abhishek Rege to end 15-year stint with Endemol Shine India
Rege is CEO of the media company
Siddh Hospital teams with PRable Global to expand healthcare outreach
Siddh Multispecialty Hospital partners with PRable Global to enhance visibility and promote ethical, accessible, and patient-focused healthcare.
Weekend Watch: A bit of cheating is okay, says Volup
Watch the films made by Underdog Communications here
Unmetric Engagement Meter: Facebook top 20 (11-20 October)
Posts from Reliance Trends, Indiabulls Home Loans, Foodpanda and more...
MMGB: KamaSutra returns to television with 'The Art of Making Love'
Watch the ad film conceptualised by Interface Communications here
MTS internet baby returns; demands Wi-Fi before being born
Watch the film conceptualised by Creativeland Asia here
Yes Bank gets Nipun Kaushal as CMO
Moves from PNB MetLife Insurance
Kyoorius Designyatra 2013: The difference between ‘change’ and ‘transformation’
Designer and consultant Paul Hughes took the audience through '10 meters of thinking'
Warc Effective Content Strategy Awards 2020: Two wins from India
McCann, The Times of India win Silver
IBF releases a report on the socio economic impact of television
The report has been called Posi-TV-ity
Shivam Srivastava joins Vdopia as director business development
He moves from ZenithOptimedia, where he was associate vice president
Mediabrands Content Studio makes India foray
The content studio was globally launched in November 2020
Pawan Sarda joins Wingreens
Moves from Future Group India
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
BPL Adland Predictions: Gameweek 34
Aarish Matcheswalla, Gerard Jayaranjan, Juju Basu, Raahil Chopra, Raj Nair and Rahul Mathew go head-to-head to predict Barclays Premier League results
Faasos app promises tasty answers to ‘Aaj khane mein kya hai’ pains
Watch the TVCs conceptualised by Lowe Lintas here
Premier League advertising in India stagnates
Advertising minutes per game in the latest gameweek was nine minutes
First Partners to handle PR for Games24x7
Account won post a multi-agency pitch
FashionAndYou banks on flash sales to attract youth
Watch the ad film conceptualised by Onions Creative Media here
MMGB: Feeding America
View the PSA by McCann here
Cannes Contenders 2016: Four entries from DDB Mudra
Believe your entry deserves a Lion? Send us the work and the case
WATCH Peter England's new commercial with Siddharth
Mudra has worked on the multimedia campaign that began with digital.
Rasna’s Areez Pirojshaw Khambatta passes away
Founded the Rasna Group in 1976
Rapid fire with Symphony's Anuj Arora
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Zapak India Gaming Summit on 21 Nov in Mumbai
Zapak India Gaming Summit's second edition, in association with Intel, will be held on 21 November 2008 at the Nehru Centre, Mumbai. The India Gaming Summit 2008 (IGS) will discuss the opportunities and challenges in the gaming industry. The IGS would be held against the backdrop of the India Gaming Expo 2008 this year.
ASCI’s Consumer Complaints Council upholds complaints against 10 out of 18 ads
Claims by home shopping networks under the scanner
The Free Press Journal headlines the need to 'read responsibly, share responsibly'
Watch the film conceptualised by BeanstalkAsia here
Appy Fizz wants mainstream India to #FeelTheFizz with Salman Khan
Watch the film conceptualised by Sagmeister & Walsh here
Water wins five new accounts
The branding and communications agency has bagged HMEL, Novartis, Reliance Infrastructure, Jafra and Vaibhav Empire
Ceat gets Aamir Khan to play a car-crash dummy to show safety
Watch the film conceptualised by Ogilvy here
TNS releases study on online behaviour
A TNS global survey entitled Digital World, Digital Life, has been released which probes online behaviour and perspectives. The survey results reveal that the majority of people who first make acquaintances over the Internet, have then gone on to arrange to meet at least one person face to face offline or to talk on the phone. Around 6 out of 10 (61%) of respondents have gone on to meet online acquaintances in person and over half (53%) have at least talked on the phone.
Moves and wins: Week of 1 September
Our weekly roundup of the latest appointments and account wins from Zee, Havas India, Fun Flips, SquadStack.AI, JSW Sports, DDB Tribal, Dentsu, FTA Global, Divo Music, PinkVilla, Truecaller Ads, Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.
MMGB (2): Nissan Micra ‘Glitch’
Watch the ad film created by TBWA here
Weekend Wrap: 18 May
In the news: Aidem, Grey Cell Public Relations, NetBiz, NetMeds, RepIndia, UpCommon
Rajnigandha pays an ode to the inspiring, and the inspired
Watch the ad film conceptualised by McCann Worldgroup here
Maxus assigned media AoR duties for L'Oreal
Maxus has won the media AoR duties for L'Oreal following a multi-agency pitch. The Mumbai office for Maxus will handle the account. The incumbent agency for L'Oreal was Lodestar.
MRUC aligns with Roy Morgan Research to bring Single Source research to India
The survey is expected to provide information across industries on a continuous basis.
What makes Cannes, Cannes? (3)
The third of our three part series of what brings Indian adlanders to the South of France every year
Ola gets Aishvarya Murali to head marketing
Was VP - marketing and growth at Furlenco prior
White Oak Capital Management appoints IdeateLabs
Account won post a multi-agency pitch
Rediffusion Y&R names new business head
Rediffusion Y&R has brought in Murali Muktapuram (pictured) as business head from O&M where he was the vice president.Muktapuram will be responsible for the third business vertical, which includes brands like Bacardi, Amway, GPI Tea city and ITC Skin Care portfolio. Along with these he will also be driving the new business initiatives in Delhi for the agency.
ZEE brings in Nitin Mittal as president of technology and data
Moves from Solv
MMGB: It's what you do in the dark that will put you in the light
Watch the ad films conceptualised by Droga5 here
Discovery promotes Johri to SVP, country manager
Discovery Networks International has announced the integration of its India and Asia businesses. Effective July 1, Rahul Johri, SVP, advertising Sales, Discovery Networks India, will assume management responsibility for India as SVP and country manager. Discovery Networks India will continue to be managed directly in the market under Johri's leadership. He will report to Tom Keaveny, EVP and managing director, Discovery Networks Asia.
Outlook taps inhouse talent to fill editor-in-chief slot
Krishna Prasad has been elevated as Editor of Outlook magazine. He will report to Vinod Mehta, Editor-in-Chief of Outlook magazine and also Editor-in-Chief of Outlook Group. Prasad will fill the slot left vacant after the exit of Sandipan Deb who left Outlook in August 2005.
Creative Critique: Ad Reviews 5 October to 19 October
Rediffusion Y&R's Pranav Harihar Sharma and Campaign India's Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens
Punit Goenka re-elected as IAA India Chapter's president
Megha Tata is vice president
Cannes Lions: JWT wins two, India wins five metals in Design
JWT has won a gold for Design Lions for “Street to School” for Balwadi Night School (see picture) and a bronze for “Arjuna the Archer” for Sulekha.com. India has a total tally of five metals.Red Lion Publicis has bagged a silver for “Broken Window” for Sulakshan Kulkarni Cricket. Leo Burnett has won a silver too for “Stainbroidery” for P&G’s Tide.O&M has won a bronze for “Art Restoration” for Nalini Prabhakar.
Goafest 2012: Images from day one cocktails and dinner - Powered by Hindustan Times
View images from the day one cocktails and dinner at Goafest 2012
T.O.M. Tweets
Some tweets that caught our attention this week
Vizeum India wins Allied Blenders and Distillers' media duties
Account won following multi-agency pitch
Amitabh Bachchan tops celebrity brand endorser chart: Hansa Research report
The study covers over 550 celebrities across domains like films, sports, television, music, social media influencers and more
Sangeet Chaudhary moves to Rediffusion
Was with NV Group's Smoke Lab Vodka
Ajit Gurnani gets additional role at Publicis Groupe South Asia
He is currently the chief growth officer, Publicis Media Services, India
Platina takes Tanjore dolls on demo ride, promises less jolts on Comfortec
Watch the ad film conceptualised by Ogilvy & Mather here
Conversational AI agency Versa enters India through a JV with Mogae
Tanya Goyal will be Versa India’s chairperson
Lifree ropes in actor Rupali Ganguly as brand ambassador
Its digital campaign with the Anupamaa actor is aimed at empowering the elderly to navigate adult incontinence confidently.
Karan Johar adds some drama to his KFC snack
Watch the film conceptualised by Ogilvy here
Brooke Bond Taj Mahal says 'make time for tea' with Nirali Kartik
Watch the film conceptualised by Ogilvy here
INMA Global Media Awards: India leads with 60 shortlists
Bennett, Coleman & Co tops the list. HT Media is second
Contract ropes in Madhumita Deb as senior creative director in Delhi
Kunal Chakravarty joins in as vice president, account management, in Mumbai
Borosil appoints Lodestar UM to handle media
No formal pitch involved
Microsoft rebuilds MSN to lure brands onto mobile
Microsoft has again rebuilt MSN from the ground up in a bid to boost the site's popularity with advertisers on desktop and mobile, reports Shona Ghosh
FundsIndia assigns creative mandate to Dentsu India
Account won post multi-agency pitch
Panasonic turns on the viral button for switches range
Watch the film conceptualised by Leo Burnett here
ESPN and STAR Cricket launched in HD
Both the HD channels are available on Videocon d2h
Dentsu bags Mrs. Bector’s communication mandates
Dentsu Media, Taproot Dentsu will handle media, creative respectively
Wild Stone's magic works again for Kunal; this time his friend's mother is smitten
Watch the ad film conceptualised by Soho Square here
Campaign India Agency Report Card: iris
Type of agency: AdvertisingCompany ownership: iris WorldwideKey personnel: Alok Lall, MD, Kenneth Augustine, creative director, Partho Sengupta, creative director, Yogesh Lall, AVP-operationsAccounts won: Sony Ericsson, Shell Helix, Nine dot Nine Media, Taylormade, Yum Restaurants, Maruti SuzukiAccounts lost: Dish TV
Editor's picks: Campaign India Top 100 Ad Films 2013 (part three)
Ranked in no particular order, here's our selection of films in this four-part series
Nakul Chopra elected AAAI president for 2016-‘17
Ashish Bhasin takes charge as vice president
Bharti AXA pushes its health solutions in 360-degree campaign
Bharti AXA General Insurance has launched an integrated advertising campaign with the objective of establishing itself as a strong health player in the general insurance category. Focused on the company’s retail health offering, the campaign targets customers with a strong emotional connect to build brand salience and create preference using the health plank.
