Media Mantra Group, a global PR and integrated communications agency, has appointed Saahil Anant as senior director to lead its automotive and technology communications practice. The move is aimed at strengthening the firm’s sector expertise as it works with brands seeking credible and strategic communication in competitive industries.
Anant brings more than 16 years of experience across journalism, corporate communications and public relations. His experience across global and Indian companies is expected to support Media Mantra Group’s growing portfolio in the automotive and technology sectors and contribute to the development of structured communication programmes for brands operating in these markets.
He began his career in journalism with Financial Chronicle, where he reported extensively on business and industry developments and interviewed senior corporate leaders. He later transitioned into corporate communications, working with companies including General Motors, Nissan and MG. Anant was also among the founding members of MG India and contributed to shaping the brand’s communication efforts during its early years in the country.
His professional background also includes work with consumer technology companies such as Samsung Electronics, Lava and OPPO. Over the course of his career, Anant has handled product communication, corporate positioning, reputation management, media relations and internal communications. He has also managed complex communication situations including factory strikes, leadership transitions and other sensitive corporate developments.
Udit Pathak, founder director, Media Mantra Group, said the decision reflects the agency’s focus on strengthening its domain expertise. “The auto and technology sectors are seeing rapid change with new products, platforms, and business models entering the market. Companies today need communication partners who understand both the industry and the media environment. Saahil brings valuable experience from his work with leading brands, and his perspective will support our teams as we continue working with organisations that are shaping the future of mobility and technology.”
Puja Pathak, founder director, Media Mantra Group, added that the firm has steadily built a practice supporting companies in these sectors. “These industries require communication that builds credibility and long-term engagement with stakeholders. Our teams have supported several brands in communicating product innovation, corporate direction, and market expansion. Saahil’s experience across both auto and consumer technology will strengthen our work as we continue supporting clients in these sectors.”
Saahil Anant, sr director – auto & tech, Media Mantra Group, said, “I am extremely honoured to have received the opportunity to start a new practice altogether at Media Mantra, under the guidance of esteemed leaders such as Udit and Puja. The automotive and tech spaces are very dynamic, with various nuances involved for communicating brand benefits and product truths in an effective manner. I am confident that with an inclusive work environment and team spirit, Media Mantra will become one of the best brands in this space going forward.”
Media Mantra Group continues to support organisations with communication strategies designed to build consistent and credible narratives. Its work in the automotive and technology sectors has expanded as companies increasingly seek partners capable of translating business vision and innovation into clear messaging for diverse stakeholders.
With Anant joining the leadership team, the agency aims to strengthen its sector-led communication expertise while supporting brands navigating evolving mobility and technology markets.
