Sunder Venketraman has stepped down from his role as chief business officer at Verse Innovation, bringing to a close a five-year tenure during which he played a key role in shaping the company’s commercial strategy and growth agenda.
Based in Mumbai, Verse Innovation confirmed Venketraman’s departure after a period that saw the company expand its business ecosystem and strengthen relationships across the creator, advertiser and partner communities. His exit marks the end of a chapter that coincided with significant growth for one of India’s leading digital content platforms.
Over the past five years, Venketraman was responsible for driving commercial development and building strategic partnerships that supported the company’s broader expansion plans. Working across multiple stakeholder groups, he helped strengthen connections between creators, advertisers and industry partners, contributing to the platform’s efforts to scale its business while supporting the evolving creator economy.
His role involved leading business initiatives aimed at expanding revenue opportunities, deepening brand partnerships and enhancing engagement with advertisers seeking to connect with digital-first audiences. During a period of rapid growth in India’s digital content landscape, the company focused on building a sustainable ecosystem that brought together content creators, brands and consumers.
Reflecting on his tenure, Venketraman highlighted the collaborative relationships and experiences that defined his time at the organisation.
“The last five years at Verse Innovation have been a chapter I will look back on with real pride and gratitude. I had the privilege of working alongside people who brought genuine commitment to everything they did — colleagues who pushed me to think bigger, partners who placed their trust in us, and creators whose work reminded me of the impact we were working towards,” says Sunder Venketraman.
With more than 20 years of experience across business leadership, partnerships and growth functions, Venketraman has built a career centred on driving business development and fostering strategic relationships. His experience spans working with brands, agencies, content platforms and commercial partners to create growth opportunities in evolving media and digital ecosystems.
For the advertising and media industry, his tenure at Verse Innovation reflects the growing importance of creator-led platforms and partnership-driven business models. As digital content consumption continues to expand, organisations increasingly rely on collaborations between brands, creators and technology platforms to drive audience engagement and commercial outcomes.
While Venketraman has not yet announced his next move, he indicated that he is preparing for the next phase of his professional journey. His departure comes after a period in which the company strengthened its commercial operations and expanded its relationships across key stakeholder groups.
The transition marks a leadership change for Verse Innovation as it continues to operate in an increasingly competitive digital content and creator economy landscape, where partnerships, advertiser relationships and creator engagement remain central to growth strategies.