Lux's new campaign asks women to "behave beautifully"
Unilever has unveiled its latest campaign for Lux Peach and Cream, featuring brand ambassador Priyanka Chopra. Lux's new mantra for women is 'Behave Beautifully'. JWT Singapore, Lux's creative agency, has worked on the campaign in tandem with JWT India and Pakistan. The new campaign was initially created for small town Indian women. Having received positive feedback for the campaign in markets like Malaysia, Indonesia, Egypt and Sri Lanka, it will soon be rolled out in these markets.
Aqualens locks eyes with Kiara Advani
Will feature as part of the brand’s marketing campaigns across print, TV, and digital
Talwalkars awards media duties to Carat Media
The agency bagged the account following a multi-agency pitch process initiated in November 2010
Amazon invites those who like 'big savings' for its 'Great Indian Sale'
Watch the ad films conceptualised by Orchard Advertising here
Britannia Pure Magic canisters win Indiastar 2010
Britannia Pure Magic has been awarded the Indiastar 2010 for the design of its canisters. Indiastar 2010 is a national award for excellence in packaging design, innovation, technology, pack construction, material usage and environmental concerns, constituted by by Indian Institute of Packaging .
Lomotif brings in Tarun Katial, Ken Cheung as senior advisors
Katial, who recently founded Serendipity Media Technology, is the former CEO of Zee5 while Cheung was the former founding head of Asia Pacific for Facebook and Instagram Partnerships
Leo Burnett Orchard elevates Gaurav Dudeja and appoints Pravin Sutar to lead the agency
Dudeja was branch head of the Bengaluru office; Sutar moves from Iris Worldwide
Disney Star appoints Ajit Varghese
Moves from Moj
Havas Media wins OCM India’s integrated media duties
Account won following multi-agency pitch
Wild Stone stays with 'irresistible', new fragrance entices a bride
Watch the ad film conceptualised by Soho Square here
Shikha Kapur, Amit Chandrra and Prabhat Choudhary launch marketing solutions company
Called Andaz, the agency will harness the power of digital to challenge 'conventional models'
Infectious Advertising bags creative duties for Ebco
Account won post a multi-agency pitch
Sparsh Ganguli exits GroupM
Was business head for Matrix Publicities and Media India
Lowe Lintas bags the creative mandate for Scotch-Brite and Scotchgard
The account moves from Grey Worldwide, Bangalore.
Cadbury Fuse engages Yuvraj Singh and Rishabh Pant in banter
Watch the films conceptualised by Ogilvy here
Radio stations in Bangalore synchronise for Kingfisher
As part of an initiative by Kingfisher, seven radio stations in Bangalore synchronised and played the same content for a three-minute duration on Thursday, July 8, during peak hours in the morning and evening. The activity will repeat today as well.
Adland Rockstars: Abha Dhasmana
This week's Adland Rockstar is Abha Dhasmana, group head (copy), Grey India.
HMSI takes wing, to say ‘Honda is Honda’
Watch the corporate campaign conceptualised by Dentsu Marcom here
Unmetric Engagement Meter: Facebook top 20 (11-20 July)
Posts from Ferns N Petals, IBM, Cadbury Dairy Milk India, Caratlane, KFC and more...
Sony Yay assigns creative mandate to Beanstalk Asia
Account was won following a multi-agency pitch
AAAI announces workshop on negotiation skills
Event for senior pros in Mumbai on 26 June will be facilitated by Ruma Biswas of Progress-U
Emcure and MS Dhoni launch campaign to tackle obesity in India
The collaboration is to raise awareness on obesity as a chronic, manageable health condition.
The Economist's new campaign looks at deeper engagement
The Economist's latest campaign looks at giving a new twist to its positioning of ‘Interpret the world’. It features six creatives that, each, depicts the connections between seemingly unconnected events. Each of the campaign creatives depicts three visuals superimposed on each other.The first of these shows the silhouette of a suitcase.
Hyderabad airport a favored advertising destination for premium brands
See some of the creatives from the RGIA here
Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.
Cannes Contenders 2021: Ogilvy
Believe your entry deserves a Lion? Send us the work and the case
Mindshare India: Looking back, looking forward
Prasanth Kumar, GroupM, managing partner, South Asia, Central Trading Group (CTG): "It is only a matter of time that digital ADEX would be a much more significant contender"
Images from 'No Talkies' finale in Mumbai
Sony Max organised a dumb charades competition for media agencies themed on movies, 'No Talkies'. After regional legs in Mumbai, Bengaluru and Delhi, a finale was hosted in Mumbai on 1 October. Mindshare Mumbai won. The other finalists were MEC (Mumbai), two teams from Maxus (Delhi) and one from Maxus Bengaluru. Here are some pictures.
BBH Asia Pacific teams up with The Mill
BBH Asia Pacific has teamed up with The Mill, to set up a post production offering in the BBH office in Singapore.
Campaign India Agency Report Card: Final entry deadline is 17 January 2014
Entry deadline extended owing to requests from multiple agencies
Cannes Contenders 2018: Tonic Worldwide
Believe your entry deserves a Lion? Send us the work and the case
SpiceJet casts quirky glance at everyday pain points, invites India to fly uncompromised
Watch the ad films conceptualised by Publicis Capital here
Zee5 elevates Lloyd Xavier
Was marketing director
Rohit Gopakumar appointed VP, South Asia for BBC Advertising
He was COO of Percept Intellectual Properties in his last role
He pits Vir Das against sexist ads, pitches 'Respect' for her
Watch the ad film conceptualised by Leo Burnett here
Kwan ropes in Preeta Sukhtankar to head entertainment
Sukhtankar will head the celebrity management and entertainment business at Kwan.
Unmetric Engagement Meter: Facebook top 10 (21-30 June)
Posts from Tally, ICICI Pru Life, MG Motor and more...
What's on India appoints Hanmer MS&L
What's on India has roped in Hanmer MS&L as its digital communications and public relations partner. As part of the agreement, Hanmer MS&L will offer strategic consultation to enhance and build awareness of the concept of television viewing guidance and take brand What’s On India across the country. The agency aims to get viewers used to the concept and help them make the right choices while watching TV, especially during unplanned viewing sessions.
Bisleri comes @Doorstep to quench thirst
Watch the film conceptualised by 82.5 Communications here
LinkedIn's Nachiket Deole joins DoubleVerify to head Indian office
Was leading agency relationships at LinkedIn
Publicis bags ZTE Mobile's media duties, rolls out 'Team ZTE'
Account won post a multi-agency pitch
Origin Beanstalk bags Prasanna Group business
Origin Beanstalk Creative Consultants has bagged the creative duties of the Prasanna Group. Prasanna Bus Links as it is currently called, is an inter-city services company (under the brand name Prasanna and Metrolink), in addition to being tour-operating company. The account will be handled by Origin Beanstalk's sister concern agency, Meta, which is tasked with restructuring and creating a new brand identity for the company.
It's that time of year: Part 19
Finally the time has come to relax and enjoy. Watch the last film in the 'Happy December' series. The other films
MMGB: ESPN 'Fantasy Forever' TVC
WATCH the TVC by Wieden + Kennedy NY
Metal Communications appoints Anjali Rawat
Rawat moves from Ogilvy & Mather
MAX announces key level appointments
MAX has made two senior level appointments. It has brought on board Jasdeep Singh Pannu as vice president, programming and Gaurav Seth as vice president, marketing.
Things They Like: Jaideep Gandhi
Jaideep Gandhi, MD, Jaya Advertising, on his second home, the cars in his garage and more
BBDO India elevates Sandeep Sawant and Hemant Shingry as ECDs
Duo will be part of agency leadership team with the elevation
Former McCann veterans launch MysticMonk
Anil Manan, Devashish Singh, Neeru Rastogi and Anuj Saxena launch agency in Delhi that is looking to expand soon to Canada, USA
Must Watch on TV: F1 and cricket coming your way
Catch Day 2, 3 and 4 of the England-Pakistan test match which is on in England, from 15.20 hrs onwards on Star Cricket on Friday, Saturday and Sunday.For motorsports fans, after the drama that hit the German grand prix, Ferrari and Fernando Alonso will look to set the record straight with an outright win at The Hungarian Grand Prix. Force India too will look to put the disappointment of their no-finish behind, with a finish among the points in Hungary.
Sony Pictures Networks and Zee Entertainment sign non-binding term sheet with a view to merge
Puneet Goenka to lead merged identity
Biba appoints Taproot Dentsu
Account won post a multi-agency pitch
upGrad promises meaningful degrees to anxious learners
Watch the film conceptualised by The Womb here
Promoted content: LinkedIn launches Agency Aces Program for India
A highly interactive four-week challenge created for advertising agency professionals
Friday ticket: Shyam Benegal's 'Well Done Abba!'
