Dylect has launched its latest awareness-led campaign, ‘Scam Ya Dashcam?’, featuring Rannvijay Singha, as the lifestyle technology brand seeks to educate motorists about road safety, accountability and the growing importance of in-car recording technology.
The campaign is built around a key consumer concern emerging on Indian roads: the increasing occurrence of disputed incidents, false damage claims, staged accidents and road rage encounters. Through a series of relatable, real-world situations, the campaign demonstrates how dashcams can act as an independent source of evidence, helping drivers navigate complex road incidents and protect themselves from fraudulent claims.
Positioning dashcams as a practical safety and accountability tool rather than simply an automotive accessory, the campaign reflects Dylect’s broader effort to build awareness around technology-driven solutions for modern motorists.
Rannvijay Singha, known for his association with adventure, automobiles and youth culture, fronts the campaign to connect with a wide audience of drivers and vehicle owners. His involvement reinforces the campaign’s focus on responsible driving and preparedness in an increasingly challenging road environment.
The communication arrives against the backdrop of continuing concerns around road safety in India. According to official data cited by the company, 1.8 lakh road fatalities were reported in 2024, with unsafe driving practices such as overspeeding contributing to nearly 70% of these deaths. Alongside safety concerns, consumers are increasingly seeking technologies that offer greater security, transparency and support in the event of accidents or disputes.
The campaign also aligns with broader market trends. As awareness around vehicle safety and evidence-based insurance claims increases, the Indian dashcam market is projected to grow at a CAGR of nearly 15% through 2032. This growth is being driven by rising demand for technologies that can provide visual documentation, support claims processes and help establish accountability on the road.
At the centre of the campaign is the message that evidence matters. By recording road events continuously, dashcams can help establish facts during accidents, support insurance procedures and reduce the risk of financial losses resulting from disputed incidents or fraudulent claims.
Anuj Bhatia, founder, Dylect, said, “With road incidents becoming increasingly complex, drivers need more than just safe driving habits. They need reliable evidence. At Dylect, we are focused on bringing accessible, technology-driven automotive solutions to the market. Through innovations such as dashcams, we aim to enhance road safety, simplify dispute resolution, and give motorists greater peace of mind.”
The campaign also highlights the capabilities of Dylect’s dashcam portfolio, which includes high-resolution video recording, G-sensor technology that automatically secures footage during an impact, and storage systems designed to preserve critical evidence. These features are positioned as practical tools that can assist motorists when incidents occur.
From a marketing perspective, ‘Scam Ya Dashcam?’ combines consumer education with product relevance, using real-life challenges faced by drivers to demonstrate the value of automotive technology. Rather than focusing solely on product specifications, the campaign centres on behavioural insights and everyday road experiences to build awareness and drive consideration.
Through the initiative, Dylect aims to strengthen its position within the automotive technology segment while encouraging motorists to view dashcams as an essential component of safer and more accountable driving.
