Experience Commerce has secured the social media mandate for Fiat Payments Private Limited (FiatPe), marking a new addition to the agency’s growing fintech portfolio. The mandate was awarded following a multi-agency pitch involving several established agencies.
FiatPe, launched in 2022, operates as a digital payments platform aligned with India’s Digital India movement, offering infrastructure designed to simplify transactions for merchants and businesses. The platform focuses on delivering merchant-first payment solutions that cater to both online and offline ecosystems in an increasingly digitised economy.
Under the mandate, Experience Commerce will manage FiatPe’s social media presence across Facebook, Instagram, LinkedIn and YouTube. The agency’s scope includes developing a cohesive digital narrative aligned with FiatPe’s positioning, with an emphasis on consistent brand storytelling and platform-specific engagement. The strategy will incorporate content-led campaigns and page growth initiatives, using formats such as Instagram Reels and Guides to drive visibility and interaction.
The partnership will prioritise strengthening FiatPe’s digital footprint in key markets including Nagpur, Hyderabad and Mumbai, while also supporting expansion into Tier 2 and Tier 3 cities. Experience Commerce will focus on improving online discovery and reinforcing FiatPe’s infrastructure-led positioning, highlighting attributes such as reliability, trust and long-term value. The communication strategy will address a broad audience base, including offline merchants, corporate entities and e-commerce businesses, with the objective of driving brand awareness, engagement and merchant acquisition.
Atish Bhatia, chief marketing officer, FiatPe, said, "Experience Commerce stood out for their creative thinking and strong understanding of how to build meaningful digital engagement while keeping the merchant ecosystem at the centre. Their approach to social storytelling and brand consistency aligns well with our vision of strengthening FiatPe’s digital presence and connecting more effectively with merchants across India."
Bhawana Daga, vice president – growth, Experience Commerce, added, "We are excited to partner with FiatPe at an important stage of their growth journey. Fintech today requires more than just product communication; it demands trust, clarity, and strong brand storytelling. FiatPe’s merchant-first philosophy presents a powerful opportunity to craft digital narratives that resonate with businesses across India while reinforcing reliability and long-term value."
The mandate reflects a continued focus on fintech brands investing in social-first communication strategies that combine storytelling with performance-driven outcomes. Experience Commerce’s approach integrates creativity with platform-native execution, ensuring that campaigns are tailored to the nuances of each channel while maintaining a unified brand voice.
The win also strengthens Experience Commerce’s position within the fintech and digital-first ecosystem, building on its expertise in delivering integrated marketing solutions. As part of Cheil SWA Group, the agency continues to leverage cross-disciplinary capabilities spanning digital, content and technology to support brand growth.
Overall, the mandate underscores the increasing importance of strategic social media management in fintech, where trust, clarity and consistent engagement play a critical role in driving adoption and long-term brand equity.