There are mainly three options to choose from this weekend. For the Shyam Benegal's fans, this week has a treat in the form of Well Done Abba!. Arshad Warsi and Boman Irani starrer comedy Hum Tum Aur Ghost also releases. Hollywood has romantic film Love Happens to offer. The movie features AAron Eckhart and Jennifer Aniston.Bollywood-New releasesHum Tum Aur Ghost
MMGB: Hitler and his burger
For those of you who watched the earlier Hitler spots, this is a part of the same series. When Hitler wants his Burger King, he better get it. Have a great week, ahead.
Essence launches Media Health Check
New offering to help brands accelerate digital marketing transformation and business growth
Publicis to buy W&K Communications
Publicis Groupe has announced that they are buying W&K's Chinese operations for an undisclosed amount.Publicis' other acquisitions in China include EmporioAsia in May 2008, CCG in 2007, and Betterway Marketing Solutions and Emotion in 2006.The company has announced that they plan to rename the agency as Leo Burnett W&K Beijing Advertising Co. Clarification: W&K Communications is a local Chinese advertising and communications company with NO CONNECTION to W+K
IAA Debate Verdict: Media fragmentation has not made the role of the creative agencies more important
The IAA Debate in Goa presented by Dainik Bhaskar Group saw Partha Sinha and Prasoon Joshi take on Anupriya Acharya and Vikram Sakhuja. Moderated by IAA’s Monica Tata, the verdict was in favour of the media agency duo.
Pratap Bose, COO, puts in his papers at DDB Mudra Group
Will stay on to facilitate transition; not decided on next assignment yet
Publicis to handle Gujarat Lions' brand identity
Gujarat Lions is the latest team to enter the IPL, owned by Intex
Discovery announces launch of DSport
Ropes in RC Venkateish to 'work closely' with the channel
Barclay's Premiership kicks off
The first matches of the new season of the Barclay's Premier League delivered decent numbers in the higher demographics. According to aMap data for Aug 16, ESPN had a net reach of 1,88,400 for SEC AB CS 15+ for the pre-match programming and for the first match in the top six metros. For All SECs 15+, the corresponding figure was 5,23,400. The second match delivered 85,300 for SEC AB 15+ and 1,33,700 for All SECs 15+.
P&G launches branded entertainment site for women
'Style Factor' aims to reach digitally savvy women in India, Indonesia, and the Philippines
Monica Tata joins Business Broadcast Network as COO
Will helm Anil Ambani Reliance Group's business channel recently re-branded as BTVi
T.O.M. Tweets
Some tweets that caught our attention this week
Line targets youth with funny short stories, starring long conversations
Watch the ad film created by Hakuhodo Percept
Kapil Sharma elevated as GM - consumer marketing at Ford India
Is in addition to head of communications role
Breaking news: Income Tax officials raid Sony office
Officials from the Income Tax department raided the offices of Multi-Screen Media this morning, in connection with the Indian Premier League.The raids happened at MSM's office at Malad in Mumbai. The IT Department has been investigating the functioning of the Indian Premier League over the past week and has already met Lalit Modi.With the latest raids, the controversy over the tournament stops being a mere sports controversy alone and comes closer home, to the television and media industry.More details to follow.
Lenovo underlines new tablet’s features, with a smiley
WATCH the ad film created by Ogilvy & Mather here
YouTube launches Partner Program in India
It's a way to generate revenue from content uploaded on YouTube
Domino's Pizza assigns media mandate to Havas
Account won post a multi-agency pitch
Ripple Media eyes Delhi
Digital content player is looking for a business director in NCR
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Rediffusion Y&R appoints Venugopal Chandrasekhar as business head
He joins the agency from Bates141
Santosh Padhi on NYF International Advertising Awards 2013 jury
Deadline for submitting entries is 27 January
IDBI Federal Life Insurance and Tendulkar show importance of physical and financial fitness
Watch the ad films conceptualised by L&K Saatchi & Saatchi here
Raji Ramaswamy replaces Rana Barua as CEO at Contract
She headed J. Walter Thompson's Kolkata office prior
What marketers need to know about iPhone 6
With the launch of iPhone 6 believed to be just a month away, Fame Razak explains what marketers need to know about opportunities around the device
Rahul Jauhari joins Everest as National Creative Director
Rahul Jauhari, who quit Pickle Lintas recently, has joined Everest as National Creative Director.
STAR's Yash Khanna calls it a day
Yashpal Khanna, executive vice president, STAR India , has put in his papers after a 17 year tenure at the company.
MMGB: B&Q gives you the 'power', Schweppes raises expectations with Cruz
Watch the ad films here
Makemytrip 'uncancel's' a little boy's first beach holiday
Watch the film conceptualised by FCB Ulka here
Why BBH, Partha?
What made you opt for BBH?The thing I like about BBH is that unlike a typical creative agency they put creativity at the centre of the problem solving. That’s what attracted me to BBH. The agency is not known for just a campaign or another piece of advertising; BBH is known for the brands it builds. Which are the brands that you look forward to working with?
Eureka Forbes hands Digitas India digital mandate
The company spends approximately 20 per cent of its marketing budget on digital media, and has seen its sales from e-commerce double
MMGB: 'Forever Faster' Usain Bolt lights up Puma's road to Rio
Watch the film here
Profile: Salesman, writer and a man with a vision
Anooj Kapoor, EVP and business head, SAB TV, tells Raahil Chopra why he’s in the creative business he’s in
Anzu partners with Adcolony for its launch in India
The launch will help brands access in-game inventory and target gamers in India programmatically
UniScholars assigns its creative duties to BBH India
Account won post a multi-agency pitch
YouTube signs official sponsors for its Live IPL broadcast
Google has announced the line-up of sponsors for DLF IPL 2010 matches on YouTube, the first major sporting event to be live streamed on YouTube.Leading the line-up, the premium sponsors are Royal Challengers IPL team, HSBC India and HP India.Other top brands taking sponsorship slots include Airtel, Coca Cola and Samsung.Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.
Deepika Padukone for Dyson
To endorse the hair care range of products
Sanjay Dhar joins Amar Chitra Katha Group as group president, corporate solutions
Dhar was with Sunshine Pictures in his last assignment
Levy, Schmidt to discuss the future of communications at Cannes 2009
Publicis Worldwide has announced that Eric Schmidt (pictured), chairman and CEO of Google and Maurice Lévy, chairman and CEO Publicis Groupe will discuss the future of the communications industry at the 2009 Cannes Lions International Advertising Festival.In the first of an annual series of one to one interviews held at the Cannes Festival, "Maurice Lévy Invites..." Schmidt will answer questions posed by Lévy about key issues of the day and how Google sees the future.
New Flying Machine campaign urges people to be themselves
WATCH the three TVCs here
Max Life highlights trust factor with Abhay Deol
Watch the film conceptualised by L&K Saatchi & Saatchi here
Creativeland Asia expands down south
Creativeland Asia is expanding into the south and is set to open two offices there. While Kochi should be operational by the end of September, a decision is still to be made on whether to open an office in Bangalore with a satellite office in Chennai or vice versa.
More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
BOMBAYDC appoints Santosh Kumar to scale South India growth
He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.
Dentsu Comunications appoints Simi Sabhaney as CEO
Replaces Arijit Ray, who will lead business development for Dentsu India Group
'Throw your treats at Subway': brand underlines affordability with Rs 50 sandwich
WATCH the ad film created by McCann Worldgroup
Parag Pandya joins The Social Street to head OOH and experiential
Moves from Outdoor Advertising Professionals
Raymond consolidates media with RK SWAMY Media Group
The assignment includes Raymond, Park Avenue, Parx, Colour Plus, JK Helene Curtis and JK Ansell
Bates141 hires Vijaya Sriram as VP for Chennai office
Bates 141 has appointed Vijaya Sriram as vice president for its Chennai office.Sriram has 18 years of experience in the advertising and marketing industry. Before joining Bates 141, she had worked with Dentsu Communications, on brands such as Panasonic, Aircel, Indian Oil and Hindustan Latex. Her earlier stints at agencies include Lowe Lintas, RK Swamy BBDO and JWT.
Nescafe brews persistent RJ’s story, urges India to #StayStarted
Watch the ad film conceptualised by McCann Erickson here
Government urges respect for water, says ‘Jal hai toh kal hai’
Watch the ad films conceptualised by DDB Mudra Group here
Sony Bravia seeds magic to bring alive a ‘colour tree’, highlights display quality
Watch the ad film created by Hakuhodo Percept
OgilvyOne appoints Rachna Sharma to head Bangalore office
OgilvyOne has roped in Rachna Sharma to head its Bangalore office. Sharma joins from Pinstorm, where she was associate vice president - business development at Delhi.
Sidharth Malhotra for Movado
The actor will feature in the brand's soon to be released global campaign
Johnson's Baby safeguards newborns from their first breath and beyond
Watch the film conceptualised by DDB Mudra here
Starcom to handle Jindal Panther TMT Rebars' media duties
The account was won following a multi-agency pitch
Pilgrim gets Yami Gautam
Has also launched a campaign featuring Gautam, to announce the partnership
Will we see more delegates at Goafest this year?
A chance to win an Edifier iPod Docking Station
A 5 Star future: AI works, humans master the art of doing nothing
Watch the film conceptualised by Ogilvy here
Anant’s blog: Hard work is a wonderful thing
The trigger for this post is a lunch I had on Saturday with a friend from a production house. How come we write so much about Bang Bang Films and Roopak Saluja, she asked?Now let me rewind a few days. It’s Thursday. We’ve sent out normal issue to print on Tuesday night, as we have every second Tuesday night since September 2007. On time is a wonderful thing.
