Leads Brand Connect Pvt. Ltd. has announced its transition from an integrated advertising agency to a full-spectrum consumer brands company, marking a significant shift in its business model. The Noida-based company, founded in 2022, is expanding beyond traditional agency services to focus on building, distributing and scaling both international and Indian consumer brands.
The transformation follows the company’s appointment as the exclusive India market development partner for Coração Do Vale, a Portuguese extra virgin olive oil brand, and Amazonika Mundi, a Brazilian plant-based food brand. Through these partnerships, Leads Brand Connect is positioning itself as a market entry and growth partner for global brands seeking to establish a presence in India.
The company’s evolution has been shaped by its work with domestic brands, including Nourish FMCG products and Bail Kolhu edible oils, both part of B.L. Agro Industries Ltd. For these brands, Leads Brand Connect developed and executed integrated programmes spanning brand strategy, packaging design, digital marketing, trade marketing and distribution across multiple markets.
Under the leadership of Richa Khandelwal, founder and managing director, the company has developed what it describes as an ‘Own-Build-Scale’ model. This approach combines brand strategy, communications, sales and distribution capabilities within a single structure, enabling the organisation to manage multiple aspects of a brand’s growth journey.
Today, Leads Brand Connect operates across Delhi NCR, Bengaluru, Mumbai, Chandigarh and Lucknow, providing market access and channel relationships for FMCG and lifestyle brands looking to expand in India. The company’s expanded offering covers market intelligence, packaging design, regulatory compliance, distribution management, modern trade and e-commerce onboarding, performance marketing, influencer marketing, public relations and large-format events.
Richa Khandelwal said, “Our journey started as a creative agency crafting stories for other brands. Today, we have transformed into a company that builds them from the ground up and takes them all the way to the shelf. Today we are a fundamentally different business with a fundamentally new identity.”
The company argues that integrating these services under a single business structure addresses challenges often associated with fragmented agency and vendor relationships. By combining strategy, marketing and distribution capabilities, it aims to provide a more cohesive route to market for partner brands.
Khandelwal added, “We are proud to say that if a brand needs to reach a billion Indian consumers or find its place on India’s most discerning tables, we are their go-to partner. We offer something that is unparalleled. Our insights, access and flawless execution creates an ecosystem that is tailored for success for all brands.”
A key part of the company’s growth strategy is supporting international brands entering the Indian market. For Coração Do Vale, Leads Brand Connect has managed activities ranging from regulatory approvals and import structuring to retail placement and consumer activation programmes. Similarly, its partnership with Amazonika Mundi combines distribution planning, regulatory expertise and brand-building initiatives aimed at tapping into India’s growing interest in wellness and plant-based food products.
Despite expanding its portfolio, the company says it intends to maintain a selective approach to partnerships, focusing on a curated group of brands rather than pursuing scale through a large client roster. This strategy is intended to ensure each brand receives dedicated attention across marketing, sales and distribution functions.
The move reflects a broader convergence between agency services, brand consulting and go-to-market execution, as firms increasingly seek to play a larger role in shaping business growth beyond communications alone.
