News

The shapewear brand’s latest campaign focuses on real-world social moments, positioning comfort and confidence as enablers of everyday experiences.

Snapchat says advertiser adoption in India has accelerated sharply, driven by immersive formats, AI-powered tools and Gen Z engagement.

Shah was hired from Accenture Song in 2025.

VCCP has emerged victorious in the review, which kicked off last year and was handled directly by the brand.

Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.

MSL India and L&T Finance claimed top honours at a power-packed celebration at The Nines in Juhu.

Amazon Music has introduced its premium Unlimited tier in India, expanding its subscription offering with enhanced audio features and flexible listening options.

Arte Mediatech has been appointed to lead Vahan.ai’s creative and digital communications as the recruitment platform expands across India.

The integrated creative agency is entering a new phase of expansion, backed by leadership changes and a continued focus on integrated marketing solutions.

SBI Mutual Fund has launched a nationwide campaign using relatable life scenarios to reinforce the value of disciplined SIP investing.

Younion Brand Experiences has appointed Sharat Kuttikat as chief creative officer to lead its creative function across India, ASEAN and ANZ.

The mandate was won following a multi-agency pitch.

PepsiCo India has expanded its energy drinks portfolio with Adrenaline Rush, supported by a digital-first campaign targeting Gen Z consumers.

The tech company bets on AI coworkers as brands seek outcomes, not experiments.

Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.

Its latest ‘G Maane Genius’ chapter shifts the conversation from intelligence and achievement to empathy, kindness and everyday acts of human connection.

Navi UPI has extended its Hurrypur platform with new films, creator integrations and IPL-linked activations centred on payment speed.

The beverage brand launches a locally focused leg of its worldwide campaign, connecting its product proposition to everyday Gen Z experiences.

Dream Slate Pictures’ campaign, now a Cannes Lions 2026 Creative Commerce contender, highlights how consumer behaviour change and AI-enabled creativity can drive measurable commercial outcomes.

The used-car platform expands its trust-led marketing initiative with a localised campaign featuring Sachin Tendulkar across Tamil Nadu.

The collaboration aims to help brands deliver verified, rich-media customer communication across multiple international markets.

The latest version of PAI introduces agent-led workflows, enhanced creative controls and long-form cinematic content capabilities.

Founded by the creators of Momspresso, the new venture aims to combine AI-driven creative intelligence with marketing execution.

The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.

The real estate developer has strengthened its Delhi-NCR leadership team with a senior sales and marketing appointment to drive expansion across key markets.

The new music company combines human-made composition with AI-driven market intelligence to scale Indian music discovery, distribution and monetisation.

Founded by three industry professionals, the new company aims to create and scale original live experience formats from India for global audiences.

The lifestyle technology brand is using real-world road scenarios to highlight the role of dashcams in improving driver protection and accountability.

The new division expands the consultancy’s offering with brand intelligence, research and AI-led narrative strategy services.

The fintech company has introduced a credit-on-UPI offering supported by a new marketing campaign focused on payment flexibility.

The marketing leadership appointment comes as Zendesk expands its AI-focused customer service strategy and global growth ambitions.

The partnership combines mobile imaging technology and content distribution to support emerging creators through mentorship, challenges and visibility opportunities.

The technology services company has strengthened its leadership team with a marketing appointment focused on brand positioning and business growth.

The former advertising agency is broadening its role from communications partner to brand builder, distributor and market development specialist.

The new dialogue series aims to bring business leaders together for discussions on leadership, disruption, resilience and organisational transformation.

The senior hire strengthens InnerStudio’s focus on AI, automation and scalable content production for in-house marketing teams.

The induction ceremony will take place on September 16, 2026, at Capitale in New York.

Jin explains why a brand designed to be invisible is going all-in on football, K-pop and gaming.

Dentsu's iProspect is the incumbent on the account.

Ferrari has built its brand on a very specific set of sensory cues. Could a deviation from those cues prove to be its smartest bet yet?

The adtech company has launched a suite of interactive in-app advertising formats aimed at improving engagement and supporting omnichannel campaigns.

The beauty retailer uses a trending online conversation to highlight the importance of shade matching and foundation selection.

The chief business officer of Josh concludes a five-year stint marked by partnership development, business expansion and commercial growth initiatives.

The promotion expands Misra’s responsibilities across growth marketing, customer acquisition, digital platforms and brand development initiatives.

A new Kantar study shows consumers becoming more selective with spending while prioritising savings, financial security and meaningful experiences.

The agency will lead Kurlon’s digital marketing efforts, focusing on consumer relevance, brand storytelling and growth among digital-first audiences.

The agency will lead performance marketing initiatives aimed at increasing investor acquisition, SIP conversions and digital growth for the investment platform.

The partnership introduces a sexual wellness product inspired by consumer behaviour, supported by a digital-first marketing campaign and retail activations.

The elevation recognises the growing strategic importance of communications, brand reputation and stakeholder engagement within Deloitte South Asia's leadership structure.

Mother Dairy uses World Environment Day to spotlight degradable packaging and test whether sustainability can travel beyond claims.