Allied Media brings in Saurabh Gupta as business head - digital services
Gupta joins the agency from Zapak, where he was national sales head
FabAlley '#unfollows' dressing up norms
Watch the film conceptualised by Jack in the Box here
Android One looks to inspire, promises to be the great leveler
Watch the campaign conceptualised by Ogilvy & Mather here
L&K Saatchi & Saatchi bags Audi India’s retail communications mandate
Account was won post a multi-agency pitch
Pintola gets Sunil Chhetri
Rolls out a digital campaign to highlight this association
Anuj Sharma returns to Xiaomi India as CMO
Was handling the Poco brand as country director
T.O.M. Tweekend
Some tweets that caught our attention this week
Unmetric Engagement Meter: Most viewed on YouTube (21-31 October)
Videos from OnePlus, Vodafone, 100 Pipers and more...
Epica Awards Sri Lanka: Leo Burnett wins agency of the year
The agency also won the Grand Prix
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
Future Generali portrays how the differently-abled are disabled by judgement
Watch the film here
Former Havas CEO Nirmalya Sen launches The Rethink Company
The agency will look to 'rethink the superficial, scratch-the-surface' approach to brand strategy.
CII Marketing Summit 2013: ‘In times like these, being first is important’
Anisha Motwani, Girish Shah, Samrath Bedi, Sandeep Kaul and Vishal Bedi on ‘Best Practices in Marketing and Sales’ during a slowdown
Dainik Bhaskar publishers to raise Rs 385 cr via IPO
DB Corp., publishers of Dainik Bhaskar and Divya Bhaskar, plans to raise about Rs 385 crore through its initial public offering (IPO). The issue opens on December 11 at a price band of Rs 185 - Rs 212.The issue that constitutes about 10% of the fully diluted post-issue capital of the company, will close on December 15. About 7% of the issue will be a fresh offering, while the remaining 3% constitutes an offer for sale by Cliffrose Investment Ltd., an affiliate of private equity firm Warburg Pincus.
R3 to analyse Indian marketing trends
R3 and Grupo Consultores have begun their analysis of Indian marketing trends. The final report is expected to be ready by the end of 2008. The study envisages face-to-face interviews with over 400 marketers to measure issues and changes in the marketing environment in India. Of importance to adland will be the report on insights into agency choice and satisfaction. The survey will cover not just the traditional advertising agencies, but will also look into the performance and reputations of digital, CRM and promotional agencies.
New Business League: July 2019 update
DDB Mudra and Mindshare retain their advantage
Two weeks to AME 2011 final deadline
The final entry deadline to enter the Asian Marketing Effectiveness Awards 2011 is March 11, 2011
Quint Digital to acquire 100% stake in Quintillion Media
Also acquires a 47.92% stake in Spunklance Media
Cadbury co-creates Madbury with diverse tastebuds
Watch the film conceptualised by Ogilvy and Wavemaker here
Haus & Kinder gets Kalki Koechlin
Is part of the brand’s ongoing #YourBeautifulNewWorld campaign
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
First AAAI-Subhas Ghosal Memorial Lecture to feature newsman Shekhar Gupta
He will speak on 'Changing role of media in today's India' in Mumbai on 9 October
Sirona unwraps the bloody problem within Indian societies
Watch the film conceptualised by Jeejivisha Kale here
Epica Awards 2018: TBWA, WATConsult bag two Golds each
Also among winners were Cheil, FCB Ulka and Isobar
Cannes Lions 2015: Images from day two
The Cannes Lions International Festival of Creativity began on 21 June. Here are images from the second day of the seven day festival
Ogilvy Public Relations names new president for India office
Ogilvy & Mather India has named Arijit Sengupta as the new national head of Ogilvy Public Relations Worldwide in India.Piyush Pandey, executive chairman and national creative director, O&M India said, “We are very delighted to have him on board. PR is a core component of our 360 degree brand stewardship strategy, and we are optimistic about its future growth in India.”
Madison Media to handle Daawat's mandate
Account won following a multi-agency pitch
Madison Media to handle BJP's media duties for elections '14
Agency confirmed the development; mandate handed after multi-agency pitch
Disney's Prashant Madan wins ‘Piyush Pandey Scholarship for Creative Leadership’
Will receive full tution support of Euro 53,000 to do the Berlin School of Creative Leadership's EMBA program
MEC awarded Jayalakshmi account
The account will be handled from the Chennai office
Cannes Lions 2019: TBWA opens the Indian metal score on day one
The agency's 'One mindful mind' campaign for the Neurogen brain and spine institute kit bagged metals in the Health and Wellness and Print and Publishing categories
BCCI appoints Rahul Johri CEO
The ex-Discovery hand will take over on 1 June 2016
Steedman steps down as GroupM chief
After more than 33 years at WPP, John Steedman (pictured) is stepping down from his post as GroupM chairman and CEO Asia-Pacific, and will be replaced by Mark Patterson, the media agency group's regional COO. At the age of 54, Steedman, or Steady, will retire after 38 years in the business - 18 of which he spent running the region in a senior post at WPP. He will remain in a consulting role for a year after which he intends to pursue personal business interests such as property.
Virat Kohli's brand value drops, but he retains most valuable celebrity spot: Report
Ranveer Singh gains a spot to take second position, while Akshay Kumar is ranked third on the list
Brand, not communication, is the behaviour
There is an oft-repeated story, possibly apocryphal, about the commitment to customer satisfaction at Nordstrom, the famous US retailer. The story goes that the brand is so strongly committed to its ‘No questions asked’ returns policy, that when a person brought in a product that had not even been bought at Nordstrom, they refunded the purchase amount to him. No questions asked.Now, that is commitment to customer satisfaction.
Promoted content: Autocar India joins hand with RTO Central to inculcate safe driving
Successful candidates in the computerised driving test at the RTO felicitated
Ceat takes the mannequin challenge to TV
Watch the film conceptualised by Ogilvy here
News9 Plus appoints Nikhil Mathur
Moves from India TV
TBWA\ bags IDFC Mutual Fund mandate
IDFC Mutual Fund has awarded its creative duties to TBWA\India. The agency won the business post a multi-agency pitch that was held in December 2009.Said Naval Bir Kumar, president and CEO, IDFC Mutual Fund said, “We realize the role that strong brands play in the life of our investor and we seek unique routes to build relevance in their minds.”
Sabyasachi Mishra named chief growth officer for Lowe Lintas India
Sabyasachi Mishra has been named as chief growth officer for Lowe Lintas India, his most recent stint was with Lowe Bangkok as regional business director.
IndIAA goes regional
The first of these regional awards will be for Andhra Pradesh and Telangana.
Nisha Mathew Ghosh and Pooja Saxena are jurors at The One Club's global ADC Awards
The awards celebrate excellence in craft and innovation in all forms of design and advertising
Santosh Padhi, Ashish Chakravarty on Clio 2010 jury
Santosh Padhi (pictured, right), chief creative officer and co-founder, Taproot India and Ashish Chakravarty (pictured, left), creative chief, McCann Erickson, Delhi have both been appointed as jury members for the Clio Awards 2010.The Clio Awards is one of the most respected advertising and design award show in the world. The judging process will take place in La Jolla, California in April.
Rohit Ohri retires from FCB
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
Asus urges viewers to get things done on the ‘fly’
Watch the global campaign conceptualised by SuperHeroes here
ZME partners with Grand Central Entertainment
ZAPP Media & Entertainment (ZME) has partnered with UK based Grand Central Entertainment to launch an independent branded content agency to create branded content shows for Indian audiences. Grand Central has created brand-funded programs in the UK and Europe, including ‘The Big Idea’ for Vodafone, ‘Connect The World’ for Skype and ’GT Academy’ for Nissan and PlayStation.
Jio-bp assigns its digital duties to Saatchi & Saatchi Propagate
Account won post a multi-agency pitch
Idea Cellular, MTV launch 'Idea Mobile Roadie Challenge 2.0'
Idea Cellular, in association with MTV India has launched a contest titled 'Idea Mobile Roadie Challenge 2.0'. Through this initiative, Idea and MTV aim to give Internet users across the country a chance to become an MTV Roadie.
True Elements feeds the need for truth
Watch the film conceptualised by TBWA\ India here
Puma appoints Anushka Sharma as brand ambassador
Aims to amplify its commitment towards the women's consumer segment
Integral Ad Science appoints Thomas V Joseph
Moves from SiriusXM
Idea looks to 'transform India', turn villages into towns
Watch the ad film conceptualised by Lowe Lintas here
California Almonds helps mothers nourish kids, to ‘Rock on’
Watch the ad film conceptualised by Adept ARTvertising Solutions
Diageo moves Julie Bramham to India as CMO as Amrit Thomas moves to a new global role
Bramham was GM - innovation for Europe prior
Sangeeta Barde and Susan Josi get new roles at Havas
Barde takes over as MD of Havas Life Sorento, while Josi is appointed as MD of Havas Health & You - South East Asia and Middle East
Sachin Dhir and Sugandha Garg join Saatchi & Saatchi Propagate
The duo will be based in New Delhi and Bengaluru respectively
Meenakshi Chohan joins TBWA\India
Prior to this she was with BBDO.
Social Kinnect to handle Radio Mirchi's social media
Account won following a multi-agency pitch
Titan evolves new positioning, 'Be More', launches thematic campaign
‘Be born everyday…’That’s Aamir Khan in the latest Titan commercial asking you to live life to the fullest. Titan has unveiled its new campaign featuring brand ambassador Khan in a new television commercial that, to quote from the brand’s new tagline, asks consumers to ‘Be more’ everyday.
‘The more Indian-ish we make it‚ the more we get lost’
We asked Cannes Lions jurors from India over the years what their learning was, that could help adlanders in their hunt for Lions. Here are the nuggets. Dig in.
Campaign India Top 50 Ads of 2017 (2/4)
What was the best work of 2017? The second of a four-part series...
Publicis Sapient targets India’s GCC boom with new offering
As GCCs evolve from cost centres to innovation engines, it bets on India’s scale and skills to fuel global transformation.
MMGB: Catherine Tate
When Catherine Tate is asked to translate in seven different languages in an office meeting for seven clients of different nationalities, she takes her task rather too seriously! Have a great week ahead.
