Pepsi, one of the brands from PepsiCo India, has launched a new campaign led by a television commercial featuring Ahaan Panday and Aneet Padda. The campaign centres on Pepsi’s core product attribute, its fizz, and presents it as a symbol of spontaneity, confidence and youthful energy.
Built around a playful narrative, the TVC brings Panday and Padda together in a banter-led storyline that reflects the brand’s long-standing association with youth culture. The film highlights Pepsi’s proposition of delivering more, with the communication focusing on more fizz, more fun and the bold attitude that has defined the brand over the years.
The campaign positions the brand’s fizz not just as a refreshment feature but as a metaphor for spontaneous interactions and everyday moments among young consumers. Through witty exchanges and friendly one-upmanship between the two leads, the film attempts to capture the spirit of youthful confidence and humour.
Set within relatable youth situations, the creative relies on the on-screen chemistry between Panday and Padda to deliver the narrative. The storyline reflects everyday scenarios where playful competition and quick comebacks define social interactions, aligning with Pepsi’s long-standing ‘Yeh Dil Maange More’ positioning.
Nitin Bhandari, vice president and general manager, India and South Asia Beverages, PepsiCo, said, “Summer in India is about unbeatable refreshment, and this season, we are taking Pepsi back to its absolute core. We’re turning up our signature fizz, our strongest product proposition and the very attitude of the brand and pairing it with undeniable everyday value. 'Yeh Dil Maange More' isn't just a philosophy; it’s a promise we are keeping by offering consumers extra fizz and value with highly disruptive pricing. We will continue to deliver insight-led, culturally relevant offerings, ensuring that whenever consumers reach for a cold beverage this summer, Pepsi in our portfolio of best-in-class refreshment beverages, is the ultimate choice for both trendsetting energy and incredible value. Our latest campaign featuring Ahaan Panday and Aneet Padda celebrates Pepsi’s unmistakable fizz and youthful spirit, bringing alive the brand’s promise of delivering more — more fizz, more refreshment and more enjoyment this summer.”
Ahaan Panday said, “Pepsi has always been such an iconic part of youth culture, so being part of this campaign feels incredibly exciting. The film is full of fun, spontaneity and the unmistakable fizz that Pepsi brings to every moment. Shooting with Aneet made it even more enjoyable — the banter and energy you see in the film is exactly how it was on set.”
Aneet Padda added, “What I love about Pepsi is how effortlessly it captures the spirit of today’s generation — bold, playful and always looking for more. This campaign was such a fun experience to shoot, and working with Ahaan brought a great dynamic to the story. I hope audiences enjoy the energy and refreshment the film celebrates.”
Nitin Pradhan, creative head north, Leo India, said, “Bringing two familiar faces together on screen was a creative advantage we were keen to lean into. With Aneet and Ahaan coming on board for this year’s summer campaign, Pepsi’s signature irreverence meets a fresh, new playfulness. While the campaign centres on value and extra fizz, it captures the spirit of ‘Dil Maange More’ through a cheeky, engaging interplay between the two leads. What adds another exciting layer is the unexpected social pre-buzz, designed to spark curiosity and build intrigue around this unique partnership with Pepsi.”
The campaign will roll out across television, digital and social platforms, targeting young audiences seeking entertainment, energy and value. As part of the broader activation, the Pepsi Trailer will serve as a cultural touchpoint, featuring a Pepsi-branded vanity experience with industrial-inspired interiors, signature branding and a fully stocked Pepsi fridge, designed to blend entertainment with immersive brand storytelling.
