It strengthens its women’s footwear narrative through a renewed campaign featuring Sanjana Sanghi and a design-focused Victoria Ballerina product spotlight.

Zydus Wellness positions it around discipline and planning through a new campaign featuring young cricketer Vaibhav Sooryavanshi’s journey and ambition.

It connects logistics innovation with cricket storytelling through a generational TV campaign timed with ICC Men’s T20 World Cup visibility.

The online-first campaign aligns digital commerce strategy with work-to-weekend fashion positioning.

This integration into its add-on subscription ecosystem expands the OTT platform’s Hindi-dubbed South Indian content access.

The campaign expands the company’s national presence, combining cultural insight with omnichannel retail and storytelling.

Its campaign leverages celebrity friendships and gossip culture to create relatable digital content designed for social media engagement and youth audiences.

The agency will manage strategic media outreach and cultural storytelling for Samay Yaan’s ‘Kalidas ka Kathaalok’ at Purana Qila, New Delhi.

The agency expands its global footprint after winning Mandai Wildlife Group’s multi-market media mandate covering Asia-Pacific regions.

It taps cricket passion through a family-focused contest campaign featuring Suryakumar Yadav, Mohammad Siraj and Arshdeep Singh.

The automobile brand leverages landmark projection to amplify ICC Men’s T20 World Cup 2026 partnership visibility.

Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.

The immersive Bandra installation blends experiential marketing with platform-led discovery to drive cultural relevance and brand recall.

He was earlier the CEO of Ruder Finn India and Middle East.

She will oversee growth across southern markets, manage client relationships and develop communication strategies tailored to regional business environments.

The global campaign positions smartphones as fan engagement tools.

The campaign shifts focus from customer stories to brand credibility, highlighting claims assurance and trust-led storytelling through integrated media channels.

The World Cancer Day activation used silent messaging at public spaces to drive awareness and behavioural change among commuters.

The agency has worked with RSPL since April 2025.

The D2C brand adopts a content-first approach using internet culture to drive recall and engagement among digitally native audiences.

It is inviting global creatives to produce AI-generated advertising work eligible for Cannes Lions, combining experimentation with performance-driven incentives.

It strengthens its advertising and storytelling capabilities by integrating Button Creative and launching EBG Films’ multi-format content platform.

It expanded performance nutrition positioning through creator collaborations to redefine holistic wellness marketing narratives.

The beauty brand shifts category messaging towards dermatological safety and informed consumption through the education-led campaign.

About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.

The first global brand platform targets younger audiences through omnichannel storytelling centred on self-expression and individuality.

The integrated storytelling campaign highlights the brand’s service benefits and customer support across its nationwide network.

Its value-driven campaign combines AI technology, content access, financing and extended support to influence television purchase decisions in India.

The agency is strengthening its leadership structure to support AI-led advertising solutions and integrated campaign delivery through expanded client servicing oversight.

The entertainment group positions 101 India for youth-focused digital storytelling expansion through its renewed emphasis on culture-first content strategies.

It marked National Mechanics Day with a cinematic campaign highlighting mechanics’ contributions through storytelling inspired by Indian film narratives.

Piramal Consumer Healthcare reframes baby care marketing by shifting storytelling from parents to infants through AI-led digital films focused on comfort.

Its behaviour-reward fitness campaign blends humour, influencer content and monetary incentives to sustain consumer workout habits across India.

The brand's latest campaign unites star power, nostalgia, and national pride to capture India’s unparalleled passion for the game.

Tie-up is intended to create better measurement and audience integration, without compromising privacy.

It launches a World Cup campaign that reframes cricket fandom as collective participation, blending product design, technology and mass media activation.

This onboarding strengthens its India marketing strategy and anchors brand communication around self-expression and contemporary beauty narratives.

After a five-year stint at Havas Life, former chief creative officer bets on independence, amid shifting agency economics.

It deploys humour and celebrity banter in a social-first sunscreen campaign designed to convert skincare education into shareable internet conversations.

It will manage its integrated media strategy, reinforcing BFSI-focused corporate communications and stakeholder outreach in India.

Siddharth Kumar will drive brand strategy and growth across the region’s real estate market.

It uses a city-led activation to turn traffic signals into moments of public recognition for Bengaluru’s traffic police.

Ram Madhvani Films, Equinox Films and Equinox Virtual restructure leadership to support growth across advertising, long-form storytelling and technology-led content.

He will drive enterprise partnerships across commerce, AI-enabled platforms and digital products.

It elevates Janahavi Rawal, Sanjana Jain and Rahul Regulapati to partner roles.

Across logistics, FMCG, fashion and fintech, brands mark Republic Day by shifting focus from symbolism to everyday action, behaviour and participation.

The short video platform launched a micro drama accelerator to fund studios and build scalable storytelling formats.

The campaign shifts focus to ingredient craftsmanship, reinforcing premium cues through cinematic storytelling and sensory-led visuals.

The financial services company marked three decades in the country with a nationwide investor education drive focused on women and mutual fund awareness.