Anahata revives ’90s nostalgia with tiffin-inspired launch
The brand collaborated with Mumbai's dabbawallas for the culturally rooted beauty launch.
Mullen Lintas bags LifeCell's creative mandate
Account won post a multi-agency pitch
SBI woos women with special interest rates for home loans
Watch the ad film conceptualised by RK Swamy BBDO here
Bombay Shaving Company assigns creative mandate to L&K Saatchi & Saatchi
Account won post a multi-agency pitch
Reckitt Benckiser splits global media duties between Zenith, MPG
Following an extensive review, Reckitt Benckiser the global consumer products giant, has appointed two lead global media agencies to look after media buying relationships for its 17 Powerbrands.The assignment will be split between Havas Media Group and Publicis Group, both of whom are already working with Reckitt Benckiser in some parts of the world.According to sources close to the development, MPG has retained the account in India and South Asia.
MullenLowe Lintas Group elevates Subbu as group chief strategy officer
Subbu assumes the new responsibility with immediate effect.
T.O.M. Tweets
Some tweets that caught our attention this week
Amit Dhawan and Preetesh Chouhan launch VibeTheory
The company claims to blend AI, creativity, and strategy to help brands achieve adaptive storytelling and human-centered digital transformation.
T.O.M. Tweekend
Some tweets that caught our attention during the week
White Rivers Media expands into the Delhi NCR
The expansion helps the Mumbai-based agency get closer to its Northern India clientele
Kumar Subramaniam's blog: Waiting for Godot
R Sukumar of Mint has posed some interesting questions in his Saturday column on the state of internet advertising in India. He has asked where is the Piyush Pandey of the medium, where is the Volkswagen Lemon campaign and where are the industry leading publications that report on and champion internet advertising. I believe that he may find answers to at least some of those questions by framing them differently.
M&M Global Awards entries open
The deadline for entries is 24 June 2011
Ogilvy & Mather Worldwide launches Ogilvy Noor
Ogilvy & Mather Worldwide has announced the launch of Ogilvy Noor, a multi-disciplinary global Islamic Branding practice that will attempt to help brands better engage with Muslim consumers worldwide. The Muslim consumer is viewed as a critically important segment for marketers, with the halal segment alone worth US$2.1 trillion, and growing at US$500 billion annually.
New Business League: June 2021 update
DDB Mudra Group and Wavemaker continue to lead
Turner pulls the plug on Imagine TV
The channel will continue to be on air for a while, expectedly with content repeats
Top Picks: Escape from Cubicle Nation and My Uncle Oswald
This week, two Campaign India readers have recommended the books to curl up with during the weekend.
Cannes 2013: ‘500 marketing leaders drive 60 per cent of the world’s largest businesses’
The ongoing ‘Marketing 2020’ research project was in focus, in a session featuring Keith Weed, Marc de Swaan, Sucheta Govil and Kevin Burke
BBC teams up with Ministry of Tourism
BBC World News has partnered with Ministry of Tourism for a series of global initiatives. This partnership has been kick started with a six part travel series called – Travel India from 4 October. The show includes journeys to spiritual spots, places of scenic beauty, and urban centres for business in conjunction with underdeveloped rural centres.
Leo Burnett creates new campaign for KBC4
Leo Burnett has conceptualised a TVC for the launch of the fourth season of Kaun Banega Crorepati. The TVC was released during the Indian Idol finale.
New Lead India campaign asks Indians to vote against injustice
A new Lead India campaign has been launched, which looks at continuing the brand positioning of earlier campaigns, that of giving Indians a platform to express their thoughts and translate them into action. The new campaign has been created by TapRoot India, the new outfit created by Agnello Dias and Santosh Padhi. The campaign has been created with the aim to motivate people to vote in the coming Lok Sabha elections.
Weekend Fun: Old Spice gives viewers a dad’s perspective of growing up
Watch the ad film conceptualised by Wieden + Kennedy here
CIDCA 2014: ibs, Maxus win Agency of the Year, HUL is Client of the Year
PHD bags two Platinum awards
Allu Arjun has a spicy compliment for KFC's Colonel Sanders
Watch the film conceptualised by Ogilvy here
Wrigley’s Orbit encourages to 'eat, drink, chew' while highlighting importance of oral care
Watch the film conceptualised by DDB Mudra here
Super Bowl commercials - Sobe, Sprint, Star Trek, Toyota Tundra
Click on the video below to watch the Sobe (Lake Lizard 2D) commercial:
Last date for submission of entries for Abbys extended
The Ad Club Bombay has announced the extension of the entry deadline for the Creative and Media Abbys
New Business League: July 2016 update
JWT stays on top among creative agencies, MullenLowe Lintas Group narrows gap; Mindshare continues to lead media
Clio Awards 2013: Ogilvy bags Silver for Lifebuoy ‘Roti’
Metal comes in the Innovative Media category
Nokia bats with Alia Bhatt to hit it out of the park
Watch the films conceptualised by McCann here
ARC Worldwide gets shopper marketing and retail knowledge centre
The agency has appointed Khushbu Kaushal as the head of the division
Lowe Lintas empanelled for Himachal Pradesh Tourism
Lowe Lintas has been empanelled by Himachal Pradesh Tourism after a multi-agency pitch. The agency will manage aspects such as planning events, exhibitions and launches apart from the mainline advertising duties. The account will be headed by Rajeev Hajare, vice president at the agency.
Tata Indicom positions Walky as 'Ghar ka phone'
Tata Indicom has recently rolled out its latest communication, for its 'Walky' range of phones. Created by Contract Advertising, the campaign positions the Walky as a ghar ka phone (a phone of the house). Says Ravi Deshpande, chief creative officer, Contract Advertising, "The brief was to position Tata Walky as an essential ingredient of an Indian home and make it the equivalent of the 'landline'. Watch the commercial here:
RK Swamy wins Valvoline account
RK Swamy BBDO has won the creative duties for Valvoline Engine Oils following a multi-agency pitch. The Valvoline win follows the Rage Mobiles and LIC Nomura businesses that they won recently.
Gatorade celebrates PV Sindhu's win with #SweatForGold
Watch the film conceptualised by Wunderman Thompson here
HUL’s Domex takes on Reckitt’s Harpic, claims to be the superior toilet cleaner
Campaign films feature actors Divyanka Tripathi and Revathy
Zegna to stream IPL live on GPRS enabled phones
Zegna Entertainment has brought Matrix, a WPP marketing company, on board to help it monetise the mobile rights for the upcoming IPL tournament.Zegna has won the rights to stream the broadcast of matches live till 2013; enabling consumers with GPRS-enabled phones to watch the actual match on their mobiles live.
Sunny Side Up bags creative duties of Qyuki.com
Agency’s Bengaluru and Hyderabad offices will handle the business, which was won following a multi-agency pitch
Renault Captur's Ranbir Kapoor's attention
View the ad film conceptualised by L&K Saatchi & Saatchi here
MakeMyTrip gets Chahal, de Villiers and Kohli to assure 'safe stays'
Watch the films conceptualised by MagicCircle Communications here
DDB Mudra's Vishnu Srivatsav elevated as NCD at 22feet Tribal Worldwide
Was creative head - South at DDB Mudra
Unmetric Engagement Meter: Facebook top 20 (21-30 June)
Posts from IndiaIStore, Allen Career Institute, ICICI Pru Life and more...
Mudra ropes in Burnard Rajan as creative director
Mudra has brought Burnard Rajan (pictured) on board, as creative director for its Kochi office. He comes from Contract Advertising's Chennai office.
Weekend Fun: Mother’s Day special
Watch a selection of campaigns foe the special day here
It's that time of year: Part 16
In India, queues are a common sight. Railway stations, ATMs, banks... Now here's what our Happy December crew recently spotted. It's the crew of the weirdest kind. Enjoy!Happy December - Everyone
Cannes alters Media Lions judging process in response to last year's controversy
CANNES - In response to WPP chief Sir Martin Sorrell's accusations of block voting by the Media Lions jury last year, the Cannes Lions International Festival of Creativity has revamped the judging process for the category.
Mindshare sets shop in Kochi
The branch will be headed by KT Haridas
London International Awards 2020 cancelled due to Covid-19
Organisers believe celebrating award-winning work when people are suffering will be 'hard'
Lotte Choco Pie sweetens heartfelt messages
Watch the films conceptualised by Cut the Crap here
Jitender Dabas elevated to the position of executive vice president planning
He will also oversee McCann Bangalore's strategic planning
Society Tea pays tribute to the tea vendors at railway stations
Watch the film conceptualised by Black Swan Life here
Digitas elevates Mark McDonald to head of creative, India
He was previously head of the agency's Mumbai office
No Times Prime is a crime
Watch the film conceptaulised by BBH India here
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Dentsu Aegis constitutes executive council in line with 'One P&L' approach
Council chair and South Asia CEO Ashish Bhasin claims DAN is third largest advertising group in India today; targets second spot by Dec '17
G2rams wins Zigtech activation mandate from Reebok
Will create Reebok Energy Circuits at gymnasiums and malls across Delhi, Mumbai and Bangalore
Cannes Lions 2019: Eight more shortlists for India
Entries from Wunderman Thompson (six), Dentsu Webchutney and Grey in the running
Parle Agro celebrates the Frooti life with new packaging, logo
Watch the film conceptualised by Sagmeister & Walsh here
Media360 India: Shortlists announced
The winners will be announced on 19 March 2019 in Mumbai
Titan Raga showcases splendor of Moonlight; invites women to #OwnTheNight
Watch the film conceptualised by 22feet Tribal Worldwide
Weekend Wrap: 24 August 2017
In the news: DigitalF5, Denver, Godrej Hit, Internet Moguls, Percept One, Scarecrow Communcations, Six Inches Communications,The PRactice
"India gives us some interesting strategic challenges":Richard Dunmall
Richard Dunmall, senior vice president and managing director, EMEA, Microsoft Advertiser and Publisher Solutions Group, chats with Campaign India’s Bindu Nair Maitra. Listen to him discuss various issues, below: In the first audio clip, Dunmall speaks about India’s role for Microsoft.
