Vishal Gupta and Prashant Sinha, former Unilever and PepsiCo brand leaders and founders of Momspresso, along with co-founder Sumit Solanki, have launched Aigenc.ai, a Creative Intelligence-led Marketing System designed to help brands improve marketing effectiveness through AI-powered insights and execution.
The launch follows the acquisition of Momspresso by Honasa (Mamaearth) in 2023. Built by professionals with experience across brand management, technology platforms and marketing operations, Aigenc.ai aims to address a common challenge facing marketers: understanding why specific creative assets perform better than others.
Positioned as a full-service marketing company, Aigenc.ai integrates strategy, creative development, performance marketing, influencer marketing and social media management within a single operating model. At the centre of the offering is a proprietary AI Creative Intelligence framework that analyses, generates, predicts and deploys marketing content.
The platform's analysis layer breaks down historical advertising assets into more than 20 creative attributes, including hooks, benefits, reasons to believe, formats and creator types. These elements are then linked directly to campaign performance metrics to identify patterns and insights.
Based on these learnings, the system generates new concepts, scripts, storyboards and creative assets using a brand's historical performance data rather than relying on generic AI outputs. A predictive scoring mechanism evaluates concepts before deployment, helping brands assess potential effectiveness before media spending begins.
The final stage combines AI-generated outputs with human expertise. Marketing specialists across strategy, creative, growth and influencer marketing refine and execute campaigns, creating a continuous feedback loop designed to improve performance over time.
Vishal Gupta, co-founder, Aigenc.ai, said, "Marketing teams today are drowning in performance data but starving for creative intelligence. Most brands still cannot systematically explain why one creative works and another fails. We built Aigenc.ai to make that learning compound and to ship the work, not just the insight."
The company believes traditional agency structures often operate in silos, with creative, media, influencer and social teams working independently and limiting the ability to apply learnings across campaigns. According to Aigenc.ai, the rise of generative AI has accelerated content production but has not necessarily improved the industry's ability to understand and replicate successful creative patterns.
Prashant Sinha, co-founder, Aigenc.ai, said, "Generative AI has made content creation faster. Content velocity is not the same as better marketing. The next competitive advantage will belong to brands that can continuously learn which creative patterns drive business outcomes and act on that learning at speed."
The leadership team includes professionals with experience across Unilever, PepsiCo, Ogilvy and Airtel. The company maintains that while AI can automate intelligence gathering and analysis, human expertise remains critical to creative judgement and brand-building.
"Marketing is entering a phase where intelligence can be automated, but taste, judgment and brand instinct still matter enormously," said Sumit Solanki, co-founder, Aigenc.ai. "Aigenc.ai was built on the belief that the strongest marketing systems of the future will combine machine-scale intelligence with human expertise."
The platform is designed for consumer-facing sectors including FMCG, consumer durables, healthcare, retail, BFSI, automotive and travel. According to the company, early work with a baby-care brand delivered 1.4x revenue growth over six months and reduced brief-to-deployment timelines by 40%.
Aigenc.ai says its model is built to help brands create stronger-performing campaigns, reduce wasted media expenditure and develop a growing repository of marketing intelligence that becomes more effective with each campaign.
