VDO.AI has launched its Interactive In-App Advertising Solutions, expanding its cross-screen advertising ecosystem and strengthening its presence within the mobile advertising market. The new offering is designed to help brands deliver immersive advertising experiences within premium mobile applications while enabling publishers to improve monetisation opportunities.
The launch comes as mobile applications continue to attract growing levels of consumer attention. According to Sensor Tower’s State of Mobile Report, consumers globally spent a record 5.3 trillion hours on mobile applications. While app usage continues to rise, advertisers are increasingly facing challenges around declining engagement rates and reduced effectiveness from traditional mobile banner advertising formats.
VDO.AI’s new in-app advertising suite has been developed to address these challenges through interactive and engagement-focused ad experiences tailored specifically for mobile environments. The portfolio includes In-Feed Native Ads, In-Line Banner Ads, Rewarded Ads, Playable Ads and Dynamic Interstitial Ads, all designed to integrate more naturally into app experiences while encouraging higher levels of user interaction.
The company says the formats are intended to increase consumer attention, reduce banner blindness and create more meaningful engagement opportunities for advertisers. At the same time, the solutions aim to help app publishers balance monetisation objectives with user experience considerations.
The launch represents a strategic extension of VDO.AI’s broader omnichannel advertising proposition, allowing brands to integrate mobile app advertising into larger cross-platform campaigns. Through the company’s ecosystem, advertisers can execute sequential storytelling strategies across connected television (CTV), mobile, YouTube and app environments, creating more cohesive consumer journeys.
Arjit Sachdeva, co-founder, VDO.AI, said, “When you look at modern app consumption, the user experience is fluid and dynamic, but the advertising layer is static and intrusive. That mismatch is destroying brand ROI. Our entry into the in-app space is about aligning ad delivery with native user behaviour to eliminate accidental clicks and deliver clean, qualified intent. With our in-app suite, we are redefining the standard of mobile ad delivery, preparing our brand partners for a future where commerce and media are completely frictionless.”
The company expects the solution to gain traction across sectors where mobile engagement plays a significant role in consumer decision-making. These include consumer electronics, automotive, gaming, e-commerce, fintech and FMCG categories, all of which continue to see increasing levels of mobile-first consumer behaviour.
For marketers, the launch reflects a broader industry shift towards formats that prioritise engagement quality rather than simply maximising impressions. As consumers spend more time within app ecosystems, brands are increasingly seeking advertising formats that align with user behaviour while delivering measurable business outcomes.
The introduction of the in-app advertising suite also supports VDO.AI’s wider ambition of creating measurable omnichannel advertising ecosystems spanning CTV, mobile, rich media display, YouTube, app environments and emerging digital touchpoints. By integrating in-app advertising into its existing offering, the company aims to provide advertisers with a more connected and data-driven approach to audience engagement across multiple screens.