Vivek Sharma exits Pidilite Industries
Was chief marketing officer
MSLGroup ropes in Amit Misra to head public affairs practice
Misra was MD at Zeno Group; Rekha Rao roped in as GM - Mumbai, 20:20 MSL
CNBC-TV18 launches new weekend programming
CNBC-TV18 has launched a host of new weekend shows that includes current affairs show, corporate focused shows and lifestyle specials.
D Shivakumar elected as chairman of ASCI
Rohit Gupta is vice chairman and Shashi Sinha re-appointed as treasurer
Gunjan Bagga joins FDCI as lead - marketing
Moves from PepsiCo
Cannes Lions 2019: Gold still eludes India, but the silver streak continues
Awards were presented across six categories including Social and Influencer, PR, Direct, Media, Creative Strategy and Creative Data; View all the Indian winning work here
It’s funny, it’s awful, but what was that about?
A bunch of us were at an old-school reunion party. We ran around the hall excitedly, looking for faces we could recognize. “You look so familiar…Got it! Your wig fell off during ‘Macbeth’!” “Hey see that fat woman in blue—isn’t she the one who had a crush on Mr Thomas?” We remembered the funny stories about them. BUT. We just couldn’t remember their names.
The Times of India creates print roadblock for Volkswagen brands
The Times of India has created a print roadblock for Volkswagen across its edition today. The roadblock includes a spread of Volkswagen's various brands Jetta, Passat and Touareg (which is slated for a December launch in India) in the country. The print campaign looks at creating awareness about Volkswagen's German technology and the company's history.
Klarna's VAR football shirt
Watch the film conceptualised by 72andSunny Amsterdam here
Babita’s blog: Break That Duration Barrier
Writing a story without the duration leash seems to be harder than we imagined, says the author
MediaCom wins Maiyas' media mandate
The agency bagged the account following a mullti-agency pitch
Kiara Advani is brand ambassador for Fire-Boltt
Will be part of the brand’s marketing campaigns, alongside cricketer Virat Kohli and actor Vicky Kaushal
BPL Adland Predictions: Gameweek 9
Aarish Matcheswalla, Rahul Mathew, Raj Nair, Sanjay Gupta and Raahil Chopra go head-to-head to predict Barclays Premier League results
Temple Advertising, TBWA India and Sapient win at REMMYs
The Recruitment Marketing Awards (REMMYs), instituted by The Times Group, were recently held in Mumbai. The awards aim to honour recruitment advertising in the print media and received over 250 entries this year.Temple Advertising bagged REMMYs across three categories, for its advertising for REVA Electrical Car company. TBWA too bagged a REMMY for its advertising for Intelenet Global Services in the BPO sector category, while Sapient Advertising won a REMMY in the IT and Telecom sector.
Kannada news channel Public TV to launch on 26 January
The channel will be launched by Writemen Media
Campaign India Agency Report Card: Bates 141
Type of agency: AdvertisingCompany ownership: WPPKey personnel: Sonal Dabral, chairman, Sandeep Pathak, CEO, Manosh Mukherjee, COO, Dheeraj Sinha,CSO, Vijay Singh, MD, 141 Sercon Accounts won: Dabur Uveda, Maa (Cavin Care), Max BUPA, Virgin Mobile (OOH), Apollo Hospitals, Win Medicare, Aerotropolis, TVS Motors (new project), Viacom 18’s Colors and MTV, Green Valley Industries, LaOpalaAccounts lost: Family Credit, Global Academic
Roger Daltrey and Harvey Goldsmith to talk at Cannes 09
Cannes Lions 2009 will bring together two of the music industry's giants - the legendary Roger Daltrey (pictured, left) and music industry impresario Harvey Goldsmith (pictured, right), who will grace the stage as speakers.From his early days as the iconic frontman of The Who to his solo efforts, from his acting triumphs to his philanthropic roles, Daltrey remains one of rock 'n roll's most enduring and most exciting artists.
Year-ender: 'I hope people stop following the herd in 2017': Swati Bhattacharya
We ask adlanders for their standout moment of 2016, and an outrageous prediction for the year to come
Sunil Gadgil returns to Nivea
Gadgil’s last stint with Nivea India was in September 2011 until August 2017
Madison PR appoints Paresh Chaudhry as CEO
Chaudhry replaces Veena Gidwani, who will retire on 30 June, 2012
Publicis Capital wins HPL’s creative duties
The account was won following a multi-agency pitch
RummyCircle gives Hrithik Roshan the skills to win the game of life
Watch the film conceptualised by DDB Mudra here
Birla Opus' feel-good animated film paints a new brand message
‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch
Britannia Little Hearts’ fresh look sees nostalgia meets puppy playfulness
Lowe Lintas Bangalore conceptualised the paw-some campaign.
HDFC Ergo redefines workplace inclusivity
Watch the film conceptualised by BBH India here
Navia Asia promotes Gourav Tandon as COO - India
Out-of-home company Navia Asia has promoted Gourav Tandon (pictured) to the post of chief operating officer - India. Till recently, Tandon was national director, Navia Asia and was in charge of business development. In his new role, Tandon will have full operational responsibility for four full service offices across the country and will be supported by Vikas Nowal, head, India-West, Ravi Kant head, India-North and Avinash Swamy head, India-South. Tandon will continue to be based in New Delhi and report to Sanjay Shah CEO-India, Navia Asia.
Mindshare India: 5 areas Media Agencies should focus on in 2011
R Gowthaman, leader, South Asia, Mindshare, has seen media independents from the time the phrase was born in India. Here, he shares with readers, his areas of focus for 2011
Vivo adds character to a selfie, celebrates personalities
Watch the film conceptualised by J. Walter Thompson here
Now, a ‘Blue Dot’ to announce diabetic-friendly dining options
Conceptualised by McCann Health, developed with United Diabetes Forum, idea to be taken national
Rediffusion Y&R appoints Chattopadhyay as Mumbai p
Rediffusion – Y&R has named Saumya Chattopadhyay (pictured) as planning head - Mumbai. He will report to Arvind Mohan, group chief strategy officer and to Nisha Singhania, executive vice president, Rediffusion – Y&R, Mumbai. Chattopadhyay comes in from Milk +Co. DDB International Kuala Lumpur where he was head of planning.
Devashish Sarkar is Phonevalley's regional director for APAC
Phonevalley, Publicis Groupe's mobile marketing agency has announced the launch of their Asia Pacific offices in India, China and Singapore. Former Worldwide Media CEO, Devashish Sarkar has been appointed as the agency's regional director for the APAC region.
Ignitee to handle social media marketing for Warner Bros. India
The agency will be promoting the movies releasing in India under the Warner Bros. banner.
AU Small Finance Bank gets Kiara Advani to sing its praises
Watch the film conceptualised by L&K Saatchi & Saatchi here
UTI Mutual Fund takes the emotional route to reveal new positioning
Watch the ad film conceptualised by Contract Advertising here
Effie Effectiveness Index 2016: O&M Mumbai second best office globally, Mullen Lowe Lintas Mumbai fifth
Ogilvy & Mather emerges as top global agency network globally and in Apac
Friday Box Office
Delhi Belly and Bbuddhah... Hoga Terra Baap hit the screens today
Lodestar UM retains Coca-Cola India post multi-agency pitch
To be 'primary partner' for media planning, buying and analytics
The Olive Crowns beckon, again
Last date for sending entries extended to 11 February; Q&A with MG Parameswaran, chairman, Olive Crown Awards 2013
I-Com Global Summit 2022: Dates, venue announced
On-ground event to be held in Costa Brava, Spain between 6-9 June
Weekend Fun: Mumbai Marathon, India-NZ ODI Series and more sport
The Standard Chartered Mumbai Marathon will take place on Sunday, 19 January
IRS 2011 Q2: Readership growth for top eight publications
Dainik Jagran with an AIR of 16,393,000 continues to be the highest read daily followed by Dainik Bhaskar which has a readership of 14,174,000
Axis Bank pushes its app-based banking, points to ease of access
Watch the films here
Zee Khana Khazana goes on air
Will be available on Dish TV
24 Mantra Organic appoints Tilt Brand Solutions
No multi-agency pitch involved
Akshat Trivedi joins Fulcro as ECD
Moves from The Womb
ISA Global CEO Conference: 'You can get an irresponsible company out of business in a matter of seconds now' - Paul Polman
The Unilever CEO spoke about capitalism and how it needs to evolve
Bioderma assigns its communications mandate to PR Pundit
Account won post a multi-agency pitch
Taproot India bags Gold at this year’s Clio
Clio has announced its winners for 2010 across categories.
Changes galore at Mediacom
Hemen Desai moves as MD, Japan; Avinash Pillai to handle P&G; Ashwini Kamat to head buying; Deepa Jatkar to handle non-P&G businesses
Titan Edge underlines mastery of craft
Watch the ad film created by Ogilvy & Mather
Digital ShoutOuts Media promotes Monika Sharma to director role
The agency is strengthening its leadership structure to support AI-led advertising solutions and integrated campaign delivery through expanded client servicing oversight.
