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The partnership combines mobile imaging technology and content distribution to support emerging creators through mentorship, challenges and visibility opportunities.

The technology services company has strengthened its leadership team with a marketing appointment focused on brand positioning and business growth.

The former advertising agency is broadening its role from communications partner to brand builder, distributor and market development specialist.

The new dialogue series aims to bring business leaders together for discussions on leadership, disruption, resilience and organisational transformation.

The senior hire strengthens InnerStudio’s focus on AI, automation and scalable content production for in-house marketing teams.

Birla Opus Allwood uses a football celebration to reframe wooden furniture from fragile showpieces to everyday enablers of family life.

Dentsu's iProspect is the incumbent on the account.

The adtech company has launched a suite of interactive in-app advertising formats aimed at improving engagement and supporting omnichannel campaigns.

The beauty retailer uses a trending online conversation to highlight the importance of shade matching and foundation selection.

The chief business officer of Josh concludes a five-year stint marked by partnership development, business expansion and commercial growth initiatives.

The promotion expands Misra’s responsibilities across growth marketing, customer acquisition, digital platforms and brand development initiatives.

A new Kantar study shows consumers becoming more selective with spending while prioritising savings, financial security and meaningful experiences.

The agency will lead Kurlon’s digital marketing efforts, focusing on consumer relevance, brand storytelling and growth among digital-first audiences.

The agency will lead performance marketing initiatives aimed at increasing investor acquisition, SIP conversions and digital growth for the investment platform.

The partnership introduces a sexual wellness product inspired by consumer behaviour, supported by a digital-first marketing campaign and retail activations.

The elevation recognises the growing strategic importance of communications, brand reputation and stakeholder engagement within Deloitte South Asia's leadership structure.

Mother Dairy uses World Environment Day to spotlight degradable packaging and test whether sustainability can travel beyond claims.

The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.

She joins from Omnicom Media Group.

Adobe and NVIDIA have expanded their partnership to enhance creative workflows across Photoshop, Premiere and Substance 3D using RTX Spark.

Century Real Estate has launched a 360-degree campaign positioning Century Immencity as an integrated lifestyle, business and cultural destination in North Bengaluru.

BigTrunk Communications has been appointed to manage Velvex’s national digital and social media mandate, focusing on brand visibility and engagement.

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.

The Hosteller and TRENDS have partnered on a campaign that combines travel inspiration with destination-led fashion for young consumers.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

To mark World No Tobacco Day 2026, P. D. Hinduja Hospital unveiled a public awareness installation highlighting the health risks of tobacco use.

Niva Bupa Health Insurance has expanded Rahul Chatterjee’s mandate, entrusting him with broader responsibilities across its integrated marketing function.

Netcore has introduced a conversational AI agent designed to simplify audience segmentation and accelerate campaign execution for marketing teams.

Thermocool has extended its transit advertising initiative across major railway hubs to boost visibility and consumer engagement nationwide.

Vigor Media Worldwide has secured The Fan Studio’s PR mandate and will lead communications to support the designer fan brand’s growth plans.

Balkrishna Industries has named Yamini Gharge as deputy general manager to lead media planning and public relations for India operations.

According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.

The company noted that Indian travellers are among the fastest-growing outbound luxury travel segments globally.

The beverage giant is understood to be reviewing its $4-billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.

VML India’s latest campaign uses childhood cricket anxiety to reposition toughened glass as durable, visible and everyday-safe.

Visa has appointed Shah Rukh Khan as its India brand ambassador and launched a campaign centred on experience-led lifestyles.

PUMA India has marked Royal Challengers Bengaluru’s back-to-back IPL championship triumph with a new campaign featuring Virat Kohli and Rajat Patidar.

The performance marketing agency has introduced a Claude AI onboarding service designed to help brands build in-house AI-powered marketing capabilities.

The Womb has secured Wonder Cement’s brand strategy and creative mandate, launching the partnership with a Ranbir Kapoor-led campaign.

After more than four decades in market research and over 20 years leading Kadence India, Aman Makkar will transition from his CEO role.

The collaboration uses Google Gemini to create personalised entertainment experiences that transform product packaging into an interactive consumer engagement platform.

The company is updating packaging across its snacks brands to highlight the absence of artificial colours and flavours.

Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.

The MotoGP team and energy drink brand have entered a multi-year partnership that expands into a title sponsorship from 2027.

The edutainment brand has introduced a consumer engagement campaign that invites children to help shape future play experiences.

The brand introduces three new luggage collections supported by a multimedia campaign focused on design, functionality and modern travel needs.

The investment platform’s new brand campaign focuses on its dedicated approach to helping Indian investors access international markets

The new conversational analytics tool enables ecommerce teams to access search and merchandising insights through natural language queries.

The appointment strengthens NDTV Digital’s focus on AI-led content innovation, audience engagement and the development of future-ready newsroom capabilities.