The 19th edition of Goafest will take place in Goa, featuring the ABBY Awards and industry-led creative sessions.

Verve Media secures the digital marketing mandate for Proticons, covering social media, SEO, paid media and a redesigned website.

DangleAds Technologies appoints Saurabh Wason as assistant vice president – business development to strengthen partnerships and expand its digital advertising solutions.

ITRH introduces its ‘Vyah’ bridal collection through a storytelling-led campaign celebrating Indian wedding rituals, craft traditions and ceremonial dressing.

Instamart partners with Samsung for a digital campaign that turns a smartphone launch event into an instant delivery moment.

Kenya launches a global tourism marketing campaign to strengthen destination recall and attract international travellers through immersive storytelling and digital engagement.

Salty introduces its first brand film, repositioning the label beyond jewellery by exploring accessories as expressions of identity and individuality.

NDTV appoints Siddharth Narula to lead revenue strategy for NDTV 24x7 and NDTV Profit Brand Studio, focusing on brand partnerships.

Ember’s new campaign highlights real cooking routines across Indian homes, positioning cast iron cookware as a practical choice for modern lifestyles.

Royal Stag introduces a data-led campaign featuring Rohit Sharma and Paddy Upton, using AI to personalise success frameworks for cricket fans.

From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.

Cetaphil expands into the healthy ageing category in India with a new peptide-based skincare range targeting consumers seeking gentle anti-ageing solutions.

Innerwear brand Krvvy introduces its first digital campaign alongside a new product launch, highlighting structural design for fuller bust sizes.

Seagram’s Royal Stag Packaged Drinking Water introduces a new integrated campaign featuring multiple cultural icons to engage India’s youth audience.

‘The Apache DNA’ anthem with Brodha V is meant to connect performance motorcycling with music and youth culture.

The collaboration aims to connect music, culture and youth audiences while extending the brand’s long-standing ‘Good Times’ positioning.

Coca-Cola India launches sports drink with a cricket-led marketing campaign featuring Shubman Gill and Neeraj Chopra.

The QSR expands the campaign with a creator-led film featuring Niharika NM to sustain social media engagement.

The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.

The association updates its brand identity with Landor, positioning itself as a guiding platform for the marketing industry.

The new integrated campaign positions distinction and individuality as markers of modern success.

The event management company expands its entertainment services with the new division which is focused on talent sourcing, collaborations and global live experiences.

The skincare brand’s campaign uses a sports metaphor to communicate the brand’s positioning around sun protection.

Its 2026 summer campaign is built around gratitude, using a child’s perspective to tell a story set inside its store.

The agency will handle integrated creative and digital duties across its India tyre portfolio.

The campaign with Palak Tiwari highlighting coastal visuals is a digital-first launch.

Its entry into this category is supported by a satirical campaign addressing pricing transparency.

Travel Food Services and Thums Up activate airport dining spaces with a cricket-themed promotion timed around the ICC Men’s T20 World Cup.

Naomi Michael joins from Omnicom and IPG where she held regional marketing and communications roles.

From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.

The insurer marks its milestone year with a hyperlocal outdoor and social campaign rooted in evolving urban memories.

Fintech brand deepens merchant and consumer engagement through campaign-led rewards and exclusive Rohit Sharma meet-and-greet.

Insurer rolls out integrated ‘Chuniye Bharosa, Apno Sa’ platform across media, positioning health cover as an everyday act of family care.

IICT formalises cross-state industry alliance at GAFX 2026 to strengthen skilling, incubation and research across India’s AVGC-XR sector.

The ecommerce group strengthens its senior leadership with new appointments across supply chain and corporate communications functions.

The B2B digital agency expands its integrated model with a dedicated brand and creative division to align strategy, performance and design.

Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.

The independent agency will establish a cross-functional team to work with Zoom.

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.

For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.

Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.

The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.

Marking World Compliment Day 2026, the confectionery brand shifts focus to gig workers and essential service providers through a nationwide gratitude-led initiative.

The BRICS-led education body strengthens its global media learning agenda with the appointment of an Indian education reformer and filmmaker.

The footwear brand introduces a youth-focused sneaker line through a music-led campaign anchored in street culture and everyday versatility.

The children’s personal care brand uses cultural provocation and humour to challenge the use of adult skincare products on young skin.

The integrated agency will lead LinkedIn marketing, SEO and website development to strengthen the investment firm’s digital positioning.

A new internal brand film positions collective momentum and ‘Pragati’ at the centre of the company’s growth narrative.

The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.