Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
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Zoom names PMG global media AOR
The independent agency will establish a cross-functional team to work with Zoom.
IPG Mediabrands spotlights women-owned platforms in first ever ‘SheFront’
SheFront was held as part of the agency’s Equity Upfront.
Omnicom Media promotes Ellen Griffin to global brand president
Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom.
A TL;DR of The Trade Desk fallout with Dentsu, WPP and Publicis
In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.
Stagwell launches agentic operating system, The Machine
The Machine, powered by AI agents, brings disconnected workflows together into one unified system. Stagwell will be offering demos at CES.
‘New’ Omnicom reports Q4 earnings, first since IPG acquisition
The US drove over 50% of revenue.
Stagwell’s Mark Penn is shooting for more government biz
The CEO and chairman of Stagwell spoke with Campaign regarding the company’s Q2 earnings report that saw an 8% increase in net revenue year over year.
Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES
Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.
IPG Q3 earnings show decrease in revenue, but increase in profit ahead of Omnicom acquisition
The holdco’s cost-cutting reductions in workforce and office space led to profit.
Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
LePub head creative, co-president departs following Cannes scandal
Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.
WPP Media wins Mastercard’s global media account from Carat
The $180 million win ends the 10-year relationship between Mastercard and Carat.