Oyo wants India to #LetLoveIn, learn different expressions of love
Releases a print campaign on the occasion of Valentine's Day
Contract Advertising promotes Rohit Srivastava as CSO
Prior to this, he was head, strategic planning
Prime Video launches a mobile only plan
Aims to make its roster of entertainment content accessible to India’s mobile-first customers
Mindshare ropes in John Thangaraj as head of strategy for North
In his last assignment, he was VP - strategic planning at Lowe
Brand ambassador round-up: Week of 27 November
Read about who has signed the likes of Kartik Aryan, Sonu Sood and Neeraj Chopra
GEC Ratings: Star Plus sees major fall, but stays clear leader
Colors shows marginal improvement
Suvid Bajaj joins Spinny
Moves from Udaan.com where he was CMO
New Business League: February 2022 update
Mindshare retains the lead among media agencies while there's a change in the creative agency list
Kotak Life launches new campaign to push Child Plans
Kotak Life has recently rolled out its communication to promote itsChild Plans. Created by JWT India, the campaign aims to highlight the benefits of investing in Kotak Life Insurance's Child Plans. Speaking to Campaign India, Nandita Chalam, creative director, JWT India said, "The brief we had received was to present Kotak Life Insurance's plans as insurance with an investment edge."
Publicis Ambience bags Sah Petroleum business
Publicis Ambience has bagged the creative account Sah Petroleum’s brand Ipol Lubricants. Sah Petroleum is a manufacturer of industrial and automotive lubricants and greases.The account was won following a multi-agency pitch. The account size is estimated to be about Rs 20 crores.
MEC’s pre-IPL ratings estimate proved correct
MEC’s pre-tournament estimate of the third season of the Indian Premier League (IPL) television rating points has proved to be correct. In March this year, the WPP agency had released a pre-IPL study predicting what the third season was likely to deliver in terms of viewership and value for sponsor brands. The agency estimated ratings to increase by 14% to an average TVR of 5.2*, which was as they had predicted.
Prateek Srivastava moves on from Ogilvy
‘There comes a time when you want to do something of your own’, says Srivastava, who has been with the agency since 2000
Bajaj Allianz launches Capital Shield
Bajaj Allianz Life Insurance has rolled out a new advertising campaign to promote their latest offering, the ‘Bajaj Allianz Capital Shield’. The campaign has been conceptualized by Percept/H, while TBWA India is the creative agency for the company.
Honda City looks to fuel aspirations for a ‘greater drive’
Watch the ad film conceptualised by Dentsu Marcom here
ISL heralds 'birth of a footballing nation'
Watch the promo conceptualised by Ogilvy & Mather here
Noise ropes in Prerna Kapur as associate director of marketing
Kapur will lead brand partnerships, public relations and community initiatives.
Vaseline Men launches Facebook app
It isn’t enough to just shave and brush; men have to take care of their faces as well. So says Shahid Kapoor in a recent commercial for Vaseline Men, and, in case the guys aren’t convinced, the brand plans to persuade them through Facebook too. Through a new app, fans can upload their photos, clear their skins of dark spots and lighten their skin tone, and then create avatars that can be dressed up for different occasions.
Examine India’s Bronze brilliance at Cannes this year
Get a closer look at India’s Bronze-award-winning campaigns at Cannes Lions 2025.
Year-ender 2022: We are excited to bring many new projects online, on-air, and on-ground - Nisha Narayanan
Campaign India ends the year by asking the industry what they don't want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more...
HT Media Group launches two new print editions for Mint
Expands to Chandigarh and Lucknow
Lokmat promises to be witness, companion and guide; urges audience to distinguish fact from fiction
Watch the ad film conceptualised by Ferry Wharf Communications here
Adfest 2015: Chauhan, Kamble, Varma join Dabral on jury
The festival takes place between 19-21 March
BBH to handle Ivas by Infra Market
Account won post a multi-agency pitch
FCB Ulka ropes in Swati Bhattacharya as CCO
She was principal partner at Dentsu Mama Lab prior
Day one in the Emvies presentations
The Jury has completed just over half the task of judging the winners of the Emvies. The remaining cases will be presented today. Here’s a snapshot of the entires that were considered yesterday.Best Media Research
TBWA India names new CEO
Omnicom-owned TBWA has appointed Shiv Sethuraman as the chief executive officer for its India operations. Based in Mumbai, Sethuraman will take up the role in June this year and will work alongside K Geoge John, chairman and MD, TBWA India, for the time being.Sethuraman comes in from Ogilvy & Mather, Paris, where he held the post of managing director since 2005. He moved to Paris in 2001 from O&M Mumbai to oversee the agency’s Nestle Dairy business across 22 markets.
WagonR drives home a point to 'make everyday great'
Watch the ad film conceptualised by Dentsu Impact here
Old Spice deo makes Milind Soman 'mantastic'
Watch the ad film created by Wieden + Kennedy here
Amagi acquires Argoid AI to transform streaming with smarter solutions
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
Stephen Allan named CEO of MediaCom Worldwide
Stephen Allan, previously CEO of GroupM UK, has been named chairman and CEO of MediaCom Worldwide. He succeeds Alexander Schmidt-Vogel, who has taken on the newly established role of CEO Global Trading of GroupM Worldwide.
Tang’y’ negotiation assures mothers of added fruit, vitamin and iron
Watch the ad film created by Bates CHI
Beams Fintech Fund appoints The Media Manifest as strategic communications partner
This move comes as the company looks at strengthening its brand positioning and thought leadership.
Advertising minutes during Bundesliga rises during broadcast
The last 15 games of the league have seen a total of 164 minutes of advertisements
Cannes Lions 2021: 21 shortlists for India on day three
India ends with 77 shortlists
Instadiet gets Uma Talreja as director of marketing
Her last full-time stint was with Shoppers Stop
Campaign roundup: Week of 02 Dec
The latest ad films and campaigns from brands including Ofis Square, Panasonic Life Solutions India, Suntek Energy Systems, Viva ACP, Hyatt India, Allen Career Institute, Axis Bank, Sebamed, Spinz BB face talc, House of McDowell’s, Grip Invest, Kuku FM, Tata Tea Chakra Gold, Indian Bank in our weekly roundup.
Spikes Asia 2018: McCann's Amar Urhekar's tips for healthcare communications
The president of McCann Health Americas urged the industry to look at empathy
LIA 2021: Ashwini Deshpande among jury presidents
Only Indian among the 16 jury presidents
T.O.M. Tweets
Some tweets that caught our attention this week
Goldmedal encourages to give elderly the precious gift of time
Watch the film conceptualised by FoxyMoron here
Trends Ad Film Makers appoints Dipak Sharma as CEO
Trends Ad Film Makers has appointed Dipak Sharma as its chief executive officer. The Bangalore based ad film production house, founded by VK Prakash (pictured), is undergoing a restructuring exercise. It will appoint a panel of directors who will work on ad films, feature films and television content along with Prakash (popularly known as VKP).Sharma has previously worked with Everest Advertising, Clarion Advertising, IB&W, Viking Video Productions and Miditech.
New Business League: May 2018 update
Dentsu x and Ogilvy maintain their lead
Video: Campaign South Asia AOY 2016: Jury Speak
Here's what the jury had to say about the trends observed while judging
Nikhil Sharma joins PumPumPum as AVP of growth and marketing
Was handling digital marketing and communications for MP Gautam Gambhir
Promoted content: Scarecrow on World's Leading Independent Agencies list
List picked by joint committee of thenetworkone and Campaign UK (Content Solutions)
Weekend Watch: Coca-Cola puts the team first with 12th man Rishabh Pant
Watch the film conceptualised by McCann Worldgroup India here
The courtroom orders its attendees to EatSure
Watch the film conceptualised by Wondrlab here
Percept One bags Panchshil Realty’s integrated duties
Mandate includes media and digital
TPV Technology appoints Hrishitaa Chopra for Philips TV & Audio
Her last full-time stint was with vivo
Partho Dasgupta re-elected as The Advertising Club president
Partha Sinha to continue as vice president
Paper Boat quenches the thirst for friendship between a mother and daughter
Watch the film conceptualised by The Script Room here
Weekend Fun: Queen's Bohemian Rhapsody
The Muppets are classic and if you like Queen, then you are sure to enjoy this. The interesting thing though, and the point of this, will be to see what a very 21st century medium, does for this song.Originally recorded in the 70s it was a massive hit, which has been largely attributed to the ground breaking, first really significant, specifically produced music video.
Cheil Worldwide SW Asia bags creative communication mandate for Halonix
The account was won post a multi-agency pitch
Rashmika Mandanna for 7Up
Campaign featuring the actor will be released soon
Weekend fun: Head to Pune to support the girl child
Femina's 'Run for a Cause' takes place on 16 March
Bravery award for P&G's 'Dads #ShareTheLoad' at The ANDY Awards
India bagged three metals out of the 125 that were handed out in the 2017 edition of the awards
RIP: Fabian Gonsalves
Gonsalves joined RK Swamy BBDO in 1991 and was serving as partner for the agency
T.O.M. Tweets
Some tweets that caught our attention this week
Marquees 2019: Winners announced
Sector winners include Maruti Suzuki, Bajaj Auto, Bharti Airtel, Samsung, HDFC Bank, Xiaomi, Maggi, Bru, Harpic, Clinic Plus and Amazon
T.O.M. Tweekend
Some tweets that caught our attention this week
Mudra Delhi appoints Azazul Haque
Mudra Delhi has appointed Azazul Haque (pictured) as creative director. Previously he was with Lowe as assistant creative director.Anil Verma, executive creative director, Mudra Delhi said, “I really admire his impatience and hunger for opportunities. And that really matters for each one of us in Mudra. Plus his understanding of the common man is really strong and I’m sure it will benefit the brands on board. Not to mention that he is a genuine team player. It’s evident in just one week that he has spent here.”
Caroline Marshall to be present at Campaign India A List launch
Caroline Marshall, executive editor, Brand Media, Haymarket Media will be in India for the launch of the first edition of Campaign India’s A List. The Campaign India A List, supported by NDTV Media, is a list of the most influential people in advertising, marketing and media. Marshall, who is the creator of the A List's UK edition, began her career at Haymarket as a graduate trainee on Haymarket’s What Car? Magazine.
