Niva Bupa Health Insurance has promoted Akshat Misra to senior vice president and head – growth marketing, expanding his leadership responsibilities across the company’s marketing and digital ecosystem.
In his new role, Misra will lead Niva Bupa’s growth marketing agenda, overseeing customer acquisition, performance marketing, brand development and conversion optimisation. He will also assume responsibility for the company’s website and mobile application, with a focus on driving engagement, enhancing customer experiences and supporting business growth across digital channels.
The elevation reflects the increasing importance of data-led marketing, digital engagement and performance-driven customer acquisition within the insurance sector. As consumers increasingly rely on digital platforms to research, purchase and manage health insurance products, brands are investing in integrated marketing strategies that combine acquisition, engagement and retention efforts.
Misra brings more than 14 years of marketing experience and has played a significant role in strengthening Niva Bupa’s marketing capabilities. During his tenure, he has helped develop data-driven acquisition programmes and performance marketing strategies designed to improve efficiency and deliver measurable business outcomes.
His expertise spans paid media, search marketing, analytics, marketing technology, conversion rate optimisation and scalable marketing frameworks. These capabilities have supported Niva Bupa’s efforts to build stronger digital acquisition funnels and improve marketing effectiveness across channels.
Over the years, Misra has led large-scale customer acquisition initiatives and contributed to enhancing campaign performance through analytics and technology-led solutions. His work has focused on improving conversion efficiency, optimising marketing investments and strengthening the organisation’s ability to acquire and engage customers in an increasingly competitive market.
In his expanded role, he will take on end-to-end ownership of Niva Bupa’s website and mobile application. The move aligns digital product management more closely with marketing objectives, enabling a more integrated approach to customer acquisition, engagement and servicing. The website and app will continue to play a central role in policy servicing, customer interactions and the delivery of health and wellness experiences.
The appointment comes as insurance marketers increasingly focus on creating seamless digital journeys that connect brand building, performance marketing and customer experience. By integrating these functions, companies aim to improve conversion rates while building stronger long-term relationships with customers.
Misra is widely recognised for his expertise in performance marketing and execution-driven growth strategies. His promotion highlights Niva Bupa’s continued investment in strengthening its marketing leadership and digital capabilities as it seeks to accelerate customer acquisition and drive sustained business growth.
The elevation also signals the company’s focus on leveraging technology, analytics and data-led decision-making to enhance marketing effectiveness and create more personalised customer experiences across digital touchpoints.
