Boopin has announced the opening of a new office in Gurugram alongside the appointment of Anuj Gupta as head – north & east, marking a key step in its India expansion strategy. The move is aimed at strengthening the agency’s presence in the National Capital Region and enhancing its ability to service clients across North and East India.
With the launch of the Gurugram office, Boopin now operates across eight countries and more than 10 cities globally, positioning itself as a networked agency delivering locally relevant marketing solutions. In India, the agency now has a two-city presence, with its Bengaluru office catering to South India, while the new hub focuses on northern and eastern markets.
The expansion aligns with Boopin’s positioning as a client-centric agency offering performance-driven marketing solutions that integrate creativity, data intelligence and technology. The Gurugram office is expected to enhance the agency’s capabilities in integrated digital strategy, performance marketing and brand transformation mandates across sectors.
Commenting on the development, Venu Madhav, general manager & india head, Boopin, said: “We are delighted to expand our presence in North India with the launch of our Gurgaon office. This strategic move allows us to be closer to our clients in one of India’s most vibrant and dynamic markets. North India offers immense opportunities for brands to grow, and our goal is to help them unlock that potential through innovative, data-driven marketing solutions.”
Madhav added, “Nearly two-thirds of our growth comes from referrals and recommendations by existing clients, which reflects the trust we have built by consistently delivering measurable value. As we expand our presence in North India, it was important for us to bring on board a senior leader who embodies reliability, strategic thinking, and a consistent track record of building strong client partnerships. Anuj Gupta is a natural fit for this vision, and with his leadership we look forward to strengthening our regional presence while continuing to help brands achieve meaningful and sustainable business growth.”
Gupta, who takes on the role of head – north & east, brings over two decades of experience across integrated marketing and media. His mandate will focus on establishing Boopin’s presence in the region, building client relationships and driving growth through strategic marketing interventions.
Speaking on his appointment, Gupta said: “It is an exciting opportunity to establish and grow Boopin’s presence in North & East India. I look forward to collaborating with ambitious brands in the region to create impactful digital growth stories and deliver marketing solutions that drive real business outcomes.”
Over the course of his career, Gupta has held leadership roles at global agency networks including Havas Media Group, Starcom, Carat, Mudra Max and Cheil Worldwide. In his most recent role at Havas Media, he led strategic mandates for brands such as DS Catch Spices, Magicbricks, Sheela Foam and Zupee, among others.
The Gurugram launch underlines Boopin’s focus on expanding regional capabilities and deepening engagement with Indian brands. The new hub is expected to play a central role in strengthening client partnerships, enabling innovation and delivering integrated marketing solutions as the agency continues its global growth trajectory.