FCB India hires Abhinav Kaushik as president
Moves from Taproot dentsu
2008 Global Awards winners announced
The New York Festival has announced the winners of its 2008 Global Awards. Now in its 14th year, the show awarded two Grand Global Awards and 25 Global Awards in a ceremony held in Sydney, Australia. The awards honour the best in healthcare communication worldwide. The New York Festival, organizers of the Global Awards, say the show received entries from 30 countries across the world.
IBNLive.com launches new mind-games and 'Active Search' application
IBNLive.com has launched new interactive features and search modules. These include mind-games section which features daily crosswords under five categories —general, business, sports, cricket and entertainment and a sudoku puzzle. The crosswords are based on current happenings, articles and news reports of which can be found on IBNLive website itself.
MiD DAY wins at IFRA XMA Cross Media awards
MiD DAY has won at the Global IFRA XMA Cross Media Awards 2008 for its marketing property "Bollywood Lunch Contest". The award was presented at the IFRA Expo 2008 held at Amsterdam. 56 publishers from 27 countries entered a total of 66 projects for this year's XMA awards. The awards aim to present the best examples of combining different print and digital channels that bring the advertisers' messages across in a focused and structured way.
Dainik Bhaskar launches Ranchi edition
The Dainik Bhaskar Group has recently entered Jharkhand with the launch of the Dainik Bhaskar Ranchi edition. This is the 12th state that is now covered by the group including Madhya Pradesh, Chhattisgarh, Rajasthan, Gujarat, Chandigarh, Punjab, Maharashtra, Haryana, Uttrakhand, Himachal Pradesh and Delhi. The Ranchi edition is the 49th edition of the group. The group soon plans to expand further with the launch of Jamshedpur and Dhandbad editions in Jharkhand and launch of Bihar in early 2011.
Day two at Goafest 2011; Powered by Hindustan Times
Glimpses of what’s happening on day two at Goafest 2011.
Turkey of the fortnight: 'Sorry, but this is what sponsors do' (at Goafest)
Does playing the same AV in a loop thrice help or harm the sponsor?
T.O.M. Tweets
Some tweets that caught our attention this week
Unmetric Engagement Meter: Most viewed on YouTube (21-30 June)
Videos from Maggi, Axe, Vivo and more...
PR Awards 2021: Shortlists announced (3/5)
Winners to be announced on 29 October
Meet every setback with a comeback says KBC in season 12 promo
Watch the film conceptualised by Nitesh Tiwari
Business Bhaskar expands into Greater Punjab Region
Dainik Bhaskar has launched 10 new editions of its recently launched pink daily Business Bhaskar across Punjab, Chandigarh and Haryana.Rajiv Jaitly, president ad sales and marketing, DB Corp said, "The Greater Punjab region has seen rapid economic growth in the recent past. There was an understandable need for a dedicated financial daily to provide our readers with relevant business news in their language. Hence, Business Bhaskar has been launched to better serve the needs of our readers."
Draftfcb Ulka's Cogito Consulting & Asterii Analytics release ‘India in 2061’ Report
The report highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50
Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
Pick of the Week: Motilal Oswal
The second edition of the campaign conceptualised by Mullen Lintas stands out this week
Digital to overtake TV to become the largest advertising medium in India: GroupM report
GroupM's annual TYNY report forecasts digital to cross Rs 48,603 crores this year
DDB Mudra Group names Vineet Gupta chief digital officer, Aditya Kanthy is CSO
Gour Gupta is group ED, will take over OOH, events and experiential business as CEO
Rajiv Gopinath joins Starcom as chief client officer
Moves from GroupM (Kenya)
Vserv.mobi makes three new appointments
Rohit Verma, Elliot Renton and Narayan Murthy Ivaturi join the mobile ad network
Live Issue: With controversies, has media lost credibility?
To maintain credibility on an ongoing basis is a big challenge that news media houses face today, say watchers
Network 18, Financial Times to launch English pink daily
Network 18 is believed to be in talks with Pearson Plc’s Financial Times to launch an English financial daily in India.Network 18 has for long eyed the English pink daily space. While negotiations were on for some time with Business Standard to buy a stake in the paper, it is believed that disagreements over valuations had led to the deal being discarded. Haresh Chawla, Group CEO, Network 18 did not respond to email to confirm or deny the report.
Weekend fun: Beat the heat, stay indoors and watch sports!
Watch the IPL playoffs, UEFA Champions League finals, Monaco Grand Prix and French Open this weekend
Firstpost launches business news site Firstbiz
The site was launched on 3 February 2014
W+K produces IndiGo’s inflight magazine
Beginning this month, W+K India is publishing low-cost carrier IndiGo’s inflight magazine. According to W+K’s V Sunil, each issue will be built around a focused theme, the current month’s being ‘freedom’. The superbly produced magazine (all pages 4 colour and printed on cartridge paper) features a photo essay by Bharat Sikka (see picture) titled “In Transit.” Visual led features dominate the magazine, making it both light and refreshingly different from the normal inflight magazines.
Isobar wins JK Tyres’ digital mandate
Account won following multi-agency pitch
Warc Awards for Effectiveness 2022: DDB Mudra (two) and Mindshare earn shortlists
Winners to be announced during the Cannes Lions International Festival of Creativity
Nise Gel asks why hide the pain; takes humour route to promise better relief
Watch the ad film conceptualised by Lowe Lintas here
AiR launches ‘Pause for Happpiness’ mental well-being campaign
The national initiative encourages mindful pauses to address rising stress, burnout and mental health concerns across India.
Zee Network re-brands its English language offerings
Both channels, Zee Studio and Zee Café are donning a new look in a bid to engage the modern and contemporary outlook of today’s audiences.
Kwan ties up with Creative Artists Agency to form new entity
JV with the LA-headquartered entertainment and sports agency, CAA KWAN, to have 60 employees in four cities
Stuff India Editor's take on MacWorld 2009
The annual pilgrimage to the Golden Gate city saw a lot of enthusiastic and anxious Apple fans gather around MacWorld 2009.
Pankaj Tripathi gets his dose of local news through the Dainik Bhaskar app
Watch the film conceptualised by Taproot Dentsu here
Isobar wins Kent RO Systems' digital duties
The account was won following a multi-agency pitch
Vishnu Mohan's Avyan Holdings and All About Outdoor partner to launch PROOH Technologies
The offering enables payments towards buying billboards on the basis of target audience impressions delivered and not on 'fixed rental' basis
Gionee takes on Samsung; pitches itself as the world's slimmest smartphone
Watch the ad film conceptualised by AndAnd here
Ad Club Bombay partners with two events of Pacific Conferences Pte Ltd
The Advertising Club Bombay has partnered with two upcoming events organised by Pacific Conferences Pte Ltd, a Singapore-based company. The first deals with the subject of “Mobile Marketing with Social Media”, which will discuss the latest trends, insightful strategies and practical techniques for engaging new-age customers through mobile and social media. The second is on “Social Media Marketing & Measurement”, which will highlight cutting-edge digital campaign strategies and explain how to measure their performance.
The 'boy' Bajaj Pulsar turns into a 'man'
Watch the film conceptualised by Ogilvy here
Shankar Mahadevan goes breathless again, this time for Vodafone Play
Watch the film conceptualised by Ogilvy here
![Zapak creates gaming site for Channel [V]'s new show](/media/CIN/20160517201209026788_vfullon_365.gif)
Zapak creates gaming site for Channel [V]'s new show
Channel [V] has tied up with Zapak.com for its new show, 'Bingo [V] Full On!!' Zapak has created a gaming site www.vfullon.zapak.com based on the show.The site includes games, contests, show's videos, tasks, bloopers, downloads etc. Gamers can also win Channel [V] merchandise. The users can also send in their stunt videos and get them flashed in 'Bingo [V] Book of Hatke Jhatke Records'.
Indranil Datta moves to Sakal as head, marketing
Prior to this, he was senior vice-president, Mudra Max.
Creativeland Asia Network launches Creativeland Studios
Expands its global footprint through a 62% stake in Creators Inc, London
Vodafone launches ‘Vodafone Race to Fame’
Flags off host of initiatives for the inaugural motor racing event in India
Eggfirst bags creative duties of Volkswagen Finance
Account won following multi-agency pitch
Grey hands Nirvik Singh additional charge of MEA
He has been Apac chairman and CEO since 2009
Campaign India Top 50: The top 10
View the films here
Everest appoints Ashish Medhekar as EVP, head for Mumbai
Everest Brand Solutions has appointed Ashish Medhekar as executive vice president and head-Mumbai operations. He comes from Dentsu where he was vice president.He has worked for various agencies including Contract Advertising and Rediffusion DY&R. He has handled brands including Airtel, Citibank, Colgate, HCC, HDFC Bank Credit Cards, Lavassa, Nivea skincare, Philips, Thomas Cook's 100% holidays, Sony Entertainment TV, Southern Comfort and Suzlon.
Amrutanjan undergoes a makeover
Most brands are revamping their image and communication to target youth. Amrutanjan is the latest to join this bandwagon with its latest campaign 'Be Ready'. The campaign has been created by Mudra South.Bobby Pawar, chief creative officer, Mudra says, "We are re-launching the brand to add more weight to it and to make it more relevant. We needed to re-energise the brand without changing its core proposition."
IAA Debates at Melt 2015: Arnab Goswami and Rajiv Lochan to take on Raghav Bahl and Vikram Sakhuja
Will mobile be the primary screen for news and entertainment in India in three to four years?
IAB Tech Lab finalises data deletion request framework to streamline digital ad supply chain privacy compliance
This can address consumer data privacy issues within the digital advertising ecosystem.