Kyoorius has announced the launch of the ‘Kyoorius Marketing Awards’, a new initiative aimed at recognising excellence in marketing strategy and effectiveness across India and South Asia. Presented by Zee and powered by The Clios, the platform marks a strategic expansion of the long-running ‘Kyoorius Creative Awards’.
For nearly two decades, the Kyoorius Creative Awards have focused on honouring outstanding creative work across the region. With the introduction of the marketing awards, Kyoorius is broadening its scope to include both the craft of creativity and the strategic thinking that underpins measurable business impact. The dual structure aims to create a more comprehensive recognition platform for the industry, reflecting the evolving role of marketing beyond creative execution.
Together, the Kyoorius Creative Awards and the Kyoorius Marketing Awards establish an integrated ecosystem that celebrates both idea-led creativity and performance-driven marketing outcomes. This combined approach aligns with industry shifts where effectiveness and return on investment are increasingly central to evaluating campaigns.
The Kyoorius Marketing Awards will recognise excellence across two key areas: marketing effectiveness and marketing strategy. These categories are designed to spotlight work that demonstrates both strategic rigour and tangible results, addressing the growing demand for accountability in marketing initiatives.
The awards will adopt globally established frameworks and judging methodologies from The Clios, introducing international standards of evaluation to entries from India and South Asia. Through this collaboration, The Clios will provide a global entry and judging system, along with guidance on jury curation and governance. This partnership is intended to ensure consistency, credibility and alignment with global best practices in award evaluation.
“This is an important evolution for the industry,” said Rajesh Kejriwal. “Marketing today is judged not only by creative excellence, but by its ability to deliver real business outcomes. With the Kyoorius Marketing Awards, we want to recognise the strategic thinking and leadership that make great marketing possible.”
The introduction of the marketing awards reflects a broader industry trend towards integrating creativity with effectiveness. By acknowledging both dimensions, Kyoorius aims to provide a platform that mirrors the full spectrum of modern marketing, where ideas must not only engage audiences but also drive measurable impact.
The 2026 editions of both the Kyoorius Creative Awards and the Kyoorius Marketing Awards will culminate at the Kyoorius Awards Night on Saturday, 23 May 2026, at the Jio World Convention Centre. The event is expected to bring together professionals from across advertising, media and marketing to recognise achievements spanning creativity, strategy and effectiveness.
With this launch, Kyoorius positions itself to further consolidate its role in the regional awards landscape, offering a unified platform that reflects the changing priorities of the marketing and communications industry.
